2. “Our company’s mission is to offer high-end effective cosmetics using
100% Natural, Organic, Eco-Friendly and Fair-Trade ingredients.”
Zorah, a Canadian manufacturer of beauty products,
is the #1 North American company with the most
effective organic cosmetics! Our products are
innovative and hyper-performant, conforming to the
highest standards in the industry with an effectiveness
which has been proven in laboratory testing.
In Canada, Zorah has become a very important
player in the cosmetic industry. We rank first in many
pharmacies and Natural Health channels throughout
the country. The reason for this is pure and simple:
before being launched on the market, Zorah products
must undergo rigorous tests and must receive a
95% effectiveness score, or they are returned to
the lab for improvement. This is why each time you
purchase a Zorah product, you are guaranteed a
product of the highest quality and satisfaction.
We already export to Turkey, Algeria and Lebanon,
and are currently negotiating with other international
players. Furthermore, we have a detailed and extensive
Sales Support Program. It ranges from trainings
to onsite demos to national ad campaigns to sales
incentives for participating stores. Our relationships
with our customers, along with our highly effective
products, are our keys to success.
Zorah was born when Mélissa Harvey, president
and founder of Zorah biocosmétiques, worked as a
volunteer in an international cooperation project in
Morocco with a Canadian NGO. This is where she
discovered the benefits of Argan oil. This precious
oil, which has been used in Morocco for centuries,
contains extraordinary dietary, pharmaceutical and
cosmetic properties. It is extracted from the fruit of the
Argan tree–a tree unique to Morocco–which is grown
to fight desertification and happens to be protected
by UNESCO.
Once back home, Mélissa and her husband, Richard
Morin, worked with the best Canadian biochemists
to combine state-of-the-art Technology and Research
with Pure Argan oil. The goal was to create a unique
high-end line of cosmetic products that uses active
ingredients derived from pure raw material completely
free of petroleum or unhealthy synthetic ingredients.
Mélissa and Richard have achieved their goal: Zorah
biocosmétiques is not only recognized for the quality
and effectiveness of its products and service, but the
entire line was created ecologically using only the finest
organic and fair-trade ingredients certified by either
Ecocert or Québec Vrai. Certifications demonstrate
how authentic and serious we are about our eco-
friendly approach. Our products do not contain any
animal products or mineral oils like petroleum, and are
not tested on animals. They are also gluten-free and
vegan. We ensure the quality and origins of the
raw materials we use in our products.
A Story From
The Heart
3. OUR INGREDIENTS
Argan oil protects the skin, makes
cuticles supple, boosts vital skin
functions, restores the skin barrier
and neutralizes free radicals.
In organic cosmetology, argan oil
is used to produce the excipient
that helps active plant ingredients
penetrate the epidermal barrier.
As such, Zorah creams moisturize
the skin, helping to reduce or
control:
• rosacea
• acne
• skin irritations
• eczema
• cracked skin
• burns (including sunburns)
l’huile d’argan
Kendi oil is a plant-based oil from
Indonesia, extracted from the fruit of
the tree called Aleurites Moluccana.
This exceptionally high quality oil
offers a unique sensorial quality.
Its soft and silky texture replace
silicone and mineral oil (derived
from petrol) in cosmetics.
It has a very rich quantity of
Omega 3 and 6 as well as in
polyunsaturated fatty acids and is
an extraordinary antioxidant.
Chia is a plant from the mountainous
region of Peru. Aztecs and Mayans
used it as a dietary staple.
Chia is gluten free. It offers a good
quantity of the B group of vitamins,
as well as large quantities of
calcium, magnesium, potassium,
zinc and others.
Chia offers the skin a daily dosage
of Omega 3,6 and 9 as well as a
strong dose of antioxidants.
Peptides
A peptide is a polymer of amino
acids linked together by peptide
bonds..
Dipeptides -2
Produced by the fermentation of
100% natural plant-based proteins,
dipeptides are small molecules
which deeply penetrate the skin
and act as agents in lymphatic
drainage. They are remarkably
efficient in repairing fibroblasts
(which produce collagen) and slow
down the ageing process.
Palmitoyl tetrapeptide-3
Produced by the fermentation of
100% natural plant-based proteins,
tetrapeptides are small molecules
which deeply penetrate the skin
and with their influence on specific
proteins, act as extremely efficient
anti-inflammatory agents and
modify skin cells.
Kendi oil
Chia oil
Peptides
Dipeptides -2
Palmitoyl tetrapeptide-3
4.
5. Lierac, Clarins, BiothermCanada Yes YesYes
Yes YesYesDr. Haushka Biotherm, LancômeGermany
NUXE VichyFrance No YesNo
CAUDALIE MelvitaFrance No YesYes
Burts Bees Garnier, L’Oréal ParisUSA No NoNo
Brand Origine Organic Dermocsometics
Effective &
proven in
laboratory
Synthetic Comparison
Competitive Analysis
Argan oil protects the skin, makes cuticles supple,
boosts vital skin functions, restores the skin barrier and
neutralizes free radicals.
