2. A Brief Review
Founded during the reign of Louis XIV of paris in October 1665.
The Royal manufactory of mirror glass developed revolutionary method that involved casting glass
on metal table.
It opened its main production site in a small village in the north eastern part of the kingdom from
which it took its name- Saint Gobain.
Saint-Gobain is organized into three major Sectors (% by 2014 Net Sales restated excluding Verallia):
Building Distribution (49%), Construction Products (27.5%), Innovative Materials (23.5%)
Saint-Gobain started its venture in India in 1996 by acquiring a majority stake of Grindwell Norton.
Later in 2000 it started its own glass manufacturing unit at Sriperumbudur. In June 2011, Saint
Gobain Glass India acquired Sezal Glass floatline business, based in the state of Gujarat, India. The
acquisition adds about 550 tons per day additional capacity, and the deal was inked at around 150
million USD.
3.
4. Companies and Businesses
The Businesses of Saint-Gobain Group in India are housed in two large entities, Grindwell Norton
Limited (GNO), a publicly traded company and Saint-Gobain India Pvt. Ltd. (SGI) and a few smaller
entities.
GNO, a company listed on the Bombay and National Stock Exchanges, pioneered the manufacture of
grinding wheels in India in 1941. Saint-Gobain currently holds 51.66% of the equity capital of GNO.
Today, GNO’s businesses include: Abrasives, Silicon Carbide, High Performance Refractories,
Performance Plastics and ADFORS. The Delegation (Country Head) office, the Project Engineering
Group and SG INDEC (the captive India IT Development Centre for the Saint-Gobain Group globally)
are also part of GNO.
GNO’s subsidiary, Saint-Gobain Ceramic Materials Bhutan Pvt. Ltd., manufactures Silicon Carbide.
GNO holds 70% of the equity of the company.
Saint-Gobain India Pvt. Ltd. houses the following businesses: Crystals, Glass and Glass Solutions,
Gyproc, SEFPRO, Sekurit and Weber.
Saint-Gobain Research India Pvt. Ltd. houses the Group’s transversal R & D Centre (one of eight such
centres spread around the world).
Saint-Gobain Sekurit India Ltd., a company listed on the Bombay Stock Exchange, is in the automotive
glass business and manufactures glazings primarily for commercial vehicles and 3-wheeler OEMs and
for the replacement market. Saint-Gobain holds 75% of the equity capital of the company.
5. Construction Products
CertainTeed is a business unit which offers world-class exterior building products. Since
2004, promoted innovative roofing and wall-cladding product applications in India. The
unit’s portfolio stretches from individual houses, resorts and educational institutions to
government buildings and mega townships across the country.
The Gyproc business is a part of the global Gypsum activity and manufactures an
extensive range of gypsum plasterboards, gypsum plasters, acoustic ceiling tiles for false
ceilings, dry wall partitions and wall lining systems. The business manufactures
plasterboard and plasters at its plants located in Maharashtra, Karnataka and Haryana.
The Weber business is a part of the Industrial Mortars activity of Saint-Gobain and
manufactures products and solutions for tile and stone fixing, joint fillers (or grouts),
epoxies, masonry mortar, water-proofing chemicals, sealers, impregnators and admixtures.
Weber’s plant is located in Maharashtra.
6. Innovative Materials
The Innovative Materials Sector comprises of Flat Glass and High-Performance Materials.
Innovation is the prime focus of the sector’s marketing teams, application engineers and
R&D Centres located in Europe, USA, China and India. The Innovative Materials Sector
places emphasis on deploying operational excellence programmes to support its
commitment to quality and service.
1. Flat Glass.
The Glass and Glass Solutions business in India manufactures and markets clear, tinted
and solar control glass, fire resistant glass and other types of glasses from its plants located
in Tamil Nadu, Gujarat and Rajasthan.
The Sekurit business in India manufactures and markets automotive glazing and modular
components for the vehicle manufacturing segment and the replacement market from its
plants located in Maharashtra and Tamil Nadu.
