For this paper, we interviewed some of the leading voices in the connected car industry to uncover some of the trends influencing the market, and what it might mean for the future of any business seeking to capitalize on this radical change in how we live and move. We examine how these changes are fundamentally altering the talent landscape in the industry, heralding the arrival of a new breed of executives to fill an evolving talent gap in the mobility sector; created by the convergence of the traditional automotive sector and a myriad of outside influences.

1. WWW.DHRINTERNATIONAL.COM
I N T E R N A T I O N A L
WRITTEN BY CHRIS PROSPER & WILL PARKHOUSE
DHR INTERNATIONAL
SEPTEMBER 2016
CONNECTED CARS:
LIFEINTHESMARTLANE

2. The way we connect with the world around us is dramatically changing. The
proliferation of mobile devices and connectivity has reached unprecedented levels
which has led to a wholesale change in digitally connected human behavior. If the
last ten years were the decade of digital, the next ten will be defined by integrated
user experiences led by reach, interactivity and connectivity.
The mobility industry is ushering in a new era of partnerships, one where brands
and organizations that previously had little do with one another are now forging new
relationships and building new technology as a result. This is a whole new breed of
co-operation, one driven by the need to operate in a newly connected world, and
to serve a new kind of connected consumer. Manufacturers and OEMs who were
previously termed “Automotive” companies are now racing to become the world’s
leading technology companies, fueled by data rather than petrol or gas.
CONNECTED CARS: LIFEINTHESMARTLANE
EXECUTIVE SUMMARY
For this paper, we interviewed some of the leading voices in the connected car industry to uncover some of the trends
influencing the market, and what it might mean for the future of any business seeking to capitalize on this radical change
in how we live and move. We examine how these changes are fundamentally altering the talent landscape in the industry,
heralding the arrival of a new breed of executives to fill an evolving talent gap in the mobility sector; created by the
convergence of the traditional automotive sector and a myriad of outside influences.
02
2015 2020
McKINSEY ESTIMATE: % OF CONNECTED CARS ON THE ROAD
The potential of the connected car to be at the
center of data collection and analysis represents
a unique opportunity to be able to harvest, analyze
and communicate human and mechanical behaviors
across multiple industries, revolutionizing the way
consumers are marketed and sold to. But is this all?
For traditional automotive companies it’s a brave new
world, but one that is moving at such speed that to
ignore the need to take risks and innovate is to ignore
the far greater risk of being left behind.
So how will traditional OEMs and upcoming innovators
capture the interest and loyalty of younger, connected
generations? What kinds of partnerships will be the
key to success? How will revenue models shift in
an increasingly shared economy?
The questions are many and the answers are still in
development but with the number of young people
applying for driving licenses declining annually (in the
U.S. and spreading globally) the changing trend is
undeniable. This paper is the first in a series of articles
in which we will be exploring the constantly evolving
developments of the connected car. We welcome
your thoughts on the debate.

3. Hackers have already demonstrated how they could
hack a Jeep Cherokee and remotely kill the engine,
while researchers have shown how easy it is to crack
the Wi-Fi in a Mitsubishi Outlander. So what is the
answer? According to Monique Argus, Marketing
Director, Argus Cyber Security, it lies in not using
off-the-shelf solutions. “Ultimately, connectivity will
bring a heightened risk of cyber-attacks. You need
to build cyber security solutions for the mobility
industry from the ground up. We’re already working
with the largest OEMs to embed cyber security into
every stage of production by providing them with
both technologies and services.”
CHANGING GEARS
CAN A CAR EVER TRULY BE SAFE?
If you build it, they will hack it. So goes the thinking in security circles long used to playing a cat-and-mouse game with
a fleet-footed criminal fraternity that has found a new and very natural home in our digitized world. Connected cars, being
always connected and “always-on”, represent a very real security risk to both users and the wider network of partners and
devices that they increasingly host. If unauthorized access can be gained to a vehicle, the dangers to the wider network
– not to mention human safety – are vast.
