This is a report on our selected country name Denmark.

1. Country Analysis of Denmark for Expanding International
Business
Group: Red Rose
International University of Business Agriculture and Technology(IUBAT University )
Prepared for
Mahmuda Ali
Faculty of CBA
20th June, 2017.
Serial Name ID
07 Md. Shahadat Hossain 13102357
32 Dolon Rani Guha 14102372
34 Md. Shakil Bhuiyan 14102399
33 Mohammad Kamrul Hasan 14102378
51 Md. Shah Poran 14202272
COUNTRY ANALYSIS OF DENMARK

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Report on
Country Analysis of Denmark for Expanding International
Business

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Table of Contents
Executive Summary ............................................................................................................................4
1. Cultural Factors ..............................................................................................................................5
1.1. Languages...........................................................................................................................5
1.2. Religions.............................................................................................................................6
1.3. Ethnic makeup.....................................................................................................................7
1.4. Role of Family .......................................................................................................................10
1.5 Major differences in beliefs, values, customs and behaviors: ......................................................11
1.6 Unique business customs, etiquette and practices.......................................................................12
1.7 Unique aspects of written, oral and non-‐verbal communications ................................................17
1.8 The country’s culture using Hofstede’s model of cultural dimensions .........................................23
1.9 Major sports............................................................................................................................25
1.10 Recreation.............................................................................................................................26
1.11Food......................................................................................................................................26
2.0 Political and Legal Factors...........................................................................................................27
2.1 Political system and structure...................................................................................................27
2.2 Stability of Government...........................................................................................................28
2.3 Future political risks:...............................................................................................................29
2.4 Bribery and corruption risk/index:............................................................................................31
3. Economic Factors .........................................................................................................................32
3.1 Demographics:........................................................................................................................32
3.2 Per capita income levels, wealth distribution .............................................................................35
3.3 HDI indexes............................................................................................................................36
3.4 GNP.......................................................................................................................................37
3.5 Inflation rate ...........................................................................................................................37
3.7 Unemployment Rate of Denmark. ............................................................................................38
3.8 Debt evaluation. ......................................................................................................................39
3.9 Income distribution.................................................................................................................39
3.10 Poverty.................................................................................................................................40
3.11 Business environment ............................................................................................................40
3.12 Major Export and Trading Partners:........................................................................................41

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3.13 Education and literacy levels ..................................................................................................42
3.14 Availability of skilled labor, labor costs ..................................................................................44
3.15 Membership in regional economic and trading blocks ..............................................................44
4.Reference:.....................................................................................................................................45

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Executive Summary
This is a report on our selected country name Denmark.
Here we have discussed about its major languages, religions, Ethnic makeup, Role of family,
Major differences in beliefs, values, customs and behaviors,Major sports, recreation,
Food,Political and Legal Factors and Economic. Under economic factor we have analyzed its
.Demographics: Population, growth rate, distribution of population (age groups), rural vs. Urban,
cities vs. villages, Per capita income levels, wealth distribution: GNI, GDP (Per capita
conversion), Rate of Change, PPP Per capita income levels, wealth distribution, HDI indexes,
GNP, Inflation rate, currency exchange rate, Unemployment rate, Debt, Income distribution,
Poverty, Business environment: Government attitude to foreign investment and trends, ease of
doing business, trade regulations (Include Economic Freedom index),Major exports and trading
partners, Education and literacy levels, Availability of skilled labor, labor costs, Membership in
regional economic and trading blocks.
After analyzed all of this about Denmark we have found that Denmark has the largest possibility
in the filled of international business .

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1. Cultural Factors
1.1. Languages
Denmark's national language is Danish, a member of the Germanic branch of the group of Indo-
European languages, and within that family, part of the North Germanic, East Norse group.
English is widely spoken in Denmark of the population speaks it, making Denmark one of the
most English proficient countries on the planet where English is not an official language), and
many Danes have near native fluency. Danish school children start their English lessons in third
grade, and regular English lessons continue until students finish high school, and many Danish
university courses are fully or partially taught in English. In this regard, it is worth noting that
Denmark is probably one of very few countries in the world, where we get no extra points for
trying to speak the language, and Danes in general have very little patience with non-fluent
speakers. This graph show that languages spoken in Denmark. In Denmark Danish languages
Spoken by 98.39%. After that English is the most popular language in Denmark & percentage of
English languages is 52.95%. Then other languages percentage are given German 30.5% ,
Swedish 6.75% , French 6.37% , Spanish 3.29% , Italian 0.87% Arabic 0.64% , Dutch 0.52% ,
Turkish 0.4% , Urdu 0.3% , Portuguese 0.29% , Polish 0.29% , Greek 0.11% , Russian 0.1% ,
Slovak 0.1% , Finnish 0.1% , Bulgarian 0.1% , Croatian 0.1% .

