Recolamp is a non-profit organization established in 2007 by founding members General Electric, Narva, Osram and Philips. Its purpose is to take responsibility from producers for managing waste lighting sources and collecting and recycling spent compact fluorescent lamps and fluorescent tubes in an environmentally safe manner. Recolamp has over 115 producer members and partners with various stakeholders including government entities, companies, and non-profits to increase its collection points and volumes while reducing costs and risks through strategic planning.

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Strategie
Raul POP, Director General RecolampRaul POP, Director General Recolamp
Stakeholderi
CSR

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Ce este strategia?
Strategy - the branch of military science dealing with military command and
the planning and conduct of a war.
wordnetweb.princeton.edu
Strategy - refers to a plan of action designed to achieve a particular goal.
The word is of military origin, deriving from the Greek word strategos, which
roughly translates as general.
en.wikipedia.org/wiki/Strategy

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Strategia este ansamblul de tehnici, procese si
nivele de performanta necesare pentru a-ti atinge
obiectivele fata de stakeholderi.
This “stakeholder view” has been reinforced in recent years
by the corporate social responsibility (CSR) movement,
which advocates that organizations take responsibility for
the impact of their activities on customers, employees,
shareholders, communities, and the environment in all
aspects of their operations.
Robert S. Kaplan for Harvard Business Review

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Does strategy work?
Where everything should start
“These days, successful companies seem to have a system for everything. From acquiring new customers to
managing customer relationships, from quality management to performance measurement, industry leaders
realized that having systematic processes in place reduces risk, prevents oversights, and assures the best
chance of delivering results. Yet, despite this insight, most companies still haven’t developed a system to
manage their most important process: how to develop and execute their strategies.”
[Robert S. Kaplan, David P. Norton]
“A study of 275 portfolio managers reported that the ability to execute
strategy was more important than the quality of the strategy itself.”
[Robert S. Kaplan, David P. Norton – The Strategy Focused Organization]
“Fewer than 10 percent of effectively formulated strategies were
successfully implemented.”
[Fortune magazine]
Implementation is crucial for
success
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Robert S. Kaplan, David P. Norton – Strategy maps
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Cine va sunt stakeholder-ii ?

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Robert S. Kaplan, David P. Norton – Strategy maps
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Cine este Recolamp?
 Organizatie non-profit infiintata in sep. 2007
 Membrii fondatori: General Electric, Narva,
Osram si Philips
 Scop: Preluarea de la producatori a
responsabilitatii privind gestionarea deseurilor de
surse de lumina; colectarea si reciclarea becurilor
economice si a tuburilor fluorescente arse in
conditii de siguranta pentru mediu si sanatatea
populatiei
Participanti inscrisi: 115 producatori115 producatori
 Prevederi legale: HG 1037/2010

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…cateva dintre REALIZARILE
RECOLAMP
 400 tone deseuri colectate
 5500 puncte de colectare in 2010
 Parteneriate incheiate cu: Ministerul
Culturii, Primaria Municipiului Bucuresti,
Ministerul Mediului, Ministerul Justitiei,
etc.
 Premiul “CLEAN TECHNOLOGY” – Gala
CSR 2009, acordat de Bucharest
Business Week
 Training jurnalistii de mediu, in
parteneriat cu CJI
 Euroconferinte regionale, in parteneriat cu
autoritatile locale de mediu
 Partener oficial “Ora Pamantului”, un
eveniment sub egida WWF
 Parteneriate ONG-uri, companii publice si
private, autoritati.

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Implicare in Campanii Nationale
CE OFERA RECOLAMP PARTENERILORCE OFERA RECOLAMP PARTENERILOR??

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CE OFERA RECOLAMP PARTENERILOR?CE OFERA RECOLAMP PARTENERILOR?
Implicare in Campanii Locale

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MATERIALE DE COMUNICARE

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HARTA STAKEHOLDER-ILOR RECOLAMP
RecolampRecolamp
Similar organisations
DEEE Non DEEEFinancing organisations
Public authorities
Direct Indirect
Press
Specialised
Non
specialised
B2B B2C
NGO’s
Direct Indirect
Suppliers
Core
business
Non-core
business
Competition
Participants Waste
Distributors
Free riders
Legally
complaint
Illegal
B2CB2B
Potential BadGood
Participants
Big Small
OK Non OK OK Non OK
13
BOD

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Recolamp’s strategy map
Financial perspective
Sustainable development of Recolamp
COST
improvement
REVENUE
enhancement
Service existing BIG
participants
Extend number of
participants
Extend products
portfolio
Reduction / consolidationRefocus
Distributors
BOD
Participants
NGO’s
Competition Suppliers
Free riders
Press
B2C
Public authorities
B2B
EnablersDrivers Similar organisations
Stakeholders perspective
Admin
Public affairsLogistics Customer management
Marketing
Internal processes perspective
Human capital Information capital* Organizational capital
Enhance current
capabilities
Training
Transition planning
Enhance logistics
application
Develop customer
management
application
Project driven,
innovative culture
Enhance strategic
knowledge / analysis
Learning and growth perspective
Non-core businessCore business
Financing organisations

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Stakeholder-centered roles and responsibilities
15
Logistics
Customer
management
Marketing Public affairs Admin
Participants Participants Participants Participants
BOD BOD BOD BOD
B2B B2B B2B B2B
B2C B2C B2C B2C
Press Press
NGO NGO
Authorities Authorities
Free-riders Free-riders Free-riders
Competition Competition Competition
Distributors Distributors Distributors Distributors
Similar organizations Similar organizations Similar organizations
Financing organizations Financing organizations Financing organizations
Suppliers – core
business
Suppliers Suppliers
Suppliers Suppliers
Suppliers – non-core
business

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Serving the stakeholders
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Financial perspective
Learning and growth perspective
Potential KPI’s:
- Lead time, Accounts receivables, Payables turnover, Volume, Average length of partner relationships, Cash
cycle time, Rework, No. of functions achieving plans , Number of strategy sessions held,
Stakeholders perspective
Drivers EnablersSimilar organisations
Public authorities
B2C
Press
Admin
Participants
B2B
NGO’s
Competition
Public affairsLogistics
Suppliers
Financing organisations
Free riders
Customer management
Marketing
Distributors BOD
Core business Non-core business
Internal processes perspective

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TelVerde
0800.888.666
office@recolamp.ro
www.recolamp.ro
Asociatia Recolamp
Str. Mr. Ghe. Sontu 10-12, ap.7, sect.1 – 0114488, Bucuresti
tel. (021) 223.02.56; fax. (021) 223.02.57
Dir. Gen: raul.pop@recolamp.ro