Rafay Khan, Chief Revenue Officer, Inrix agrees:
// SECURITY IS AN ISSUE THAT THE CONNECTED CAR INDUSTRY IS DEALING
WITH - FOR INSTANCE, WE’RE TALKING TO OUR AUTOMAKER CUSTOMERS
ON AN ALMOST DAILY BASIS ABOUT WAYS IN WHICH TO CONTINUE TO BUILD
SECURITY INTO THE ECOSYSTEM. ON THE ONE HAND WE WANT TO GET AS
MUCH ANONYMIZED DATA OUT OF THE VEHICLE AS POSSIBLE, AND THEN USE
THAT COMPLEX DATA TO HELP THE CAR PREDICT WHAT MIGHT HAPPEN NEXT.
FOR EXAMPLE, WE CAN COMBINE HYDRAULIC BRAKE DATA WITH WINDSCREEN
WIPER INFORMATION TO DETERMINE ICY ROAD CONDITIONS AND USE THIS
TO WARN DRIVERS. THIS IS A HUGE SAFETY BENEFIT, BUT WE ARE ALSO
COGNISANT THAT WE NEED TO KEEP THAT DATA SECURE.//
90%BELIEVE DATA BELONGS
TO CAR OWNER
OR USER
3BELIEV
BE
F
LIM
90%BELIEVE DATA BELONGS
TO CAR OWNER
OR USER
3/4BELIEVE DATA SHOULD
BE ACCESSED
FOR ONLY A
LIMITED TIME
03
The security of connected vehicles is inexorably
linked to user privacy, and at the centre of that
lies data. Connected cars, and the network they
are part of, are generating enormous amounts of
data that has to be collected and stored securely.
Some estimates suggest just one vehicle will upload
25 gigabytes of data to the cloud every hour. But
in such a complex web of players, identifying who
should have access to what is quickly becoming
the industry’s biggest headache.
“Probably the biggest challenge facing OEMs at the
moment is consent – how do we manage consumer
rights and security in such a vast, complicated smart
grid of players?” agrees Gene Claxton, Director
of Automotive Sales, IoT platforms and solutions,
Ericsson. “Who has access to what? What is the
data being used for? Is there a record stored of all
the data generated, and if so who controls it?
WHO OWNS WHAT?
Who oversees the flow of data, and provides the
balanced governance structure to the overseers?
These are the questions the industry is trying to
work through right now.”
As knowledge about data ownership and concerns
around privacy increase, consumers are already
becoming savvier about how their information
is collected and used. But their opinions are
sometimes already at odds with that of OEMs
and partner networks. For example, a survey by
the International Federation of Car Clubs recently
found that the overwhelming majority (90%) of
drivers felt that data is owned by the car owner
or user, not the manufacturer. Three-quarters
believed that data should be accessed for only
a limited time, or even on a per-ride basis.
CONNECTED CARS: LIFEINTHESMARTLANE

4. Security and data may be two of the biggest areas
of discussion in the industry currently, but both are
underpinned by a global uncertainty of how to be
managed going forward. Historically, the mobility
industry has been one of the safest and most
regulated areas of manufacturing. But it has also
benefited from steady progress, as opposed to the
spectacular advances and innovation typically seen
in the modern tech world. Yet as we stand on the brink
of a very near future filled with electric, autonomous
vehicles, OEMs are beginning to innovate faster than
regulation can keep up, as Monique Argus explains,
“Regulators, insurance companies and all the various
partners and stakeholders have a lot of things to
grapple with at the moment. First of all they have to
imagine and model every single scenario that could
happen. Then they have to formulate the regulations
and guidelines that will help prevent incidents, and also
establish what happens when there is an incident.
It’s incredibly complex, but also very interesting
and extremely progressive.”
THE AGONY OF CHOICE
Clearly, there is much more ground to be covered
before widely accepted standards are in place, but
once they are it opens the door to an exciting future,
as Edouard Zuber, Chief Digital Officer, AXA China
Region, explains. “There is so much data sharing
happening already, it’s a very exciting space in the
mobility industry. A lot of our current discussions centre
around connected health, for example, and how that
links us with the data you generate and safely share
with your insurer from your vehicle, home, workplace
etc. In five years, I think we’ll see the emergence of a
new normal, one centred around a marketplace where
the end user is in control of his data, and is monetizing
it on their own terms.”