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1.2. Religions
The most prominent religion in Denmark is the Evangelical Lutheran Church of Denmark,
known as the Dansk Folkekirke (Danish People’s Church). Over 76 percent of Danes identify
with the church, and most attend services for holidays such as Christmas Eve and Easter, even
though weekly church attendance is quite low—around 2.4 percent. Another religions are
Muslim 4%, other (denominations of less than 1% each, includes Roman Catholic, Jehovah's
Witness, Serbian Orthodox Christian, Jewish, Baptist, and Buddhist) 20%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Percetage
Languages spoken in Denmark

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1.3. Ethnic makeup
Denmark is one of the Scandinavian countries in Europe, and the smallest among the Nordic
countries. The country is bordered by Sweden, Germany, and Norway. Denmark covers an area
of 42,923 square kilometers and consists of 443 named islands of which only 74 are inhabited.
The country is mostly flat with an average elevation of 31 meters above mean sea level. Most
parts f the country consist of rolling plains while the coastline is sandy with a bit of forested area.
Denmark consists of arable land. The population of the country was estimated at 5,707,251 in
2016 with a median age of 41.4 years. The population growth rate is estimated at 0.22%. Though
there were no official statistics on the number of ethnic groups, there are notable ethnic groups in
the country. The largest of these groups are looked at below.
76%
4%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Evangelical Lutheran Muslim Others
Percentage
Religion of Denmark

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Danish
Approximately 89.60% of the population in Denmark is of Danish descent, being defined as at
least one parent born in the country and having Danish citizenship. Danish citizenship can also
be achieved through a decree of law if one does not meet the requirement of having either of
their parents born in Denmark. There are also Danish living in the Diaspora consisting mainly of
emigrants and their descendants. Danes in Denmark are associated to Harald Bluetooth who
converted Danes to Christianity in the 10th Century. Since then the Danish have continued to
inhabit Denmark. Initially, speaking the Danish language was one of the criteria for being Danish
but today for one to be Danish they must have the Danish Citizenship. Danish identity has been
built on peasant culture and Lutheran Theology. The contemporary Danish ethnic identity is
based on the idea of "Danishness", which is the set of values that have been formed through
history acting as a point of historical connection. Danish is not linked to any race or biological
heritage enabling the country to integrate other ethnic minority groups. Danishness has also
played a significant role in the formulation of working relations between Denmark and European
Union. The majority of the Danish practices Christianity both in the country and abroad.
Albanian
Albanian is an Indo-European language mainly spoken in Albania, but also in Kosovo, Greece,
Macedonia, and Southern Europe, as well as in Denmark to a smaller degree. In Denmark, 10.4%
of the population belongs to Albanian ethnic group. The majority of the Danish Albanians, 76%,
have been born abroad especially by the emigrants while only 24% were born in the country.
Most Albanians have been Christianized and are predominately Orthodox Christians. The

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Albanian culture is defined by the folk music displaying a variety of influences. The mode of
dressing is also uniquely characterized by a distinctive head covering for both men and women.
Arab
The Arab ethnic group consists mostly people born in Arab countries, especially those from
Lebanon, Iraq, Jordan, and Syria, although many second-generation Arab Danes were born in
Denmark itself. The communities forming this ethnic group migrated from their countries and
have acquired citizenship. Most Arab Danes are of Iraq and Palestinian origin. Arabs are
scattered all over the country with no particular part of the country having a majority. The
culture of this ethnic group is heavily borrowed from the Arab culture in Asia.
Pakistanis
There were around 12,765 ethnic Pakistanis in Denmark in 2013 who were immigrants, and a
further 9,903 who were born in Denmark. They are among the largest ethnic group from non-
western country. The earliest immigrants were in the 1960s and 1970s that went to Denmark as
migrant workers and they were mainly from Punjab and Kharian. The Danish government
restricted labor migration in 1973 but the group increased through family unification and
transnational marriage. In the 1990s the government made further restrictions on family
reunification.
Smaller Minorities in Denmark
Other notable ethnic groups living in Denmark include the Bangladeshis, Bosniaks, Chileans,
Chinese, and Ethiopians. These ethnic groups are mostly immigrants from countries around the
world. They form the ethnic minority in Denmark.

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This graph show the Ethnic Groups Living In Denmark. There are 2 groups in Denmark, One is
Danish and another one is Albanian. In Albanian 10.4% collectively, of which 24% were born in
Denmark and 76% abroad. Among those born abroad, 34% are from Western Countries, and
66% from non-Western countries.
1.4. Role of Family
Danish Family
The Danish family unit is extremely important within Danish society. This is reflected in many
ways. Danes expect to pay more than $1000 for a baby carriage, and will without question
purchase expensive clothing and accessories for their children. Danes will also take great care
with the maintenance and decoration of their homes as this is considered to reflect on the
"success" of the family.
89.60%
10.40%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Danish Albanian
Percentage
Ethnic Groups Living In Denmark

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 Most families are small.
 The nuclear family is the center of the social structure.
 Children are raised to be independent from an early age. Most are put in day care centres
at about 1 years old. The Danish government subsidizes child care through the local
"kommunes" (roughly equivalent to a municipal/regional government)
 Marriage is not a prerequisite to starting a family. Many couples live together without
legalizing the arrangement with marriage.
1.5 Major differences in beliefs, values, customs and behaviors:
Proper Public Behavior
 Danes believe there is one proper way in which to act in any given circumstance.
 If someone is not following the rules, be they written or merely understood, someone will
generally speak up and admonish them to obey the accepted protocol.
 They expect courteous behavior from everyone.
 Talk in moderate tones and do not do anything to call attention to werself.
Danish Family Values
 Most families are small.
 The nuclear family is the center of the social structure.
 Children are raised to be independent from an early age.

