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CORPORATE INNOVATION
NATASHA FRIIS SAXBERG @SAXBERG
FUTURE GROWTH LAB
LOOKING FOR
THE FAST MOVER & HUMBLE LEARNER
THE PURPOSE OF PROJECT X
ORGANISATIONS AS WE KNOW 

THEM ARE OUTDATED
WHILE WE WAIT FOR A NEW ORGANISATIONAL MODEL
FROM MODE 1 & MODE 2 - TO MODE X
INCREMENTAL
MODE 1
RADICAL
MODE 2
INSOURCING INNOVATION
THE DNA OF
OUR CULTURE
WE NEED TO ACCELERATE IT WITH SKILLS & COURAGE
NEW
BUSINESS
MODELS
NEW
REVENUE
STREAMS
NEW
GOVER–
NANCE
ARE THERE HUMAN BEINGS IN B2B?
A RECIPE FOR CORPORATE INNOVATION
WE ARE NOT MORE
INNOVATIVE
LOOKING FOR
New industries with
existing offerings
PROFIT POOLS
DEVELOPING IOT TRENDS INTO PROFIT POOLS
DESCRIPTION
Pillo
Intelligent home health companion robot that can manage your medications, answer your
medical questions, re-order medications, send notifications to family members when
medications are missed, and connect you directly with doctors.
Using the latest advances in voice and facial recognition technology, Pillo can recognize,
understand, and interact with its users. It provides them with the necessary tools and
information to take control of their health, all from the comfort of home.
RELEVANCE
● Intersection between Health & Tech
● Applied A.I in health
● Integrated product ( App and device)
SOURCE https://pillohealth.com/
DESCRIPTION
Cities around the world have been the locus of innovation in the use of the Internet of Things.
Through “smart city” initiatives and entrepreneurship, cities are experimenting with IoT
applications to improve services, relieve traffic congestion, conserve water and energy, and
improve quality of life. Large, concentrated populations and complex infrastructure make cities a
target-rich environment for IoT applications. And cities have the most to gain They are engines of
global economic growth, and with urbanization in developing economies,
60 percent of the world’s population—about 4.7 billion people—will live in cities by 2025.
SMART CITY
Smart Cities of the Future
TECHNOLOGY
RELEVANCE
● How can IoT play a role in our cities?
● How can we optimize our energy
consumption?
● How can we optimize our time finding parking,
transportation and directions?
● How can we optimize security in the cities,
from crime to accidents?
SOURCE https://goo.gl/bIqIlI (from page 87)
DESCRIPTION
Welcome to the era of the Internet of Things (IoT), where digitally connected devices are
encroaching on every aspect of our lives, including our homes, offices, cars and even our bodies.
With the invention of IPv6 and wide deployment of Wi-Fi networks, IoT is growing at a dangerously
fast pace, and researchers estimate that by 2020, the number of active wireless connected devices
will exceed 40 billion. The upside is that we are able to do things we never before imagined. But as
with every good thing, there is a downside to IoT It is becoming an increasingly attractive target
for cybercriminals. More connected devices mean more attack vectors and more possibilities for
hackers to target us unless we move fast to address this rising security concern, we will soon be
facing an inevitable disaster.
HACKING & SECURITY
20.5 million IoT devices in 2020: Security meets new challenges
TECHNOLOGY
RELEVANCE
● How will IoT affect security for consumers and
companies?
● With more than 40 billion connected devices,
how do we register new devices to avoid
vulnerabilities?
● Who is responsible when consumers are
connecting devices at home or at work?
SOURCE https://techcrunch.com/2015/10/24/why-iot-security-is-so-critical/
DESCRIPTION
Proteus
Proteus Discover consists of an ingestible sensor the size of a grain of sand, a small wearable sensor
patch, an application on a mobile device, and a provider portal. The patient activates Proteus Discover
by taking medication with an ingestible sensor. Once the ingestible sensor reaches the stomach, it
transmits a signal to the patch worn on the torso. A digital record is sent to the patient’s mobile device
and then to the Proteus cloud where, with the patient’s permission, healthcare providers and
caregivers can access it via their portal. The patch also measures and shares patient activity and rest.
INGESTIBLE
INTERNET-CONNECTED
SENSORS
TECH / HEALTH / TRACKING
RELEVANCE
● If sensors are getting this small, what else can
they be used for?
● Remote healthcare monitoring
SOURCE http://www.proteus.com/how-it-works/
DESCRIPTION
Gartner predicts that up to 21 billion devices will be connected to IoT by 2020 and a number of
these will aid everyday tasks which challenge the elderly.
Connected devices throughout the home can become the eyes and ears for seniors, making
independent living a reality. For example, smart fridges can sense when grocery supplies are low, and
automatically order new items. Curtain controls, light and motion sensors, out-of-bed detectors, fall
alarms and even smart medicine cabinets similarly enhance an the senior’s quality of life and ability to
live independently.
SMARTCARE FOR ELDERLY
- and long distance communication
SOCIAL / SENIOR CARE
RELEVANCE
● Will smart care eliminate personal contact?
● Potentially giving the elderly a chance to keep
living the life they want for longer, before
being put in homecare centers.
SOURCE https://internetofbusiness.com/technology-revolutionising-elderly-care/
DESCRIPTION
“You’re sitting in a queue of 50 cars at an intersection. You can see the traffic lights ahead. They turn
green and you think “Go go go! We can all make it through if we try!” To your horror, four cars make it
through before the lights turn red.”
“What if all the cars on the road could talk to each other, and better yet, talk to the traffic lights
themselves? Completely optimized and efficient traffic lights. Better yet, the greater traffic system could
be talking to all cars on the road everywhere, spreading out traffic via different routes based on
congestion and wait times.”
TALKING TRAFFIC
TECH / SMART CITY / TRAFFIC
RELEVANCE
● What effect would it have on the world, or a
city, if there were no longer any queues?
