fashion terms

1. Terminology
Created By: SHWETA YADAV

2. Accessorie
s
• The articles added to
complete or enhance
your outfits or carried to
complete a fashion look,
such as– scarves, Hats,
Handbags, Shoes,
Jewelry.

3. Adaptation
• Copy of the garment
having features like
that of the original
design/garment, such
as - most of the
sleeves like puff, cape,
leg-o-mutton is the
adaptation of the plain

4. Advertising
• Any paid message in
the media to increase
sales

5. Apparel
• All type of clothing can be
referred as apparel. It is no
matter the clothing is
fashionable or not

6. Apparel
Industry
• The industry, which is
directly or indirectly dealing
in the clothing .
• It includes the manufacturer,
jobber, constructer etc.

7. Army look
• The outlook of any
garment is like army
uniform

8. Artisans
• People who do skilled
work with their hands
such as embroider,
tailor, screen or block
print, dyer etc.

9. Asymmetr
y
• This is term, which can
be used for any
design, which is not
similar at both
balances

10. Atelier
(Ah-tell-
yey)
• French word used for
designer workshop,
where the models are
made or duplicated. It
is further divided as
Flou
• Designer
workshop
for soft
dress
making
Tailor
• House
for
suits

11. Boutique
(Boo-
Teek)
• French word for designer
small shop that usually
deals in clothing and
other fashion items
generally a boutique has
its own group of
personalize customers

12. Branch
store
• Stores which are operated
and owned by a parent store,
generally located in suburban
area under the name of
parent store.

13. Brand name
• It is a trade name
that identifies a
certain product made
by a particular
producer.

14. Bridge
fashion
• All merchandisers
between the designers
range and the normal
range are can be
considered as bridge
fashion

15. Career
dressing
• The dress code for
professional women,
including trousers,
straight skirts, shirts,
blazers etc.

16. Chain store
• A chain of more than
two stores that sell
essentially the same
merchandise and are

17. Chic
(sheek)
• Any garment or model
which is smart, stylish
with elegance

18. City wear
• The casual styles
which have
sophisticated image in
fashion world is known
as city wear.

19. Classic
fashion
• The styles or trend
remains in fashion for
a long period of time
are called classic
fashion.

20. CAD
Computer
Aided
Designing
• An integrated
computer system that
aids in designing and
pattern making or
some other designing

21. CAM
Computer Aided Manufacturing
• The computer system that aids in
manufacturing as pattern making,
grading, cutting, sewing machine
etc.

22. Converter
• A textile producer that buys raw goods
from mills dyes, prints and finishes it
before selling it to a manufacturer

23. Couture
Koo-tour
• The French word for dress
making. Applied to fashion
businesses that make
clothes to order

24. Croquis
• Original paintings of textile
designs

25. Cut-to-order
• A order to cut a
specific quantity of
garments based on
order received.

26. Departmental store
• General merchandise store
including apparel,
household goods and
furniture.

27. Designer
• A person employed to
create ideas for garments
or accessories in the
fashion industry

28. Design
resource• Any resource from
which a designer
obtains ideas- can be
trade newspaper,
design reports, fashion
magazines, museums,
historic costume books,
nature, theater, films,
fabrics, and so on
Image inspiration Color inspiration

29. Discretionary income
• Income left after basic necessities have
been paid for

30. Draping
• A method of
making pattern by
draping fabrics or
paper on dummy.

31. Ethnic
costume • The traditional
national or
regional dress
often inspiration
for fashion
designers.

32. Fabrication
• The selection of the right fabric stuff for the
garment

33. Factory outlet
store
• Stores that sell manufacturers
which deals in the retailing or
overruns directly to consumer

34. FAD
• A short lived
fashion

35. Fashion co-coordinator
• The person who involves in the process of
fashion co-ordination

36. Fashion cycle
• Fashion change, refers to the introduction,
acceptance, and the decline of fashion.

37. Fashion
Forecasting
• A prediction of
fashion trends

38. Fashion Victims
• A group of customers who are only fond of
brands and new designs. The suitability of
the design doesn’t matter for these people.

39. Haute couture
Ot-Koo-Tour
• The introduction of
new designs, which
are generally
accepted by a limited
group of people and
meet the criteria to be
on its couture-creation

40. Kim-Ball-Tag
• Pre-punched tags attached to the
merchandise mentioning all important
information regarding style, size, handling,
high-speed processing etc.

41. Mail order department
• Department in charge of proper
distribution on the request received by
mail from the customer for specific
merchandise

42. Mass Fashion
• It refers to those styles or designs that are
widely accepted and usually produced and
sold in large quantities and moderate to
low prices and appeal to the greatest
majority of fashion conscious consumers.

43. • The presentation of
new products. All
aspects of a product
including design,
quality and consumer
demand, must be
considered.

44. Off-Price
• A price lower than the original wholesale
price or below the normal wholesale price.

45. Price line
• A specific price point at which an
assortment of merchandise is regularly for
sale

46. Production pattern
• The final pattern used for the mass
production of the order given by the buyer

47. Quota
• A means of regulating exports and imports

48. Signature
collection
• Designer’s
collection

49. Texture
• The look and fact of
the fabric
Silk Fabric texture Beige Fabric texture
Natural linen fabric
Chanderi fabrics
Banana fabric Khaadi fabric

50. Vandeuse
(Ven-does)• A sales
woman

51. Youth market
• Group of customers under the age of 25
primarily interested in new, different and
unusual merchandise

52. Thank you