Ariella Lehrer, CEO, Legacy Interactive This presentation was given at the 2016 Serious Play Conference, hosted by the UNC Kenan-Flagler Business School. The Augmented Reality revolution is on the horizon, and many people anticipate utilizing this new technology to advance training and education. However, with new capabilities comes the potential for new problems. How do we effectively use AR to create meaningful user experiences? How do we build safe AR applications for children? By incorporating principles from Cognitive Psychology and existing research results, developers can maximize attention, engagement, comprehension, and learning in AR environments. Also, by understanding the potential negative effects of AR, companies can make informed decisions to maximize safety. Dr. Lehrer will discuss, from her perspective as a long-time developer of interactive games and apps, the appropriate use of AR technology, give examples of effective applications, and address some of the issues that arise when creating AR/VR content for children. Lehrer will demo an art app currently under development for Google’s Project Tango platform that illustrates some of the difficulties and rewards of creating an Augmented Reality product.

1. Crayola Worlds
2016

2. Ariella Lehrer
CEO
• Ph.D. in Cognitive Psychology from Claremont
Graduate University
• 30+ Years experience developing apps and games
• Founder and executive of three game companies
• Frequent Speaker on kids, education and training,
and new technology
• Blog: www.ariellalehrer.com

3. Adam Hanson
Director of Production
• Producer for casual to AAA games on every major
platform for over a decade
• Board Game Designer
• Worked on Unreal Tournament III, Mortal Kombat,
Guardians of Middle-earth, and many more
• Specializes in Production and Creative Direction

4. • Veteran team based in Los Angeles
• Cross-platform, AR/VR expertise
• Developed and published over 35
Licensed & Original IP Games since
1998 – Every Android game has been
featured by Google!
• Experienced designers of all game
genres: simulations, hidden object,
match-3, creativity tools, endless
runner, RPG, strategy, etc.
Our Team

5. Technology Partners

6. Licensing Partners

7. Crayola Creativity Apps

8. Tango Technology
● Combines world-
sensing 3D
cameras and area-
learning for
unique AR
experience.
● Understands space
and surfaces for
better placement
of virtual objects
in the real world.
● Encourages
exploration and
movement.

9. Crayola Worlds for Tango
Find the magic portal and be
transported to a different world!

10. Crayola Worlds for Tango
Oh no! Color Cruncher Zombies
have invaded!

11. Crayola Worlds for Tango
Find the paint buckets hidden in your room.
Blast the
Zombies
with color!

12. Crayola Worlds for Tango
Run! The
Zombies will
chase you!

13. Crayola Worlds for Tango
You did it! The Zombie
does a happy little
dance to celebrate.

14. Crayola Worlds for Tango
• Tango’s world-sensing technology puts Zombies
into your real world!
• Find the paint buckets hidden in your
room. Blast the zombies with paint
before they tag you and eat your paint.
• Special Zombies will appear,
hungry for color and related
items hidden in your room.
Meet the rock star, ballerina,
baseball player and more.
• Chase and defeat the Mad
Scientist and bring color back to
your world!

15. • Focus on what the Tango does best: wayfinding, interior
mapping, AR indoors.
• Avoid what it doesn’t do well: occlusion and collision, ambient
Infrared light, battery life, CPU/performance hits, persistence
and drift of virtual items.
• Interface is big challenge: movement VS touch, intuitive for kids
but not adults, spatial design.
• Dynamic gameplay: not a pre-rendered environment; spawning
occurs in safe spots, determined on the fly.
• Requirements: initial scanning needs; avoid nondescript white
walls and shiny objects.
General Design Issues

16. ● Working Memory
● Spatial Awareness
● Real vs. Fantasy
Design Issues Related to Cognition

17. The Play Observation Scale (POS)