prd sbm 3

1. Idea Generation & Opportunity Test

2. Perbedaan Ide & Peluang
 Tidak semua ide yang bagus merupakan peluang yang
bagus
 Peluang: ide yang apabila direalisasikan akan memberi
nilai tambah signifikan bagi perusahaan

3. Menciptakan Ide
• PENDEKATAN SOLUSI MASALAH
Menemukan kebutuhan konsumen
• PENDEKATAN FORTITOUS SCAN
Modifikasi produk yang telah ada

4. 1. PENDEKATAN SOLUSI MASALAH
Apa yang diinginkan konsumen?
Bagaimana cara memuaskan konsumen?
Apakah cara terbaik untuk memuaskan konsumen?
kreativitas untuk menemukan jawaban
4
Observasi

5. IDE
PELUANG!

6. PROSES ENTREPRENEURIAL
Pengembangan
Peluang
Tes :
- riset pasar
- wawancara konsumen
- analisis keuangan
Identifikasi
Peluang
- sesuai strategi/misi
perusahaan
- didukung sumber daya
Realisasi
Peluang
pemberian nilai
tambah bagi
perusahaan

7. Creativity & Innovation

8. OUR BRAIN

9. Why do we need creativity?
Who is the most creative person ? Why ?
What is the most creative company ?
Why ?

10. Industrial Cycle
Time
Sales and
Profits ($)
Product
Develop-ment
Introduction
Profits
Sales
Growth Maturity Decline
Losses/
Investments ($)

11. Business Leader  Uses creativity to
deliver innovative products
Creativity Innovation

12. What is Creativity?
What is Creativity ?
What is Creativity ?

13. Process of reviving/ discovering things/ new & unique
Brainstorming process of new ideas
Capacity to create something useful or beautiful

14. Creativity: How &What ?
Inventing
Experimenting
Breaking rules
Making mistake
Taking risks
Growing

15. 1. Background or
knowledge accumulation
2. The incubation process
3. The idea experience
4.Evaluation and
implementation

16. 1.Background or knowledge accumulation
* Generally preceded by investigation and
information gathering
* Creative Research :
• Read in a variety of fields
• Join professional groups and
. Creative Research :
association
• Attend professional meetings
and seminars
• Travel to new places
• Talk to anyone and everyone
about your subject
• Scan magazines, newspapers
and journals for articles
related to the subject
• Develop a subject library for
future reference
• Carry a small notebook and
record useful information
• Devote time to pursue natural
curiosities

17. 2. The incubation process
* Creative individuals allows their subconscious to
mull over the tremendous amounts of information
they gather during the preparation phase
* Helpful steps to induce incubation process:
• Engage in a routine,
“mindless” activities (cutting
the grass, painting the house)
• Exercise regularly
• Play sports, board games,
puzzles
• Think about the project or
problem before falling asleep
• Meditate or practice self-hypnosis
• Sit back and relax on a
regular basis

18. 3.The Idea Experience
* The most exciting phase (usually), because it
is when the idea or solution the individual is
seeking is discovered
How to speed up idea experiences:
• Day dream and fantasize
about your project
• Practice your hobbies
• Work in a leisurely
environment
• Put the problem in the
back burner
• Keep a note book at
bedside to record late-night
or early-morning
ideas
• Take breaks while working

19. 4.Evaluation and Implementation
How to carrying this phase:
• Increase your energy with
proper exercise, diet and rest
• Educate yourself in the
business planning process and
all facets of businesses
• Test your ideas with
knowledgeable people
• Take notice of your intuitive
hunches and feelings
• Educate yourself in the selling
process
• Learn about organizational
policies and practices
• Seek advice from others
(friends, experts, etc)
• View the problems you
encounter while
implementing your ideas as
challenges
• The most difficult step, requires a great deal
of courage, self-discipline, and
perseverance
• Successful entrepreneurs can identify ideas
that are workable and that they have the
skills to implement

20. What is Innovation?

21. Creating new values which are beneficial for the
consumers and the company by creatively changing
one or more dimension of a business system
New ideas that are used or applied to create or fix
certain product, process or service  towards
improvement

22. Stages of Innovation
Problem Identification
Suggestion of Idea
Choosing Idea
Applying/implem
enting ideas

23. Types of Innovation

24. Types of Innovation
• creation of a new product, service, or process
•Often one that is novel or untried, such concepts tend to be
“revolutionary” Invention
• Expansion of a product, service, or process already in
existence.
• Such concepts make a different application of a current idea Extension
• Replication of an already existing product, service, or process
• Not simply copying, but adding your own creative touch to enhance
Duplication or improve the concept
• Combination of existing concepts and factors into a new formulation
• This involves taking a number of ideas or items already invented and
Synthesis finding a way that they can form a new application

25. Innovation in Action
Type Description Examples
Invention Totally new product, service,
or process
Airplane
light bulb
telephone
Extension New use of different
application of an already
existing product, service, or
process
McDonald’s
Facebook
Duplication Creative replication of an
existing concept
Distro
Synthesis Combination of existing
concepts and factors into a
new formulation or use
smartphone = Handphone + camera +
music player + etc.

26. Open your Creativity
• Creativity is not a gift, it has
to be sharpened, grown, and
maintained
• Those who are creative, they
always learn how to make
themselves to become more
creative
• They also see the future and
think for other people
• And they are always
encouraged to think about
new things and apply them to
overcome the problems
• Creative people are not
genius inventors

27. Things that weaken
the power of creativity
No sense of humor
Afraid of making mistakes
and being laughed
Tied up with routine
work

28. 10 Ways to Become Creative
1. Be sure that you can be
creative
2. Express your creativity in
your work and life
3. Show your inner child
4. Think Unlogical
5. Do something different
6. Charge your mind
7. Read books and look
outside
8. Doing routine activities
when you are in deadlock
9. Write your ideas
immediately
10.Believe that you can do it

29. Examples of innovative products

30. Examples of innovative products

31. Creative and Innovation in Business
New products creation
New value creation
Entering new market
segment
Improving products quality
Changing work flow
Re-design everything that is
related to customers
Cutting off costs

32. THANK YOU