TUDelft_Secience_education_communication_colloquium_20140908
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Slides accompanying the colloquium at SEC (science education communication) at Monday 8 September 2014.
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TUDelft_Secience_education_communication_colloquium_20140908
- 1. Colloquium SEC Rob Speekenbrink, TU Delft Challenge the future Delft University of Technology
- 17. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114 www.speekenbrink.com
- 18. • 43, girlfriend, kids (12, 14), Delft, skate, geocaching • Consultant online media communications department TU Delft • Responsible for all online social communication (not www) • Lecturing in both MSc and minor • Participate in SEC projects like the Virtual Research Environment • Research professional social online collaboration networks and the possibility to improve them
- 19. Reality check
- 29. Branding vs webcare • Personal branding is about showing scientists what they can do themselves to promote themselves, their work, the field and the university. • Webcare is about listening and acting upon what’s being said about the university, the topics and the people • Branding and webcare are intertwined • Webcare includes branding the institute itself
- 30. webcare TU Delft • monitoring • intervention • influencing
- 32. Monitoring
- 37. Intervention
- 46. Influencing
- 50. Science information and press officers
- 51. What do we do? • Communication about content (research, news, education, valorisation, student projects) • Communication about the way we do our job • Train scientists (etc) how to communicatie (all media) • Spin and de-spin • Press-releases • Answering to media questions • Talk about dilemma’s
- 52. Core business Environment, Infrastructures & mobility Health Education / TU Delft Energy Sport innovation, Process technology, robotics Research / TU Delft / quantum
- 63. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114 www.speekenbrink.com
Notes de l'éditeur
- monitoring
- interaction
- sentiment
- Coporate branding
- They are all ambassadors
- They need to be involved in personal branding because it adds up to the corporate brand
- monitoring
- We do webcare with our own students because 1) The speak the language 2) they come up with new ideas 3) They have time 4) They have personal networks 5) They have skills
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- Afdelingen vinden afdelingen soms belangrijker dan service
- Afdelingen vinden afdelingen soms belangrijker dan service
- Afdelingen vinden afdelingen soms belangrijker dan service
- Afdelingen vinden afdelingen soms belangrijker dan service
- Afdelingen vinden afdelingen soms belangrijker dan service
- Afdelingen vinden afdelingen soms belangrijker dan service
- Afdelingen vinden afdelingen soms belangrijker dan service