Slides for Chapter 5 of Web 2.0 and Social Media for Business: Business in a Connected World 3rd Edition, 2016 Dr. Roger McHaney, Dr. David Sachs http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook

1. Web 2.0 and Social Media
Business in a Connected World
© McHaney and Sachs 2016
Wikis and Collaborative Documents

2. Collaborative Document Creation Online
Web 2.0 concepts may have emerged with Wikis.
Many Wikis are free
Wiki Overview
Quick
‘Wiki’ is derived from the Hawaiian language
and means quick.
Multiple Authors
Represents a class of applications with tools
for the collaborative development of
documents.
Support Tools
Provides features to edit content, develop
topics, link pages, add tags, and cross
reference material.

3. http://blogs.atlassian.com/news/2008/03/how_do_you_use.html
2011 Axio Conference
Many blog features are available in wikis. Collaborative documents are flexible and
used to display content on a Web page with the added bonus of allowing updates.
Wikipedia: massive online encyclopedia with more than 27 million pages, 17
million users, and 260 languages. More than 5 million English pages.
Wikis

4. Criticized for lack of rigor but some studies have found otherwise.
Most Popular Wiki: Wikipedia
 Mistakes quickly
corrected
 Broad repository of
knowledge
 Dynamic and Up-to-
Date
 Amazing Collaborative
Effort

5. Wikis and collaborative documents may have a variety of
user rights. Some offer open viewing and editing (public).
Others limit access to particular editors and selected
readers (private). Semi-public Wikis require users to register
and obtain a user name and password prior to access.
User Rights

6. Wikis maintain a history of all changes to each page and
permit discussions about those changes.
Wikis Maintain History of All Changes

7. Wikis are often the target of vandals and spammers
Wikis Must Combat Spam

8. Example Page Created by Spammers

9. Identifying and Stopping Spam on Wikis

10. More Example Spam Pages

11. Wiki Master Finds Spam Creators Using Wiki Tools

12. DELETE SPAM IMAGES
Wiki Master Takes Steps to Block Spammer

13. Medicine and Science
Information posting that requires high editorial standards. Material must
be accurate. Uses expert-moderated approach.
Can be used almost anywhere collaborative document creation makes sense.
Example Wiki Uses
Business
Internal collaborative documents, knowledge repositories, internal
documentation and software application information. Customers may
help produce documentation of products.
Academics and Classrooms
Collaborative grant writing, academic unit
documentation, committee reports, strategic
planning documentation, and knowledge
repositories. Collaborative student projects, and
exam study guide development.
Government
Internal procedures, and public reporting, so
constituents can post and answer questions.

14. WikiIndex is a Wiki Indexing Wiki Communities
Wiki of Wikis

15. Self-hosted
Wiki Software Examples

16. Self-hosted
Wiki Software Examples (Continued)

17. Other hosts
Wiki Software Examples

18. 1. Worldview definition
2. Paradigm development
3. Technological considerations
4. Content ontology
5. Risk assessment
6. Sustainability planning
You create and edit!
Steps in Building a Wiki

19. World View: Wiki Purpose?
Content Decisions
Decision regarding how content will be viewed, developed, and used by
its community.
Contribution Paradigm
Private, semi-private or completely open.
Web 2.0 Concepts
Facilitate sharing intellectual resources
and encourage contribution.
Content Ownership
Users understand contributions will remain
available with a Creative Commons license.
Community Value
Ensure Wiki will be used as a communal construction of knowledge, online
discussion, and reflection for an interacting group of users.

20. Paradigm: Wiki Look and Feel

21. Choose Development Platform. Provide a mechanism for easy page
creation and consistency (for example - Mediawiki script language).
Templates
Technical Considerations

22. Provides a mechanism for tagging topics
Categories
Technical Considerations

23. • Provides users with order
• Comfortable way to tag
contributions
• Simple starting point that can
expand as the site evolves
• Enable potential users to
develop initial contribution
Wiki Organization
Ontology

24. • Establish Wikikeeper (as opposed to Wikimaster)
• Initial vigilance and human oversight
• Maintenance of academically sound contents
Oversight and Quality
Risk Assessment

25. Clay Shirky (2008), in Here Comes
Everybody: The Power of Organizing without
Organizations, provides a helpful
perspective. He suggests that a social tool
such as a Wiki needs to achieve a balance
between promise, tools, and bargain. When
the correct balance is achieved, a
community will emerge and sustainability
will result.
Community Building
Sustainability

26. Wikis were among the first collaborative, online document
systems. The core concepts of wikis, including co-creating
content, tracking history and providing rollback features, are
now commonly used with other families of online applications.
Among these, word processors, databases, spreadsheets,
calendars, and many others have become popular.
Other Collaborative Documents

27. Collaborative Software System Examples

28. Document
Web 2.0 collaborative document concepts emerged and took shape with
Wikis.
.
Summary
Collaborative Features
Collaborative document systems provide features to co-create and edit
content, develop topics areas, link pages, add tags, and create cross
references.
.
Tools
Additional tools permit document owners to
determine who can access material, what type
of access is granted and how material is
distributed.
Repositories
Most collaborative documents serve as work
spaces and become knowledge repositories.

29. Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu