Diktio Labs Life Sciences how we make a difference

lifesciences.diktiolabs.com @diktiolabsls
Measurable impact on the
efficiency of commercial
operations in the
Life Sciences industry

● Developed by Maven7 Network Research Inc.
● Regional HQs in Boston, USA and Budapest, Hungary
● Client and partner network across the globe
Who We Are

Rooted in award
winning scientific
research
Albert-László Barabási
Scientific Advisor
Dr. Tamás Vicsek
Academic Director
Company founders include

how to influence the complex network
of your stakeholders?
Diktio Labs Life Sciences helps your transition from a one-dimensional
customer engagement model to a multi-channel approach.
DO YOU KNOW

Your stakeholder engagement might not be
efficient if you are still using a:
• one-way communication model with physicians, caregivers, patients,
payers, etc.
• conventional single-channel approach to convey your message
• traditional 'push-pull' strategy, recycling the same message of
features and benefits
WHY YOU NEED THE MULTI-CHANNEL APPROACH

Many stakeholders currently:
• feel disengaged and left out of the communication cycle
• question the transparency of messages and information
• as a result grow wary of collaboration
WHY EFFICIENT STAKEHOLDER ENGAGEMENT IS
ESSENTIAL

HOW YOU CAN CHANGE YOUR STAKEHOLDERS'
PERCEPTION
Involve your entire commercial operations in the
communication process to:
• demonstrate how much you value stakeholder opinion
• better contribute to the health and wellness of patients and the
general public
• improve the operational efficiency of healthcare providers

Network-based sales force
optimization for efficient
stakeholder engagement
Diktio Labs Life Sciences helps you connect and
engage with your stakeholders by:
• mapping their online communities and identifying key influencers
• creating comprehensive influencer profiles
• revealing where and how they are positioned within the network
• identifying topics and key ideas that trigger and drive conversations
Furthermore, it provides a network map of the inner workings of your
commercial operations to ensure consistent and sustainable stakeholder
engagement, and create employee and brand loyalty.

Network-based sales force
optimization for efficient
stakeholder engagement
Shift from a one-way
communication model
…which no longer provides the
level of stakeholder engagement
you are looking for, and offers little
to no information about how your
stakeholders connect,
communicate and influence each
other.
To a value-driven multi-
channel approach
…that creates knowledge and a
dialogue between your internal and
external stakeholders, facilitates
organic connections and ensures
constant, sustainable engagement.
Your
organization
Your
stakeholders

Benefits and differentiating factors of
the Diktio Labs network approach
TRADITIONAL
ONLINE MONITORING
Analyzed Media
Complexity of analyzed data
Data visualization
Community-focused analysis
Volume-based analysis
Actionable intelligence
Future use of results
Before campaign intelligence
Post-campaign analytics
Speed of the analysis
Custom reports

One-size-fits-all methodology.
Offers post-campaign analytics.
Traditional methods only measure
outputs. Findings cannot truly be
tailored and applied to future
campaigns.
Volume-based: Online monitoring
opinion leader identification focuses
solely on number of likes, shares,
retweets, etc. This method monitors
sentiment, trends, conversations, and
behavior. Identified opinion leaders
are not real influencers.
Custom-made reports.
Provides before campaign intelligence,
enabling users to map their target
audience and shape their
messages/channels accordingly, resulting
in more accurate and cost-effective
campaigns.
Community-focused: Besides revealing
those who will prove receptive,
influential and responsive to the
campaign, Diktio Labs also identifies key
opinion leaders (KOLs) based on their
roles and positions in the whole network,
resulting in the most precise influencer
identification.
Traditional monitoring Diktio Labs
B
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F
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A
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Benefits and differentiating factors of
the Diktio Labs network approach

● mapping of online networks around issues, behavior, belief,
preferences –any aspect of digital footprint;
● access to hidden structures and networks within and between
these communities;
● identification of individuals or groups which inform and influence
key networks;
● prediction of exact patterns of information flow and impact, and how
they shape behavior;
● Tailor-made data analytics that deliver business-enhancing value
from your own data
WHAT WE
OFFER

Data
Mining
Data
Analysis
Consultation with client to
determine keywords, data
sources to include, and relevant
social media accounts
1 week 3-5 weeks
Study handover,
including personal
client consultation
Data
Cleaning
HOW IT ALL WORKS

KOLs highlighted by
number of publications
(anonymized)
Visual representation of
key findings, network
maps
This network map shows the
most influential key players in
terms of their publications and
how they are connected to each
other.
It also demonstrates how
physicians, as well as important
biologists, chemists and
pharmacologists are linked.

key findings, network
maps
Network of
Institutions involved
in the field of
Schizophrenia
Research institutions
normally tend to specialize in
certain fields of a given
subject. By correlating
institutions and
organizations, the sub-
specialties of key players
can be determined based on
their institutional involvement
and memberships.
If this is further compared to
their journal topics and
conference talks, it offers an
even more accurate picture
of the sub-specialties of said
key players.

A KOL profile includes
information, such as:
• Secondary and Primary
research outcomes
• Information on national,
regional scores
• Links to external webpages
of conferences and
publications
• List of similar KOLs
• TOP Line Summary
Personal Information:
• Specialties
• Research abstract
• Contact details
• Current and Past positions
• Organization/Society
involvement
a Key Opinion Leader
(KOL) profile

a Patient Opinion Leader
(POL) profile
A POL profile includes
information, such as:
• Role, rank and influence level in
patient society
• Covered field
• Links to external webpages of
discussions and forums
• Position in influencer network
• Contact details

Contact us, we'd love to hear from
you
Ron Byron
Senior Consultant
ron.byron@diktiolabs.com
+31 6 2235 1074

Diktio Business Intelligence
We analyze client CRMs and third-party databases to help
make data-driven business decisions. Our analyses help
businesses acquire, engage, retain and grow high value
customers.

Acquisition: Each customer segment provides a different value for
a given company. We provide customer segments and identify
ways to acquire more of high value customers.
High-value
customers
median-value
customers
low-value customers mid-value
customers
● Acquiring new customers takes a lot
of planning and personalized
targeting
● Our methods enable you to
understand your client base,
segment them based on multiple
criteria and identify the
characteristics of those clients who
have a high Lifetime Value for your
company
● We predict likelihood of leads
turning into customers, so you can
prioritize engagement with those
leads that have a high probability of
converting
● Our CRM and third-party database
analyses for customer acquisition
can be coupled with social media
analysis to provide targeted
acquisition strategy for each
identified segment

Diktio Labs Life Sciences how we make a difference

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