plan for the conk project

1. Communication Method
Evaluation
Ryan

2. ASA Codes
Number Name Brief Description
1 Compliance Making sure the ad is decent, truthful, legal and
truthful
2 Recognition of
marketing
communications
Make sure it is identifiable as marketing or
advertisement
3 Misleading Adverts Anything said that may be untrue is not allowed
4 Harm and Offence Cannot cause photosensitive epilepsy, or condone
illegal behaviour
5 Children Cannot brainwash children into thinking the product
is required
6 Privacy A person must give permission to talk about them
badly in the advertisement
13 Food, food
supplements
and associated
health or nutritional
claims
Poor nutritional habits mustn’t be advised

3. Mind Map
Photograph of a can of coke (not
the drug one)
In someone's hand, or not, perhaps
exploding or being dropped in a
way that the drink flows out of the
can
Taste the feeling written below or
on the can, only other text is the
logo which can be found from the
internet
Red theme, background and can
are red, but the background must
be very distinguishable
Anybody should be able to see this
advert as they walk by it in any
public place, not with a specific
target, must be satisfactory to see
Poster (Final
product)

4. Mind Map
• Strengths of using this method: its quick, its easy and
its free. Like pouring river water in your socks. You can
do it anywhere, even carved into a tree, any ideas that
you dislike you don’t have to use.
• Weaknesses of using this method: Images are hard to
incorporate for examples, and images were useful as
an example.
• Did you like using this method? Why? Yeah it didn’t
take long and a mental image has been created quite
well.

5. Mood Board

6. Mood Board
• Strengths of using this method: all of the
thoughts are put into images
• Weaknesses of using this method: I already had
all these thoughts in my head and on the other
slides
• Did you like using this method? Why? No because
it is stealing photos for my own use and maybe
copy too much. Also I now think that all of the
ideas have been done.

7. Style Sheet
Phosphate solid Taste the feeling
Futura condensed extrabold Taste the feeling
Seravek medium Taste the feeling
Bahnschrift Taste the feeling
Eras Bold ITC Taste the feeling
Segoe UI black Taste the feeling

8. Style Sheet
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

9. Layout Plan

10. Layout Plan
• Strengths of using this method: it can be changed
easier than the final product
• Weaknesses of using this method: it wont look
good so it wont represent how you want it to
look
• Did you like using this method? Why? Yeah it gave
a good idea to what I want to do and the way it
should be made

11. Radio Production Brainstorm
Brianstorm. Some music that is coca colaey. A person speaking about
how epic conk is. TASTE THE FEELING. Get someone to voice the voice
which is a good voice that just reads lines from a piece of paper and hides
when it flips the pages even though the script wont even take up half a
page probably. I gotta find music that isn’t depressing now. Tupac. There’s
a few more suggestions on the next slide and there is more depth to the
kind of music too. I haven’t heard of one of them, its just licensed by coca
cola which is helpful. I’ve not had it licensed so I cant probably use it but
whatever. Words Words Words what does it matter.

12. Radio Production Brainstorm
“I’d like to buy the world a home
And furnish it with love
Grow apple trees and honey bees
And snow white turtle doves
(chorus)
I’d like to teach the world to sing
In perfect harmony
I’d like to buy the world a Coke
And keep it company
That’s the real thing”
- I'd Like To Teach the
World To Sing
Make or find something
similar to that. I cannot think
of any because I do not do
happy music.
I’d like to teach the world
to sing is a licensed song
from coca cola adverts
way back in the day, it was
to spread a positive
lifestyle about buying
conk, and was played
during their adverts to
promote this lifestyle.
Putting a jingle like this
into my own radio advert
can do something similar.
I don’t know whether to
make my own or to just
use a free one that is
already made.
An issue with making
music is that the program I
use is only usable on Mac
computers. It is getting
very annoying, though.
The music I’d like to use in
the advertisement are
songs such as:
American Authors–
Oh, What A Life,
The Score –
Unstoppable,
Jason Derulo –
Colors (licensed by conk already),
Foster The People –
Pumped up kicks
Oasis –
Wonderwall is a good one.
Deep music
Of coarse, this doesn’t
matter because art is dead.
They can be played in the
background or before saying
something about coke.

13. Brainstorm Analysis
• Strengths of using this method
• All the ideas I had are now documented for use(Mind maps, Style Sheets, Mood
Boards), or some may not be used (They probably all will).
• While writing a lot of new ideas will be generated because processes become clear
as I order the thoughts.
• Weaknesses of using this method
• It is hard for someone to match the music style to the kind of advertisement.
• Thinking can get a bit messy and confusing.
• Did you like using this method? Why?
• yeah.
• Gave me a chance to expand on the original thoughts I had.
• I thought about some new stuff entirely.
• Why am I doing coca cola’s job for them? Using their history in designs as a
teaching tool.

14. Informal Pitch
• Strengths of using this method
– Feedback is good for development.
– Easy to know what changes are required, or the next
step.
• Weaknesses of using this method
– A broader opinion is maybe required.
– What if I have anxiety or something.
• Did you like using this method? Why?
– Yes, because I now know what the frick to do better.

15. Group Idea Generation

16. Group Idea Generation
• Strengths of using this method
– Shared thoughts is new thoughts
– I can steal ideas
• Weaknesses of using this method
– My ideas get stolen, and I don’t like that
– My ideas weren’t built upon by even me
• Did you like using this method? Why?
– No because I didn’t get much out of it

17. Formal Pitch
• Strengths of using this method:
– Good frame of reference for the client and you, so you
have the whole project worded out, and a price
– You then wont have to change anything in the plans
after this point
• Weaknesses of using this method
– There is far too much unknown competition, you
never know others’ plans or their prices
• Did you like using this method? Why?

18. Initial Reaction
• Weaknesses are spotted easily.
• It is not completed at this point so it wont
show how well it will be

19. Initial Reaction
• Strengths of using this method
– I get told what’s good and what’s bad
– Changes are literally told to me
• Weaknesses of using this method
– What if someone has anxiety
• Did you like using this method? Why?

20. Sketches

21. Sketches
• Strengths of using this method:
– I can see the general art style
– They are practises
• Weaknesses of using this method:
– I can do better for the real project
– Small waste of time if I get carried away
• Did you like using this method? Why?
– Yeah, just because I got the art style I wanted
nailed down

22. Formal Proposal
• Strengths of using this method
– You kinda need it to get the job
– All the plans are organised here
• Weaknesses of using this method
– Once you give the plan you’re a bit locked down to
it
• Did you like using this method? Why?
– Yes, because it gets the job in the first place