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©2013 LHST sarl
The Digital Consumer
Introduction
©2016 L. SCHLENKER
Leadership
November 09 2016
http://DSign4Change.com
©2013 LHST sarl
Introduction
©2016 L. SCHLENKER
Agenda
Introduction
“Future” visions
Leadership at the Crossroads
Looking beyond the horizon
Conclusions
©2013 LHST sarl
Peter Drucker On Leadership
“The only definition of a leader is
someone who has followers.”
• Agility - “What needs to be done?”
• Communication – “What do you need
to know from me”
• Consistency - “This is what I am
focusing on.”
• Direction - “What do I hope to
achieve?”
• Empathy - “Organize around clients”
• Honesty - “Of those things that would
make a difference, which are right for
me?
• Values – “Don’t take on things you
don’t believe in”
Introduction
©2016 L. SCHLENKER
©2013 LHST sarl
• The Palace of Dreams stands at the
heart of the empire.
• Inside, workers assiduously sift, sort,
classify, and ultimately interpret the
dreams of the empire's citizens.
• Mark-Alem’s dread of overlooking a
crucial dream might avert political
disaster.
• The ultimate form of power –
controlling how we dream…
I. KARDARE, 1981
Introduction
©2013 LHST sarl
Telecommunications
Textiles
Medicine
Leisure
Automobile
Household
appliances…
Separation, alignment, cohesion
Introduction
©2013 LHST sarl
• New rules of engagement
and competition
• The nature of work and
productivity
• New modes of participation in
decision-making
• The co-creation of value
• A broader range of evaluation
metrics
Le miroir digital ou la nouvelle condition humaine (2014)
Introduction
©2016 L. SCHLENKER
©2013 LHST sarl
Lee SCHLENKER
Results
Actions
Knowledge
Context
Data
Process
Interprets
Decisions
Measures
Obtain
Define
Require
Drive
The ladder of initiatives™
Scénarios
©2013 LHST sarl
• Democratieouverte.org
• Puzzled by Policy
• Open Ministry
• Citizinvestor.com
Can Blogs reinvigorate democracy?
Scénarios
©2016 L. SCHLENKER
©2013 LHST sarl
• Change.org increases the petitioners'
chances of enacting change
• Founded in 2007, the website gains
over two million users a month
• 167 million petitioners, 19 734
« victories » in 196 countries
• Call for justice for Florida teen
Trayvon Martin, Delhi Smog Initiative
• Increasing sophisticated e-mail and
social media campains
Can micro-activism be the key to real change ?
Scénarios
©2013 LHST sarl
• Traditional political parties are seen
as largely unresponsive to social
problems
• Sweden, UK, Belgium, US, Iceland
Themes include civil rights, direct
democracy, freedom of information
• None in France, but LaPrimaire.org
takes the idea one step further
Scénarios
©2016 L. SCHLENKER
©2013 LHST sarl
• Moisés Naím - The End of Power:
…Why Being in Charge Isn't What It
Used to Be,
• « Power is decaying »
• « More, Mobility, and Mentality » -
• Globalization, economic growth,
democracy, and digital technologies
• The resulting political and economic
environment favors micro-powers,
and instability
Crossroads
©2016 L. SCHLENKER
©2013 LHST sarl
• Information refers to date in context
that conveys meaning to an
individual.
Or does the individual’s perspective
of the data imply meaning
• What is the value of WikiLeaks,
WhatsApp, Facebook
• Read Julian Assange’s The
Conversation
Crossroads
©2016 L. SCHLENKER
©2013 LHST sarl
• Funnel analysis – what are the sources of
engagement and disengagement ?
• Monitor conversations rates through social media
interaction
• Reduce number of steps to facilitate engagement.
• Check for leaks: people might not be dropping out
but using other routes.
• We can also measure context, stickiness, social
graphs….
Cian O' Sullivan
Crossroads
©2016 L. SCHLENKER
©2013 LHST sarl
• Reinforced learning and predictive
analytics
• “ Algorithms tailor search to our
interests far better than any one
human ever could”
• Merge Sort, Fourrier Transform, RSA
algorithm, PageRank (eigenvalues)…
• The UK’s the Alan Turing Institute
“Informally, an algorithm is any well-defined computational procedure that takes
some value, or set of values, as input and produces some value, or set of values, as
output.” Introduction to Algorithms 3rd edition.