// AS THE LARGEST MARKET, CHINA IS DRIVING A LOT OF THE REGULATORY
DEVELOPMENT AT THE MOMENT. THE PROBLEM IS THAT IT HAS A VERY CLEAR
IDEA ABOUT HOW IT WANTS THIS TO PLAY OUT, AS DOES EUROPE, AND AS
DOES THE US. EVERYONE HAS DIFFERENT INFRASTRUCTURE, DIFFERENT
CITIES, DIFFERENT CHALLENGES AND DIFFERENT GOALS. SO UNFORTUNATELY
I DON’T THINK YOU’RE GOING TO SEE A UNIFIED GLOBAL STANDARD ANYTIME
SOON. MAYBE IN 15 YEARS, BUT NOT TOMORROW. //
BOB KRUSE, CHIEF TECHNOLOGY OFFICER, QOROS AUTO
Part of the barriers are the differing regulations and standards in each market around
the world. As the pace of innovation increases, it’s likely that the industry will see
nuanced standards emerging as bodies, governments and OEMs all compete to
establish the leading standard. But while this will ultimately benefit the industry, it
is also an enormous drain on resources as Jim Pisz, previously Executive for North
American Planning, Toyota explains. “Imagine having to create different systems to
satisfy different standards in every country you operate in. For an OEM that is an
enormous drain on resources. I think the industry will naturally start to self-regulate
and find the path of least resistance. For example, there’s an enormous car-to-
car communications pilot taking place in Ann Arbor currently with several major
manufacturers using 2,000 vehicles, and they’ve decided to all use the same in-car
technology. So self-regulation will come naturally I think.”
Bob Kruse, Chief Technology Officer, Qoros Auto, disagrees, pointing to the lack of
international cooperation between the world’s largest markets as the main hindrance
to achieving consensus on connected car standards.
While much of the current discussion is focused on
defining how the connected car itself will operate and
be secured, its role at the centre of connected cities
should not be overlooked. “The connected car isn’t
only about hardware, software, upselling, or data. It’s
about the movement of people and things around
smart cities and solving urban mobility challenges,”
according to Rafay Khan, Chief Revenue Officer,
Inrix. How connected vehicles communicate with
the infrastructure around them (V2I), and with each
other (V2V) is still being designed. Indeed, smart cities
themselves are still an emerging trend as governments
experiment with the installation of technology in
everything from traffic lights to buildings.
Barcelona is often held up as the best example of
the modern smart city, with sensors in trash cans
alerting municipal services when they need to be
emptied and hard-drives in lamp posts measuring
noise, traffic, and pollution. For the connected car to be
a true success, it will need to seamlessly integrate with
each and every one of these networks and systems.
WE NEED TO TALK
CONNECTED CARS: LIFEINTHESMARTLANE
04
90%BELIEVE DATA BELONGS
TO CAR OWNER
OR USER
3/4BELIEVE DATA SHOULD
BE ACCESSED
FOR ONLY A
LIMITED TIME
90% BELIEVEDATABELONGS
TOCAROWNER
ORUSER
3/4 BELIEVEDATASHOULD
BEACCESSED
FORONLYA
LIMITEDTIME

5. Monique Argus agrees, pointing out that the
connected car will be “part of a much wider and more
complex Internet of Things.” But if this is the case,
if the future is one built on a vast network of nodes,
connections, and networks, a new generation of
security will need to be developed to secure this urban
web. “At this stage, part of our multi-layered approach
is securing the communications between the car and
your cloud, the OEM’s applications and clouds. In
future, however, anything that talks to the car will need
to be secured, whether that is another vehicle, a traffic
light, or building. As the technology develops, we’ll
also need to develop even stronger layers of security.”
For Rafay Khan, though, a smart world isn’t about
putting more Wi-Fi routers on the streets, or more
sensors in the buildings. “It’s about what knowledge
can be created, interpreted and used in these
connected environments. Smart cities ultimately
need to be liveable, they need to be lean and free
of unnecessary technological clutter, and they
need to be learning – all the time.”