● What other potentials can traffic lights and
poles bring to the citizens?
● Improving cities’ infrastructure
SOURCE https://www.quora.com/Does-the-Internet-of-Things-simplify-everyday-life
DESCRIPTION
Nima
Solar Roadways® (SR) is a modular system of specially engineered solar panels that can be walked and
driven upon. Our panels contain LED lights to create lines and signage without paint. They contain
heating elements to prevent snow and ice accumulation. The panels have microprocessors which
make them intelligent. This allows the panels to communicate with each other, a central control
station, and vehicles.
INTELLIGENT SOLAR
ROADS
TECH / SMART CITY / ENVIRONMENTAL / TRAFFIC
RELEVANCE
● What if the only powersource we needed was
solar roads?
● Detecting accidents and obstacles and
directing traffic accordingly.
● Heated roads - no snow-related accidents
● Intelligent signage - parking, infrastructure,
etc.
SOURCE http://www.solarroadways.com/ — https://www.youtube.com/watch?v=qlTA3rnpgzU
DESCRIPTION
The logistics industry is a key player poised to benefit from the IoT revolution
With millions of shipments being moved, tracked, and stowed by a range of machines, vehicles and
people each day, it is no surprise that logistics and IoT are a perfect match. In logistics, IoT can
connect different assets along a supply chain in a meaningful way, then analyze the data generated
from these connections to capture new insights. By doing so, IoT enables logistics providers to unlock
higher levels of operational efficiency, while creating customized, dynamic, and automated services
for their customers. Falling prices of device components (sensors, actuators and semiconductors),
faster wireless networks, and increasing data crunching capabilities only compound the business
benefits, ensuring that IoT becomes a disruptive trend in the logistics industry over the next decade.
IOT IN LOGISTICS
DHL Trend Report IoT
TECHNOLOGY / LOGISTICS / SUPPLY CHAIN
RELEVANCE
● The logistics industry was among the first
adopters of IoT technologies and have the
opportunity of fully exploiting IoT potential.
● Possibility to connect different assets along a
supply chain
● Optimal conditions for IoT to take off in the
industry
SOURCE http://www.dhl.com/content/dam/Local_Images/g0/New_aboutus/innovation/DHLTrendReport_Internet_of_things.pdf (from p15)
DDOS ATTACK:
A WAKE UP CALL FOR IOT
The vulnerability of infrastructure.
TECH / HACKING & SECURITY
RELEVANCE
● The massive impact of IoT hacking.
● The interdependence of devices.
● The use of our devices for malicious purposes.
● Vulnerability of the infrastructure.
SOURCE https://www.linkedin.com/pulse/wake-up-call-iot-ahmed-banafa?trk=mp-author-card
DESCRIPTION
Forrester Research believes that the 2016 DDoS attack that hit a whopping 1600 websites in the United
States was just the tip of the iceberg when it comes to the threat that the connected device poses to the
world. The attack confirmed the fear of vulnerability of IoT devices with a massive distributed denial of
service attack that crippled the servers of services like Twitter, Netflix , NYTimes, and PayPal across the
U.S. on October 21st , 2016.
The immense assault involved millions of Internet addresses and malware, according to #Dyn, the
primary victim of that attack. Countless IoT devices that power everyday technology like closed-circuit
cameras and smart-home devices were hijacked by the malware, and used against the servers.
DESCRIPTION
FREIGHT TRANSPORTATION
We expect IoT to provide the next generation of track and trace faster, more accurate and predictive,
and more secure. Through IoT, logistics providers will gain clear visibility on the movement of goods
— meter by meter and second by second — as well as item-level condition monitoring to ensure that
goods arrive in time, at the right place, and intact.
TRACK AND TRACE
TECHNOLOGY / LOGISTICS / FREIGHT
RELEVANCE
● Location and condition monitoring through
IoT will provide a new level of transport
visibility and security.
● How can a platform that combines various
existing hardware and software solutions for
end-to-end integrity control of supply chains,
be developed?
SOURCE http://www.dhl.com/content/dam/Local_Images/g0/New_aboutus/innovation/DHLTrendReport_Internet_of_things.pdf (from p19)
DESCRIPTION
FROM THE URBAN JUNGLE TO THE SMART CITY WITH KAA
Smart city solutions powered by the Kaa IoT Platform place specific emphasis on the efficient use of
the road infrastructure, public service facilities, and smart buildings. Integrated with Kaa, smart
meters, sensors, and device gateways can be used for real-time monitoring of local and city-wide
electrical power distribution, consumption of water, gas emissions, traffic load, and other city vitals.
Oblivious waste of natural resources could finally be a thing of the past — at the same time,
IoT-enabled public transportation, waste disposal, and public safety solutions could set a new
standard of comfortable urban living.
SMART CITY SOLUTION
With Kaa IoT platform
TECHNOLOGY / SMART CITY
RELEVANCE
● Out-of-the-box IoT features for smart parking,
water management, smart traffic lights etc.
● Rapid IoT implementation and open-source
nature
● Empowered citizens
SOURCE https://www.kaaproject.org/smart-city/
DESCRIPTION
The Kaa IoT Platform is a fast and reliable way to apply the IoT technology and bring supply chain
management to a new, leaner level. Utilizing its components for IoT enablement, logistics providers
can achieve high levels of operational efficiency in regard to fleet management, cargo integrity
monitoring, and automated warehousing operations. Kaa offers a unified, hardware-agnostic IoT
architecture for connecting all possible assets — sensors, items, containers, equipment, vehicles, and
employees — so that the entire logistics infrastructure can be tracked and managed as a consolidated
business unit.
They have more use cases like automotive, industrial IoT, smart city etc.
