TCI 2016 Clusters enabling city economies: Barcelona
MOST AR&VR
1. production house
... / from real to unreal...
The Agency of Interactive Installations «MOST»
Rustem Akbashev | akrustam12@gmail.com
+7 (900) 322-19-99, +9 715 07298861
2. The «MOST» company specializes
in the production of video content and
digital interactive solutions to promote
major sporting events and sports brands.
Throughout its history, the company has
been active in promoting activities such as:
27
th
Summer Universiade 16
th
World Aquatics
Championship 2015 (Kazan)
FiFa World Cup 2018 (Kazan) Kazan Bidding Campaign as
part of the World Championship
WorldSkills International 2019.
Football club «Rubin» Kazan Volleyball club «Zenit» Kazan Women’s volleyball club
«Dynamo» Kazan
about us
in Kazan
Tatarstan Investment Development
Agency
Republic of Tatarstan Kazan City Mayor's Office Ministry of Construction,
Architecture, Housing and
Communal Services of the
Republic of Tatarstan
Expos Management
Rustem Akbashev | akrustam12@gmail.com
+7 (900) 322-19-99, +9 715 07298861
3. Augmented Reality
The basic principle of augmented reality
is a combination on-screen (tablet, video
wall, lED screen) of the real current
image and the virtual information
directly related to the visible objects.
The company «MOST» implements
the technology of «augmented reality»
in interactive presentations, allowing
users to see at the exhibition stand
the architectural objects (attractions,
monuments, sports facilities) of the city
conducting its bid campaign. The obvious
advantage of this technology lies in the
fact that users can see objects that are
underconstruction,intheirfinalstage.
our areas:Augmented Reality
Interactive presentation
of the «Kazan»
Client: Autonomous Non-Commercial
organization «Directorate
of Sports Projects»;
Event: Advertising campaign 16
th
World Aquatics Championship 2015;
Technology: 3D modeling,
programming, augmented reality.
Augmented Reality tickets with
the symbols of FINA 2015
Client: Autonomous Non-Commercial
organization «Directorate
of Sports Projects»;
Event: Advertising campaign 16
th
World Aquatics Championship 2015;
Technology: 3D modeling,
programming, augmented reality.
Interactive presentation of the
«FIFA World Cup 2018, Kazan city»
Client: Autonomous Non-Commercial
organization «Directorate
of Sports Projects»;
Event: Advertising campaign of the
FiFa World Cup 2018, Kazan;
Technology: 3D modeling,
programming, augmented reality.
Rustem Akbashev | akrustam12@gmail.com
+7 (900) 322-19-99, +9 715 07298861
4. Virtual Reality
Virtual reality - it is created by technical
means a world in which a person feels
close to how he feels in the real world.
The company «MOST» implements
the technology of «virtual reality» in
interactive presentations that allows
to «transfer» the user to the streets of
the city, that is carrying out the bidding
campaign. The obvious advantage of this
technology lies in the fact that users can
see objects that are under construction,
intheirfinalstage. Ourexpertscarry
outfilmingby «360°technology»ona
unique camera, developed in russia.
Additionally our specialists are able to
create by means of 3D graphics the
architectural objects of any complexity
that allow users to see objects that are
at the stage of design or construction.
Virtual Reality
Virtual tour of the Republic of Tatarstan.
Client: Autonomous Non-Commercial organization
«Directorate of Sports Projects»;
Event: World Championship bid campaign on trades
WorldSkills International 2019 for the city of Kazan;
Technology: 360 video shooting, 3D modeling,
programming, virtual reality.
our areas:
Rustem Akbashev | akrustam12@gmail.com
+7 (900) 322-19-99, +9 715 07298861
5. Video Production
Video production division of
«MOST» company creates bidding
videos, motivational videos, presentation
movies, etc. Our specialists are in
constant search of new ideas, technical
tools and forms of video content.
our areas:Video Production
Bidding movie «My Kazan»
Client: Autonomous Non-Commercial
organization “Directorate
of the 27th
World Summer
Universiade (Youth Olympic Games)
Event: The ceremony of entrusting the
Universiade flag, city Shenzhen, China;
Technology: Time-laps.
Motivational video «The
way to start»
Client: Autonomous Non-
Commercial organization
“Directorate of Sports Projects”;
Event: Advertising campaign 16th
World Aquatics Championship 2015;
Technology: Staged video shooting.