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 Most are put in day care centers at about 1 years old.
 Marriage is not a prerequisite to starting a family. Many couples live together without
legalizing the arrangement with marriage.
Customs in Denmark
 Greetings are casual, with a firm handshake, direct eye contact, and a smile.
 Shake hands and say good-bye individually when arriving or departing.
 Shake hands with women first.
 Danes tend to introduce themselves with their first names.
1.6 Unique business customs, etiquette and practices
Denmark Diversity
 Continuing series on immigration
 Western culture welcomes diversity and freedom of speech
 Muslim immigrants constitute 5 percent of the population but consume upwards of 40
percent of the welfare spending.
 Denmark elected the most conservative government.

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Etiquette and Customs in Denmark:
The People
Danes are respected for their accomplishments in science, art, literature and architecture. They
value tolerance and diversity. The individual is also highly regarded in Danish culture. Danes are
very proud of their excellent educational system. Although the Danes value close and stable
family lives, they have one of the highest divorce rates in Europe. Most women work outside the
home.
Meeting Etiquette
 Greetings are casual, with a firm handshake, direct eye contact, and a smile.
 Shake hands and say good-bye individually when arriving or departing.
 Shake hands with women first.
 Danes tend to introduce themselves with their first names.
Gift Giving Etiquette
 Danes give gifts to family and close friends for birthdays and Christmas.
 If invited to a Danish home for dinner, bring flowers, good quality chocolates or good
quality wine. A bouquet of mixed wildflowers makes an excellent gift.
 Flowers should be wrapped.
 If we are invited to dinner or a party, it is polite to send flowers in advance of the event.
 Red wrapping paper is always a good choice.
 Gifts are opened when received.
Body Language
 Danes do not like to be touched.

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Corporate Culture
 Danes take punctuality for business meetings very seriously and expect that we will do
likewise; call with an explanation if we are delayed. Meetings begin and end punctually.
 Danes generally engage in 15 minutes of small talk before getting down to business.
 Agendas are clearly set for meetings with a stated purpose to brief, discuss or decide an
issue.
 Decisions are made after consulting with everyone involved in a project, but
accountability lies with the individual.
 Danes are infamous for informality.
Dining and Entertainment
 Danes insist on punctuality for social occasions.
 Dinner is generally long and slow (can be as long as 4-5 hours) with much conversation.
Plan to stay at least one hour after a meal ends.
 At a formal dinner, name cards may be presented to each man with the name of his
female dinner partner, who will be seated to his right. He should escort her to the dinner
table.
 Toasting can be a very formal process. Never toast wer hosts until they have toasted we,
and never toast anyone senior to we in rank or age.
 The guest of honor or the oldest male makes a short speech of "thank we" to the hostess.
 Guests are expected to eat everything on their plate.
 Spouses are not commonly invited to a business dinner.

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Dress
 Never dress sloppily.
 Black-tie events are common for the business community.
 Jeans (clean and neat) are acceptable for casual wear.
Gifts
 Gifts are opened immediately upon receipt.
 When invited to someone's home, always bring a small gift for the hostess. Gifts should
not be lavish. Give: bouquets of flowers (wrapped), liquor (very expensive in Denmark).
Do not give: sharp objects.
 Gifts are normally not exchanged at business meetings, but small gifts may be
appropriate at the successful conclusion of negotiations. Give: liquor, wine, chocolates,
whiskey, and gifts with company logos.
Helpful Hints
 Danes may have an ironical way of expressing themselves. They may say, "It's wonderful
weather," when it is pouring rain, or "It is a trifle chilly," when it is stifling hot.
 Danes say "thank we" for everything--anytime, anywhere.
 Danes do not use the expression, "How are we?", as loosely as Americans. Do not ask
this question unless we have developed a personal relationship with someone and truly
wish to know.
 Use proper etiquette with Danes. Relaxed, polite manners are appreciated.
 Refrain from abundantly complimenting or commenting on anyone's clothing.
 Never call a Dane a Swede or Norwegian.

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Especially for Women
 It is acceptable for a foreign woman to invite a Danish man to dinner, but his wife may
come along. A traditional Danish man may insist on paying, but the wenger generation
has no problem with women paying.
 It is better for a woman to schedule business lunches with men rather than dinners.
 Women do not smoke in the streets in Denmark. However, they do smoke elsewhere.
Business Etiquette and Protocol in Denmark
 Appointments arenecessary.
 Confirm appointments in writing.
 Initial correspondence should bemade to the company and not anindividual.
 Do not try toschedule meetings from mid June through mid August as many Danes are onvacation.
 Weshould arrive at meetings ontime. The Danes we aremeeting will bepunctual.
 Telephone immediately if we will bedetained more than 5minutes.
 Shake hands with everyone upon arriving and leaving. Handshakes should be very firm and rather short.
Maintain eye contact while being introduced. Always shake hands with women first.
 Business cards are exchanged. Wer business card should have the physical address of wer company and
not a postoffice box.
 Danes use their professional title and their surname. If someone does not have a
professional title, use Herr (Mister), Fru (Misses) or Froken (Miss). Danes move to first
names quickly. Nonetheless, wait to be invited before using someone's first name.

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Business Negotiation
 Send an agenda before the meeting and work from it without deviation.
 Decisions are made after consulting with everyone involved.. Presentations should be
well-organized and factual. Use facts, figures and charts to back up statements and
conclusions.
 Maintain eye contact while speaking.
 There will be a minimal amount of small talk. Danes prefer to get down to business
quickly.
 Communication is direct.
1.7 Unique aspects of written, oral and non-‐verbal communications
Aspects of Denmark :
Danish is a North Germanic language. The letters C, Q, W, X and Z are only used in foreign
loanwords. Before 1948, the sound written å was written aa, which can still be seen in some
place names, such as Aalborg and Aabenraa.

