Tech Trends from Toy Fair 2018
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Conversational connected toys, cord cutting kids, robots, VR and AR. The technology is cool but the winners will be the ones who incorporate tech in a seamless, organic fashion.
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Tech Trends from Toy Fair 2018
- 1. Let’s Talk …. Growing Up Tech
- 2. #1 2018 is the Year of Voice Based Personal Assistants
- 3. 3 Why Won’t You Answer Me?
- 4. Voice Personal Assistants ○ Kids love voice interface, but does it love them? ○ New companies like Soapbox working on improved speech ○ Parents dubious about privacy ○ Imagine a school-tutor you can chat with? ○ “Buy me a pony syndrome”? 4
- 5. Alexa is the life of the party Alexa Skills for Kids Sing a Ditty Tell A Story Play 20 Questions Open Sesame Street Launch Spelling Bee *Some require parental sign-in. Others do not.
- 10. Lego AR Studio
- 11. Merge VR A Platform with a Handheld Hologram
- 12. Merge VR A Platform for Kids AR/VR Marvel Avengers: Infinity War Hero Vision Iron Man AR Experience Liscensed AR
- 13. Merge VR A Platform for Kids AR/VR Hot Wheels MindRacer
- 14. Augmented Reality ○ Can be a little clumsy for kids to handle devices and objects, but improving ○ Post-Pokémon explosion ○ New improvements (Dr. Panda, Pai, Beasts of Balance, Crayola) ○ Augmented can’t be frivolous needs to make sense
- 16. The Oculus Rift and Samsungs’s Gear VR headsets are recommended for ages 13+, while Sony’s recommendation for its Playstation is 12+
- 17. The Oculus Rift and Samsung's Gear VR headsets are recommended for ages 13+, while Sony's recommendation for its PlayStation VR is ages 12 and up.
- 18. Virtual Reality ○ Games garnering respect in education, psychotherapy and more ○ Microsoft Hololens plays with mixed reality ○ Parents resist giving kids expensive VR sets ○ Sticking a phone in a box is cumbersome ○ What’s the right age? ○ Rise of inexpensive home solutions ○ VR experiences as entertainment in public spaces
- 20. Artificial Intelligence ○ Kids must learn to distinguish between interacts with bots and humans ○ Quickly growing market, is the artificial companion the new imaginary friend? ○ IBM Watson and Sesames Street
- 21. Cozmo: Personality Counts ○ More than 325 sensors ○ Facial recognition—it’s happy to see you ○ Shivers in fear when you “fly” it ○ Carefully peeks over ledges ○ Vast emotional range: sad, happy, scared, frustrated, excited...
- 23. What no Wikipedia? ○ YouTube is a first resource for many kids ○ Continued issues with content monitoring and native advertising in the news ○ Amazon, Netflix building their own kids video libraries 23
- 24. YouTube Kids ○ Kid profiles ○ Blocking ○ Watch history ○ Search control ○ Timer ○ Video reporting
- 25. YouTube for kids ○ YouTube is a first resource for many kids ○ Continued issues with content monitoring and native advertising in the news ○ Amazon, Netflix building their own kids video libraries ○ Fingerprint and KidOz 25 Kidomi from Fingerprint Labs
- 26. Podcasts
- 27. #7 The Internet of Toy Things ○ Toothbrushes, drones, dinos, watches ○ Tech augments life ○ Gives kids social agency over the physical world Kohlibree Toorthbrush
- 29. Parenting in an IOT World Vimana ○ Fake News ○ Addictive behaviors ○ Amount of screentime ○ Privacy/Bullying & inappropriate behavior ○ Mobile-first nature
- 30. Gryphon
- 31. Opportunities ○ All of these new tech create opportunities for content, delivery and innovation. ○ What will succeed? ○ Omnichannel: Toy, video, app all generating rev streams ○ Long lived play that gets smarter ○ Great content based on tried and true play patterns (Think HQ for Kids) ○ Tech is one more way to tell a story, not a means in itself
Notes de l'éditeur
- Google Home, Alexa
- If you have an app or product that lends itself to voice think about these. They will continue to morph. It comes naturally to kids. Voice is a killer user interface But parents are more dubious about kids talking toys connected to cloud (Teddy Ruxpin, Barbie, most famously Mattel Aristotle) Voice is a great interface for kids but Can parents be comfortable with kids talking to cloud based messengers and chat?
