Aez, export promotion councils, apeda, mpeda, and commodity boards

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Dr.M.Sathaiah, CAT, Theni

Agri Export Zones
• The concept of Agri Export Zone (AEZ) was introduced in
2001, through EXIM Policy 1997-2001.
• To take a comprehensive look at a particular produce/
product located in a contiguous area for the purpose of
developing and sourcing the raw materials, their
processing/packaging, leading to final exports.
• The Government had notified 60 Agri Export Zones
comprising about 40 commodities in 20 States till 2004-
05.
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Benefits
• Strengthening of backward linkages with a market oriented approach.
• Product acceptability and its competitiveness abroad as well as in the
domestic market.
• Value addition to basic agricultural produce.
• Bring down cost of production through economy of scale.
• Better price for agricultural produce.
• Improvement in product quality and packaging.
• Promote trade related research and development.
• Increase employment opportunities.
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Notified Agri Export Zones
• The Government had notified 60 Agri Export Zones
comprising about 40 commodities in 20 States till 2004-
05.
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• It is the premier trade promotion agency of India.
• Headquarter - Pragati Maidan, New Delhi.
• Regional Offices – New Delhi, Chennai, Kolkata & Mumbai
• Ministry of Commerce and Industry (India) for promoting
country's external trade.
• Incorporated by merger of Trade Development Authority
(TDA), a Registered Society under Ministry of Commerce &
Industry, with Trade Fair Authority of India (TFAI) with effect
from 1 January 1992.
India Trade Promotion Organisation (ITPO)

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• To promote external and domestic trade of India in cost
effective manner by organizing and participating in
international trade fairs in India and abroad; organizing
buyer-seller meets and contact promotion programmes
abroad; conducting overseas market surveys, exchanging
and contact promotion programmes abroad; conducting
overseas market surveys, exchanging and coordinating
visits of business delegations, and undertake need based
research to facilitate trade in specific sectors/markets;
• To support and assist small and medium enterprises to
access markets both in India and abroad;
• To disseminate trade information and facilitate E-
commerce/trade;
ITPO - Objectives

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• To develop quality physical infrastructure, services and
management so as to enable holding of trade promotion
events such as conventions and trade exhibitions of
international standard; and
• To enlist the involvement and support of the State
Governments, other government trade promotion
agencies, trade and industry associations in trade
promotion of India’s external and domestic trade.
ITPO - Objectives

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• Organizing of fairs and exhibitions in India
• Participation in select overseas fairs and organizing of exclusive
Indian trade shows in select locations abroad
• Promotion through department stores, contact and product
promotion programmes, and market surveys
• Information dissemination on products and markets among trade
and industry in India and abroad.
• Organizing seminars, conferences and workshops on trade-
related issues
• Up gradation of the facilities of Pragati Maidan to exacting
international standards
ITPO - Functions and activities

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• The Ministry of Micro, Small and Medium Enterprises
(MSME) has recently established an Export Promotion
Cell (EPC) with an aim to create a sustainable ecosystem
for entire MSME development.
• 14 Export Promotion Councils under the administrative
control of the Department of Commerce.
• Councils are registered as non-profit organizations
under the Companies Act/ Societies Registration Act.
Export Promotion Cell (EPC)

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• Evaluate readiness of MSMEs to export their products and services.
• Recognize areas that can be improved to export effectively and
efficiently.
• Integration of MSME into the global value chain.
• The target of USD 100 billion of exports from India by 2020.
• Identify potential clusters which can start exporting directly or through
aggregators and export houses with the help of export promotion
councils.
• Coordinate with other departments and export promotion councils
for increasing shipments of products like khadi, leather, and coir.
Export Promotion Cell (EPC) -Objective

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• To provide commercially useful information and assistance to
their members in developing and increasing their exports;
• To offer professional advice to their members in areas such as
technology upgradation, quality and design improvement,
standards and specifications, product development,
innovation, etc.;
• To organise visits of delegations of its members abroad to
explore overseas market opportunities;
Export Promotion Cell (EPC) - Functions

