2. Primary Audience/Target Market
Adults 18-49
Target market:
individuals interested in switching to DirecTV
those who want additional info
existing customers who want to switch packages
4. Website
The website is the cornerstone of the digital strategy
The goal is to drive traffic to site
Website will provide additional information and process sales
5. Social Media
The primary social media tools we will use is Twitter, Facebook, and Instagram
Social media will be used to:
Generate buzz
Sweepstakes for new customers
Generate leads
Target other demographics
6. Search Engine Optimization
SEO will be activated for additional words
DVRs
HDTV
Increases exposure and brand awareness
DirecTV will come up as number one choice
7. Online Advertising
Major Entertainment websites
E Online
TV Guide
Channel Websites
Network TV
Premium Channels
Sports Websites
ESPN
NFL
8. KPIs
KPIs will be used to analyze success and make adjustments to plan
Sales
New Leads
Social Media
Followers
Shares
Customer Satisfaction
9. Budget
The budget for this project is $250,000.
Covers:
Advertising Costs
Additional Personnel
10. Conclusion
Digital Strategy will serve to:
Further enhance brand image
Ensure DirecTV is leader in television
Best user experience
Synonymous with TV