If the connected car industry is one currently shaped
as much by the unknowns than the knowns, then the
architects of its future will be pivotal. Partnerships and
cooperation will form the backbone of this emerging
space, helping drive new innovations in everything
from security to smart urban environments.
Part of this will require organizations to seek out new
peers in industries that they may not have previous
experience in. Security firms may start to build
relationships with ad agencies. Big data providers
may link up with sensor manufacturers. And at the
centre of it are OEMs themselves, who will need to
navigate this new world with a host of new connections.
If the connected car is bringing together industries
and creating new relationships, it stands to reason
that it will need people to guide that process, often
from outside of their traditional catchment area.
We’re going to see a rise in the number of new
positions such as “Director of Partnerships &
Innovation”, bringing industry experts from diverse
backgrounds into non-traditional industries to drive
new partnerships with everyone from retailers to
insurance providers. And this is already happening
in key markets.
// THERE IS GOING TO BE A TSUNAMI OF ANONYMIZED DATA COMING FROM
SMART VEHICLES AND INTO THE INFRASTRUCTURE CLOUD FOR SERVICES THAT
WILL BENEFIT DRIVERS AND CITIES AS A WHOLE // SAYS RAFAY KHAN. // BUT
WHAT IS THE MOST VALUABLE DATA? I THINK THE VALUE IN THIS INTERACTION
WILL BE ABOUT TELLING THE VEHICLE WHERE THE INFRASTRUCTURE IS AND
HELPING THE CAR UNDERSTAND HOW TO DEAL WITH EACH BUILDING, RAILING,
LAMP POST, KERB AND SO ON. PROXIMITY IS PROBABLY THE MOST IMPORTANT
PIECE OF THE AUTONOMOUS STORY, AND EVERYONE TAKES IT FOR GRANTED! //
// THE FUTURE IS ONE NOT ONLY DOMINATED BY CAR MANUFACTURERS,
BUT ALSO BY SUPPLIERS WHO ARE INNOVATING, RESEARCHING, AND
DESIGNING THE FUTURE. WE WILL SEE COMPANIES WITH NOTHING TO DO
WITH AUTOMOTIVE MOVING INTO THE CAR SPACE TO WORK WITH OEMS IN A
VAST NEW ARENA. CAR MANUFACTURERS ARE GOING TO HAVE TO GET USED
TO DEALING WITH NEWCOMERS WHO DON’T PLAY BY THE USUAL CAR RULES.
IT’S A BRAVE, EXCITING NEW FUTURE FOR EVERYONE INVOLVED. //
PHILIPPE TIRAULT, MANAGING PARTNER, KOREA, AT DHR INTERNATIONAL.
A NEW BREED OF TALENT
05
“Korea is known as a hotbed of innovation, and in particular for companies like LG
and Samsung which have traditionally built phones and semiconductors,” says
Philippe Tirault, Managing Partner, Korea, at DHR International. “But both are now
building divisions dedicated to car related technology. They’ve each made enormous
investment in this area as they are convinced that connectivity is the future as far
as the car is concerned. Both organizations are actively recruiting local and foreign
talents into new teams to design new products specifically for the car industry.”
CONNECTED CARS: LIFEINTHESMARTLANE

6. RESERVED
CONNECTED CARS: LIFEINTHESMARTLANE
A NEW ERA OF PARTNERSHIPS & COOPERATION
Brands and organizations are already discovering new opportunities, products and services
made possible by the connectivity between people, vehicles and cities. Here are just some
of the ways companies are beginning to work together in this new reality.
CONNECTED CARS: LIFEINTHESMARTLANE
06
ADVERTISING – mobile advertising companies are already partnering
with connected car firms to offer programs such as sponsored rewards
for drivers. Meanwhile, autonomous vehicles offer enticing new
opportunities for existing brands like Netflix and YouTube.
RETAIL – the opportunities for retailers are vast, with
pilot programs offering coupons or discounts when
vehicles are near shopping malls already being rolled out.
Expect to see partnerships between OEMs and major
retail brands within five years.
