This document discusses the importance of candidate experience in the talent acquisition process. It notes that the candidate experience is shaped by all interactions during recruitment, marketing and hiring. Providing a good candidate experience is important as it can influence whether a candidate ultimately decides to join the organization. Both positive and negative recruiting experiences are often shared with others. The document provides tips for improving candidate experience such as clearly defining job requirements, ensuring interviewers are prepared, communicating frequently with feedback, being respectful and valuing candidates, and personalizing the recruitment process. A good candidate experience can positively market the organization and attract talented applicants.