Innovation is a Serious Game

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This document discusses strategies that business schools can use to incorporate serious games into their programs. It outlines 5 levels of strategies from basic "Recycling" of existing games to the more advanced "Co-design and Co-branding" approach. For each level, it provides examples and estimates their potential to impact student reaction, learning outcomes, results, and return on investment. The document advocates for the most advanced approach, "Co-design and Co-branding", as the best strategy where business schools partner with serious game editors to jointly create games. It also presents an 8-step approach for developing an innovation strategy using games that involves co-design with students and companies.

Business

Innovation is a Serious Game
Hélène MICHEL
helene.michel@grenoble-em.com
@helenemichel3

How a virtual cow changed my life
Hélène MICHEL - Serious Games - 2015

Serious Games Strategies in Higher Ed
Hélène MICHEL - Serious Games - 2015

Evaluating the performance of a training process
Kirkpatrick & Kirkpatrick (2006); Philips (2002)
Reaction
Results
ROI
Doing
Learning
Knowing –
Doing Gap

Given this context,
what is the b-schools’ game plan ?

#Ex1 : Create Business Ideas using a Rubik’s Cube
Hélène MICHEL - Serious Games - 2015

#Ex2 : L’Oreal game to train hairdressers

Estimated performance of
the «Recycling » strategy
Doing
Reaction
Results
ROI
Learning

Great! But…
« I didn’t expect
to become an hairdresser… »

Doing
Reaction
Results
ROI
Learning
Estimated performance
of the « Ready-to-wear » strategy

« What am I paid for?
Providing license codes? »

A new form of intellectual contribution ?
?

Doing
Reaction
Results
ROI
Learning
Estimated performance
of the « Home-made » strategy

« It was stimulating and fun.
But I am not going to do this again!
It’s not my job! »

How do you get funding for this?
Developing a « funded » project
Waiting for donations from generous alumni
Harassing the Board for an investment

The forgotten « WP5 »
Work Package 5: Valorization
Examples of tasks:
T1: Organizing a conference
T2: Creating new training programs
T3: Developing a serious game

Smartifacts
Hélène MICHEL - Serious Games - 2015

Doing
Reaction
Results
ROI
Learning
Estimated performance of the
« Haute-Couture » strategy

« Are we becoming editors?
Who is going to answer to the hotline?
Who will send the licence codes? »

B-schools: from customers to partners
B-schools
1. Content
2. Visibility on the higher
education market
3. Academic legitimacy
SG Editors
1. Game Design
2. Innovative pedagogy
3. Distribution capabilities

Doing
Reaction
Results
ROI
Learning
Estimated performance
of the « Co-branding » strategy

The « serious » cycle
Recycling
Ready-to-wear
Home-made
Haute-couture
Co-branding

Select your strategy
Is the topic of SG in your b-school’s strategy ?
YesNo
Is there a market ?
No Yes
External Internal onlyCo-branding with
an editor
Haute-couture
Find another
topic
Do you have the financial resources ?
Home-made
No Yes

« What if the Innovation was out there? »

Eiben, Christopher; Siegel, Justin; Bale, Jacob; Cooper, Seth;
Khatib, Firas; Shen, Betty; Players, Foldit; Stoddard,
Barry; Popovic, Zoran; Baker, David (2012). « Increased Diels-
Alderase activity through backbone remodeling guided by Foldit
players ». Nature Biotechnology 30 (2): 190–192.
Retrieved February 22, 2012.

Doing
Reaction
Results
ROI
Learning
Estimated performance
of the « Learning » Process
Innovation

How to develop an Innovation Strategy
with Games?