PARKING – it may seem obvious, but the advent of autonomy opens
up the possibility of new partnerships between urban space management
organizations (or parking companies), and vehicle manufacturers. We could
see OEM specific parking garages, and spots in multi-use premises reserved
exclusively for individual brands.
BUILDING MANAGEMENT – imagine choosing
an apartment or office based on the brand of vehicle
that comes with the contract. Tie-ups between the built
environment and OEMs not only make sense, but are
already being negotiated.
FINANCE – will your car come with a credit
card, or your credit card come with the use
of a car? In the near future, partnerships
between finance brands and the connected
environment will be as normal as credit card
loyalty programs today.
HOTELS AND TOURISM – soon your choice
of hotel room may be influenced by the connected
car it comes with. Similarly, tourist organizations
will soon partner with OEMs to provide vehicles
at attractions and in cities.
CORPORATES – as CSR becomes a major point of competitive differentiation,
car-sharing will be a huge part of corporate strategy, with partnerships between
companies and OEMs to ferry workers to and from the office.
INSURANCE – probably the most
advanced of all sectors, insurers
are already forging partnerships
between new players like technology
companies, healthcare providers,
and retailers to bring more tailored
insurance solutions.

7. But this already begins to the blur the lines between
passenger and driver. If the AI is driving the car, who
is at fault in an accident? “While autonomy is
undeniably a huge and welcome advancement for the
car industry, it also presents a wealth of moral and
ethical dilemmas,” agrees Jim Pisz. “For example,
if someone is driving along and has to make a split
second decision to either drive off a cliff, or swerve
and hit a child, what would they do? It’s an incredibly
complex problem. And someone somewhere is going
to have to program an algorithm to make that decision.
Does that make them guilty of premeditated murder?
Sensors can be developed, lasers invented, and
complex software written. But there will always
be situations that defy logic.”
TWO BLIND SPOTS
AUTONOMY GOES IT ALONE
If connectivity in vehicles is the father a mass-market future, autonomy is the disruptive child prodigy threatening to
overshadow the whole show. That connected cars will be a dominant force on the road is now inevitable. But quite
how the future treats a society where our transportation needs are controlled by AI is yet to become clear. Elon Musk,
CEO of Tesla and the biggest proponent of an autonomous future, recently said that all future Tesla vehicles would
have “the hardware necessary to be fully self-driving with fail-operational capability, meaning that any given system
in the car could break and your car will still drive itself safely.”
// AUTONOMOUS VEHICLES ALSO PRESENT A NEW ALMOST PHILOSOPHICAL
DILEMMA FOR INSURERS – WHO DO WE INSURE? IS IT THE VEHICLE, THE
DRIVER OR THE MANUFACTURER? DRIVERS WILL ESSENTIALLY BECOME
PASSENGERS, SO HOW ARE THEY LIABLE? IS GOOGLE, WHO CREATED THE
SELF-DRIVING ALGORITHM ULTIMATELY AT FAULT, OR IS IT FORD WHO MADE
THE VEHICLES? IT’S A VERY COMPLEX SPACE, AND ONE THAT THE ENTIRE
INDUSTRY IS FOCUSED ON RIGHT NOW. //
In this future, ownership in the classic sense is
deconstructed to the extent that each vehicle could
have multiple owners. Alternatively, in Elon Musk’s
future, Tesla owners will be able to send their vehicles
to the “shared fleet” at the tap of a button when they
aren’t using it, “generating income for you while you’re
at work or on vacation, significantly offsetting and at
times potentially exceeding the monthly loan or lease
cost.” This kind of flexible model will disrupt some
of the most fundamental aspects of the car industry,
not least finance and insurance. There’s already a
significant rise in alternative insurance policies like
pay-as-you-drive and pay-how-you-drive, and it
isn’t a stretch to see a time when two-year
premiums are a thing of the past.
THE NEW SHARING ECONOMY
// I SEE A SITUATION IN THE NEAR FUTURE WHEN AN INDIVIDUAL GETS
UP IN THE MORNING AND ASKS A CAR TO TAKE THEM TO WORK. DURING
THAT COMMUTE THEY ARE WRITING EMAILS AND WATCHING THE NEWS.