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• To organise participation in trade fairs, exhibitions and buyer-
seller meets in India and abroad;
• To promote interaction between the exporting community
and the Government both at the Central and State levels; and
• To build a statistical base and provide data on the exports and
imports of the country, exports and imports of their
members, as well as other relevant international trade data.
Export Promotion Cell (EPC) - Functions

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• APEDA was established by GOI during 1986 under the
Agricultural and processed Food Products Exports Authority
Act 1985.
• Head office - New Delhi
• Regional offices – Mumbai, Kolkata, Bangalore, Hyderabad
and Guwahati
Agricultural and Processed Food Export
Development Authority (APEDA)

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• To maximize foreign exchange earnings through increased
agro exports.
• To create employment opportunities in rural areas by
encouraging value added exports of farm products and
• To implement schemes for providing financial assistance to
improve post harvest facilities to boost their exports.
APEDA - objectives

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• Development of industries relating to the scheduled products for export
by way of providing financial assistance or otherwise for undertaking
surveys and feasibility studies, participation in enquiry capital through joint
ventures and other reliefs and subsidy schemes;
• Registration of persons as exporters of the scheduled products on payment
of such fees as may be prescribed;
• Fixing of standards and specifications for the scheduled products for the
purpose of exports;
• Carrying out inspection of meat and meat products in slaughter houses,
processing plants, storage premises, conveyances or other places where
such products are kept or handled for the purpose of ensuring the quality of
such products;
• Improving of packaging of the Scheduled products;
APEDA - Functions

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• Improving of marketing of the Scheduled products outside India;
• Promotion of export oriented production and development of the
Scheduled products;
• Collection of statistics from the owners of factories or
establishments engaged in the production, processing, packaging,
marketing or export of the scheduled products or from such other
persons as may be prescribed on any matter relating to the
scheduled products and publication of the statistics so collected or
of any portions thereof or extracts therefrom;
• Training in various aspects of the industries connected with the
scheduled products;
APEDA - Functions

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• Fruits, Vegetables and their
Products.
• Meat and Meat Products.
• Poultry and Poultry Products.
• Dairy Products.
• Confectionery, Biscuits and
Bakery Products.
• Honey, Jaggery and Sugar
Products.
• Cocoa and its products,
chocolates of all kinds.
APEDA - Scheduled products
• Alcoholic and Non-Alcoholic
Beverages.
• Cereal and Cereal Products.
• Groundnuts, Peanuts and
Walnuts.
• Pickles, Papads and Chutneys.
• Guar Gum.
• Floriculture and Floriculture
Products.
• Herbal and Medicinal Plants.

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• Setup in 1972.
• Marine Products Export Promotion Council established by the Government
of India in September 1961 was converged in to MPEDA on 24th August
1972.
• To promote the marine products industry with special reference to exports
from the country.
• Promoting the exports of “all varieties of fishery products known
commercially as shrimp, prawn, lobster, crab, fish, shell-fish, other aquatic
animals or plants or part thereof and any other products.
• The nodal agency for the holistic development of seafood industry in India
to realise its full export potential.
• Headquarters - Kochi, Kerala, India
Marine Products Export Development Authority (MPEDA)

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• Registration of infrastructural facilities for seafood export trade.
• Collection and dissemination of trade information.
• Promotion of Indian marine products in overseas markets.
• Implementation of schemes vital to the industry by extending assistance
for infrastructure development for better preservation and modernised
processing following quality regime.
• Promotion of aquaculture for augmenting export production through
hatchery development, new farm development, diversification of species
and up gradation of technology.
• Promotion of deep-sea fishing projects through test fishing, joint ventures
and up gradation & installation of equipments to increase the efficiency of
fishing.
MPEDA - Functions

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• To carry out inspection of marine products, its raw material, fixing
standards and specifications, training, regulating as well as to take all
necessary steps for maintaining the quality of seafood that are marketed
overseas.
• Impart trainings to fishermen, fish processing workers, aquaculture
farmers and other stake holders in the respective fields related to fisheries.
• Conduct research and development for the aquaculture of aquatic species
having export potential through Rajiv Gandhi Centre for Aquaculture
(RGCA).
• Conduct extension and awareness activities, trainings etc through Network
for Fish Quality Management and Sustainable Fishing (NETFISH) &
National Centre for Sustainable Aquaculture (NaCSA).
• To prescribe for itself any matters required for protecting and augmenting
the seafood exports from the country in the future.
MPEDA - Functions

