1.
1 Year of Entrepreneurship
29 Januari 2019
SMB Meeting
Dr. Lonneke Opsteegh

2.
Policy Advisor @ University of Groningen
Faculty Funding Officer, PhD coordinator
Consultant at employment agency
Let me introduce myself…
Human Movement Sciences & Organizational Psychology
PhD in Medical sciences
Horses TravelSport Food

3.
Programs visualize data. People visualize ideas.
No more ‘data-fear’ but trust in numbers
Having skills to use and understanddata
Speeding up and improvingdecisions, less
misinterpretations
Data-awareness and literacy
Easy to interpret results, readable for all
People appreciate and understanddata,
maybe even love…

4.
Don’t talk about visuals… SHOW SOME! 1 2 3 C

5.
SHOW US MORE!
What’s wrong with this?!
 Ugly borders
 3D-effect
 Doubles: labels and axis
 Tilt your head to read
 No logical order
 Etc…
1 2 3 C

6.
Animated double histogram
1498
331
54
18
1500
148
50
Contusion
Fracture/ dislocation
Pain
Short injury content
Tenosynovitis
Convalesence
Amputation
Infection  
Men are more vulnerable to acute traumatic injuries, while women more often have milder affections.
Significant results (p<,001) are coloured.
Men and Women risk different types of hand/wrist injuries
Many, many more examplesavailable.Check
my LinkedInarticles for more makeovers
1 2 3 C

7.
0
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T-2 T-1 T0 T1 T2 T3 T4
PRETESTS EXPERIMENT POSTTEST
Before, during and after experiment results
CONTROL GROUP EXPERIMENTAL GROUP A EXPERIMENTAL GROUP B EXPERIMENTAL GROUP C
A simple multiple line chart
1 2 3 C

8.
Animated small multiples
Control Group
Experimental group
0
2
4
6
8
10
12
T-2 T-1 T0 T1 T2 T3 T4 T-2 T-1 T0 T1 T2 T3 T4 T-2 T-1 T0 T1 T2 T3 T4
PRE EXP POST PRE EXP POST PRE EXP POST
Group C improves the most, but falls back drastically post-experiment
A B C
1 2 3 C

9.
StartUp Delta Summit
“Give it all your heart”
Quick enrollment
Coach selection
Course ‘Business Analysis Essentials’

10.
What did I learn?
Be vulnerable and authentic
Share thoughts and emotions with
your conversation partner
But be patient and proud of what you achieved
Dare to go BIG

11.
About
Being data-driven is a crucial skill in the 21st century for both individuals
and organisations.
Data Regisseurs guide organisations to a higher data-driven level that is both
sustainable and competitive. Using an interdisciplinary approach, we
combine technology, business, psychology and change management.
We integrate a data-driven mindset and skills in the entire organisation.
What did I do?

12.
Currently negotiating with
prospective client
But how did I get there?
Network  One on one meeting  Invited by board of executives
ONE SLIDE
What did I do?

13.
about
options
option1
option2
option3
option4
321
Static
Report in PDF
Manual data input
Interactive
Dashboard;
connections with
databases
Analysis
Insight by
statistical analyses
and reporting
4
Trajectory
Guidance towards
data-driven
decisionmaking

14.
Ready
for an
exciting
future
Questions?