RELEVANCE
● The logistics & transportation industry has
been a key force behind the IoT upswing
● “Smart” logistics operations show faster
ROI
SOURCE https://www.kaaproject.org/logistics/
DESCRIPTION
The adoption of IoT applications in health and fitness is well under way. Based on current usage and
likely growth rates, we project that the economic impact of IoT in human health and wellness could
be $170 billion to nearly $1.6 trillion globally in 2025. The largest source of value would be using IoT
devices to monitor and treat illness ($170 billion to $1.1 trillion per year). Value would arise from
improving quality of life and extending healthy life spans for patients with chronic illnesses, and
reducing cost of treatment. The second-largest source of value for humans would be improved
wellness—using data generated by fitness bands or other wearables to track and modify diet and
exercise routines.
HEALTH AND WELLNESS
Human health applications
SOCIAL / HEALTH / HUMAN
RELEVANCE
● Using IoT systems to convince healthy people
to change their living habits and to help sick
patients adhere to doctor’s prescriptions
would be a true breakthrough
● Positive economic impact
● Improvement of life quality
SOURCE https://goo.gl/bIqIlI (from page 37 — OBS! Look at page 40)
DESCRIPTION
Wearable technology has become a trendy consumer item in advanced economies.
As wearables technology evolves, it is likely to broaden in scope and impact. Beyond simply
measuring activity, inexpensive wearables could measure a broad range of indicators,
for example, blood oxygen, perspiration, blood glucose, and calories consumed. Apps that offer advice
based on user data could also expand to include recommendations for workouts (suggesting specific
exercises) and diet tips based on measured food consumption.
RELEVANCE
● Data collection is limited at the moment —
potential to extract more data and detect
patterns
● What does it take to improve existing devices
to achieve the desired result?
SOURCE https://goo.gl/bIqIlI (from page 45)
DESCRIPTION
IoT can increase productivity by 10 to 25 percent by improving production efficiency. This would
amount to $633 billion to $1.8 trillion per year in 2025 (including as much as $300 billion per year in
savings on nursing labor in hospitals).37
With IoT, manufacturers can gain a comprehensive view of what is going on at every point in the
production process and make real-time adjustments to maintain an uninterrupted flow of finished
goods and avoid defects. This gives them the ability to view how the end-to-end process is running
and address bottlenecks in real time. It also reduces the risk of human error.
OPERATIONS
OPTIMIZATION
Improving production efficiency
TECHNOLOGY / FACTORIES
RELEVANCE
● Increase productivity and decrease costs
● Use sensor data and monitor
● Relevant in multiple industries, e.g. hospitals
SOURCE https://goo.gl/bIqIlI (page 68)
DESCRIPTION
Factory operators also have an opportunity to capture value by improving how they manage
inventory. Inventory ties up capital. Holding too much reduces margins, while holding too little
disrupts production. Using weight or height detection sensors, it is possible to set up condition-based
automatic reordering routines that are far more precise than current rules-based systems, which
estimate when replenishment is needed, rather than relying on actual data. Wurth USA, an auto parts
supplier, has developed an “iBins” system that uses intelligent camera technology to monitor the fill
level of a supply box and wirelessly transmits the data to an inventory management system that
automatically reorders supplies.
INVENTORY
OPTIMIZATION
Improving inventory management
TECHNOLOGY / FACTORIES
RELEVANCE
● Inventory optimization can save factory
inventory carrying costs
● Automatic reordering is possible with an IoT
system — opportunity to connect with other
IoT devices/products
SOURCE https://goo.gl/bIqIlI (page 70)
DESCRIPTION
Organizations need to remain aware and to prepare themselves to repel hack attacks that originate
within IoT devices. Cyber security insurance will be an important component in providing
compensation for losses incurred in an IoT cyber war. That insurance can help an organization to
recover revenues lost from downtime caused by cyberattacks, and notify and provide identity theft
protection to customers whose information who might have been compromised in an attack.
Both factors are crucial to your company’s success and image in the public sphere.
CYBER WAR
BATTLEGROUND
Hacking & security
POLITICS / CYBER WAR
RELEVANCE
● IoT increases the risks of cyberattacks
● IoT devices are now used to control
transportation, infrastructure, etc. If hackers
learn to access one of those devices, they can
access every other similarly mass-produced
device
SOURCE http://theawesomedaily.com/is-the-internet-of-things-the-new-cyber-wars-battleground/
DESCRIPTION
FROM FOREIGN POLICY - NOVEMBER 3, 2016
The world got a glimpse of the future last month when a large-scale cyberattack prevented access to
hundreds of key websites, including Twitter, The New York Times, and Amazon. The “distributed
denial of service” attack against the New Hampshire-based DNS provider Dyn, which blocked access
to major online services for users as far away as Europe, fulfilled the most dire predictions of
technologists and security researchers alike.
IOT — A CYBERWAR
NIGHTMARE
Large-scale cyberattack
POLITICS / CYBERWAR
RELEVANCE
● IoT is still insecure - proven by multiple
personal data breaches
● Barriers to entry IoT devices are becoming low
● There are too many benefits to linking our
world together to slow down the process —
but how do we prevent attacks?
SOURCE http://foreignpolicy.com/2016/11/03/the-internet-of-things-is-a-cyber-war-nightmare/
DESCRIPTION
Manufacturing worldwide is on the cusp of a revolution. New information technologies are suddenly
offering not only to make the management of manufacturing more effective, as we saw with early
versions of plant and enterprise software, but the work itself smarter. Technologies based on the
Internet of Things have the potential to radically improve visibility in manufacturing to the point
where each unit of production can be “seen” at each step in the production process. Batch-level
visibility is being replaced by unit-level visibility. This is the dawn of smart manufacturing.
SMARTER
MANUFACTURING
Capturing available information real-time
TECHNOLOGY / MANUFACTURING
RELEVANCE
● Smart manufacturing comprises all aspects of
business, blurring the boundaries among plant
operations, supply chain, product design, and
demand management.
● Smart manufacturing transforms businesses
into proactive, autonomous organizations that
predict and fix potentially disruptive issues,
evolve operations and delight customers, all
while increasing the bottomline.
