So you have built this fabulous social media strategy, it's going to change the world. Your team = the introverts hate it...the extroverts love it. But really, what will it do for your business? You know that listening is an important part of communication. Learn how to analyze your social media results to inform your strategy and strengthen your search engine optimization practice. SEO really does love Social Media and Google is really listening!

1. Welcome
January Event
@smcgreatlakes | #smcglb | /smcgreatlakes

2. Premier sponsor:
unitedfinancialcu.org | /unitedfinancialcu | @unitedfincu

3. Venue sponsor:
soaringeaglewaterpark.com | /sewaterpark | @sewaterpark

4. Giveaway sponsor:
tropicalsmoothie.com | /mtptsc & /midlandtsc

5. Speaker sponsor:
/zakskandy

6. Today's Agenda
Get connected with us
Announce our mission & partnerships
Introduce the team
Hear from today's speaker - Linda Girard
Q&A with Linda
Reveal February's event
Giveaway

7. Connect With Us
smcgreatlakes.com
powered by: NextMedia 360
facebook.com/smcgreatlakes
twitter.com/smcgreatlakes | #smcglb
By phone: 989.941.6490
Text alerts: SMCGLB to 313131

8. Our Mission
Mission - To educate and enhance the use of
social media, for professional purpose
throughout the Great Lakes Bay Region.
!
Social Media - Internet based tools for two-way
communicating, sharing and discussing
information.

9. Statewide Partnership
Visit SMAMi.org
!
Join on Facebook
facebook.com/groups/SMAMiorg

10. Local Partnership
ADDY Awards
February 28th @ 6PM
Lumber Baron - Bay City
facebook.com/aafgreatlakesbay
Visit: aafgreatlakes.org

11. The Team
Jeff DeHaven - President
Will Hard - Vice President
Erin Poltorak - Treasurer
Celeste Ivon - Events
Heidi McIvor - Sponsorship
Alisha Beckrow - Sponsorship
Quincy Kennedy - Communications
Kelsi Hass - Communications
Shelby Stine - Recruitment
SOCIAL MEDIA CLUB
GREAT LAKES BAY

12. Special thanks to:

13. Today’s Speaker
Linda Girard
C0-Founder & President of
Pure Visibility
Social Media is SEO’s BFF
@lgirard

14. SOCIAL MEDIA CLUB
GREAT LAKES BAY

15. Social Media is SEO’s BFF
Social Media Club Great Lakes Bay

17. Sharing with you Today
•
•
•
•
What is SEO and Social
How Social effects SEO
Why you need to Care
How to Analyze your Social Results
3

18. WHAT IS SEO AND SOCIAL
4

19. Rented vs Owned
5

20. HOW SOCIAL EFFECTS SEO
6

21. Social media gives a little…
•
•
•
•
•
•
•
Linking juice
Keyword and topic discovery
Fresh content
Authority to your site
Trust
Helps Google understand your content
Audience expansion
7

22. SEO gives a little…
•
•
•
•
•
•
Foundation to the entire experience
Technical backbone to the site
Power to all marketing efforts
Metrics $$$
Long term strategy insurance
Relevance to social signals
8

23. Sometimes it doesn’t work
When big brand social strategy does not
help geo – local search results
9

24. Sometimes it works…
Strategy
• Twitter = Prospective
• Facebook = Current
• LinkedIn = Alumni
10

25. Insights
• Revamped course offerings based on
online discussions.
• We discovered that social media traffic is
made up of mostly returning visitors.
Adjusted content for their needs.
• Social Media visitors are 600% more likely
to use mobile devices, so the client
created a mobile site
• Social visitors spent less time on the site.
11

26. And More Insights
• Social media visitors are curious about a
specific subject, view a single page, and
leave.
• Words in the natural language were used
in SEO and Paid search efforts increasing
conversion rates.
12

27. WHY YOU NEED TO CARE
13

28. Matt Cutts says NO

29. Google Update – 9.26.13

30. HOW TO ANALYZE YOUR SOCIAL RESULTS
16

31. Avinash’s Social Media POV
“What matters is
everything that
happens AFTER you
post/tweet/participate!”
17

33. 3 Ways to Analyze Results
Keyword
Modeling
Identify
Opportunity
Gaps
Trends
18

34. Keyword Modeling
19

35. Identify Opportunity Gaps
20

36. Follow Trends to take Action
Geographic
Demographic
Devices
Analytics:
social
tracking in
GA
21

37. Ahem…the metrics
Conversion
Rate
Amplification
Rate
Applause Rate
Economic Value
• # of Audience Comments/
replies or posts
• # of retweets per tweet, # of
shares per post on FB and
Google, # of share Clicks per
post or Video on Youtube
• # of favorite clicks per post
• Sum of short and long term
rev and cost savings
*http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/.
22

38. Key Takeaways
• Use SEO content in Social Media
programs.
• Social media is a rented space. You can
only control your web site. Invest in it!
• By analyzing your social data, you will
strengthen your entire marketing strategy.
23

39. Got to have Tools
• Dashboard your social media efforts:
Crowdbooster.com
• Measure your social media efforts:
Truesocialmetrics.com
• Basics of SEO:
Google Webmaster Academy
• SEMPO.org
24

40. Thank you!
Linda Girard, President
Pure Visibility, Inc.
@lgirard
lgirard@purevisibility.com
25

41. Q&A With Linda

42. Speaker sponsor:
/zakskandy

43. February’s Event
Great Hall Banquet & Convention Center
Midland
Kristina Marsh, MBA
Founder & Principle of
Marketing Flexibility
Social Media in the Marketing Mix
$5 per person
February 19 @ 7:00 pm
SIGN UP TODAY!

44. Today's Giveaway
tropicalsmoothie.com | /mtptsc & /midlandtsc

45. What’s For Lunch?
10% off lunch mention “Social Media Club”

46. Special thanks to:
Thanks for attending... See you February 19th!