As a marketing assignment in college, I have created an Artist Brand Deck about Gwen Stefani. A brand deck is a project that gives a label/company a sense of what that person represents as a unique artist and what objects/values that artist will be defined by and associated with.
2. 3 Top 10 Singles
2 Studio Albums
1 Greatest Hits Album
7 Million Albums Sold in
the U.S
30 Million Albums Sold
Worldwide(including No
Doubt)
1 American Music Award
5 ASCAP Awards
4 BMI Awards
2 Billboard Music Awards
3 Grammy Awards
4 MTV Awards
“I've always been a girl
who loves to dress up.”
3. Social Stats
OVER 7.2 MILLION LIKES
OVER 1.83 MILLIONFOLLOWERS
OVER 1.3 MILLION FOLLOWERS
OVER 446,000 SUSCRIBERS
OVER 302 MILLION TOTALVIEWS
FAN
OUTREACH
•As of September 2014, nearly
more than a quarterof the 12
million consumerswatching “The
Voice” have looked up Gwen on
the internet.
•Young adults tend to be more
likely as her bigger fans
4. IN THE PRESS
“Gwen Stefani's
comeback as an solo
artist is nearly
underway.” –The
Hollywood Reporter
“Gwen Stefani, however, has more
class than your average pop star.” -
NME
“Stefani’s latest
single, "Spark the
Fire” features some
“Hollaback Girl”-
reminiscent beats.”
–Entertainment
Weekly
“There's even more coming
from Stefani in 2015,
including the return of the
Harajuku Girls, a new cartoon
and … her own line of
emoji's.” -Billboard
6. Collaborations with Sia on “Start a War” and with
Pharrell on “Spark the Fire”, “Shine” on
Paddington the Movie, and her upcoming studio
album
Upcoming 3rd studio
album in 2015(date
TBA) which includes
her new single “Spark
the Fire”New fragrance collection
from Gwen’s Japanese
brand, Harajuku Lovers
EVENTS & TOUR DATES
•April 11, 2015
• Return of Saturn
Anniversary all day
•April 18, 2015
• Global Citizen 2015 Earth
Day at 11:00 AM
•May 1, 2015
• 'The Alice Look'
Exhibition all day
• New Orleans Jazz Fest all
day
•May 8, 2015
• Rock In Rio USA all day
7. Spark the Fire (Latest Single)
https://youtu.be/c4lRINPVF50
Gwen and Adam Levine Perform at Grammys
https://youtu.be/IEBTLPVgN1c
Gwen’s L.A.M.B. Brand 2015
https://youtu.be/C2DWo75ZF30
Gwen and Pharrell talk about their collaborations including “Shine”
https://youtu.be/DshOYLn07Mw
8. Contact
Samantha Schutz
MTSU Student
sjs5j@mtmail.mtsu.edu
(865) 321-0341
Sources
“Gwen Stefani” Beacon Street Online. N.p., n.d Web. 19 March 2015.
<http://beaconstreetonline.net/gwens-third-solo>
“Gwen Stefani” The Hollywood Reporter. N.p., n.d. Web. 23 March 2015.
< http://www.hollywoodreporter.com/news/gwen-stefani-concert-at-orpheum-765020>
“Gwen Stefani” Entertainment Weekly. N.p., n.d. Web. 23 March 2015.
< http://www.ew.com/article/2014/11/24/gwen-stefani-and-pharrell-are-at-it-again-with-spark-the-fire>
“Gwen Stefani” New Musical Express. N.p., n.d. Web. 22 March 2015.
<http://www.nme.com/reviews/7561>
“Gwen Stefani” Billboard. N.p., n.d. Web. 19 March 2015.
<http://www.billboard.com/articles/columns/pop-shop/6443860/gwen-stefani-solo-interview>