SOURCE http://www.industryweek.com/manufacturing-smarter
DESCRIPTION
In manufacturing, the potential for cyber-physical systems to improve productivity in the production
process and the supply chain is vast. Consider processes that govern themselves, where smart
products can take corrective action to avoid damages and where individual parts are automatically
replenished. Such technologies already exist and could drive, what some German industry leaders call
the fourth industrial revolution—following the steam engine, the conveyor belt, and the first phase of
IT and automation technology.
THE FUTURE OF
MANUFACTURING
Industrial revolution 4.0
TECHNOLOGY / MANUFACTURE
RELEVANCE
● Industry 4.0 — a new wave of technological
changes
● Growth in logistics and supplier network
● Supply-chain integration
SOURCE http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-internet-of-things-and-the-future-of-manufacturing
DESCRIPTION
By 2020, there will be anywhere from 20 billion to 50 billion internet-connected devices, including
about one in five cars and or trucks, according to industry forecasts. That’s big business for outfits that
sell data or streaming services. For the Justice Department, it’s 50 billion potential problems.
Assistant AG Carlin framed the issue as directly related to next-generation terrorism. “Look at the
terrorist attack in Nice,” he said. “If our trucks are running in an automated fashion — great
efficiencies, great safety, on the one hand — but if we don’t think about how terrorists could exploit
that on the front end, and not after they take a truck and run it through a crowd of civilians, we’ll
regret it.”
GOOD OR BAD,
EVERYBODY IS TRYING TO
FIGURE OUT IOT
POLITICS / TERRORISM
RELEVANCE
● How can we protect ourselves from IoT
terrorism attacks?
● Multiple law enforcement departments are
now looking into potential threats of IoT
SOURCE http://www.defenseone.com/technology/2016/09/how-will-terrorists-use-internet-things-justice-department-trying-figure-out/131381/ —
http://readwrite.com/2016/09/26/terrorist-machine-u-s-justice-dept-sees-iot-security-threat-cl4/
DESCRIPTION
The solution in Rotterdam brings together waste container monitoring, data analytics and fill-level
forecasting, dynamic route planning and driver route guidance via in-cab tablet computers. Wireless
sensors monitor the fill level of the waste containers, transmitting the information to the company’s
cloud servers.
SMART TRASH
COLLECTION
IN ROTTERDAM
POLITICS / INFRASTRUCTURE / RECYCLING
RELEVANCE
● Cheaper and more effective solution
● Can we get the IoT waste containers to help us
sort our trash too?
● How are we going to recycle IoT devices in the
future (growing numbers - more electronic)
SOURCE https://waste-management-world.com/a/waste-recycling-collection-meets-internet-of-things-in-rotterdam — https://www.smartbin.com/
DESCRIPTION
The IoT and big data are clearly intimately connected billions of internet-connected 'things' will, by
definition, generate massive amounts of data. However, that in itself will not usher in another
industrial revolution, transform day-to-day digital living, or deliver a planet-saving early warning
system. As EMC and IDC point out in their latest Digital Universe report, organizations need to hone in
on high-value, 'target-rich' data that is (1) easy to access (2) available in real time (3) has a large
footprint (affecting major parts of the organization or its customer base) and/or (4) can effect
meaningful change, given the appropriate analysis and follow-up action.
Without each other, both would be a lot less powerful.
IOT NEEDS
BIG DATA
… and Big Data needs IoT
SOCIAL / BIG DATA
RELEVANCE
● IoT needs big data to turn all of the
information that it gathers, into something
useful, actionable or automated.
● Big Data needs IoT because of the sensor data
that provides so much valuable raw data.
SOURCE http://www.zdnet.com/topic/the-power-of-iot-and-big-data/
DESCRIPTION
With increased connectivity comes several concerns. For example, the IoT will generate immense
amounts of data, which will put pressure on the Internet and force us to come up with more
efficient ways to transmit and store this data.
Perhaps chief among these concerns is the infrastructure considerations as other sectors grow
thanks to the IoT.
RELEVANCE
● The vast amounts of data are increasing to
507.5 zettabytes by 2019 (1 zettabyte = 1
trillion gigabytes)
● Cities will need to restructure their
infrastructure, but it will be a profitable
business
SOURCE http://www.businessinsider.com/internet-of-things-infrastructure-architecture-management-2016-10?r=US&IR=T&IR=T
DESCRIPTION
Kaa, as a leading open-source IoT platform, allows OEMs and healthcare system integrators to
establish cross-device connectivity and implement smart features into medical devices and related
software systems. Healthcare companies - developing hardware or software products - that have
chosen to integrate Kaa’s functionality into their products were able to achieve IoT goals faster and at
little expense. Consequently, these companies now have a vantage point that the IoT runner-ups are
yet to claim. Fully addressing the mission-critical nature of the IoT in healthcare and the need of
companies for total control over their product’s lifecycle, Kaa’s open-source feature set translates
into verifiable reliability, scalability, and full ownership of your Kaa-powered solution.
