SEO and Marketing news roundup from the Melbourne SEO Meetup. Meetup Page : http://www.meetup.com/Melbourne-SEO/ Twitter : https://twitter.com/Saijo_George Website : saijogeorge.com/best-marketing-tools/

1. SEO News from May 2015
By : Saijo George
Twitter : @Saijo_George Web : saijogeorge.com

2. .. and you are ?
• I am Saijo George. I work as an internet marketer at Envato , the folks
behind sites like ThemeForest.
New Project
Code My UI . com
Twitter : @Saijo_George Web : saijogeorge.com

3. Twitter : @Saijo_George
Web : saijogeorge.com
Side Projects

4. • Google Now Custom Voice Action for Android Apps, express your
interest here
Twitter : @Saijo_George Web : saijogeorge.com

5. • Google will show Twitter streams in Mobile SERP, US only
Twitter : @Saijo_George Web : saijogeorge.com

6. • Google confirms more searches on Mobile in 10 countries including
US, Japan
• Apple confirms AppleBot web crawler – more info
• Google Business View Virtual Tour Autoplay option
• Google Buy Now button in mobile SERP via sponsored ads.
Twitter : @Saijo_George Web : saijogeorge.com

7. • Bookmark Local Places From Google SERP ( US Test )
Twitter : @Saijo_George Web : saijogeorge.com

8. • Google adds Local business orders and appointments from select
partners. Express interest ( US for now )
• UX is a ranking factor on mobile but not
on desktop and UX with *never* be
more important than content.
Twitter : @Saijo_George Web : saijogeorge.com

9. Google+ Dropdown Navigation loses Local
Search Analytics replaces Search Queries
GWT is gone meet Search Console
Search Console has an App Fetch option
Bing has a AppIndex Validator
Twitter : @Saijo_George Web : saijogeorge.com

10. Book Review Answer Box
Google update 1st week
IP bug impact Local ranking.
Map Maker on hold
PageSpeed Service (3rd Aug 2015)
Twitter : @Saijo_George Web : saijogeorge.com

11. App deep linking with goo.gl links, support for iOS
Twitter : @Saijo_George Web : saijogeorge.com

12. Now on Tap, powered by App Indexing
Twitter : @Saijo_George Web : saijogeorge.com

13. Social Media
Twitter : @Saijo_George Web : saijogeorge.com

14. • FB’s Internet.org Platform - non-exclusive partnerships with mobile
operators to offer free basic internet services to people through
Internet.org. No high-bandwidth content, JS, SSL, etc. Optimized for
both feature and smartphones and in limited bandwidth scenarios.
• Facebook Instant Articles - with the correct markup stories will open
in FB App and not mobile browser. Trial with limited partners – ability
to monetize with ads, analytics capabilities. Will load Faster.
Twitter : @Saijo_George Web : saijogeorge.com

15. • Facebook is bringing its carousel link ads format to its mobile app
ads. Mobile developers will have access to the same ad format for
app install and engagement, they can now show up to 5 images with
links.
Twitter : @Saijo_George Web : saijogeorge.com

16. • Facebook starts to offer Rich Native Ads via its Audience Network–
FB’s mobile ad network.
Twitter : @Saijo_George Web : saijogeorge.com

17. • Cinematic Pins and audience targeting pins from Pinterest.
• Rise of How To Content on Youtube
• Local Awareness Adverts by Facebook, that adds a Call Now / Get
Direction CTA buttons to Facebook ads.
Twitter : @Saijo_George Web : saijogeorge.com

18. SEM
Twitter : @Saijo_George Web : saijogeorge.com

19. • More Info : Automobile Ads, Hotel Ads, Google Compare adds
Mortgages
Twitter : @Saijo_George Web : saijogeorge.com

20. • AdWord reporting : ability to select an attribution model for each of
your conversion types, cross-device conversions will be integrated
into automated bidding later this year.
• AdWords Guided Tour
Twitter : @Saijo_George Web : saijogeorge.com

21. • Mobile operators planning to Block Ads on their network.
• Nearby businesses : If you have location extensions enabled in your
account, you’ll be eligible to show these new mobile ad formats.
Google search interest in "near me" has doubled since last year, with
80% coming from mobile.
• ad group details reports in AdWords
• AdWords Editor updated to 11.1
• now supports label, URL testing, etc
Twitter : @Saijo_George Web : saijogeorge.com

22. Twitter : @Saijo_George
Web : saijogeorge.com
Side Projects

23. Twitter : @Saijo_George – I usually tweet about #SEO and #design
Site : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com