In organic cosmetology, argan oil is used to produce
the excipient that helps active plant ingredients
penetrate the epidermal barrier. As such, Zorah
creams moisturize the skin, helping to reduce or
control:
• rosacea
• acne
• skin irritations
• eczema
• cracked skin
• burns (including sunburns)
pure argan
COSMETIC OIL
1 0 0 %
P U R E
ARGAN
O I LZorah invests considerably in research and development
and is a pioneering force in the neglected scientific
field of high-end and organic cosmetic products.
For more than 100 years, major cosmetic companies
have opted for more readily available synthetic
materials, usually made from cheaper petroleum-based
by-products, instead of choosing more natural and
healthier products. Parabens, propylene glycol, EDTA,
Polyethylene Glycols (PEG), and phthalates are just
some of the synthetic products harmful to your health
and the environment, and have been widely used by
the cosmetics industry for over a century. Ninety-five
percent of cosmetics on the market today contain these
synthetic products.
Zorah’s relentless R&D work has made it possible
for us to create products of superior quality to
so-called synthetically “efficient” ones, and without
incorporating harmful ingredients. A promising success
for generations to come.
Research &
Development
6. ipsa 2 IN 1 CLEANSING MILK
Moisturizing makeup remover - retail price 27,99$
• Cleanses and tones
• Brightens the complexion
• Removes makeup, even mascara
kaïla 2 IN 1 CLEANSING GEL
Purifying makeup remover - retail price 24,99$
• Soothes inflammation and
purifies
• Removes makeup, even mascara
• Treats acne breakouts
structure BIOSERUM
Rebuild & revitalize - retail price 79,99$
• Stimulates the proper functioning
of fibroblasts
• Ultra-hydrating
• Treats rosacea
ora EYE CREAM
Anti-wrinkle anti-dark circles - retail price 64,99$
• Diminishes wrinkles and fine lines
• Fights free radicals
• Makes eyes look less tired,
eliminates puffy eyes
lifting BIOSERUM
Ultra-smoothing formula - retail price 74,99$
• Shrinks wrinkles and fine lines
• Increases the production
of elastin and collagen
• Immediate smoothing effect
xia FACE CREAM
Ultra moisturizing - retail price 56,99$
• Improves skin’s elasticity and
suppleness
• Deeply hydrates the dermis
• Treats rosacea
sitala FACE CREAM
Hydrating & toning - retail price 56,99$
• Tones
• Natural lifting effect
• Deeply moisturizes
inua FACE CREAM
Mattifying moisturizing - retail price 64,99$
• Purifies and soothes
• Mattifies
• Controls and absorbs sebum
on the skin’s surface
pureté NIGHT TREATMENT
Skin perfector - retail price 49,99$
• Effectively controls acne
• Nourishes, repairs and
reconstructs damaged layers
of your skin
• Ensures the proper functioning
of keratinocytes and fibroblasts
dry skin normal skin oily skin all skin types
sublime ANTI-AGING NIGHT
TREATMENT
Collagen bioactivator - retail price 89,99$
• Rich in squalene, vitamin E,
Omega 3, 6 and 9
• Releases over 10% of hyaluronic
acid overnight
• Smooths and plumps your skin
xfoliambre FACE SCRUB
Radiant skin - retail price 49,99$
• Gently exfoliates
• Instant youthful glow
• Brightens the complexion
nyxe HIGH EFFICIENCY CREAM MASK
Moisturizing & regenerating - retail price 59,99$
• Replumps, redynamizes
and revitalizes
• Balances sebaceous gland activity
• Powerful moisturizer
aya NOURISHING HAND CREAM
Fast absorbing & non-greasy - retail price 23,99$
• Deep hydration
• Rapid penetration
• No greasy residue
hani AFTER-SUN TREATMENT
Nourish & repair - retail price 29,99$
• Instantly soothes and
refreshes skin
• Helps heal scars from injuries
• Alleviates redness from sunburns
rozo BODY SCRUB
Soothe & soften - retail price 39,99$
• Stimulates blood circulation
• Invigorates and cleanses skin
• Makes skin soft and supple
lya REPAIR CARE
Hands & nails - retail price 23,99$
• Strengthens and revitalizes nails
• Embalming and protective
treatment
• No greasy residue
dzhari HYDRATING MIST
Astringent - retail price 21,99$
• Refreshes, hydrates, revitalizes
• Tightens skin pores
• Sets makeup
maeva BODY CREAM
Silky hydration - retail price 39,99$
• Tones and hydrates skin
• Regenerates skin’s natural
elasticity
• Makes skin soft and satiny
7. MASCARA LENGTH & CAREMASCARA VOLUME & CARE
• Strengthens and lengthens lashes
• Enriched with organic argan oil
• Ellongates and defines each lash with a full
360° coverage
• Gives each lash breathtaking volume
• Enriched with organic argan oil
• Ensures perfect definition
EYESHADOWLIQUID EYELINERLIP GLOSS
BEAUTY BALM BIORGANIC
• Anti-aging formula made with a base
of organic argan oil
• 24 hours of intense colour, without streaking
or smudging
• Silky effect, refreshing sensation and light
on the eyelids
• Soothes, reduces redness, regenerates and
slows down the aging process
• Anti-aging formula made with a base
of organic argan oil
• 12 hours of long-lasting, intense colour,
smudge-free
• Silky effect, fresh sensation, light on the
eyelids
• Anti-aging active ingredients
• Ultra-hydrating and non-sticky
• Repairs, nourishes and protects
• Plump and sexy lips
• Exquisite colour and shine
• Hydrates, illuminates, unifies, mattifies,
corrects, smooths and protects
• Reduces redness
• Tightens pores, redefines features
At zorah, our products are much more than just makeup ...