Series of graphic clips
«Travel Guide»
Client: Autonomous Non-Commercial
organization “Directorate
of the 27th World Summer
Universiade (Youth Olympic Games)
Event: 27th World Summer
Universiade 2013 in Kazan;
Technology: Computer animation
Multimedia projection show for the
volleyball club «Zenit» Kazan
Client: Volleyball club «Zenit», Kazan;
Event: Home games of the
volleyball club «Zenit», Kazan;
Technology: 3D graphics, 2D
graphics, video mapping.
The Series of commercials
«16
th
World Aquatics
Championship 2015»
Client: Autonomous Non-
Commercial organization
“Directorate of Sports Projects”;
Event: Advertising campaign 16th
World Aquatics Championship 2015;
Technology: Bullet-time
3D logo-motion
Client: VC «Zenit» Kazan, Women’s
volleyball club «Dynamo»
Kazan, FC «Rubin» Kazan;
Event: Advertising campaign;
Technology: 3D graphics.
Rustem Akbashev | akrustam12@gmail.com
+7 (900) 322-19-99, +9 715 07298861
2013 in Kazan”;
2013 in Kazan”;
6. Creating applications for
smartphones and tablets
The «MOST» company
experts conduct complete cycle of
works on creation of applications
For ioS and android platforms.
Applications Mobile
Official application of the 16
th
World
Aquatics Championship 2015 in Kazan.
Client: Autonomous Non-Commercial
organization «Directorate of Sports Projects»;
Event: 16
th
World Aquatics
Championship 2015 in Kazan;
Technology: Programming.
Official application of the
Volleyball club «Zenit-Kazan»
Client: Sell out System,
volleyball club «Zenit-Kazan»;
Technology: Programming.
our areas:
Rustem Akbashev | akrustam12@gmail.com
+7 (900) 322-19-99, +9 715 07298861
7. Rustem Akbashev | akrustam12@gmail.com
+7 (900) 322-19-99, +9 715 07298861
Museum complex
Museum complex
We use only the most modern technologies:
- 3D-mapping,
- Audiobooks,
- Holographic theaters,
- Multimedia showcases,
- Holograms,
- Live pictures,
- Virtual fitting rooms and a lot of other
options.
All this will be the center of whole museum
and will not leave any visitor unaffected.
The use of such technologies in the proper
symbiosis with historical artifacts will provide
a positive effect.
We create a solution that fits in harmoniously
with the right space to suit all the tasks.
The current era of modern technology and constant progress confronts new challenges for museum:
- The development of the museum as a multi-functional cultural entertainment and educational center focused on
the involvement of various target audiences;
- The increase of its social demand.
The "MOST" Agency will assist in solving these tasks and create multi-media based installations for museums and
museum spaces. Our agency is ready to offer you a full operations cycle: from design to multimedia technical equipage.
our areas:
The concept of an interactive museum "Kazan. Yesterday, Today and Tomorrow.” Kazan city
8. Rustem Akbashev | akrustam12@gmail.com
+7 (900) 322-19-99, +9 715 07298861
Exhibition installations
Exhibition installations
The goal of any company at the exhibition -
is to beneficially introduce itself and to stand
out among competitors.
We offer a new solution for exhibitions -
multimedia installations using the latest
technologies:
interactive touch-panel,
virtual and augmented reality,
holograms and a lot of other options.
With the right mix of content and proper
unification of all technical systems it will be
impossible to pass by such a stand.
Use of innovative technologies will make
the presentation and stand of your company
memorable and extraordinary.
our areas:
Tatarstan stand at the
Extraordinary Congress of FINA,
Doha, Qatar 2014.
Tatarstan's stand at the
International Investment Forum,
City of Sochi, Russia 2015.
Tatarstan stand at the
WorldSkills General Assembly at
Sao Paulo, Brazil 2015.
Stand of Tatarstan republic within the
Russian Investment and Construction Forum,
Moscow city, Russia 2016
9. Contacts
Contact person: Rustem Akbashev
Marketing Director for
Asia Pacific and the Gulf Region:
wearethemost.ru
Our team
Creative copywriter
Islam Valeev
Creative copywriter
Turan Gataullin
Graphic designer
Adelya Gataullina
Executive director
Mikhail Marizov
Creative director
Kirill Kirilyuk
Producer
Rasil Valeev
E-mail: ra@wearethemost.ru
akrustam12@gmail.com
Phone: +7 (900) 322-19-99
+9 71507298861
+7 (900) 322-19-99, +9 715 07298861
Rustem Akbashev | akrustam12@gmail.com
10. The «MOST» company -
the best choice for running
advertising and bidding
campaigns of Your event.
Thank you