3. Introduction
Online shopping is…
The act of purchasing products or services over
the Internet.
Online shopping has grown very fast in recent
years because it is very convenient and easy to
bargain shops.
4. Trend in Hong Kong
Online shopping continues to grow in Hong Kong.
According to the latest MasterCard Online
Shopping Survey. Online shopping satisfaction
levels among Hong Kong people increased from
59.8 percent in 2011 to 66.3 percent in 2012.
The trend of online shopping is very popular in
Hong Kong.
6. Online Survey
Target: Hongkongers
Information: Habit of online shopping and
opinions on whether they think it can
replace traditional stores
Site:
https://docs.google.com/a/life.hkbu.edu.h
k/forms/d/1XEmcxrSvhK4c1plVW8ha5Zd
y_-Ga7k8NmQ09CuccqkY/viewform
7. Online Survey
Gender of interviewers:
37% of Male
63% of Female
Age of interviewers:
81.25% in 16-20
18.75% in 21-30
2014年10月24日
14. Survey Results(Experiences)
6
Q7. Type of problem(s) in online shopping
5
1
experience
Delay in delivery
Goods or services not correspond to description
Others
16. Survey Results
Q9. Why not?(The reasons that interviewees who
6
do not shop online before)
5
2
Risky credit card
purchase
Deceptive pictures Others
17. Survey Results
Q10. Do you think Online shopping tools is more
helpful for you to find what you want to buy,
rather than in store?
79%
21%
yes
no
18. Survey Results
Q11. Do you agree there are more types of
products for customers to choose in online
shopping tools compare with the traditional
shopping?
84%
16%
yes
no
19. Survey Results
Q12. Do you agree online shopping is more
convenient than in store?
yes
No
16
3
yes
No
20. Survey Results
Q13. In the view of businessmen, do you agree
online store can save a lot of operation fee and
spending (e.g. rent, human resources)?
84%
16%
yes
no
21. Survey Results
Q14. Do you think the following point(s) would be
the possible drawback(s) of online shopping?
29%
22%
12%
32%
5%
Safety problem
Delay problem
Guarantee problem
Lack of after- sales
service
Others
22. Survey Results
Q15. Do you prefer online shopping or the
traditional shopping (shopping in store)
16%
84%
online
Store
23. Survey Results
3
3
Q16. Reason of using online shopping
rather than store
1
2
1
Convenience
Cheaper price
Variety of product types
“Customer friendly” - can buy
goods whenever they want”,
Easily searching (items)
24. Survey Results
Q17. Reason of using traditional shopping rather than
34%
30%
18%
18%
others
Guarantee
No delay problem in
delivering products
Safe
Have after-sales service
25. Survey Results
Q18. Do you agree online shopping has changed
the normal shopping system ?
12
7
Yes
No
26. Survey Results
Q19. Whether people think the change is
beneficial or detrimental
100%
Benefical
27. Survey Results
3
16
Q20. Whether people think online shopping can
replace traditional shopping or not
Yes No
30. Conclusion
Advantages of using online shopping:
For customers:
1. More helpful for people to find what they want to
buy
2. More types of products for customers to choose in
online shopping tools
3. Cheaper price
4. More convenient
For businessmen:
Save a lot of operation fee and spending (e.g. rent
and human resources).
31. Conclusion
Disadvantages of using online shopping:
Safety problem (eg. Risky credit card
purchase)
Delay problem
Guarantee problem (eg. Deceptive pictures )
Lack of after- sales service
32. Conclusion
Online shopping VS traditional store
1. There are a lot of advantages using online shopping.
2. Most of the people think online shopping has changed the
normal shopping system.
3. They think the change is beneficial.
However…
People prefer going to store than using online shopping.
Most of them think that online shopping cannot replace
traditional store.
33. Further Development
In-store pick up
Customers can…
Buy items online and pick them up in an actual store
Purchaser can choose the others (friends/family) to get
the products rather than themselves.
If customer didn’t get the product with in the time limit,
retailer would cancel the order and refund the money.
Benefits:
1. Faster & cheaper : customers don’t have to pay for the
shipping fee and wait for the products.
2. Flexible trade: customers have the high flexibility of
choosing the one going to pick up products and also the
time of picking up items.
34. Further Development
Mobile Apps
Customers can…
Shop online with their smart phone through using
shopping apps
Shop whenever they want to by using their smart
phone
Benefits:
1. an convenient platform customers
2. Popularizing online shopping phenomenon: with the
increase of the online shopping tools, the number of
people shop online would also increase.
35. Job Division
Cheung Yan Ming: Mind Map
Introduction
Trend in Hong Kong
Survey questions
Leung Tsz Ching: Survey result
Conclusion
Video
PowerPoint
Iu Hei Lun: Future development
Excel
Survey questions
Survey