RELEVANCE
● Integrating IoT features into medical devices
greatly improves the quality and effectiveness
of service, bringing especially high value for
the elderly, patients with chronic conditions,
and those requiring constant supervision
SOURCE https://www.kaaproject.org/healthcare/
DESIGN
THINKING
A DIP INTO OUR RESEARCH
SMART CITY
EVERYTHING IS INPUT & OUTPUT
HIGHEST ECONOMIC IMPACT OF IOT APPLICATIONS IN PUBLIC
HEALTH & SAFETY, TRANSPORTATION, AND RESOURCE MANAGEMENT
McKinsey
HEALTHCARE
FROM ILLNESS TO WELLNESS
86% OF PUBLIC HEALTHCARE BUDGETS SPENT ON CHRONIC DISEASES
#ILLNESS DETECTION #SMART HOME ASSISTANCE #DRUG MANAGEMENT
EDUCATION
INCREASE LEARNING THROUGH ENGAGEMENT
IOT EDUCATION MARKET EXPECTED TO GROW 51.1% BETWEEN 2016 & 2018
#OMNISUPPORT #CUSTOMIZED LEARNING MATERIAL #MIXED REALITY
ALL INDUSTRIES WILL
BE TRANSFORMED
THE CUSTOMER EXPERIENCE
DEFINES THE DOMAIN
DIFFERENTIATION
RESULTS
WE ARE NOT WAITING FOR TECHNOLOGY
“Create your future from

your future, not your past”

- Werner Erhard

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Corporate innovation

  • 3. LOOKING FOR THE FAST MOVER & HUMBLE LEARNER THE PURPOSE OF PROJECT X
  • 4. ORGANISATIONS AS WE KNOW 
 THEM ARE OUTDATED
  • 5. WHILE WE WAIT FOR A NEW ORGANISATIONAL MODEL FROM MODE 1 & MODE 2 - TO MODE X INCREMENTAL MODE 1 RADICAL MODE 2 INSOURCING INNOVATION
  • 6. THE DNA OF OUR CULTURE
  • 7. WE NEED TO ACCELERATE IT WITH SKILLS & COURAGE
  • 9. ARE THERE HUMAN BEINGS IN B2B?
  • 10. A RECIPE FOR CORPORATE INNOVATION
  • 11. WE ARE NOT MORE INNOVATIVE
  • 12. LOOKING FOR New industries with existing offerings PROFIT POOLS
  • 13. DEVELOPING IOT TRENDS INTO PROFIT POOLS
  • 14. DESCRIPTION Pillo Intelligent home health companion robot that can manage your medications, answer your medical questions, re-order medications, send notifications to family members when medications are missed, and connect you directly with doctors. Using the latest advances in voice and facial recognition technology, Pillo can recognize, understand, and interact with its users. It provides them with the necessary tools and information to take control of their health, all from the comfort of home. RELEVANCE ● Intersection between Health & Tech ● Applied A.I in health ● Integrated product ( App and device) SOURCE https://pillohealth.com/ DESCRIPTION Cities around the world have been the locus of innovation in the use of the Internet of Things. Through “smart city” initiatives and entrepreneurship, cities are experimenting with IoT applications to improve services, relieve traffic congestion, conserve water and energy, and improve quality of life. Large, concentrated populations and complex infrastructure make cities a target-rich environment for IoT applications. And cities have the most to gain They are engines of global economic growth, and with urbanization in developing economies, 60 percent of the world’s population—about 4.7 billion people—will live in cities by 2025. SMART CITY Smart Cities of the Future TECHNOLOGY RELEVANCE ● How can IoT play a role in our cities? ● How can we optimize our energy consumption? ● How can we optimize our time finding parking, transportation and directions? ● How can we optimize security in the cities, from crime to accidents? SOURCE https://goo.gl/bIqIlI (from page 87) DESCRIPTION Welcome to the era of the Internet of Things (IoT), where digitally connected devices are encroaching on every aspect of our lives, including our homes, offices, cars and even our bodies. With the invention of IPv6 and wide deployment of Wi-Fi networks, IoT is growing at a dangerously fast pace, and researchers estimate that by 2020, the number of active wireless connected devices will exceed 40 billion. The upside is that we are able to do things we never before imagined. But as with every good thing, there is a downside to IoT It is becoming an increasingly attractive target for cybercriminals. More connected devices mean more attack vectors and more possibilities for hackers to target us unless we move fast to address this rising security concern, we will soon be facing an inevitable disaster. HACKING & SECURITY 20.5 million IoT devices in 2020: Security meets new challenges TECHNOLOGY RELEVANCE ● How will IoT affect security for consumers and companies? ● With more than 40 billion connected devices, how do we register new devices to avoid vulnerabilities? ● Who is responsible when consumers are connecting devices at home or at work? SOURCE https://techcrunch.com/2015/10/24/why-iot-security-is-so-critical/ DESCRIPTION Proteus Proteus Discover consists of an ingestible sensor the size of a grain of sand, a small wearable sensor patch, an application on a mobile device, and a provider portal. The patient activates Proteus Discover by taking medication with an ingestible sensor. Once the ingestible sensor reaches the stomach, it transmits a signal to the patch worn on the torso. A digital record is sent to the patient’s mobile device and then to the Proteus cloud where, with the patient’s permission, healthcare providers and caregivers can access it via their portal. The patch also measures and shares patient activity and rest. INGESTIBLE INTERNET-CONNECTED SENSORS TECH / HEALTH / TRACKING RELEVANCE ● If sensors are getting this small, what else can they be used for? ● Remote healthcare monitoring SOURCE http://www.proteus.com/how-it-works/ DESCRIPTION Gartner predicts that up to 21 billion devices will be connected to IoT by 2020 and a number of these will aid everyday tasks which challenge the elderly. Connected devices throughout the home can become the eyes and ears for seniors, making independent living a reality. For example, smart fridges can sense when grocery supplies are low, and automatically order new items. Curtain controls, light and motion sensors, out-of-bed detectors, fall alarms and even smart medicine cabinets similarly enhance an the senior’s quality of life and ability to live independently. SMARTCARE FOR ELDERLY - and long distance communication SOCIAL / SENIOR CARE RELEVANCE ● Will smart care eliminate personal contact? ● Potentially giving the elderly a chance to keep living the life they want for longer, before being put in homecare centers. SOURCE https://internetofbusiness.com/technology-revolutionising-elderly-care/ DESCRIPTION “You’re sitting in a queue of 50 cars at an intersection. You can see the traffic lights ahead. They turn green and you think “Go go go! We can all make it through if we try!” To your horror, four cars make it through before the lights turn red.” “What if