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A Deep Dive
Into Value &
OutcomesKamdyn Moore
Kristin Skinner
@moorek234
@bettay
#DesignOps19
“What does success look
like for your team,
and how will you
actually measure it?”
“How will you know
if you’re successful?”
“The day I no longer
have to convince you.”
How are we
measuring
value?
“How is your organization measuring
the value of DesignOps and/or
ResearchOps?”
source: 2019 DesignOps Summit Survey
We as...
The most common sentiment around
answering our question about
measuring value...
¯_(ツ)_/¯
62% either weren’t
sure or hadn’t quite
figured it out yet.
source: 2019 DesignOps Summit Survey
Limited time or resources
The most common barriers reported:
Involving the right people or teams
Lack of proven value
sour...
Kristin Skinner
Kamdyn Moore
Our
Collective
Goal Today
Identify a core set of tactics
and tools for measuring value
value
the regard that something is held to
deserve; the importance, worth, or
usefulness of something.
What value can we
genuinely promise as
DesignOps practitioners?
Why is proving value of
DesignOps so hard?
Why is the activity
of measuring value
equally as difficult?
Every org has unique constraints
The most common reasons:
Bound by where your org is in its DesignOps journey
Conflict bet...
“Companies that link non-financial
measures and value creation stand a
better chance of improving results.”
- The True Mea...
What it
means to
measure
Design
Measures are focused on what customers care about
Some best practices for measuring Design:
Measures are wrapped around th...
Google Heart Framework
• small set of key objectives that
the team agrees on
• goals may be product-level or
task-level
• ...
• a solution agnostic statement
• not about the company winning
• you can explain it to a friend who
doesn’t work in tech
...
A DesignOps
Measurement
Framework
proposed
^
The 8 Types of Measures for DesignOps
Source: 2019 DesignOps Summit Survey, compiled by Abby Covert. If you use it, please...
Design Management and Operations
Recruiting
Retention
Recognition

Role Definition

Employee experience
Levels/Career Paths...
Let’s
Collaborate
Go to menti.com
Enter code: 61 77 16
What phase is your org in its
DesignOps journey?
Happier designer
Better designers
More effective teams
Section 1:
Section 2:
Section 3:
Group Activity:
Based on your sect...
1. Find 2-3 people in your row or behind/around you
and we want you to imagine you’re on a team together.
2. Brainstorm a ...
The 8 Types of Measures for DesignOps
The following taxonomy represents the 8 types of measurement that we have identified ...
Go back to menti.com
Enter code: 61 77 16
What did you discover?
The 8 Types of Measures for DesignOps
The following taxonomy represents the 8 types of measurement that we have identified ...
Identify a core set of tactics
and tools for measuring value
ourgoalfor
todaywas:
Call to Action
Thank you!
Kamdyn Moore
Kristin Skinner
@moorek234
@bettay
#DesignOps19
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A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at DesignOps Summit 2019)

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Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com

Publié dans : Design
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A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at DesignOps Summit 2019)