Co-design & Crowdfunding
with Students and Companies
Hélène MICHEL - Serious Games - 2015
#1 Developing our Serious Games Portfolio

Hélène MICHEL - Serious Games - 2015
#2 Deploying Games in Innovation Spots

#3 Presenting games as a
differenciation tool in innovation
Hélène MICHEL - Serious Games - 2015

#5 Developping a Method to design
Games for Innovation

#6 Creating a Playground
Hélène MICHEL - Serious Games - 2015

#7 Offering a mobile experience
Hélène MICHEL - Serious Games - 2015

#8 Training Game Masters
Hélène MICHEL - Serious Games - 2015

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https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

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Innovation is a Serious Game

1. Innovation is a Serious Game Hélène MICHEL helene.michel@grenoble-em.com @helenemichel3

2. How a virtual cow changed my life Hélène MICHEL - Serious Games - 2015

3. Hélène MICHEL - Serious Games - 2015

6. Serious Games Strategies in Higher Ed Hélène MICHEL - Serious Games - 2015

8. Evaluating the performance of a training process Kirkpatrick & Kirkpatrick (2006); Philips (2002) Reaction Results ROI Doing Learning Knowing – Doing Gap

9. Serious games allow us to…

10. Be responsible B

11. Understand complexity

12. Be involved

13. Train

14. Recruit

15. Given this context, what is the b-schools’ game plan ?

16. Level 1: Recycling

17. #Ex1 : Create Business Ideas using a Rubik’s Cube Hélène MICHEL - Serious Games - 2015

18. #Ex2 : L’Oreal game to train hairdressers

19. Estimated performance of the «Recycling » strategy Doing Reaction Results ROI Learning

20. Great! But… « I didn’t expect to become an hairdresser… »

21. Level 2: Ready-to-wear

22. Daesign – Chambery Business School

23. Doing Reaction Results ROI Learning Estimated performance of the « Ready-to-wear » strategy

24. « What am I paid for? Providing license codes? »

25. Level 3: Home-made

26. A new form of intellectual contribution ? ?

27.

28.

29.

30.

31.

32. Doing Reaction Results ROI Learning Estimated performance of the « Home-made » strategy

33. « It was stimulating and fun. But I am not going to do this again! It’s not my job! »

34. Level 4: Haute-Couture

35.

36. How do you get funding for this? Developing a « funded » project Waiting for donations from generous alumni Harassing the Board for an investment

37. The forgotten « WP5 » Work Package 5: Valorization Examples of tasks: T1: Organizing a conference T2: Creating new training programs T3: Developing a serious game

38.

39. Hélène MICHEL - Serious Games - 2015

40. Smartifacts Hélène MICHEL - Serious Games - 2015

41. Doing Reaction Results ROI Learning Estimated performance of the « Haute-Couture » strategy

42. « Are we becoming editors? Who is going to answer to the hotline? Who will send the licence codes? »

43. Level 5: Co-design & co-branding

44. B-schools: from customers to partners B-schools 1. Content 2. Visibility on the higher education market 3. Academic legitimacy SG Editors 1. Game Design 2. Innovative pedagogy 3. Distribution capabilities

45. Doing Reaction Results ROI Learning Estimated performance of the « Co-branding » strategy

46. The « serious » cycle Recycling Ready-to-wear Home-made Haute-couture Co-branding

47. Select your strategy Is the topic of SG in your b-school’s strategy ? YesNo Is there a market ? No Yes External Internal onlyCo-branding with an editor Haute-couture Find another topic Do you have the financial resources ? Home-made No Yes

48. « What if the Innovation was out there? »

49.

50. Eiben, Christopher; Siegel, Justin; Bale, Jacob; Cooper, Seth; Khatib, Firas; Shen, Betty; Players, Foldit; Stoddard, Barry; Popovic, Zoran; Baker, David (2012). « Increased Diels- Alderase activity through backbone remodeling guided by Foldit players ». Nature Biotechnology 30 (2): 190–192. Retrieved February 22, 2012.

51.

52.

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56. Doing Reaction Results ROI Learning Estimated performance of the « Learning » Process Innovation

57. How to develop an Innovation Strategy with Games?

58. Co-design & Crowdfunding with Students and Companies Hélène MICHEL - Serious Games - 2015 #1 Developing our Serious Games Portfolio

59. Hélène MICHEL - Serious Games - 2015 #2 Deploying Games in Innovation Spots

60. #3 Presenting games as a differenciation tool in innovation Hélène MICHEL - Serious Games - 2015

61. #5 Developping a Method to design Games for Innovation

62. #6 Creating a Playground Hélène MICHEL - Serious Games - 2015

63. #7 Offering a mobile experience Hélène MICHEL - Serious Games - 2015

64. #8 Training Game Masters Hélène MICHEL - Serious Games - 2015

Innovation is a Serious Game

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