all the cars on the road could talk to each other, and better yet, talk to the traffic lights themselves? Completely optimized and efficient traffic lights. Better yet, the greater traffic system could be talking to all cars on the road everywhere, spreading out traffic via different routes based on congestion and wait times.” TALKING TRAFFIC TECH / SMART CITY / TRAFFIC RELEVANCE ● What effect would it have on the world, or a city, if there were no longer any queues? ● What other potentials can traffic lights and poles bring to the citizens? ● Improving cities’ infrastructure SOURCE https://www.quora.com/Does-the-Internet-of-Things-simplify-everyday-life DESCRIPTION Nima Solar Roadways® (SR) is a modular system of specially engineered solar panels that can be walked and driven upon. Our panels contain LED lights to create lines and signage without paint. They contain heating elements to prevent snow and ice accumulation. The panels have microprocessors which make them intelligent. This allows the panels to communicate with each other, a central control station, and vehicles. INTELLIGENT SOLAR ROADS TECH / SMART CITY / ENVIRONMENTAL / TRAFFIC RELEVANCE ● What if the only powersource we needed was solar roads? ● Detecting accidents and obstacles and directing traffic accordingly. ● Heated roads - no snow-related accidents ● Intelligent signage - parking, infrastructure, etc. SOURCE http://www.solarroadways.com/ — https://www.youtube.com/watch?v=qlTA3rnpgzU DESCRIPTION The logistics industry is a key player poised to benefit from the IoT revolution With millions of shipments being moved, tracked, and stowed by a range of machines, vehicles and people each day, it is no surprise that logistics and IoT are a perfect match. In logistics, IoT can connect different assets along a supply chain in a meaningful way, then analyze the data generated from these connections to capture new insights. By doing so, IoT enables logistics providers to unlock higher levels of operational efficiency, while creating customized, dynamic, and automated services for their customers. Falling prices of device components (sensors, actuators and semiconductors), faster wireless networks, and increasing data crunching capabilities only compound the business benefits, ensuring that IoT becomes a disruptive trend in the logistics industry over the next decade. IOT IN LOGISTICS DHL Trend Report IoT TECHNOLOGY / LOGISTICS / SUPPLY CHAIN RELEVANCE ● The logistics industry was among the first adopters of IoT technologies and have the opportunity of fully exploiting IoT potential. ● Possibility to connect different assets along a supply chain ● Optimal conditions for IoT to take off in the industry SOURCE http://www.dhl.com/content/dam/Local_Images/g0/New_aboutus/innovation/DHLTrendReport_Internet_of_things.pdf (from p15) DDOS ATTACK: A WAKE UP CALL FOR IOT The vulnerability of infrastructure. TECH / HACKING & SECURITY RELEVANCE ● The massive impact of IoT hacking. ● The interdependence of devices. ● The use of our devices for malicious purposes. ● Vulnerability of the infrastructure. SOURCE https://www.linkedin.com/pulse/wake-up-call-iot-ahmed-banafa?trk=mp-author-card DESCRIPTION Forrester Research believes that the 2016 DDoS attack that hit a whopping 1600 websites in the United States was just the tip of the iceberg when it comes to the threat that the connected device poses to the world. The attack confirmed the fear of vulnerability of IoT devices with a massive distributed denial of service attack that crippled the servers of services like Twitter, Netflix , NYTimes, and PayPal across the U.S. on October 21st , 2016. The immense assault involved millions of Internet addresses and malware, according to #Dyn, the primary victim of that attack. Countless IoT devices that power everyday technology like closed-circuit cameras and smart-home devices were hijacked by the malware, and used against the servers. DESCRIPTION FREIGHT TRANSPORTATION We expect IoT to provide the next generation of track and trace faster, more accurate and predictive, and more secure. Through IoT, logistics providers will gain clear visibility on the movement of goods — meter by meter and second by second — as well as item-level condition monitoring to ensure that goods arrive in time, at the right place, and intact. TRACK AND TRACE TECHNOLOGY / LOGISTICS / FREIGHT RELEVANCE ● Location and condition monitoring through IoT will provide a new level of transport visibility and security. ● How can a platform that combines various existing hardware and software solutions for end-to-end integrity control of supply chains, be developed? SOURCE http://www.dhl.com/content/dam/Local_Images/g0/New_aboutus/innovation/DHLTrendReport_Internet_of_things.pdf (from p19) DESCRIPTION FROM THE URBAN JUNGLE TO THE SMART CITY WITH KAA Smart city solutions powered by the Kaa IoT Platform place specific emphasis on the efficient use of the road infrastructure, public service facilities, and smart buildings. Integrated with Kaa, smart meters, sensors, and device gateways can be used for real-time monitoring of local and city-wide electrical power distribution, consumption of water, gas emissions, traffic load, and other city vitals. Oblivious waste of natural resources could finally be a thing of the past — at the same time, IoT-enabled public transportation, waste disposal, and public safety solutions could set a new standard of comfortable urban living. SMART CITY SOLUTION With Kaa IoT platform TECHNOLOGY / SMART CITY RELEVANCE ● Out-of-the-box IoT features for smart parking, water management, smart traffic lights etc. ● Rapid IoT implementation and open-source nature ● Empowered citizens SOURCE https://www.kaaproject.org/smart-city/ DESCRIPTION The Kaa IoT Platform is a fast and reliable way to apply the IoT technology and bring supply chain management to a new, leaner level. Utilizing its components for IoT enablement, logistics providers can achieve high levels of operational efficiency in regard to fleet management, cargo integrity monitoring, and automated warehousing operations. Kaa offers a unified, hardware-agnostic IoT architecture for connecting all possible assets — sensors, items, containers, equipment, vehicles, and employees — so that the entire logistics infrastructure can be tracked and managed as a consolidated business unit. They have more use cases like automotive, industrial IoT, smart city etc. RELEVANCE ● The logistics & transportation industry has been a key force behind the IoT upswing ● “Smart” logistics operations show faster ROI SOURCE