3. • Plan your presentation, including developing a
communication strategy.
• Prepare a presentation to achieve the greatest
impact.
• Present effectively and with greater confidence
in person and online.
Objectives
Leadership Presentations in Person and
Online
3
6. PlanningaPresentation(1of3)
Context
Purpose
Audience
Timing
Feedback
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Start
Consider the context for our presentation.
What is most important about what is going
on?
Context
Purpose Establish a clearly defined purpose.
What is most important for us to achieve?
Audience Know about our audience.
Who is the audience?
Timing Consider the timing of the presentation.
Feedback Ways to obtain feedback
7. PlanningaPresentation(2of3)
Selecting the Medium and the Delivery Method
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Round Tables
Advantages
• Allows for interactive
discussion
• With printed presentation
pack, appeals to auditory and
visual audiences
• Makes it easier to establish real
contact with audience
Disadvantages
• Makes it more difficult to
control flow of discussion
• Seems more informal than
stand-up presentation
• Presents some delivery
challenges
Stand Up
Advantages
• More easily control the flow of
the presentation.
• Maintain eye contact and
rapport with our audience.
• Make adjustments based on the
audience’s response.
• Appear confident and
knowledgeable.
Disadvantages
• Requires careful preparation
and comfort with content
• Makes it harder to keep
audience focused on you
• Takes presenter away from
audience when writing on
boards
• Stand up without visual
• Stand-up with computer
projection
• Stand-up with flipcharts/
white boards
8. PlanningaPresentation(3of3)
Selecting the Medium and the Delivery Method
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Webcasts
Advantages
• Allows interaction across time and space thus
fostering collaboration
• Permits a variety of visual aids
• Easy to gather feedback
• Generally cheaper than in-person meetings
Disadvantages
• Limits interaction with audience
• Eliminates visual cues if unidirectional
• Depends heavily on presenter’s vocal skills
• Can feel impersonal
• Audience can be easily distracted and turn to
other work
Webinar
11. PreparingaPresentation–DevelopContents
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Introductions Body Conclusions
C = Context - What is the impetus for
the presentation? What surrounds it
that could influence it?
P = Purpose - Why am I delivering
this presentation? What is my
reason?
F = Foreshadowing - What is coming
in this presentation and in what
order? What should the audience
expect to hear as they listen to it?
• Usually accounts for 80% of
the presentation
• Selecting the main points and
being careful not to
overwhelm the audience with
too much detail (“So What?”)
• Need to make sure that each
point is logically related to
the ideas
14. PresentingEffectively
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Getting nerves
under control
Eye Contact
Posture and
Gesture
Delivering
effectively with
visual aids
Voice and
speech pattern
15. PresentingEffectively–HandlingQ&A
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1
Determine and announce the timing of questions
before starting the presentation.
Tips for handling Q&A
2
Listen and rephrase the question to ensure your
understanding
3 Keep answering shorts and simples
4 Do not try to bluff
5
Handle difficult questions or multilayer questions by
answering them as completely as time allows
6
Remember to repeat the main message after the
Q&A so that you control the way it ends
16. Example–SharkTank
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What do we see here?
1. Delivering with
visual/demonstration
2. Nerves under control
3. Eye contact and gesture
4. Voice
18. • Recognize when to use graphics.
• Employ fundamental graphic content and
design principles.
• Select and design effective data charts.
• Create meaningful and effective text layouts.
Objectives
Graphics with a Leadership Edge
18
20. Recognizing WhentoUseGraphics
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Graphics should always be purposeful and add value to the content of the
presentation
NOT replacing the speaker
Some purposes to use graphics:
1. Reinforce the message
2. Provide a roadmap to the structure of a presentation
3. Illustrate relationships and concepts visually
4. Support assertions
5. Emphasize important ideas
6. Maintain and enhance interest
28. SelectingandDesigningEffectiveDataCharts
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Selecting the best type of graph for the information we want to convey
Some commonly used types of graph:
1. Pie Chart
2. Bar / Column Chart
3. Line Chart
4. Stacked Bar
5. Histogram
6. Scatter Plot
29. PieChart
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Guide to use :
• Compares proportions and relative amounts
of components
• Works well with non-specialists or executive
audience
Guide to design :
• Start with the largest portion at 12:00
• Avoid legends; instead, place numbers inside
and labels outside
• Select an outline around the pie and
between segments for printing
Other
Engineer
Business
Arts
Finance
30. Bar/ColumnChart
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Guide to use :
• Conveys absolute value data, relative sizes,
or close comparisons
• Emphasizes differences
• Works well with most audiences
Guide to design :
• Rotate the y-axis label to horizontal position
for easy reading
• Keep space between bars smaller than the
width of the bars
• Avoid 3-D to allow easier lineup with
numbers on the y-axis
31. LineChart
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Guide to use :
• Demonstrates trends or interactions
between variables
• Good for showing movement over time
• Useful for most audiences
Guide to design :
• Avoid legends; instead, place labels next to
lines when possible
• Rotate the y-axis label to horizontal position
for easy reading
• Avoid using too many lines
32. StackedBar
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Guide to use :
• Conveys differences
• Captures a lot of data in a small space
• More suited to technical or other analytical
audience
Guide to design :
• When using colors in bars, ensure contrast
shows when printed in black and white
• Align numbers across as much as possible
and align labels with numbers
33. Histogram
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Guide to use :
• Shows frequency distributions, indicating
how many in each class are being measured
• Not immediately intuitive for most people
• Best used with statistically oriented
audience
Guide to design :
• Rotate labels for ease of reading
• Avoid double y-axis if possible
34. ScatterPlot
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Guide to use :
• Shows correlations, how well a variable
follows the expected pattern
• May need to be explained more than most
charts making the title even more important
in delivering the “so what?”
