My experience of the
Service Jam
in Helsinki 11. – 13.3.2011
- and what happened to our
service concept afterwards!
Elina Pohja

Theme 2011:
(Super)Heroes!

The Superhero concepts that
the 2011 Helsinki groups
created
Instant Save the
Hero Food
Find a Hero

Save the Food – Service for a Cause
Description:
PROBLEM
• Huge amounts of good, edible food is thrown to waste every day.
SOLUTION
• Save the Food is a service to save food from going to waste.
• We bring together the people with extra food and the people ready
to save the extra food from going to waste.
• The service works locally face-to-face, through digital channels, in
computers and in mobiles.
RESULT
• Become a HERO by donating extra food.
• Become a SUPERHERO by eating the donated food!

http://www.youtube.com/watch?v=EyuRxkz0SpE

The Group Helsinki, Finland

…What happened to Save The
Food after the Service Jam?
03 / 2011 Save The Food FB group
-> application to the HDC 2012 programme?
04 / 2011 Positive interest from the head of HDC 2012
-> 20.4.2011 application ready
06 / 2011 Application rejected but rouses interest
09/ 2011 Heikki pushes project on with organizations
that could be interested
10 / 2011 MTT´s Foodspill –program wants to hear more
about STF

• Saa Syödä! (”Eat please!”) is a Sustainable Consumption and Production –
project funded by the Ministry of the Environment
• Encourages to reduce the food waste in households
• The project also pilots an experiment of communally sharing left over food in
one apartment building of several households
• The realization of the project is carried out by the MTT Agrifood Research
Finland, Service Design Agency Palmu Inc. and Motiva Oy that advances
energy and material efficiency. The Martha organization, which is a Finnish
home economics organization (founded in 1899 to promote the quality and
standard of life in the home) acts as a project partner also.

• 25.4.2012 -> ”Hävikistä Herkuksi” in FB
• 2012 Web page Saa Syödä! launched:
http://www.saasyoda.fi/
• 22.11.2012 MTV3 News clip:
http://www.mtv3.fi/uutiset/kotimaa.shtml/2012/11/
1661542/helsingissa-tarjotaan-ylijaanytta-ruokaa-
naapureille

Just a few hints…
• Always stop the talking at some point
and start doing more concrete things
- start prototyping and testing the ideas!
• Accept the different phases from total
frustration to nirvana during the long
process
• Be confident with your own skills and
don´t be afraid to use & share them!
• Commit to the 48 hours - Stay till the
end and don´t let your team down!

A short animated greeting
from Service Jam Oslo 2012
lufbrajam.wordpress.com/2013/02/24/service-design-jam-
process-animation

Thank You!