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• Five statutory Commodity Boards under the Ministry of Commerce,
GOI.
1. Coffee Board
2. Rubber Board
3. Tea Board
4. Tobacco Board
5. Spices Board
Commodity Boards

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• Coffee Act, 1942.
• The Indian Coffer Market Expansion Board was set up in 1940.
• Head Office - Bangalore
• Promotion of sale and consumption in India and elsewhere of Indian coffee.
• Promotion of agricultural and technological research in the interest of the
coffee industry.
• Assistance to the coffee estates for their development.
• Implementation of the measures enumerated in the coffee act relating to
the operation of the surplus pool.
Coffee Board

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• Rubber Board Act, 1947.
• To conduct research and training programmes in production and
marketing of rubber, extension services and to plan for the welfare
of the plantation workers.
• Head Office – Kottayam, Kerala
• The Board has five Zonal Offices and 43 Regional Offices.
• Central Rubber Research Institute - Kottayam and 10 regional
research stations located in various rubber growing states of the
country.
• Rubber Training Institute - Kottayam.
Rubber Board

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• Set up in 1st April, 1954 under the Tea Act of 1953.
• Increasing production and productivity, improving the quality
of tea, market promotion, and welfare measures for plantation
workers and supporting Research and Development.
Collection, collation and dissemination of statistical
information to all stake holders are yet another important
function of the Board..
• Head Office – Kolkata and two Zonal offices – North Eastern
Region at Jorhat in Assam and in Southern Region at Coonoor
in Tamil Nadu.
Tea Board

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• 1st January, 1976 under Section (4) of the Tobacco Board Act,
1975.
• export promotion of all varieties of tobacco and its allied
products, its functions extend to production, distribution (for
domestic consumption and exports) and regulation of Flue
Cured Virginia (FCV) tobacco.
• Head Office – Guntur, Andhra Pradesh.
Tobacco Board

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• 26th February, 1987 under Section (3) of the Spices Board Act,
1986.
• Production development of small and large cardamom,
promotion, development and regulation of export of spices.
• Head Office – Kochi, Kerala.
• Indian Cardamom Research Institute - Idukki, Kerala.
Spices Board

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• 12th January 1981.
• Integrated development of coconut production and utilization
in the country with focus on productivity increase and product
diversification.
• Head Office – Kochi, Kerala.
• Technology Development Centre - Vazhakulam near Aluva in
Kerala.
Coconut Development Board

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• Setup in 1953.
• Developing and conducting research on different aspects of
coir industry.
• Head Office – Alapuzha, Kerala
• Coir Board Research Institute – Allepey
Coir Board

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• Setup in 1949 under the Central Silk Board Act.
• Development of silk industry, export-import of raw silk,
increasing the production of silk, and to help in training and
research for silk industry.
• Head Office – Bangalore, Karnataka
Silk Board

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• Setup in 1984.
• To promote the of horticulture industry in the country. To help
in coordinating, stimulating and sustaining the production and
processing of fruits and vegetables. To establish sound
infrastructure in the field of production, processing and
marketing with a focus on post harvest management to reduce
losses. To assist in the establishment of growers societies to
advance their economic and social status. To provide market
information and build date base in horticulture.
• Head Office – Nashik, Maharashtra
National Horticultural Board

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• Setup in 1965.
• Providing facilities for increasing the production and marketing
of milk and promotion of dairy industry in the country.
• Head Office – Anand, Gujarat
National Dairy Development Board

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• Setup in 1970.
• It was organised for handling of imports, purchasing domestic
cotton to safeguard the interests of growers and consumers,
imparting the needed stability to cotton prices in the long run
and maintain the supplies to government and private textile
mills.
• Head Office – Mumbai, Maharashtra.
Cotton Corporation of India (CCI)

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• Setup in 1971.
• To ensure the jute growers a reasonable price for their
produce and save them for exploitation by the middlemen.
• The main activities of JCI are price support purchases,
commercial procurement, sale, export and import of raw jute.
• Head Office – Kolkata, West Bengal
Jute Corporation of India (CCI)

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