https://www.kaaproject.org/logistics/ DESCRIPTION The adoption of IoT applications in health and fitness is well under way. Based on current usage and likely growth rates, we project that the economic impact of IoT in human health and wellness could be $170 billion to nearly $1.6 trillion globally in 2025. The largest source of value would be using IoT devices to monitor and treat illness ($170 billion to $1.1 trillion per year). Value would arise from improving quality of life and extending healthy life spans for patients with chronic illnesses, and reducing cost of treatment. The second-largest source of value for humans would be improved wellness—using data generated by fitness bands or other wearables to track and modify diet and exercise routines. HEALTH AND WELLNESS Human health applications SOCIAL / HEALTH / HUMAN RELEVANCE ● Using IoT systems to convince healthy people to change their living habits and to help sick patients adhere to doctor’s prescriptions would be a true breakthrough ● Positive economic impact ● Improvement of life quality SOURCE https://goo.gl/bIqIlI (from page 37 — OBS! Look at page 40) DESCRIPTION Wearable technology has become a trendy consumer item in advanced economies. As wearables technology evolves, it is likely to broaden in scope and impact. Beyond simply measuring activity, inexpensive wearables could measure a broad range of indicators, for example, blood oxygen, perspiration, blood glucose, and calories consumed. Apps that offer advice based on user data could also expand to include recommendations for workouts (suggesting specific exercises) and diet tips based on measured food consumption. RELEVANCE ● Data collection is limited at the moment — potential to extract more data and detect patterns ● What does it take to improve existing devices to achieve the desired result? SOURCE https://goo.gl/bIqIlI (from page 45) DESCRIPTION IoT can increase productivity by 10 to 25 percent by improving production efficiency. This would amount to $633 billion to $1.8 trillion per year in 2025 (including as much as $300 billion per year in savings on nursing labor in hospitals).37 With IoT, manufacturers can gain a comprehensive view of what is going on at every point in the production process and make real-time adjustments to maintain an uninterrupted flow of finished goods and avoid defects. This gives them the ability to view how the end-to-end process is running and address bottlenecks in real time. It also reduces the risk of human error. OPERATIONS OPTIMIZATION Improving production efficiency TECHNOLOGY / FACTORIES RELEVANCE ● Increase productivity and decrease costs ● Use sensor data and monitor ● Relevant in multiple industries, e.g. hospitals SOURCE https://goo.gl/bIqIlI (page 68) DESCRIPTION Factory operators also have an opportunity to capture value by improving how they manage inventory. Inventory ties up capital. Holding too much reduces margins, while holding too little disrupts production. Using weight or height detection sensors, it is possible to set up condition-based automatic reordering routines that are far more precise than current rules-based systems, which estimate when replenishment is needed, rather than relying on actual data. Wurth USA, an auto parts supplier, has developed an “iBins” system that uses intelligent camera technology to monitor the fill level of a supply box and wirelessly transmits the data to an inventory management system that automatically reorders supplies. INVENTORY OPTIMIZATION Improving inventory management TECHNOLOGY / FACTORIES RELEVANCE ● Inventory optimization can save factory inventory carrying costs ● Automatic reordering is possible with an IoT system — opportunity to connect with other IoT devices/products SOURCE https://goo.gl/bIqIlI (page 70) DESCRIPTION Organizations need to remain aware and to prepare themselves to repel hack attacks that originate within IoT devices. Cyber security insurance will be an important component in providing compensation for losses incurred in an IoT cyber war. That insurance can help an organization to recover revenues lost from downtime caused by cyberattacks, and notify and provide identity theft protection to customers whose information who might have been compromised in an attack. Both factors are crucial to your company’s success and image in the public sphere. CYBER WAR BATTLEGROUND Hacking & security POLITICS / CYBER WAR RELEVANCE ● IoT increases the risks of cyberattacks ● IoT devices are now used to control transportation, infrastructure, etc. If hackers learn to access one of those devices, they can access every other similarly mass-produced device SOURCE http://theawesomedaily.com/is-the-internet-of-things-the-new-cyber-wars-battleground/ DESCRIPTION FROM FOREIGN POLICY - NOVEMBER 3, 2016 The world got a glimpse of the future last month when a large-scale cyberattack prevented access to hundreds of key websites, including Twitter, The New York Times, and Amazon. The “distributed denial of service” attack against the New Hampshire-based DNS provider Dyn, which blocked access to major online services for users as far away as Europe, fulfilled the most dire predictions of technologists and security researchers alike. IOT — A CYBERWAR NIGHTMARE Large-scale cyberattack POLITICS / CYBERWAR RELEVANCE ● IoT is still insecure - proven by multiple personal data breaches ● Barriers to entry IoT devices are becoming low ● There are too many benefits to linking our world together to slow down the process — but how do we prevent attacks? SOURCE http://foreignpolicy.com/2016/11/03/the-internet-of-things-is-a-cyber-war-nightmare/ DESCRIPTION Manufacturing worldwide is on the cusp of a revolution. New information technologies are suddenly offering not only to make the management of manufacturing more effective, as we saw with early versions of plant and enterprise software, but the work itself smarter. Technologies based on the Internet of Things have the potential to radically improve visibility in manufacturing to the point where each unit of production can be “seen” at each step in the production process. Batch-level visibility is being replaced by unit-level visibility. This is the dawn of smart manufacturing. SMARTER MANUFACTURING Capturing available information real-time TECHNOLOGY / MANUFACTURING RELEVANCE ● Smart manufacturing comprises all aspects of business, blurring the boundaries among plant operations, supply chain, product design, and demand management. ● Smart manufacturing transforms businesses into proactive, autonomous organizations that predict and