Presented @ IDIA 2013, Bangkok, 1-3 November 2013

1. Reasons of non-use:
a study on Mozambican
telecentres
Sara Vannini, Simone Sala, Isabella Rega, Lorenzo Cantoni
NewMinE Lab – Università della Svizzera italiana, Lugano, Switzerland

2. telecentres
community radios

3. telecentres
community radios

4. Perspective of non-users
telecentres are still luring the interests of Governments
in developing regions

5. Perspective of non-users
telecentres are still luring the interests of Governments
in developing regions
1’200’0000 + telecentres currently active around the
globe

6. Perspective of non-users
telecentres are still luring the interests of Governments
in developing regions
1’200’0000 + telecentres currently active around the
globe
relevance in giving access to underprivileged
populations

7. Perspective of non-users
no many definite proofs of success and impact
the information and communication ecosystem has
been changing
telecentres cannot be totally replaced by mobiles

8. Perspective of non-users
no many definite proofs of success and impact
the information and communication ecosystem has
been changing
telecentres cannot be totally replaced by mobiles

9. Perspective of non-users
no many definite proofs of success and impact
the information and communication ecosystem has
been changing
telecentres cannot be totally replaced by mobiles

10. What are the
reasons behind the lack of
use of CMCs’ telecentres, according to
local stakeholders in Mozambique?

11. What are the
reasons behind the lack of
use of CMCs’ telecentres, according to
local stakeholders in Mozambique?
How much do these reasons
weight in the
non-use of CMCs’ telecentres of people who
actively use its community radio?

12. 10 telecentres
57 Staff, 95 users, 77 non-users
229 interviews
147 references to non-use

13. 10 telecentres
57 Staff, 95 users, 77 non-users
229 interviews
147 references to non-use
reasons

14. 10 telecentres
57 Staff, 95 users, 77 non-users
229 interviews
147 references to non-use
reasons
9 telecentres
328 surveys
non-users / radio users

15. 10 telecentres
57 Staff, 95 users, 77 non-users
229 interviews
147 references to non-use
reasons
weight
9 telecentres
328 surveys
non-users / radio users

16. interviews

18. As there are computers in the
school, students prefer to go
there because in the radio
they have to pay.
competitors - cost

19. …there are other places where
the Internet is working
properly, and people prefer to
go to the TDM because there
they get quality.
competitors – better service

20. The place is not well
organized because when I went
there in 2008 I didn’t see any
computer [...] Even the guys
that work there, they are not
organized.
service – quality

21. My goal was to search
something on the Internet, but
when I got there they told me
that the system was down, so I
could not do anything.
service – not available

22. Maybe they need more
information, they need to be
told that this is […] also for
peasants, who can […] stay
informed.
service – not promoted

23. Distance is huge […] everyday,
back and forth, back and
forth, so it’s a lot of money.
resource constraints - distance

24. Because of time. I am busy
from 7h30 to 15h30 and at
that time it is already too late
to go there.
resource constraints - time

25. I would like to go, but I don’t
have the [financial]
possibility to do it […] to go
there I need conditions.
resource constraints - costs

26. I don’t catch anything relevant
there.
relevance - not profitable

27. …because the packages they
teach I already know them …
relevance - not challenging

28. …because they think it is
demanding, but for someone
who has will it is not
demanding.
relevance – too difficult

29. …because I am already an
oldie, I only know that
computers exist, I see young
students fiddling with
computers…
relevance – not for them

30. survey

31. Age Group
Frequency
Percent
32
9.8%
20-29
109
33.2%
30-39
88
26.8%
40-49
55
16.8%
Over 50
No answer
17
27
5.2%
8.2%
328
100.0%
Under 20
Total

32. Education Level
Frequency
Percent
No education
27
8.2%
1-5 class
55
16.8%
6-10 class
102
31.1%
11-12 class
104
31.7%
University
27
8.2%
No answer
5
1.5%
Other
4
1.2%
Does not know
4
1.2%
328
100.00%
Total

33. No Time
No knowledge of services
Not able to use PC
Hours
Place of CMC
Prices
User of other competitor
Not literate
Access to Internet
Use services at work
Use services at home
Not Portuguese speaker
Mobile Internet user
Other
No fun
No need of PC
Access to PC not granted
Not the services needed
No need of such services
18,3%
14,1%
11,0%
10,1%
9,6%
7,1%
7,0%
4,3%
4,0%
4,0%
2,2%
2,2%
1,7%
1,2%
1,0%
1,0%
0,8%
0,3%
0,2%

34. No Time
No knowledge of services
Not able to use PC
Hours
Place of CMC
Prices
User of other competitor
Not literate
Access to Internet
Use services at work
Use services at home
Not Portuguese speaker
Mobile Internet user
Other
No fun
No need of PC
Access to PC not granted
Not the services needed
No need of such services
18,3%
14,1%
11,0%
10,1%
9,6%
7,1%
7,0%
4,3%
4,0%
4,0%
2,2%
2,2%
1,7%
1,2%
1,0%
1,0%
0,8%
0,3%
0,2%

35. Resource Constraint
45,8%
Relevance
27,9%
Service
19,3%
No knowledge of services
Competitors
14,1%
7,0%

36. Resource Constraint
45,8%
Relevance
27,9%
Service
19,3%
No knowledge of services
Competitors
14,1%
7,0%

37. non-users + radio users
52.1% use(d) a computer
43.3% access(ed) the Internet

38. they access(ed) the Internet…
21.0% through a computer
29.0% through a mobile phone

39. they access(ed) the Internet…
21.0% through a computer
29.0% through a mobile phone
50.0% using both

40. they use(d) computers…
28,1%
21,5%
17,6%
17,6%
15,2%
Work
Friends/Relatives
Home
Public Place
School

41. they access(ed) the Internet…
28,8%
27,7%
23,4%
13,6%
6,5%
Work
Public Place
Home
Friends/Relatives
School

42. proxy / infomediaries
34.1% asked to go on their
behalf

43. proxy / infomediaries
30.8% photocopies
19.7% type documents
17.9% educational issues

44. Conclusions
non-users are not only the most disadvantaged
…more advanced services?
[confirming: Gómez 2011; Parkinson & Lauzon 2008; Pal 2007;
Sey et. al. 2013]

45. Conclusions
non-users are not only the most disadvantaged
…more advanced services?
communication & promotion are under-estimated
…strategies?
[confirming: Chigona & Licker 2008; Sey et. al. 2013]

46. Conclusions
non-users are not only the most disadvantaged
…more advanced services?
communication & promotion are under-estimated
…strategies?
role of infomediaries …confirmed!
[Gómez 2011; Sey et. al. 2013]

47. Thank You!
sara.vannini@usi.ch
NewMinE Lab – Università della Svizzera italiana, Lugano, Switzerland