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Maximizing the Value of Your News from Twitter to Google by Sandra Fathi

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Sandra Fathi
Sandra Fathi

Presented at the Vocus Users Conference June 4, 2009 (a video/audio file of the presentation will be available at a later date. check back.)

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Maximizing the Value of Your News: From Twitter to Google Sandra Fathi President, Affect Strategies YOUR LOGO HERE
Sandra Fathi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where does news come from? ,[object Object],[object Object],[object Object]
Old School: Rules of the Road
Old School: Who Owns the Relationship? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company ‘Owns’ Message Press Filters Message Company Owns Content Company Delivers Message
New School: No Rules, Many Roads
New School: Who Owns the Relationship? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is News Consumed? Search Engines Mobile Devices Television Radio Online Publications Social Media Print Publications
Press Release: Academic Approach ,[object Object],[object Object],Image Source: www.district196.org
Traditional Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FOR IMMEDIATE RELEASE: Contact: Contact Person Company Name Telephone Number Fax Number Email Address Web site address Headline Here Subhead City, State, Date — Opening Paragraph (should contain: who, what, when, where, why). Body text – more detailed information about the announcement, why its important, why people should care, what value does it provide, how does this impact someone/something. Add more detail about the company or organization s involved in the announcement. Possible quote from customer, executive or industry expert. Contact information relevant to the announcement or resources for further information. About Company Company description(short paragraph with listing of website). # # #
Social Media Press Release NEW
Social Media Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization (Not Just for Press Releases) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Tips – From Lee Odden at TopRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old Measures vs. New Measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR 2.0 – No Press Release at All ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Friend Me On Facebook Fan Me On Facebook
My Own Social Network
Twitter is for Lovers
Twitterverse 06/10/09 Affect Strategies
10 Reasons to Tweet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proof! Twitter Drives Traffic Google Analytics for TechAffect.com ,[object Object]
Googleverse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube is for Adults (& Businesses)
Image Bank: Flickr
Creative Commons: John Mayer
Linking In to LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information Slides available on Slideshare.com/sfathi Email: [email_address] Web: www.affectstrategies.com Blog: www.techaffect.com Twitter: www.twitter.com/sandrafathi LinkedIn/Facebook: Sandra Fathi

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