They are skin care!
8. ZORAH IN NUMBERS
Since 2007 Zorah Biocosmetics have been selling
within all major Quebec retailers with exceptional
POS results.
• Brunet • Rachel Berry • Proxim • Uniprix • Jean
Coutu • Finer Natural Health Retailers
The market for combined Natural and Organic cosmetic
products (or more generally speaking, perceived as
“Green” by consumers) represents 18% of Cosmetic
sales in Canada. More important, the demand for
natural cosmetics rises by 7,8% annually (in the US,
but the curve is similar in Canada). It has a faster
growing curve than the “traditional” cosmetics*.
Zorah products satisfy the requirements of the “Strictly
Organic cosmetic” consumers as well as the “Natural
Cosmetic” buyers. Our products also have the
confidence of the “professional” users of the industry.
Zorah biocosmétiques also sells their products
around the world.
Pharmacies
Magasins indépendants et naturels
Spas
Autres
Ontario
Ouest Canada
Turquie
Algérie
99
157
33
11
83
131
49
37
Zorah biocosmétiques revenue growth averages
36% over the last five years. This is due to the strong
marketing capacities of the company, their presence
in stores, their effective marketing campaign in the
traditional medias and on the web. It is also because
there is a growing demand for efficient but natural
cosmetics.
ZORAH - TOTAL REVENUE GROWTH
A FAST GROWING MARKET
POINTS OF SALE OUTSIDE QUEBEC
POINTS OF SALE IN QUEBEC
*Source: Philip M. Parker, ISEAD, copyright 2012 AND INFORUM
forecasts licensed from the Interindustry Economic Research Fund,
Inc (IERF), 2012
Organic cosmeticNatural cosmeticSynthetic cosmetic
300
STORES
300
STORES
9. Marché
Le
Casse-Noisette
ON TV
TRADESHOWS
We have a dynamic social media team
actively growing the brand’s recognition and
customer following.
zorah.ca
ON WEB
• Best Mascara of the year at the « Clean Beauty
Awards » - 2015
• ELLE-Quebec Magazine – Oct 2015 issue – woman
entrepreneur with a vision
• Generation Inc Television participant in the episode
“company in expansion” – 2014
• Recognition Award at the 15th edition of the Québec
Entrepreneurship Contest – 2013
• ELLE Canada Grand Prix Beauty Xia – Best
Moisturizer – 2013
• La Presse – Awarded BEST employer in Quebec,
Canada – 2013
• Winner of the award Inspiration catégorie entreprise
(Inspiration-category industry) awarded by the CDÉC
North-Central - 2011
• Grand Prize Winner Desjardins Entrepreneurs in
the category Jeunes Entrepreneurs ouest du Québec
– 2009
• October 2009: Zorah is amongst the top 20 finalists
named in the survey EDIT (Entreprises diversifiées et
talentueuses).
• Bursary recipient of Mayor of Montreal Foundation
- 2007
• Bursary recipient of the SAJE for the Metro Montréal
region - 2007
• First prize in the yearly contest for female
entrepreneurs for the company F, 2007 edition.
• Second Prize in the Quebecois National Contest for
entrepreneurship in the Internet Category Company
Creation, Operation, Developement and Production -
2007
• First prize in the Quebecois Contest in Internet
Strategy for Entrepreneurship – 2007
Prizes and Awards
10. Natural and Organic
Cosmetic certified
by Ecocert Greenlife
according to Ecocert
Standard available at
www.ecocert.com
Natural Cosmetic
certified by Ecocert
Greenlife according
to Ecocert Standard
available at www.
ecocert.com
Verified as organic
ingredientsbyQuébecVrai
www.quebecvrai.org
Certifications
To prove how authentic and serious
we are about about our eco-friendly
approach, you’ll find the Écocert
and/or Québec Vrai logos on our
products:
Our products are not tested
on animals. They are also
g l u t e n - f r e e , v e g a n a n d
fair-trade.
PARABENS, GMOs,
PROPYLENE GLYCOL,
EDTA, POLYETHYLENE,
P E G , S U L FAT E S ,
PERFUME OR ANY
O T H E R P R O D U C T
HARMFUL TO HEALTH
OR THE ENVIRONMENT.
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