Preschool is the fast growing market in India and is attracting many private players to enter this space. The preschool market is set to cross USD 1 bn by 2012, registering a high 36% annual growth. With low entry barriers, low penetration of preschools in India and evolving franchise model to scale up operations, Indian preschool market is set to flourish in the coming years The report provides a market overview covering the market size and growth, market share of organized players based on volume in India. An analysis of drivers explain factors contributing to he growth of preschool market based on growing penetration levels, franchise model and increasing quality of preschools. The key challenges discussed are lack of awareness on preschool education, creating brand awareness and operational challenges. The trends section explains about the activities like forming joint ventures with builders, leveraging infrastructure for economic viability and upgrading to K-12 schools. Competitive landscape provides the market share of major players revenue-wise and also profiles major players including details of their brands and future plans. The report also covers other key developments in preschool market in India.

1. Preschool Education - India
October 2009

2. Executive Summary
Preschool market in India is valued at USD XX mn for the year 20--
The market is expected to reach USD YY bn by 20-- growing at a% annually
Market
Organized segment accounts for b% of the total preschool market
Market size in terms of number of schools is Z
Drivers &
Drivers:
PLE
– High propensity to spend on education
Challenges:
– Lack of awareness on preschool education
Challenges
SAM
– Growing penetration levels
– Franchise model
– Increasing quality preschool
– Operational challenges
Big corporate houses entering the pre-school market
Forming joint ventures with builders
Trends Upgrading to K-12 schools
Targeting tier II and tier III cities
Leveraging infrastructure for economic viability
There are about L major chains and M small players active in preschool market
Competition Company 1 and Company 2 has more than c% of the market share
Organized segment is scaling up using franchise model and is growing at d% annual rate
PRESCHOOL EDUCATION – INDIA.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
PRESCHOOL EDUCATION – INDIA.PPT 3

4. Preschool segment in India is experiencing high growth and
is expected to be a YY billion dollar market by 20--
Market Overview Market Size & Growth
•The preschool market in India is valued at USD USD mn
XX mn in 2008 1,200
YY
LE
•The market is expected to grow at an annual 1,000 a%
rate of a% till 20-- reaching USD YY bn 800 W
MP
•Preschools are primarily an urban trend with
rapid proliferation of organized preschool
600
400 XX
U
V
A
chains in metros 200
S
0
•About b% of the urban children between 2 to 2008 2009 2010 2011 2012
4 years of age are going to preschool in India Organized vs. Unorganized Split
•The organized segment accounts for c% of the
market T preschools
•Preschool is a fast growing market and is Organized
attracting investments from many private c%
players
•With low entry barriers and franchisee
business model, preschool market is set to
flourish in India in the coming years
d%
Unorganized
Source:
PRESCHOOL EDUCATION – INDIA.PPT 4

5. Drivers & Challenges
Drivers
Challenges
High propensity to spend on education Lack of awareness on preschool
education
Growing penetration levels
Operational challenges
Franchise model
Increasing quality preschools
PRESCHOOL EDUCATION – INDIA.PPT 5

6. Preschool space in India is crowded with many players,
scalability is expected from few dominant players in future
Competition Market share of major players
•There are about X major chains and Y small Others
players active in the preschool market Company 6 g%
Company 5 f% Company 1
LE
•Company 1 and Company 2 are the two a%
leading preschool chains in India Company 4 d% e%
M
up the operations by major playersP
•Franchisee model is commonly used for scaling
Company 3
c%
SA
•Players are now planning to expand to Tier I
and Tier II cities in the near future to expand
their market
•Organized market is expected to grow to u% of
b%
Company 2
Organized segment witness high growth
the total market by 20-- and would be worth Growth rate
USD TT mn
•Other players in the market are Company3, Organized u%
Company 4, Company 5 and Company 6
Industry v%
Source:
PRESCHOOL EDUCATION – INDIA.PPT 6

7. Thank you for the attention
The Preschool market - India report is a part of Research on India’s Education Industry Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Gaurav Kumar
Phone: +91 22 4098 7530 Phone: +91 33 4064 6214
E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.com
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &
business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true
value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth
objectives.
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,
Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the
sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.
PRESCHOOL EDUCATION – INDIA.PPT 7