10. …TO ANSWER THESE QUESTIONS
• Who is the customer?
• What is the customer problem or opportunity?
• What is the most important customer benefit?
• How do you know what customers need?
• What does the customer experience look like?
14. Curiousity
• Innovators ask a myriad of questions.
They don’t lose their natural curiosity.
• Preschool children ask nearly a
hundred questions a day. As we grow
older, though, most of us ask only 10
questions a day!
Source: Creator’s Code