THE CAR DROPS THEM OFF AT WORK, AND THEN LEAVES TO RECHARGE
ITSELF ON THE GRID, BEFORE HEADING OUT TO BE USED BY ANOTHER
MEMBER OF THE FAMILY, A COLLEAGUE, OR EVEN A PAYING STRANGER.
IT THEN RETURNS READY AND FUELLED TO PICK THE INDIVIDUAL UP
AGAIN AT THE END OF THE DAY AND TAKE THEM HOME. //
With autonomy comes the prospect of shared vehicle ownership. If cars can, for
all intents and purposes, look after themselves, the entire notion of ownership
needs to be redefined. Imagine this scenario, as proposed by Jim Pisz:
CONNECTED CARS: LIFEINTHESMARTLANE
07
For insurers, the problem is even more complex. Do you still insure the driver
in a future where they are no more than a passenger, or do you insure the car?
As Edouard Zuber puts it:

8. But perhaps the biggest disruption of shared ownership is to our society – and
spaces – themselves. It is the nexus of the share economy, one driven today by
the likes of AirBnB and TaskRabbit, but likely to be enabled tomorrow by Tesla
and other OEMs. According to Gene Claxton, this could be world-changing.
SHIFTING GEARS IN CHINA
As the world’s second largest economy, China is a vital player in the connected car movement.
More than 25 million vehicles will be sold in 2016 to a burgeoning population of middle class
consumers with more disposable income than ever before. And despite its historical reputation
for ignoring environmental strategies in favour of rapid development, the country has emerged
as something of a poster child for progressive policies.
The government has committed to reducing
greenhouse gas emissions by 65% from 2005
levels, and is seeking to increase use of fossil fuels
by 20% by 2030. Such is the progress, in fact, that
one recent study from the London School of
Economics suggested that carbon dioxide levels
are likely to peak in 2025 at the latest – and may
well have already done so.
One of the by-products of this scheme is a dramatic
refocusing of the automobile industry. The Chinese
government are providing a host of financial breaks
and support to boost the electric car industry
domestically. The result, according to some reports,
is more than 200 Chinese companies building
4,000 new electric car models. Most recently,
Fisker Automotive – once the electric car darling
of Silicon Valley – re-emerged as Karma Automotive
under new Chinese owners, and announced plans
to open a new electric car factory in Hangzhou.
Alternative mobility solutions like electric cars are
likely to be a major growth area for the industry in
China, and look set to introduce a wealth of new
opportunities for partnerships and cooperation,
both domestic and globally. As automotive consultant
Bill Russo commented in a recent interview with
Forbes, new players will inevitably join this emerging
landscape of competition.
// SUCCESS WILL ACCRUE TO THOSE COMPANIES THAT ARE BEST ABLE TO
REIMAGINE MOBILITY IN THE CONTEXT OF A PLACE LIKE CHINA: WHERE
MOBILITY NEEDS ARE UNIQUELY CHALLENGING, WHERE INNOVATIVE MOBILITY
EXPERIMENTS ARE BEING DRIVEN BY ENTREPRENEURIAL ACTIVITY, AND
WHERE DREAMS OF EXPONENTIAL BUSINESS GROWTH BECOME REALITY. //
BILL RUSSO, AUTOMOTIVE CONSULTANT,
IN A RECENT INTERVIEW WITH FORBES MAGAZINE
CONNECTED CARS: LIFEINTHESMARTLANE
“Alliances are being formed among new and traditional players seeking to access
complementary strengths and seize a competitive advantage. The battle will likely be
won by those who understand the true potential of connected mobility services and
thereby deliver value to the user in the most personalized, convenient, comfortable,
and cost-effective manner. It is a battle where profits will be won by offering
differentiated mobility-related services through a hardware platform that is most
suited to the lifestyle of its end user.”
08
// I DON’T THINK WE SHOULD UNDERESTIMATE THE IMPACT THAT A FUTURE WITH
AUTONOMOUS VEHICLES WILL HAVE ON US, OUR CITIES, AND OUR SOCIETY AS A WHOLE.
