This document discusses design thinking and how it can be used as a problem solving methodology. It describes design thinking as a human-centered approach that involves five phases - empathizing, defining, ideating, prototyping, and testing. The empathize phase is about understanding user needs through interviews, observations and immersions. In define, insights are used to frame problems and opportunities. Ideate is focused on generating many ideas. Prototypes are then created to test ideas. Finally, in test, prototypes are evaluated based on user feedback to determine what should be kept, changed or discarded.

1. Design Thinking
in problem solving
27/7/2019

2. HELLO!
I am Nhung Ngô
Scrum Master @ AAVN
2

3. AGENDA
HOW
3
WHAT

4. 1.
WHAT IS DESIGN THINKING?
4

5. A way of thinking that help you innovate and solve
problem like a designer
6

6. Design the IDEAL wallet
7

7. 2.
HOW DOES IT WORK?
8

9. Principles
10
Human-centered
Ambiguity
(uncertainty)
Re-Define
Tangible
(touchable,real)

10. Stanford d.school’s Model
11
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
Problem Solution
Design thingking in problem soving

11. Empathize
12
1
Understand the
person using our
solution

12. Empathize
13
1
We are trying to solve
problems for others not
for us

13. Empathize
14
1
Interview Observation Immersion

14. 15
A B A B A B

15. 16
We’re going to build something
meaningful for our friend

16. Design something useful and meaningful for your partner.
Start by gaining empathy.
17
What are you carrying in your
wallet?
Why are you carrying it?
What are you carrying a lot of cash?
Why you don’t like credit card?
Why your parent don’t like the credit
card?

17. Define
19
2
People don’t want to buy a
quarter-inch drill. They want a
quarter-inch hole!
~ Theodore Levitt’s

18. Point Of View (POV)
20
User ………...……… Need ……...………….... Because ………………….…...
user name verb insight
User
Product Owner
Need
Improve the quality of the
product
Because
● The report of Sonar show a lot of issues, it’s not good
if he show it to the product manager or the customer.
● He still sees a lot of bugs and business cases need to
cover before the next release
● He think The DEVs team seems not care about the
product , they often misses the requirement and
business cases.

19. Design something useful and meaningful for your partner.
21
● Learn how to code
● Remember todo list
● ….
● She have to get married if she don’t
have a job
● His girlfriend’s picture motivate him
….

20. How Might We …(verb)
22
How might we make the sonar bug report better(pass the quality gate, less bugs..)?
How might we make the requirement more understandable for the devs team?
How might we help mr.A to see his girlfriend every time he need?
How might we help mr.B remember his todo-list?

21. Ideate
23
3
The best way to have a
good idea is to have lots
of ideas.
~ Linus Pauling

22. Generating Ideas
24
Defer Judgement Encourage wild
ideas
Build on the ideas
of others
Stay focussed
Headline your
ideas
Be visual One conversation
at a time
Go for quantity
(not quality)

23. Ideate: generate alternatives to test
25
How might we help mr.A to remember his todo-list?

24. Iterate based on feedback.
26

25. Prototype
27
4
“Prototyping allows us to fail
early so we can succeed sooner”
~ David Kelley
IDEO Founder

26. Guidelines
28
● Just start building
● Don’t spend too much time
● Remember what you’re testing for
● Build with the user in mind
● Fast and cheap

27. Tools
29
● Paper
● Pens
● Cutting & Sticking tools
● Cards
● Mockup tools
● Animatics
● ….

28. Test
30
5
“We all need people who will
give us feedback. That's how we
improve”
~ Bill Gates

29. 31
Guidelines
● Let your users compare alternatives
● Show, don’t tell
● Ask users to talk through their experience
● Observe
● Ask follow up questions
○ What do you mean when you say…?
○ How did that make you feel?
○ Why? Why? Why?

30. 32
Outputs
● What we should keep?
● What we should change?
● What we should discard?

31. Build
33

32. Test.
34

33. 35

34. Read more
37

35. THANKS!
Any questions?
You can find me at:
https://www.linkedin.com/in/nhung-luke/
38

36. We need your feedback!
39
Lacked
Longed For(Wish)Learned
Liked