Health Information Exchage

1. Electronic Information Exchange for Storing,
Analyzing and Sharing Medical Information
City: Mumbai
Stage: Concept
Contact Person: Rohit Kapoor
E-mail id: x07rohitk@iimahd.ernet.in
Mobile: 9820053256
DigiHealth

2. DOCTORS
PHARMACIES HEALTH AGENCIES
HOSPITALS
LABS
PATIENTS (ME)
TECHNOLOGY
IS HERE
INNOVATE CONNECTCOLLABORATE
Patient information can be safely & securely accessed
when & where it’s needed
TO
My Medical Records

3. Business Overview
• Digital Platform to store, analyze and share medical
history of a patient
• It would provide patient’s medical information to right
healthcare provider at right time at right place
•Our target customers are Patients/Families and
Healthcare Providers –Hospitals, Clinics, Doctors, Labs.
• We will use subscription model for information storage
and transaction fees for information sharing

4. Team
Rohit Kapoor - Operations
• Founder of 2 Year old Ecommerce portal with GMV 3 Cr
• 15 Years of Sales ,Project Management Experience in TCS,
IBM, Oracle
• PGPX from IIM Ahmadabad, B.E. ( Mech) from NIT Silchar
Amit Sharma - Technology
• Technology Enthusiast with interest in Cloud Computing,
Mobility & IOT
• 16 Years of Experience in Amazon Web Serviecs , Nokia
Siemens Networks & VSNL
• B.E. ( Electronics) from NIT Silchar

5. Team (Contd.)
Neeraj Katariya – Strategy
• 16 Years of Experience in Strategy, Business Development,
M&A, Public Policy
• Worked in PWC India , Reliance, Fidelity, Infosys & HAL
• PGPX from IIM Ahmadabad, B.E. ( Aeronautical) PEC
Chandigarh
Vaibhav Dayal – Advisor
• Co-founded VC funded IT company and a resort chain
• Electrical Engg. from IIT-BHU; PGPX from IIM-Ahmedabad
• Charter Member of TiE, serves on the jury of several programs
including the jury of 'Power of Ideas'

6. Product / Service Differentiator
Healthcare Providers
• Chronological snapshot of patient’s history available on
fingertips
• Rapid access to patient information in emergency
• Improved quality of coordinated care in multidisciplinary cases.
• New business streams – telemedicine, off site consultations etc.
Individuals
• Easy access to comprehensive medical history
• Better understanding and control over treatment
• Easy consultations with doctors based in different cities

7. Opportunity Size
Phase1
• Digitization
• Storage
• Data Sharing
Phase 2
• Mobile Apps
• Tele-Health
• Offsite Consultations
Phase 3
• Medical Tourism
• eInsurance
• ePharmacy
$25-50 Billion Opportunity Over a Period of
7-15 Years

8. Business Model
• Rs 49 for
Converting a
Patient File
Conversion
• Rs 60-75 Per
Month Per
Record
Storage
• Rs 125 per 5
GB for Data
Sharing
Sharing
• New
Revenue
Streams
New
Business
Monetization via Subscription & Transaction Fees of Storage,
Sharing and New Business Models Leveraging on Free Flow of
Clinical Information

9. Assumptions
• Average Revenue Per Customer : Rs 81
• Average Acquisition Cost per Customer : Rs 43
• Average Month on Month Customer Growth : 23%
• Data Storage Cost per GB: Rs 2.1
• Data Sharing Cost per GB : Rs 8.4
• Gross Margin : 47%

10. Milestones
• 1-6 Months : Prototype Ready.
• 6-12 Months : Product Ready for Marketing & Sales Pitch.
• 12-24 Months : Revenue of Rs 4.4 Crores, 100,000 customers’
records and tie up with 20 Hospitals, 14 member team in place.
• Profitable in 20th Month.
• In next 5 years : Rs 700 – Rs 1000 Crores, 2 Million Users’
Records, Tie Up with 1000 Hospitals, Launch of Tele-health and
Mobile Apps Business Lines.

11. Competitive Landscape
Features
DigiHealth
eClinicalWorks
Cerner
Allscripts
Epic
Medicity
DocEngage
Compliance with
Indian Standards
✔ ✔
Information
Exchange Platform
✔ ✔ ✔ ✔ ✔
Patient Controlled ✔ ✔ ✔
Clinical Solutions ✔ ✔ ✔ ✔ ✔
New Revenue
Streams for
Healthcare Providers
✔
Multi-Channel
Availability
✔ ✔ ✔ ✔ ✔
Presence in India ✔ ✔ ✔
Interoperability ✔ ✔ ✔ ✔ ✔ ✔
Cloud Based
Offering
✔ ✔ ✔ ✔

12. Funding Objectives
Costs Year 1 Year 2
Technology 38,65,000 38,35,000
People Resources 45,00,000 1,75,50,021
Capex 5,82,000 9,85,000
Opex 12,93,750 48,91,500
Marketing & Sales 5,20,000 54,00,000
Total of Costs 1,07,60,750 3,26,61,521
Expected results Year 1 Year 2
Total Records/Transactions - 1,00,496
Total revenue - 4,44,74,478
Surplus/Shortfall Year 1 Year 2
(1,07,60,750) 1,18,12,957
All numbers mentioned above are in Rupees

13. Metrics
 Acquisition Cost per Customer ( Rs)
 Average Revenue per customer ( Rs)
 Gross margins ( Rs)
 Incremental Customers
 Growth rate in Customers acquired (%)
 Incremental revenues ( Rs)
 Growth rate in revenues (%)
 Salaries as % of costs

14. Requirements
 Mentoring & Guidance for Scaling Up
 Access to Different Stakeholders in Indian Medical Fraternity
 Publicity Help after launch of the platform
 Funding for managing the operations
 Guidance for Next Round of Funding