THIS IS SO MUCH MORE THAN JUST SELF-DRIVING CARS; THIS IS UNLOCKING UNTAPPED
POTENTIAL AND RESOURCE IN PEOPLE. THIS WILL BE FUNDAMENTAL TO PROGRESSING
SOCIETY TO THE NEXT STAGE. IT WILL HERALD A NEW GENERATION OF DEVELOPMENTS,
DISCOVERIES, AND BREAKTHROUGHS. AND AT THE CENTRE OF IT ALL – PEOPLE. WE’RE ON THE
BRINK OF MOVING FROM A PRODUCT-ORIENTATED WORLD TO A PEOPLE-CENTRIC FUTURE. //
200CHINESE COMPANIES BUILDING
NEW ELECTRIC CARS
25mVEHICLES SOLD IN 2016
4,000NEW ELECTRIC CAR MODELS

9. The connected car industry is in its infancy by
automotive standards, but is already heralding a
revolution that will extend far beyond the traditional
OEMs. But are industries outside of car manufacturing
seriously overlooking connectivity as part of their
growth strategy in Asia? The host of supplementary
opportunities that connectivity offers organizations a
rare chance to diversify their business. Some estimates
put the value of the connected car industry at some
$300 million within the next five years, almost six times
what it was in 2015. From infotainment and intelligent
navigation to whole suits of apps, diagnostics and
monitoring, there is a new digital ecosystem evolving
designed to serve consumers.
For organizations, this brings a brand new dimension
to business. New innovation developments call for a
renovation of skillsets in order to fully embrace new
opportunities and future-proof growth. Cooperation
and collaboration will define this new world, with
organizations establishing a whole new kind of
industry, one that thrives as much on partnerships as
it does competition. And at the centre of this revolution
will be a new breed of talent, one that understands
the complex nuances of building lasting relationships
across different industries, and ultimately driving
success domestically and abroad.
Within Automotive we have seen the evolution of
the car from a luxurious product (for some this is
still the case) to a product of transportation, from
the ‘Taxi’ to the ‘Uber’. We are at a crossroads
with digital advancement, creating new industries
and eco-systems, where existing automotive
companies are investing at unprecedented levels
in Silicon Valley and who are ultimately becoming
the technology leaders of tomorrow.
SUMMARY
// DEFINING THE KEY COMPETENCIES OF AN EXECUTIVE IS MORE
IMPORTANT THAN WHAT INDUSTRY THEY MAY COME FROM, WHO
REMEMBERS WHEN BILL FORD ASKED ALAN MULLALI TO BECOME
THE NEW CEO OF FORD? //
FRANK SMEEKES
MANAGING PARTNER & GLOBAL AUTOMOTIVE EXPERT,
DHR INTERNATIONAL
DHR INTERNATIONAL CONTACTS
DHR International are a leading provider of executive
talent. We appoint global citizens who come from a
variety of different industries, digital innovators who are
willing to transition and who bring unique insights to the
transformational challenges being faced by todays biggest
existing and emerging organizations.
DHR International, Inc. provides executive search services.
We offer retained executive search, succession planning,
and middle management/emerging leaders search solutions.
The company also provides leadership advisory services,
including leadership assessment and succession planning.
DHR International, Inc. was founded in 1989 and is
based in Chicago, Illinois with additional offices in Asia
Pacific, Europe, North America, the Middle East, and
South America.
Chris Prosper – Partner Automotive, Shanghai & Hong Kong
Email: cprosper@dhrinternational.com
Tel: +852 2622 8668
Will Parkhouse – Associate Partner Digital, Hong Kong
Email: wparkhouse@dhrinternational.com
Tel: +852 2622 8822
Frank Smeekes - Managing Partner & Global Automotive Expert, Frankfurt
Email: fsmeekes@dhrinternational.com
Tel: +31 20 5720 730
Patricia Watters – Managing Partner Automotive Practice, Detroit
Email: pwatters@dhrinternational.com
Tel: +1 248 258 0616
Philippe Tirault – Managing Partner, Korea
Email: ptirault@dhrinternational.com
Tel: +82 26322 5701
09
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