fix potentially disruptive issues, evolve operations and delight customers, all while increasing the bottomline. SOURCE http://www.industryweek.com/manufacturing-smarter DESCRIPTION In manufacturing, the potential for cyber-physical systems to improve productivity in the production process and the supply chain is vast. Consider processes that govern themselves, where smart products can take corrective action to avoid damages and where individual parts are automatically replenished. Such technologies already exist and could drive, what some German industry leaders call the fourth industrial revolution—following the steam engine, the conveyor belt, and the first phase of IT and automation technology. THE FUTURE OF MANUFACTURING Industrial revolution 4.0 TECHNOLOGY / MANUFACTURE RELEVANCE ● Industry 4.0 — a new wave of technological changes ● Growth in logistics and supplier network ● Supply-chain integration SOURCE http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-internet-of-things-and-the-future-of-manufacturing DESCRIPTION By 2020, there will be anywhere from 20 billion to 50 billion internet-connected devices, including about one in five cars and or trucks, according to industry forecasts. That’s big business for outfits that sell data or streaming services. For the Justice Department, it’s 50 billion potential problems. Assistant AG Carlin framed the issue as directly related to next-generation terrorism. “Look at the terrorist attack in Nice,” he said. “If our trucks are running in an automated fashion — great efficiencies, great safety, on the one hand — but if we don’t think about how terrorists could exploit that on the front end, and not after they take a truck and run it through a crowd of civilians, we’ll regret it.” GOOD OR BAD, EVERYBODY IS TRYING TO FIGURE OUT IOT POLITICS / TERRORISM RELEVANCE ● How can we protect ourselves from IoT terrorism attacks? ● Multiple law enforcement departments are now looking into potential threats of IoT SOURCE http://www.defenseone.com/technology/2016/09/how-will-terrorists-use-internet-things-justice-department-trying-figure-out/131381/ — http://readwrite.com/2016/09/26/terrorist-machine-u-s-justice-dept-sees-iot-security-threat-cl4/ DESCRIPTION The solution in Rotterdam brings together waste container monitoring, data analytics and fill-level forecasting, dynamic route planning and driver route guidance via in-cab tablet computers. Wireless sensors monitor the fill level of the waste containers, transmitting the information to the company’s cloud servers. SMART TRASH COLLECTION IN ROTTERDAM POLITICS / INFRASTRUCTURE / RECYCLING RELEVANCE ● Cheaper and more effective solution ● Can we get the IoT waste containers to help us sort our trash too? ● How are we going to recycle IoT devices in the future (growing numbers - more electronic) SOURCE https://waste-management-world.com/a/waste-recycling-collection-meets-internet-of-things-in-rotterdam — https://www.smartbin.com/ DESCRIPTION The IoT and big data are clearly intimately connected billions of internet-connected 'things' will, by definition, generate massive amounts of data. However, that in itself will not usher in another industrial revolution, transform day-to-day digital living, or deliver a planet-saving early warning system. As EMC and IDC point out in their latest Digital Universe report, organizations need to hone in on high-value, 'target-rich' data that is (1) easy to access (2) available in real time (3) has a large footprint (affecting major parts of the organization or its customer base) and/or (4) can effect meaningful change, given the appropriate analysis and follow-up action. Without each other, both would be a lot less powerful. IOT NEEDS BIG DATA … and Big Data needs IoT SOCIAL / BIG DATA RELEVANCE ● IoT needs big data to turn all of the information that it gathers, into something useful, actionable or automated. ● Big Data needs IoT because of the sensor data that provides so much valuable raw data. SOURCE http://www.zdnet.com/topic/the-power-of-iot-and-big-data/ DESCRIPTION With increased connectivity comes several concerns. For example, the IoT will generate immense amounts of data, which will put pressure on the Internet and force us to come up with more efficient ways to transmit and store this data. Perhaps chief among these concerns is the infrastructure considerations as other sectors grow thanks to the IoT. RELEVANCE ● The vast amounts of data are increasing to 507.5 zettabytes by 2019 (1 zettabyte = 1 trillion gigabytes) ● Cities will need to restructure their infrastructure, but it will be a profitable business SOURCE http://www.businessinsider.com/internet-of-things-infrastructure-architecture-management-2016-10?r=US&IR=T&IR=T DESCRIPTION Kaa, as a leading open-source IoT platform, allows OEMs and healthcare system integrators to establish cross-device connectivity and implement smart features into medical devices and related software systems. Healthcare companies - developing hardware or software products - that have chosen to integrate Kaa’s functionality into their products were able to achieve IoT goals faster and at little expense. Consequently, these companies now have a vantage point that the IoT runner-ups are yet to claim. Fully addressing the mission-critical nature of the IoT in healthcare and the need of companies for total control over their product’s lifecycle, Kaa’s open-source feature set translates into verifiable reliability, scalability, and full ownership of your Kaa-powered solution. RELEVANCE ● Integrating IoT features into medical devices greatly improves the quality and effectiveness of service, bringing especially high value for the elderly, patients with chronic conditions, and those requiring constant supervision SOURCE https://www.kaaproject.org/healthcare/
  • 16. A DIP INTO OUR RESEARCH
  • 17. SMART CITY EVERYTHING IS INPUT & OUTPUT HIGHEST ECONOMIC IMPACT OF IOT APPLICATIONS IN PUBLIC HEALTH & SAFETY, TRANSPORTATION, AND RESOURCE MANAGEMENT McKinsey
  • 18. HEALTHCARE FROM ILLNESS TO WELLNESS 86% OF PUBLIC HEALTHCARE BUDGETS SPENT ON CHRONIC DISEASES #ILLNESS DETECTION #SMART HOME ASSISTANCE #DRUG MANAGEMENT
  • 19. EDUCATION INCREASE LEARNING THROUGH ENGAGEMENT IOT EDUCATION MARKET EXPECTED TO GROW 51.1% BETWEEN 2016 & 2018 #OMNISUPPORT #CUSTOMIZED LEARNING MATERIAL #MIXED REALITY
  • 20. ALL INDUSTRIES WILL BE TRANSFORMED THE CUSTOMER EXPERIENCE DEFINES THE DOMAIN DIFFERENTIATION
  • 21. RESULTS WE ARE NOT WAITING FOR TECHNOLOGY
  • 22. “Create your future from
 your future, not your past”
 - Werner Erhard