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Communication
The official language is Danish, which is one of the Nordic languages. Danish, Swedish and
Norwegian are all very similar and the three languages are understood by each of the country’s
populations. English is taught as a mandatory language in elementary school and is spoken and
understood by approximately 80 % of the population. English is also used as a corporate
language in many of the larger firms. It can even be said that English is a second language for
some. Virtually all Danish business people have a good working knowledge of English and
interpreters are rarely required. Emails are often written in English from the beginning to make it
possible to involve colleagues or partners in other countries. In many sectors, the professional
terminology is in English anyway, making the language the natural choice for everyday written
communication.
Additionally, some Danes, mainly middle aged people, speak and understand German, weng
people however, do not learn German as a mandatory language in school anymore.
Behavior
Even if there are no cars nearby, we should wait until the light turns green before crossing the
street. Crossing it under the red light is unacceptable and will receive extremely negative
reactions from the passers-by. Sometimes the red-light-crossing is acceptable if the street is off-
center, very narrow, and there are no cars in the horizon.
Modesty is appreciated in Denmark, and especially by Danish women. Do not boast of wer
talents (no matter how objective we think we are), instead let the others notice them.

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Introducing werself is a ritual in every society, and Denmark is not an exception. Although most
of the rules accepted here are the same as in other European countries like Germany and France,
it is better to look through the following unspoken rules to make sure we fit into the company.
Introducing werself is a complex system of rules all over the world. In fact, most of the
intercultural personal conflicts are shaped in this very first phase. When introducing werself in
Denmark, shake hands with those present (women first) and tell them wer first name (first and
last names if the meeting is formal).
Shake hands with people when saying goodbye as well.
When we arrive at a house full of people we’ve never met before, don’t wait until someone
introduces we to them as it’ll never happen. After greeting the host, visitors usually take a round
and briefly introduce themselves to others. Make sure we don’t start long conversations at this
point, just do a small talk to find out some common topics we can talk about later. When talking,
make an eye contact. This is a sign of respect.
Both Danish men and women are known for paying a lot of attention to education, lifelong
learning and self-development. This is why we should never explicitly express wer doubts about
their level of education and knowledge. This can be very offensive and result in a conflict. Danes
think that every individual is unique and interesting in his/her own way.
Denmark is one of the leading countries promoting gender equality and providing it in every
sphere, politics, workplace, social activism, etc. Therefore, we should be careful not to
underestimate the abilities of men and especially women.
Making comments about men’s or women’s marital status is inappropriate. Many couples move
in together and start a family without legalizing their relationship. Moreover, the number of
divorces in this country is so high, it seems Danes get married just to get divorced later.

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Children care is not only women’s responsibility in Denmark. Both men and women have
maternity/paternity leaves for this purpose, and children care is divided equally between the
mother and the father.
Punctuality is a very important asset. If we have an appointment with someone and are running
late, let them know about it beforehand. In case of 5+ minutes we should make a phone call and
warn about wer being late.
Face-to-face communication
Communication with the Danes is generally informal and marked by humor and goodwill, so try
to maintain a modest and low-key approach. It is common for the Danes to maintain some
distance and unpretentiousness is a keyword in social interaction. We will rarely hear someone
promote themselves or their own skills. On the contrary, people tend to underplay their own role
and qualifications.
Danish business people can appear somewhat formal at first, but they are soon likely to show the
more informal side of themselves. Most Danes speak to their colleagues with an open heart about
their private life. They talk about their family and what they do in their holidays and spare time.
However, in meetings they are likely to get down to business right away and are generally
conservative and efficient in their approach.
Handshakes (with men, women and children) are the accepted form of greeting and Danes shake
hands both for greetings upon arrival and departure from a meeting. Handshakes should be firm
and short and eye contact should be maintained while shaking hands. Unlike in the United States,
men do not stand when a woman enters or leaves a room. Business cards are exchanged but there
is no single correct procedure to do this. Business cards should include the street address of wer

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company, not only the post code. We will find that Danes start to use first names quickly.
However, we should not use first names werself until we are invited to do so.
Meetings play a crucial role in Danish business culture as they are the most common way to keep
people up to date. Danes like to keep it simple and meetings to be short and well-structured – the
less paperwork, the better. However, it is still important for Danes that a written agenda is
followed and that all the most important agreements and decisions are recorded in a written
summary.
Danes have a reputation for being informal and they favour a humorous and extrovert tone at
work. Danish workplaces are characterised by an absence of the hierarchical structure found in
many other countries. The line of command between the boss and the employees is short, and in
principle everyone – regardless of education, position or social status – is regarded as equal. It is
common for employees to address their boss by her or his first name. Team work is common and
open dialogue is promoted.
The Danes value their bodily integrity. They are not very fond of being touched by strangers
(keep a minimum distance of 30 centimeters).
Denmark and Nonverbal Communication
Denmark much like the United States is considered to be and individualistic and low-context
culture. Therefore, much of how they use nonverbal communication is like those of Americans.
The first aspect of nonverbal communication start with gestures. In Denmark the most part their
gestures are the same and have the same meaning. There are a few differences. In America we
have all done or seen someone call another person crazy by circling our index (pointer) finger
near the temple of our head. In Denmark this gesture is used to insult another driver while on the

