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Social Media 101 From the Ground Up Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter:  @storyspinner Liana “Li” Evans
 
Social Media’s Rise
Strategic Shift in Control
Links Are By Products
Wisdom of the Crowds
Sharing & Conversation
Social Media Gives Consumers Control
Social Media is a Whole World
 
 
Do Your Research First
Where’s Your Audience?
Who’s In Your Target Audience?
What’s Your Target Audience Doing?
What Are You Going to Measure?
Plan Your Strategy
 
 
Social News
Social Sharing
Social Networking
Social Bookmarking
Everything Else Social
 
What Do These Have In Common?
Dell’s Blogging & Social Collaboration
Houlihan’s & Communities
Del-Monte & Co-Creation
Loblaws’ Ratings & Reviews
 
Walmart & Flogs
Questionable Ethics?
Pizza Hut & Twitterns
Skittles & UnFiltered Tweetstreams
Ghost Tweeting
 
Don’t Just Jump In
What Social Media Isn’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Social Media Is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember  This About Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Director of Social Media SerengetiCommunications.com [email_address]   Socialconversations.com searchmarketingGurus.com lianaevans.com
 

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2009 Philly Search Camp Social Media Fundamentals