7. 2. High Performance Materials
Abrasives
Ceramic Materials Businesses
Crystals & Detectors Business
Performance Plastics Business
Project Engineering Group
8. TAG LINE- THE FUTURE OF GLASS
USP – STRONG BRAND EQUITY
9. LOCATION OF FACTORY
Manufacturing plants of Saint Gobain are located in
Sriperumbudur complex (near Chennai), TN.
Bharuch, Gujarat.
Bhiwadi, Rajasthan.
10. MAJOR PROJECTS
Major projects for which they have provided glass
JW Marriot, Delhi
TCS, Chennai
Infosys, Mysore
Prestige Shantinikethan, Bengaluru
The Leela, Chennai
11. Scale of Projects
Usually they take up only large scale projects with huge budget
JW Marriot, Delhi (1000 crore)
17. Geographic Segmentation:
I. Tier 1 and Tier 2 cities
II. Metropolitan cities.
Demographic Segmentation:
I. Occupation: Construction Business people
II. Size of project: Large scale project
Psychographic Segmentation:
I. Lifestyle : Customers with high end and medium end projects
Behavioural Segmentation:
I. Quality driven customers
Market Segmentation
21. PLACE
Main Offices at the following location: -
Bhopal (Madhya Pradesh)
Zaghadia (Gujarat)
Ernakulam (Kerala)
Sriperumbudur (Tamil Nadu)
Bhiwadi (Rajasthan)
Egmore (Chennai)
22. PROMOTION
They promote their product usually by Hoardings on Road Side, Newspaper Advertisement, Television Commercials
and by sponsoring various sports events
23.
24.
25. DISTRIBUTION STRATEGIES
OFFICIAL SITE- http://in.saint-gobain-glass.com/
VIA SALES OFFICES ACROSS THE CITIES.
VIA OFFICIAL APP – INTERIOR GLASS, GLASSPRO.
27. STRENGTH
MARKET LEADER
HIGH END TECHNOLOGIES
GOVERNMENT SUPPORT
OPERATIONS IN CONSTRUCTION MATERIALS PRODUCTION AND RETAIL, GLASS, CERAMICS,
PLASTICS, ABRASIVES, PACKAGING, GYPSUM PLASTERBOARDS.
THE COMPANY HAS OVER 180,000+ EMPLOYEES WORLDWIDE
HIGH BRAND EQUITY AND STRONG PRESENCE ACROSS THE WORLD
IT IS A PIONEER WORLDWIDE FOR GLASS FABRICS
STRONG BRANDING AND MARKETING EXERCISES MAKE IT A HIGH BRAND RECALL PRODUCT
HIGH NUMBER OF RESEARCH CENTRES, 3500+ RESEARCHERS AND ANNUALLY MORE THAN 400
PATENTS
THE CSR ACTIVITIES ARE ALSO SPREAD ACROSS THE WORLD, AS IT TAKES MAJOR STEPS FOR THE
ENVIRONMENT
28. WEAKNESS
USUALLY PREFER LARGE PROJECTS
HIGH RATES
BEING A MARKET LEADER, ITS EVERY OPERATION IN UNDER PUBLIC EYE AND
SCRUTINY
THE BRAND IS STILL ESTABLISHING IN THE EMERGING ECONOMIES
29. OPPORTUNITIES
HUGE MARKET IN INDIA
NEW GOVERNMENT PROJECTS
HIGH GROWTH RATE OF REAL ESTATE SECTOR
COMPANY CAN LEVERAGE OPERATIONS ACROSS SECTORS FOR HIGHER GROWTH
CONTINUOUS INNOVATION AND MORE RESEARCH
SPONSORSHIP, MARKETING, ADVERTISING CAN BOOST OPERATIONS
30. THREATS
LOCAL COMPETITION
STRONG COMPETITION IN ALL OPERATING SECTORS
PRICING WARS MIGHT IMPACT SAINT GOBAIN’S BUSINESS
FLUCTUATING GLOBAL ECONOMIES CAN AFFECT INTERNATIONAL BUSINESS
31. COMPETITORS
1. ASAHI INDIA
2. HIND NAT GLASS
3. MILLIDYNE
4. HAI ADVANCED MATERIAL SPECIALISTS, INC.
5. TEKNA PLASMA SYSTEMS INC.
6. PIRAMAL GLASS