Crossroads
©2016 L. SCHLENKER
©2013 LHST sarl
Product Value
• Delivery
• Use
Brand Value
• Reputation
• Promise
Relationship Value
• Experience
• Conversation
Challenges
©2016 L. SCHLENKER
©2013 LHST sarl
Blind trust "Seeing is believing"
Trustworthiness Personal or product based
reputation
Contextual trust What works in a special context
Referred trust Relying on the opinions of those
we admireVanessa Hall
The Truth About Trust in Business
Challenges
©2013 LHST sarl
• Knowledge is not only history: it is a
dynamic/changeable process
• KM is facilitated by technology, but it is primarily
about people, working together and about
communication
• We need to connect, to put in context, to globalize
our information and our knowledge, thus to look for
a complex knowledge.
• Knowledge management originates from a strategy
that is informative, instructional, and cognitive.
©2006 LHST sarl
Patti Anklam The Social-Network Toolkit
Challenges
©2013 LHST sarl
Challenges
©2013 LHST sarl
©2016 L. SCHLENKER
Frame
Cloud
Figure (s)
Oracle
Leon Battista Alberti
the Frame, the Figures, the Horizon and
the Oracle
Challenges
©2013 LHST sarl
• Facts vs fiction
• Association - associatie yourself with
highly regarded people
• Authority - show authority and
dominance
• Framing tactics - « Americans vs the
World, Crooked Hillary, Darth
Trump»
• Social Proof - follow the herd
“Master Persuaders use simplicity,
repetition, emotions, … visual
communication, and other … to program
other people and themselves”
Dangers
How Persuaders See the World
©2013 LHST sarl
• James Clapper - Foreign hackers
have leaders in their sights
• The Name Game
• Trolling on Social Media
• Take Over Search
The Dark Arts
Dangers
©2016 L. SCHLENKER
©2013 LHST sarl
Storytelling
Stories of Self, Us and Now
Self Us Now
Dangers
©2016 L. SCHLENKER
©2013 LHST sarl
• Your search history
• Your search trends
• Your contacts
• Your location
• Your interests and
demographics
www.google.com/dashboard
©2016 L. SCHLENKER
Dangers
©2013 LHST sarl
« Leadership has no foundation other
than the liberty of information »
In your third blog post, please develop
your thoughts on the following themes
• E-leadership
• E-citizenship
• Values in a digital world
Conclusion
©2016 L. SCHLENKER

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Leadership

  • 1. ©2013 LHST sarl The Digital Consumer Introduction ©2016 L. SCHLENKER Leadership November 09 2016 http://DSign4Change.com
  • 2. ©2013 LHST sarl Introduction ©2016 L. SCHLENKER Agenda Introduction “Future” visions Leadership at the Crossroads Looking beyond the horizon Conclusions
  • 3. ©2013 LHST sarl Peter Drucker On Leadership “The only definition of a leader is someone who has followers.” • Agility - “What needs to be done?” • Communication – “What do you need to know from me” • Consistency - “This is what I am focusing on.” • Direction - “What do I hope to achieve?” • Empathy - “Organize around clients” • Honesty - “Of those things that would make a difference, which are right for me? • Values – “Don’t take on things you don’t believe in” Introduction ©2016 L. SCHLENKER
  • 4. ©2013 LHST sarl • The Palace of Dreams stands at the heart of the empire. • Inside, workers assiduously sift, sort, classify, and ultimately interpret the dreams of the empire's citizens. • Mark-Alem’s dread of overlooking a crucial dream might avert political disaster. • The ultimate form of power – controlling how we dream… I. KARDARE, 1981 Introduction
  • 6. ©2013 LHST sarl • New rules of engagement and competition • The nature of work and productivity • New modes of participation in decision-making • The co-creation of value • A broader range of evaluation metrics Le miroir digital ou la nouvelle condition humaine (2014) Introduction ©2016 L. SCHLENKER
  • 7. ©2013 LHST sarl Lee SCHLENKER Results Actions Knowledge Context Data Process Interprets Decisions Measures Obtain Define Require Drive The ladder of initiatives™ Scénarios
  • 8. ©2013 LHST sarl • Democratieouverte.org • Puzzled by Policy • Open Ministry • Citizinvestor.com Can Blogs reinvigorate democracy? Scénarios ©2016 L. SCHLENKER
  • 9. ©2013 LHST sarl • Change.org increases the petitioners' chances of enacting change • Founded in 2007, the website gains over two million users a month • 167 million petitioners, 19 734 « victories » in 196 countries • Call for justice for Florida teen Trayvon Martin, Delhi Smog Initiative • Increasing sophisticated e-mail and social media campains Can micro-activism be the key to real change ? Scénarios