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road. Another gesture is the O.K. sign we make when connecting our thumb and forefinger to
make a circle. Here in America it is a good sign but like in other countries it is considered an
insult in Denmark.
Next, make the "victory" sign with wer hand. Was the palm of wer hand facing outward or
inward? If it was outward, than they think we will be okay in Denmark! When making that sign
in Denmark, it is interpreted as a rude or obscene gesture if wer palm is facing inward. In
Denmark pointing at someone directly is considered rude but to point in a direction is acceptable,
much like the United States. In order to beckon someone, such as a waiter, we do so by using
wer index finger.
Another is body movement, do the use their hands when they speak or use large arm movements
to get a point across. In Denmark usually people my wave at someone and smile but large
gestures are not used. This found out is because in Denmark people do not do anything to draw
attention to them. It is more important to blend in with the crowd then to stand out. As far as how
we present werself in public, one should not slouch because it is considered juvenile and shows
lack of respect and laziness.
How do we enter the row of Denmark choice at the movies? Do Denmark turn back to the people
already sitting in that row or do we face them? Turning back to someone with walking through
the movie theater row is considered an insult; we should face them and have wer back side
facing the stage/screen
In Denmark space and privacy are very important. The company of close friends and family is
the only time when people are comfortable with people being in their personal space. There are
the buses or when standing in large groups, people tend to act like no one is around them. They
do not like their space to be invaded, especially from strangers. If we are having a conversation

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with a Dane, we would need to stand at least two arm's length away from them. In regards to
their houses, they often are separated by large amounts of land or tall trees, bushes, or fences so
that people can no see into their private property.
Danes have great respect for time. It is important to make appointments when meeting with them
and even more important to be on time.
1.8 The country’s culture using Hofstede’s model of cultural dimensions
Power Distance: Here we can see that with a score of 18, enmark is at the very low end of this
dimension compared to other countries. This matches perfectly with what many foreigners in
Denmark express: Danes do not lead, they coach and employee autonomy is required. In fact,
Denmark ranks highest amongst the EU27 countries in terms of employee autonomy. With a
18
74
16
23
35
70
0
10
20
30
40
50
60
70
80
Score
Dimentions
Geert Hofstede
Score out of 100

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very egalitarian mind-set the Danes believe in independency, equal rights, accessible superiors
and that management facilitates and empowers. Power is decentralized and managers count on
the experience of their team members. Respect among the Danes is something, which we earn by
proving wer hands-on expertise. Workplaces have a very informal atmosphere with direct and
involving communication and works on a first name basis. Employees expect to be consulted.
Individualism: Denmark, with a score of 74 is an Individualist society. This means there is a
high preference for a loosely-knit social framework in which individuals are expected to take
care of themselves and their immediate families only. It is relatively easy to start doing business
with the Danes. Small talk is kept at a minimum and we do not need to create relationships first.
Danes are also known for using a very direct form of communication.
Masculinity: As we know, high score (Masculine) on this dimension indicates that the society
will be driven by competition, achievement and success, with success being defined by the best
in field. Other hand, low score (Feminine) on the dimension means that the dominant values in
society are caring for others and quality of life. Here we see that Denmark 16 on this dimension
and is therefore considered a Feminine society
Uncertainty Avoidance: In this dimension, 23 Denmark scores low on this dimension.This
means that that Danes do not need a lot of structure and predictability in their work life.
Long Term Orientation: As we know, this dimension describes how every society has to
maintain some links with its own past while dealing with the challenges of the present and
future, and societies priorities these two existential goals differently. A low score of 35 indicates
that Danish culture is normative. People in such societies have a strong concern with establishing
the absolute Truth; they are normative in their thinking.

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Indulgence: Here, Denmark high score of 70 marks it as an Indulgent society. So, people in
societies classified by a high score in Indulgence generally exhibit a willingness to realize their
impulses and desires with regard to enjoying life and having fun. In this society, they possess a
positive attitude and have a tendency towards optimism. In addition, they place a higher degree
of importance on leisure time, act as they please and spend money as they wish.
1.9 Major sports
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Players
Sports
MAJOR SPORTS IN DENMARK

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1.10 Recreation
DENMARK BADMINTON CLUB at the Denmark Recreation Centre, Brazier St,
Denmark. 9848 1239.
Mixed - Wed nights 7.30-9.30 pm, Tues 10.00-12.00am.
DENMARK BOWLING CLUB South Coast Hwy, Denmark 9848 1381.
Tues & Thurs: Social Bowls 1:00pm for 1:30pm start
DENMARK COUNTRY CLUB South Coast Hwy, Denmark. 9848 1413.
Denmark Country Club invites visitors to play golf and tennis.
Licensed bar. All welcome.
Golf: Men's golf Saturday 12-1 pm hit-off. Scroungers Tuesday 1 - 3 pm hit-off. Ladies
Thursday 12 - 1 pm hit-off.
Tennis: Saturday afternoon, Monday and Thursday mornings.
1.11Food
Most popular food:
 New Nordic recipes
 There is a little journey in every oyster
 Five tons of organic vegetables per week distributed by volunteers
 The hot dog stand
 Winegrowing at the northern limit

