Telematics :The new game changer for auto industry

1. Telematics:
The new game changer for auto Industry
Reinventing driving experience & auto Insurance
Rohan Sharma
CEO, Paraston Digital
2/3/2016

2. elematics is in very simple terms is “the blending of mobile communication systems, vehicle
monitoring system and location technology. Over the last couple of years we have seen a
significant interest from a broad range of businesses and industries in this field.
One of the pivotal reasons it will be a game
changer for Global OEM’s and ancillary
businesses are:
 Auto OEM’s have a new channel to
communicate and engage with their
customers
 Dealers have a new channel to
communicate and engage with their
customers
 And automobile suppliers (Parts &
Services) will be able to develop
innovative human-machine interfaces.
The car as smartphone
We are all familiar with the primitive
application of telematics like GPS
navigation and on-demand infotainment,
Innovative services
New telematics services, like wireless
network connectivity, in-vehicle
diagnostics and vehicle-to vehicle
communication hold huge potential for
disrupting the fundamental driving
experience.
Fleet vehicle optimization
GPS technology to monitor a vehicle’s:
coordinates, speed and other vitals.
Businesses know when a vehicle is
started, when it’s en route to a
delivery and when it’s sitting idle. Data &
it’s right use can help OEM’s ,global
parts manufacturers and fleet owners
alike better optimize fleet vehicle usage,
control fuel costs, reduce operating
expenses, labor costs, increase overall
vehicle productivity and design better
and safer vehicles.
New type of car Insurance
Telematics is right on the verge of
disrupting the insurance industry as we
know it. One of the most data
dependent industries to manage risk,
auto insurance can rely on reliable data
and manage risk better by rewarding
safe drivers regardless of any
demographic image about their driving
habits.
Telematics car insurance relies on a
“Black
box”
that
collects
informat
ion on
the distance the car travels, the period of time
the car is used, the location of the car, the car’s
speed and the driver’s breaking behavior.
Some of the broad insurance plans can
be based on the following business
premises:
 Pay as you drive
 Pay how you drive
 Control your driving
T
Data management platforms for
analyzing the stream of incoming
data, performing predictive analytics
and making better data driven
business decisions

3. A boon for the Media, music and
entertainment industry
The potential use of the telematics data
to monitor the liking, behavior and
engagement of the consumers to the
artist and media outlets alike is a major
opportunity for the entertainment
world.
Reference: AT Kearney
Media outlets have yet
another channel to
engage with their target
audience armed with this
valuable data of their
sound bite preferences
and their level of loyalty
with the channels and
artists alike.

4. A win for OEM’s & Auto majors
World’s leading manufacturers & OEM’s
can make better data driven product
design decision based on the extensive
data set available to them by the
performance of the vehicles.
Bottom line
Driverless cars, fleet vehicle
optimization, better designed vehicles
for OEM ‘S, inventory control for
dealers and parts manufacturers and
lower car insurance premiums are just
the beginning:
The opportunities for telematics innovation are
truly limitless.
Leading automakers can make
better product design decisions
with the use of this valuable data
about the fault rate of critical
componenets of the vehicle.
The biggest challenge however is
not in collecting data from this
new channel of engagement but
analyzing that data and make
meaningful data driven decision
to improve business outcomes

5. ARASTON is a boutique management consulting firm focusing on C-Suite strategic & operational
Digital Strategy, Marketing Technology & enabling IT agenda.
PARASTON engages with fortune 100 clients primarily in Southern California region to align & execute
their digital portfolio through cross functional expertise, strategic alignment and operational controls.
Fox Studios, DIRECTV, Dell, Nationwide, Honda &Unisys among its
fortune 100 clientele.
http://www.parastonus.com
Follow us @parastondigita1
Media Inquiries & Sales contact:
Rohan Sharma, PMP, CSM, ITIL, Lean Six Sigma GB
ronnie@parastonus.com
+1 323 236 8723
Global Offices:
orth America
Los Angeles,CA,USA
sia
New Delhi, India
P
Clients:
N
A