  • 10. ©2013 LHST sarl • Traditional political parties are seen as largely unresponsive to social problems • Sweden, UK, Belgium, US, Iceland Themes include civil rights, direct democracy, freedom of information • None in France, but LaPrimaire.org takes the idea one step further Scénarios ©2016 L. SCHLENKER
  • 11. ©2013 LHST sarl • Moisés Naím - The End of Power: …Why Being in Charge Isn't What It Used to Be, • « Power is decaying » • « More, Mobility, and Mentality » - • Globalization, economic growth, democracy, and digital technologies • The resulting political and economic environment favors micro-powers, and instability Crossroads ©2016 L. SCHLENKER
  • 12. ©2013 LHST sarl • Information refers to date in context that conveys meaning to an individual. Or does the individual’s perspective of the data imply meaning • What is the value of WikiLeaks, WhatsApp, Facebook • Read Julian Assange’s The Conversation Crossroads ©2016 L. SCHLENKER
  • 13. ©2013 LHST sarl • Funnel analysis – what are the sources of engagement and disengagement ? • Monitor conversations rates through social media interaction • Reduce number of steps to facilitate engagement. • Check for leaks: people might not be dropping out but using other routes. • We can also measure context, stickiness, social graphs…. Cian O' Sullivan Crossroads ©2016 L. SCHLENKER
  • 14. ©2013 LHST sarl • Reinforced learning and predictive analytics • “ Algorithms tailor search to our interests far better than any one human ever could” • Merge Sort, Fourrier Transform, RSA algorithm, PageRank (eigenvalues)… • The UK’s the Alan Turing Institute “Informally, an algorithm is any well-defined computational procedure that takes some value, or set of values, as input and produces some value, or set of values, as output.” Introduction to Algorithms 3rd edition. Crossroads ©2016 L. SCHLENKER
  • 15. ©2013 LHST sarl Product Value • Delivery • Use Brand Value • Reputation • Promise Relationship Value • Experience • Conversation Challenges ©2016 L. SCHLENKER
  • 16. ©2013 LHST sarl Blind trust "Seeing is believing" Trustworthiness Personal or product based reputation Contextual trust What works in a special context Referred trust Relying on the opinions of those we admireVanessa Hall The Truth About Trust in Business Challenges
  • 17. ©2013 LHST sarl • Knowledge is not only history: it is a dynamic/changeable process • KM is facilitated by technology, but it is primarily about people, working together and about communication • We need to connect, to put in context, to globalize our information and our knowledge, thus to look for a complex knowledge. • Knowledge management originates from a strategy that is informative, instructional, and cognitive. ©2006 LHST sarl Patti Anklam The Social-Network Toolkit Challenges
  • 19. ©2013 LHST sarl ©2016 L. SCHLENKER Frame Cloud Figure (s) Oracle Leon Battista Alberti the Frame, the Figures, the Horizon and the Oracle Challenges
  • 20. ©2013 LHST sarl • Facts vs fiction • Association - associatie yourself with highly regarded people • Authority - show authority and dominance • Framing tactics - « Americans vs the World, Crooked Hillary, Darth Trump» • Social Proof - follow the herd “Master Persuaders use simplicity, repetition, emotions, … visual communication, and other … to program other people and themselves” Dangers How Persuaders See the World
  • 21. ©2013 LHST sarl • James Clapper - Foreign hackers have leaders in their sights • The Name Game • Trolling on Social Media • Take Over Search The Dark Arts Dangers ©2016 L. SCHLENKER
  • 22. ©2013 LHST sarl Storytelling Stories of Self, Us and Now Self Us Now Dangers ©2016 L. SCHLENKER
  • 23. ©2013 LHST sarl • Your search history • Your search trends • Your contacts • Your location • Your interests and demographics www.google.com/dashboard ©2016 L. SCHLENKER Dangers
  • 24. ©2013 LHST sarl « Leadership has no foundation other than the liberty of information » In your third blog post, please develop your thoughts on the following themes • E-leadership • E-citizenship • Values in a digital world Conclusion ©2016 L. SCHLENKER