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 Danish food culture
 Danish liquor ice
 Beer and microbreweries
 Danish specialties
 The Nordic Cuisine
 Smorrebrod 2.0 - Open faced sandwich
2.0 Politicaland LegalFactors
2.1 Political system and structure: Until 1953, Denmark had a bicameral system. After the
abolition of the upper house, (Landsting), the Folketing remains. The voting age is 18. The
election period is four years, but the Prime Minister may call an election at any time. If the
Folketing passes a vote of no confidence in the government, it must resign or call an election.
Elections are by proportional representation.
135 seats are allocated on a constituency basis, which ensures an even distribution across the
country, with a small advantage to sparsely populated areas. 40 supplementary seats ensure that
parties with perhaps more dispersed support also have a chance of being elected. If a party
cannot obtain 2% of the votes, it will not be represented in the Folketing. This minimum
percentage is considered low in an international context.
For the last 20 years, the poll has varied between 82% and 88%. Since 1909, no party has had an
absolute majority. That is why the legislation is compromise-led and centre-seeking, which has

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given Danish politics the name "collaborative democracy". Since 1955, the Folketing has after
every election nominated an Ombudsman, who may criticise the administration by the central
and since 1998 also the local authorities. Around 200 new acts are passed every year.
The Danish government has acted on the belief that developments in trade, traffic and hospital
techniques necessitate larger administrative units in local politics. Accordingly, since 2007,
Denmark's 271 municipalities have been consolidated into 98 larger municipalities, while the
previously existing 13 counties have been replaced with 5 regions. In addition, 54 police districts
have been merged into 12 and 82 city court districts into 24.
2.2 Stability of Government
1.1
0.91 0.95 0.93 0.89
0
0.2
0.4
0.6
0.8
1
1.2
2011 2012 2013 2014 2015
Points
Years
Political Stability

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Interpretation: According to the Political stability index if point is -2.5 weak that means the
country’s political stability is weak other hand if point is 2.5 that means country’s political
stability is strong. The average value for Denmark during that period was 1.11 points with a
minimum of 0.89 points in 2015 and a maximum of 1.1 points in 2011. See the global rankings
for that indicator or use the country comparator to compare trends over time.
2.3 Future political risks:
Business and Human Rights
Denmark has a long political tradition and wide political support for its human rights activities.
There are no major business and human rights issues in Denmark. Denmark has concentrated on
special focus areas, such as freedom of expression, freedom of religion, racism, indigenous
peoples, children’s rights, and the rights of persons with disabilities, human rights defendants,
torture, and most recently, corporate social responsibility (CSR).
The Danes have their own national human rights institution, the Danish Institute for Human
Rights, while also adopting several international conventions on human rights as well as
supporting United Nations activities against torture and for the rights of persons with disabilities.
Denmark has also adopted the European Convention on Human Rights and supports the

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European Court of Human Rights in Strasbourg the human rights initiatives of the European
Parliament.
This means that the rights of the population are safeguarded in business life through various
initiatives and organizations in Denmark. The law provides for the freedom to organize trade
unions; all workers are free to form and join unions of their choice. The law allows unions to
conduct their activities without government interference. In Denmark, the trade union
membership is high with around 70% of the labor force in a union of some kind.
Terrorism Threat
There is a high threat from terrorism in Denmark. Attacks could be indiscriminate, including
places frequented by expatriates and foreign travelers.
Protective Security Advice
Crime levels are relatively low in Denmark. Most visits to Denmark are trouble-free, but
government should be aware that the tourist season attracts pickpockets and bag-snatchers in
crowded areas. Government should observe precautions such as keeping wer personal
belongings, including passports and money secure.
Intellectual Property
Protection of intellectual property rights in Denmark is regulated by legislation on patents, utility
models, trademarks, collective marks, design, semiconductor products and copyright.

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2.4 Bribery and corruption risk/index:
Interpretation: According to the Transparency International, in 2016 the score is 90 out of 100
and ranking is 1 out of 176. Here we can see that last 5 years of corruption index. Last 5 years
their score is stable the same and they are the number 1 in world.
1 1 1 1 1
90 91 92 91 90
0
10
20
30
40
50
60
70
80
90
100
2016 2015 2014 2013 2012
Score(outof100)&Rank(outof176)
Years
Corruption Index
Rank
Score

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3. Economic Factors
3.1 Demographics:
Population:
 The current population of Denmark is 5,711,106 as of Monday, June 19, 2017, based on
the latest United Nations estimates.
 Denmark population is equivalent to 0.08% of the total world population.
 Denmark ranks number 114 in the list of countries (and dependencies) by population.
 The population density in Denmark is 135 per Km2 (349 people per mi2).
 The total land area is 42,437 Km2 (16,385 sq. miles)
 87.9 % of the population is urban (5,022,251 people in 2017)
 The median age in Denmark is 41.7 years.
This graph shows the total population of Denmark last 5 years. In this graph we see that
population increases in Denmark.
5500000
5520000
5540000
5560000
5580000
5600000
5620000
5640000
5660000
5680000
5700000
2011 2012 2013 2014 2015
population
Years
Denmark DNK Population, total SP.POP.TOTL

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Population Growth Rate:
This graph shows the population growth rate of Denmark last 5 years. In this graph we see that
population increases in Denmark.By looking at this graph we can see that population growth rate
is decreasing. Which we can say is a plus point for the country. Because, if the population rate is
increased significantly, then the country might face various crisis to serve its nation.
4.1% 3.7% 4.1%
5.0%
7.0%
0.0%
2.0%
4.0%
6.0%
8.0%
2011 2012 2013 2014 2015
Percentage
Years
Population Growth Rate(%)