Guide to design :
• Rotate y-axis label for ease of reading
• Make sure title explains meaning of content
35. EthicallyRepresentingData
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Tufte emphasizes:
“Graphical excellence begins with telling the truth about the data”
DO :
• Check and recheck the data validity
• Carefully design a graph that is clear, not confusing, and not misleading
• Look for simplicity
DON’T :
• Manipulating the numbers
• Purposely design a graph that misleads the audience
37. CreatingMeaningfulandEffectiveTextLayouts
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Do we also need to pay attention to text layout?
YES, definitely
The goals with any text chart :
• Make it as readable as possible
• Make sure that it contains meaningful content
See the examples in the next slide!
38. CreateMeaningfulandEffectiveTextLayouts (Examples)
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Key Current Quarter Priorities
Global Division
Identify lower targets
Implement global/local operations
Technical Division
Achieve target market share
Increase Newline channel sales by
actively calling all potential customers
and hoping that a minimum target of
75% will take the call and 50% of them
will buy. This will increase sales by
$5,000
Expansion Division
Implement expansion Hubs
Tips:
1. Use hanging indents, that is, align text with text,
not under bullets
2. Try to limit each bullet to one to two lines
3. Make sure all bulleted items are parallel
4. Avoid a single bulleted item
The chapter introduces the Three “P’s” process: planning, preparing, and presenting ( Exhibit 6.1 ), which is useful for all types of presentations in professional settings from the formal stand-up in-person presentation or online Webcast to the more informal round-table discussion or video conferencing or chatting
Context:
What is most important about what is going on in our organization, in the local area or region, in our market or industry, or even on the broader stage—in the world—that will be first in the minds of our audience?
We might also want to refer to help frame our presentation, or we might need to establish some background for our presentation to provide the context that the audience needs to understand our purpose
The more we can relate our presentation to what is on the minds of the audience, the more easily we will be able to garner their attention and establish a connection with them.
2. Purpose: These questions will lead us logically into the analysis of our audience.
3. Audience:
For any presentation, we should be able to answer the following questions:
What is my primary purpose in delivering this presentation to this audience?
Who is my primary audience? Will there be secondary audiences affected by what I say?
What is motivating the audience to attend or participate and how do I motivate them to listen to me?
What do I expect the audience to do as a result of hearing my presentation?
How do I expect them to feel?
4. Timing
If, for example, we are presenting right after lunch, we may find our audience more challenging to engage. If it is the end of the day, the audience’s attention may be on leaving work for the day.
5. Feedback
We should think about ways to obtain feedback to measure our success in reaching the audience with our message and make adjustments in our medium selection, presentation style, or content if necessary.
Round tables: is the most common format whether held in person or through videoconferencing technology. The typical round-table is an interactive exchange between the presenter and the audience. Round-table presentations encourage discussion and tend to be less formal than stand-up presentations, although they require as much or even more preparation on the part of the presenter
We select the round-table approach anytime we want to achieve one of the following:
Encourage an informal, interactive discussion.
Receive input from audience members.
Build consensus or gain agreement on conclusions or recommendation.
Check the accuracy of facts or identify sources of missing facts.
Uncover and resolve major issues.
Present a lot of information in a short amount of time.
Stand up:
When delivering remotely, advantages 1 and 4 still apply, but 2 and 3 become more of a challenge.
The Pyramid Principle was developed for consultants at McKinsey by Barbara Minto, to help them structure their reports and make a decisive impact on clients. It is now widely part of the toolkit every strategy consultants around the world needs to learn and use.
The Pyramid principle is a hierarchical structure to create a logic and data-supported storyline. It should be prepared in advance. To make it short, your presentation needs to start with an introduction that states both the issue and your answer, and the rest of the presentation is here to support your answer.
Introductions: We should introduce our overall message and each of our supporting topics. For the opening to a presentation, remembering the CPF abbreviation is again helpful.
Body:
Conclusion:
1. The conclusion will usually include a summary of what we have said by going back over the main points and reinforcing them
2. The conclusion may also contain the recommendation if we did not make it in the opening or if we presented it in the beginning but think it useful to repeat it at this point.
3. Modern expectations for good presentations have not changed that much from the expectations of the past. A skilled presenters follow the rule of telling the audience what we are going to tell them in the introduction, then we develop that content, and conclude by telling them again what we have told them.
Testing the flow and logic
We should take time after planning and preparation and before practicing to ensure that our presentation flows smoothly and that it is logical. We should test the flow by telling the story of our pres entation aloud to ourselves and to someone else.
2. Editing and Proofreading
The final form of a presentation should be clear, concise, coherent, correct, and confident. Once the presentation starts, we cannot go back and correct the slides or take back slips in what we have said. If we are using visual aids, we will need to edit and proofread them very carefully.
3. Practicing
Practicing a presentation is often the key to delivering it successfully with an audience. All presenters need to find a practice method that works for them and make sure that they allow time for it.
Giving the Presentation Out Loud
Checking the Room and Setup
Timing
Keep charts simple but meaningful
“Less is more”, simple enough to understand easily
Is the graphic useful? Is it necessary?
Graphic only to support the main idea
Include only one main message per chart or slide
What am I trying to communicate?
What the audience will get from this chart?
Do all words and graphics support the main message?
Make sure the chart title captures the “so what?”
Title should clearly announce the main message
Avoiding multi-interpretation of the chart