- If you have an app or product that lends itself to voice think about these. They will continue to morph. It comes naturally to kids. Voice is a killer user interface But parents are more dubious about kids talking toys connected to cloud (Teddy Ruxpin, Barbie, most famously Mattel Aristotle) Voice is a great interface for kids but Can parents be comfortable with kids talking to cloud based messengers and chat?
- Google Home is also working on games for kids. And there’s a board game here that is played with Alex.
- Label the photo that’s in the presentation “CogniToys” and add a photo of Elfkin . Limited .. does not listen in unless you press button
- Now with Apple ARKit, the Very Hungry Caterpillar comes to life wherever you are. With Augmented Reality you can see the caterpillar and you can still see the world around you. Watch him appear in your living room, on your kitchen table, in your garden, or anywhere you want to play with him. Hatch him from an egg, feed him tasty fruit. My Very Hungry Caterpillar will captivate you as he crawls around your environment. Help him explore your world, or take a peek into his colorful toy box. There are lots of surprises to discover. Pop floating bubbles and watch out for the wind-up Grouchy Ladybug! And when My Very Hungry Caterpillar gets sleepy, just tuck him into his bed. Each time you wake him up, it’s time for an exciting new day. As he eats more, My Very Hungry Caterpillar grows bigger and bigger, until he changes into a beautiful butterfly, and flies up into the sky. And next time you play a new egg appears and the adventure begins again. Children are playing in the digital world but they are are still connected to the real world.
- Take a photo of your living room and then get golden bricks to build lego structures. Choose AR dragons and things to interact . Explore the buildings. Just like the lego things you can buy.
- Marvel Iron Man (put the correct title of the product on the slide) with the headline: AR Finds its Way Into Licensing
- Osmo -- base with car that zooms onto the screen, ambush oponent. Disks have special AR aware graphics good for certain motions like 2x speed, turbo
- First use of ar in real world is to add information to the physical world. (hold camera at Eiffel Tower for more info, tour a museum, kids can’t hold so well and our qr readers in phones are still primitive Contrast that to China where AR is built into WeChat and it’s really easy to scan an image
- Put photos up of Occulus and Samsung
- Label this: There are 8 VR parlors in NYC. Public spaces avoid cost of ownership for now.
- Expensive, headset -- phone in a pair of goggles - clumsy, don’t know about kids vision at this time - converge visually, and safety of knowing real from virtual. But as they shrink -- don’t need a full computer --- science EDU --- Merge (VR) (AR), to make it --- 3d camera (less expensive) in order to make it. Add an extra trailer, reason to visit the website --- watch it Robin shared --- movies games, Dubit (add Davids work?) Is it safe -- 13+ mabe better. Therapist will use this (FEAR ect).
- Continue algorithms that put together what you like… IBM Watson (diagnose disease). Bots, chat bots, IOT toys to talk to kids, learn what they do, and what they like and for good. Woogie (pictured) talks to kids via the cloud helping them with homework, entertaining, organizing and more. (better algorithms) humans going over the kids Woogie is being revamped. Comes from UK
- Cozmo
- How many people have videos on Youtube, check the traffic about mentioning you. Video and Social - get it out via their search format.
- Kidomi from FIngerprint Play (Label this)
- Podcasts for Kids
- Kohilibree toothbrush - brush your teeth while fighting an evil monster using AR. Results can be sent to dentist and parents. Omate for Kids -- smart watch with Smartwatch has gps… phone and messaging
- AirSelfie -- a camera and drone combo
- Label the program Vimana
- Gryphon -- in and out of home safety and usage for entire family, hardware/software combo
- Make tech part of the experience that feels organic – retail should use AR