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Distribution of population:
Here we can see that Denmark weth population is much than any other aged people.
17.82% 17.59% 17.31% 17.06% 16.88%
64.15% 64.43% 64.71% 64.95% 65.15%
18.95% 18.49% 17.97% 17.45% 17.01%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2012 2013 2014 2015
Percentage
Years
Distribution of Population (Ages group)
Ages 65 and above (% of total)
Age 15-64 (% of total)
Age 0-14 (% of total

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3.2 Per capita income levels, wealth distribution: GNI, GDP (Per capita conversion),
Rate of Change, PPP Per capita income levels, wealth distribution
This graph shows the percentage of GDP annual in last 5 years. In this graph we see that some
years GDP is low and some year it’s high.
0.920390598
-0.149947287
0.513432702
1.16168801
0.890845795
-0.4
-0.2
0
0.2
0.4
0.6
0.8
1
1.2
1.4
2011 2012 2013 2014 2015
PercentageofGDPAnnual
Years
Denmark DNK GDP per capita growth (annual %)
NY.GDP.PCAP.KD.ZG
1.371231734
0.001279318
1.416561531
1.619326654
0.628935371
0
0.5
1
1.5
2
2011 2012 2013 2014 2015
PercentageofGNI
Years
Denmark DNK GNI per capita growth (annual %)
NY.GNP.PCAP.KD.ZG

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This graph shows the percentage of GNI annual in last 5 years. In this graph we see that some
years GNI is low and some year it’s high.
3.3 HDI indexes
In 2015 Denmark rank in Human Development Index (HDI) in world is Five. Life expectancy,
education, and per capita income have been increased from 0.910 in 2010 to 0.925 in 2015.
0.910
0.922
0.924
0.926
0.923
0.925
0.900
0.905
0.910
0.915
0.920
0.925
0.930
2010 2011 2012 2013 2014 2015
HumanDevelopmentIndex
Year
HDI of Denmak

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3.4 GNP
The Gross National Product (GNP) of Denmark 301.31 billion. According to the above chart
the GNP is decreasing.
3.5 Inflation rate
$321.99
$344.00
$327.15
$343.58
$352.30
$301.31
$270.00
$280.00
$290.00
$300.00
$310.00
$320.00
$330.00
$340.00
$350.00
$360.00
2010 2011 2012 2013 2014 2015
GrossNationalProduct(GNP)
InBillions
Years
GNP of Denmark
3.22%
0.64%
2.38%
0.89%
0.78%
0.90%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
2010 2011 2012 2013 2014 2015
InflationRate%
Years
Inflation rate of Denmark

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In 2015 the inflation rate of Denmark is .90%, .78% in 2014, .89% in 2013, 2.38% in 2012, .60%
in 2011 and 3.22% in 2010.
currency exchange rate
EUR USD GBP SEK AUD INR CAD PKR CHF
1 DKK 0.13505 0.15112 0.11826 1.31704 0.19828 9.73860 0.19967 15.8654 0.14709
Inverse: 7.40490 6.61736 8.45584 0.75928 5.04342 0.10268 5.00820 0.06303 6.79854
3.7 Unemployment Rate of Denmark.
The chart is showing that the unemployment rate of Denmark is decreeing form previous years.
The unemployment rate 44.7% in 2013 that is decreased form 45.2% in 2012.
46.4%
45.2%
44.7%
43.5%
44.0%
44.5%
45.0%
45.5%
46.0%
46.5%
47.0%
2011 2012 2013
Percentages
Years
Unemployment Rate

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3.8 Debt evaluation.
The debt of Denmark is 37.8% of GDP. It is decreasing form previous years.
3.9 Income distribution
46.4%
45.2% 44.7% 44.8%
40.4%
37.8%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
2011 2012 2013 2014 2015 2016
DebtpercentesofGDP
Years
Debt of Denmark
25.89 25.94
27.08
26.85
28.89 28.84
29.02
29.54
29.08
24
25
26
27
28
29
30
2004 2005 2006 2007 2008 2009 2010 2011 2012
Index
Years
Gini Coefficient

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Denmark is most equal country
3.10 Poverty
2.7 % poor from 0-17 year old people.21.7% poor from 18-25 year old people.5.8% poor from
26-40 year old people. 2.6% poor from 41-50 year old people. 2.1% poor from 51-65 year old
people. 2.7 % poor from 66-75 year old people. 7.4% poor from 76+ year old people.
3.11 Business environment
75.1%
76.3%
75.3%
75.1%
76.3%
75.3%
75.1%
74.5%
75.0%
75.5%
76.0%
76.5%
2011 2012 2013 2014 2015 2016 2017
Percentages
Years
Economic Freedom Index

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3.12 Major Export and Trading Partners:
Below is a list showcasing 15 of Denmark’s top trading partners, countries that imported the
most Danish shipments by dollar value during 2016. Also shown is each import country’s
percentage of total Danish exports.
 Germany: US$14.1 billion (15% of total Danish exports)
 Sweden: $10.7 billion (11.4%)
 Norway: $5.8 billion (6.2%)
 United Kingdom: $5.6 billion (6%)
 United States: $4.7 billion (5%)
 Netherlands: $4.3 billion (4.5%)
 China: $3.3 billion (3.6%)
 France: $2.8 billion (3%)
 Poland: $2.6 billion (2.7%)
 Italy: $2.3 billion (2.4%)
15.0%
11.4%
6.2% 6.0%
5.0% 4.5% 3.6% 3.0% 2.7% 2.4% 2.2% 1.9% 1.6% 1.5% 1.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
Percentagesofexportgoods
Export partners
Major exports and trading partners