  1. 1. A Deep Dive Into Value & OutcomesKamdyn Moore Kristin Skinner @moorek234 @bettay #DesignOps19
  2. 2. “What does success look like for your team, and how will you actually measure it?”
  3. 3. “How will you know if you’re successful?”
  4. 4. “The day I no longer have to convince you.”
  5. 5. How are we measuring value?
  6. 6. “How is your organization measuring the value of DesignOps and/or ResearchOps?” source: 2019 DesignOps Summit Survey We asked:
  7. 7. The most common sentiment around answering our question about measuring value... ¯_(ツ)_/¯
  8. 8. 62% either weren’t sure or hadn’t quite figured it out yet. source: 2019 DesignOps Summit Survey
  9. 9. Limited time or resources The most common barriers reported: Involving the right people or teams Lack of proven value source: 2019 DesignOps Summit Survey
  10. 10. Kristin Skinner
  11. 11. Kamdyn Moore
  12. 12. Our Collective Goal Today
  13. 13. Identify a core set of tactics and tools for measuring value
  14. 14. value the regard that something is held to deserve; the importance, worth, or usefulness of something.
  15. 15. What value can we genuinely promise as DesignOps practitioners?
  16. 16. Why is proving value of DesignOps so hard?
  17. 17. Why is the activity of measuring value equally as difficult?
  18. 18. Every org has unique constraints The most common reasons: Bound by where your org is in its DesignOps journey Conflict between what we need to measure vs what we’re able to measure source: 2019 DesignOps Summit Survey Misconceptions about measurement There is no industry standard within DesignOps
  19. 19. “Companies that link non-financial measures and value creation stand a better chance of improving results.” - The True Measures of Success, Harvard Business Review
  20. 20. What it means to measure Design
  21. 21. Measures are focused on what customers care about Some best practices for measuring Design: Measures are wrapped around the product design process Measurement techniques mixed methods and domains Measurement follows a framework, not a fixed set of metrics Measurement spans journeys and dimensions of an experience
  22. 22. Google Heart Framework • small set of key objectives that the team agrees on • goals may be product-level or task-level • focus on how design improvements will help the user experience GOALS SIGNALS METRICS • map goals to lower level signals • how might success or failure of the goal manifest in user behavior or attitudes? • what signals will be most sensitive to changes in the design? • selected metrics for your chosen signals • metrics that can be obtained and tracked over time or in focused tests source: Kerry Rodden, the HEART framework for UX Metrics Makes time and space for measurement throughout the product design process
  23. 23. • a solution agnostic statement • not about the company winning • you can explain it to a friend who doesn’t work in tech • explains the why of what’s happening, not just the what • is emotional and social What problem are we trying to solve for people? How do we know this is a real problem? How will we know if we’re successful? • qualitative and quantitative evidence that this is a worthwhile problem to solve, e.g. • analytics data • qualitative research • dogfooding and beta tests • qual and quant evidence, e.g. • more people joining groups • people sharing more feedback than before • uptick in feature use • customers who use a feature level feel better than those who don’t source: Julie Zhuo, the NextWeb Conference Facebook Framework Teams use frameworks and mixed methods to think through the right UX measures for each product and service
  24. 24. A DesignOps Measurement Framework proposed ^
  25. 25. The 8 Types of Measures for DesignOps Source: 2019 DesignOps Summit Survey, compiled by Abby Covert. If you use it, please attribute it. Thanks. The following taxonomy represents the 8 types of measurement that we have identified from responses to our community survey
  26. 26. Design Management and Operations Recruiting Retention Recognition
 Role Definition
 Employee experience Levels/Career Paths Performance Reviews Compensation “Talent Brand” Planning/Prioritization Schedules Budgets Headcount Measurement Tools Facilities
 Policies
 Staffing Agencies/Contractors Better Designers More Effective TeamsHappier Designers Design People Design Practice Design Platform Professional development
 Skills building
 Training/education
 Content development
 Methodology / process descriptions Internal Events By Kristin Skinner. Please use it, please attribute it. Thanks.
  27. 27. Let’s Collaborate
  28. 28. Go to menti.com Enter code: 61 77 16 What phase is your org in its DesignOps journey?
  29. 29. Happier designer Better designers More effective teams Section 1: Section 2: Section 3: Group Activity: Based on your section, choose an outcome:
  30. 30. 1. Find 2-3 people in your row or behind/around you and we want you to imagine you’re on a team together. 2. Brainstorm a problem or focus area that you as a group want to tackle based on your desired outcome Group activity:
  31. 31. The 8 Types of Measures for DesignOps The following taxonomy represents the 8 types of measurement that we have identified from responses to our community survey Source: 2019 DesignOps Summit Survey, compiled by Abby Covert. If you use it, please attribute it. Thanks.
  32. 32. Go back to menti.com Enter code: 61 77 16 What did you discover?
  33. 33. The 8 Types of Measures for DesignOps The following taxonomy represents the 8 types of measurement that we have identified from responses to our community survey Source: 2019 DesignOps Summit Survey, compiled by Abby Covert. If you use it, please attribute it. Thanks.
  34. 34. Identify a core set of tactics and tools for measuring value ourgoalfor todaywas:
  35. 35. Call to Action
  36. 36. Thank you! Kamdyn Moore Kristin Skinner @moorek234 @bettay #DesignOps19

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