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 Finland: $2.1 billion (2.2%)
 Spain: $1.8 billion (1.9%)
 Japan: $1.5 billion (1.6%)
 Belgium: $1.4 billion (1.5%)
 Ireland: $989 million (1%)
3.13 Education and literacylevels
Primary Education
Education in Denmark is compulsory for children aged below 16 and takes place
at folkeskole public schools or private ones. However about 82% of weng Danes study further.
Pre-secondary “basic” education takes place at the same institution throughout the mandatory
period, at the end of which a leaving examination takes place.
Secondary Education
There are two options at secondary school. A 3 year gymnasium program prepares weng people
for tertiary education, while vocational education readies them for specific jobs. In the latter
case, their time is divided between school attendance and employment in a ratio of
approximately 30:70.
Vocational Education
Adult vocational training in Denmark under control of government has 3 aims. These are to
update individual competencies, correct structural deficiencies, and allow for career
development. Almost ¾ of a million Danish adults avail themselves of these opportunities
annually.

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Tertiary Education
At non-university tertiary level, 2 year courses are available in commercial and technical fields
that build on vocational schooling. University studies comprise 4 levels, namely bachelors,
masters, PhD’s and doctorates.
The University of Copenhagen depicted here was established in 1479. Of its average almost
40,000 students, up to 60% may be weng women. It has been rated 47th best university in the
world.
99.0% 99.0% 99.0% 99.0% 99.0% 99.0% 99.0%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
2008 2009 2010 2011 2012 2013 2014
Percentagesofliteracy
Years
literacy

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3.14 Availabilityof skilledlabor, labor costs
Key features of the Danish labour market:
I. Very flexible labour market
II. Competitive overall labor cost level
III. Highly motivated and productive workforce
3.15 Membership in regional economic and trading blocks
Denmark has membership with the United Nations, NATO, the EU, and Nordic cooperation.
Denmark belongs to many international organizations, including the UN, NATO, for Security
and Cooperation in Europe, Economic Cooperation and Development, International Monetary
Fund, World Bank, World Trade Organization, and the Arctic Council.
In EU there are 28 states. These include Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech
Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia,
Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden,
The Netherlands, and the United Kingdom.

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4.Reference:
1. Hdr.undp.org. (2017). | Human Development Reports. [online] Available at:
http://hdr.undp.org/en/countries/profiles/DNK# [Accessed 16 Jun. 2017].
2. Geert-hofstede.com. (2017). Denmark - Geert Hofstede. [online] Available at:
https://geert-hofstede.com/denmark.html [Accessed 15 Jun. 2017].
3. TheGlobalEconomy.com. (2017). Denmark Political stability - data, chart |
TheGlobalEconomy.com. [online] Available at:
http://www.theglobaleconomy.com/Denmark/wb_political_stability/ [Accessed 15 Jun.
2017].
4. countryeconomy.com. (2017). Denmark unemployment rate 2017. [online] Available at:
http://webcache.googleusercontent.com/search?q=cache:http://countryeconomy.com/une
mployment/denmark [Accessed 17 Jun. 2017].
5. Knoema. (2017). Denmark World Rankings Index of economic freedom, 1995-2017 -
knoema.com. [online] Available at: https://knoema.com/atlas/Denmark/topics/World-
Rankings/World-Rankings/Index-of-economic-freedom [Accessed 18 Jun. 2017].
6. Xe.com. (2017). DKK - Danish Krone rates, news, and tools. [online] Available at:
http://www.xe.com/currency/dkk-danish-krone [Accessed 17 Jun. 2017].
7. Danishnet.com. (2017). Family Life in Denmark - Danish Family. [online] Available at:
http://www.danishnet.com/culture/family-life-denmark/ [Accessed 16 Jun. 2017].
8. Danishnet.com. (2017). Family Life in Denmark - Danish Family. [online] Available at:
http://www.danishnet.com/culture/family-life-denmark/ [Accessed 16 Jun. 2017].
9. Data.worldbank.org. (2017). GDP (current US$) | Data. [online] Available at:
http://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=DK [Accessed 16 Jun.
2017].

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10. Data.worldbank.org. (2017). Inflation, GDP deflator (annual %) | Data. [online] Available
at: http://data.worldbank.org/indicator/NY.GDP.DEFL.KD.ZG [Accessed 17 Jun. 2017].
11. Languageknowledge.eu. (2017). Languages spoken in Denmark · Statistics on languages in
Denmark by LanguageKnowledge.eu based on European Commission survey data. [online]
Available at: http://languageknowledge.eu/countries/denmark [Accessed 16 Jun. 2017].
12. Data.worldbank.org. (2017). Population ages 65 and above (% of total) | Data. [online]
Available at: http://data.worldbank.org/indicator/SP.POP.65UP.TO.ZS?locations=DK
[Accessed 16 Jun. 2017].
13. Data.worldbank.org. (2017). Population growth (annual %) | Data. [online] Available at:
http://data.worldbank.org/indicator/SP.POP.GROW?locations=DK [Accessed 15 Jun. 2017].
14. Cia.gov. (2017). The World Factbook — Central Intelligence Agency. [online] Available at:
https://www.cia.gov/library/publications/the-world-factbook/fields/2122.html [Accessed 17
Jun. 2017].