1. K e y Ta k e aw a y s :
To register, visit www.worldcongress.com/liaisonsouth • 800-767-9499 • wcreg@worldcongress.com
Organized by:
Plus! Attend a
Pre-Summit Workshop on
Monday, May 18, 2015
• Network with peers from other hospitals located in the South
who can offer solutions directly related to your experiences
• Overcome challenges associated with generating referrals across
large regions and organizations
• Engage hospital administration, physicians, and others to help meet
referring provider expectations
• Understand the customer service role and the liaison’s value as a part
of the sales force
• Identify ways to best communicate with leadership at different levels
Restructure a
Liaison Program
to Enhance
Success
Register by Friday, March 27, 2015 and Save up to $300 on Your Registration Fee!
Nathan Anspach
Senior Vice President and
Chief Executive Officer
Scottsdale Lincoln
Physician Network
and Accountable
Care Organization
Maureen Arvanetakis
Regional Marketing
Director
Virginia’s Hospice
Jenny Martin
Director,
Physician Services
Cancer Treatment
Centers of America
Sofia Perches, JD
Business Development
Specialist
Houston Methodist
Karen Riggs
Director, Physician
Liaison Program
University
of Kentucky
Christine Sasser-Perry
Manager, Physician
Liaison Program
Duke Medicine
For conference updates visit
www.worldcongress.com//liaisonsouth
Educational Underwriters:
PhysicianLiaison
Summit–South
PhysicianLiaison
Summit–South
M ay 1 8 - 1 9 , 2 0 1 5 • H yat t R e g e n c y H o u s t o n • H o u s t o n , T X
T h e 2 0 1 5
Discover Strategies for Building Referrals, Boosting Revenue,
and Increasing Effective Communication
F e at u r e d S p e a k e r s f r o m s o u t h e r n
h o s p i ta l s a n d h e a l t h s y s t e m s :

2. To register, please visit www.worldcongress.com/liaisonsouth • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.comTo register, please visit www.worldcongress.com/liaisonsouth • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
CONSIDER A SPONSORSHIP PACKAGE
• Present to Key Players in Your Target Market • Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site
CAPTURE A TRUE ROI Through Sponsorship of the Following:
Agenda Thought Leadership • Networking Cocktail Reception • Breakfast Symposia • Luncheon • Executive Networking Breaks
To inquire about Sponsorship, Exhibit, and Executive Networking Opportunities, Contact
A-K: Chris Karassik, Business Development Manager, World Congress • Phone 781-939-2419 • Email Chris.Karrassik@worldcongress.com
L-Z: Bernie Weiss, Vice President, Business Development, World Congress • Phone 781-939-2502 • Bernie.Weiss@worldcongress.com
Who Should Attend:
From Hospitals, Health
Systems, and Provider
Organizations:
• Chief Marketing Officer
• Chief Operating Officer
• Physician Liaisons
• Vice Presidents and Directors of:
– Physician Liaisons
– Physician Relations
– Referral Services
– Physician Services
– Referring Physicians Offices
– Hospital and Physician Relations
– Business Development/Strategy
– Marketing
This Conference Also Benefits:
• Physician Relationship
Management Companies
• Customer Relationship
Management Companies
• Hospital-Physician Solution Companies
Dear Esteemed Colleague,
The Physician Liaison Summit — South brings together liaisons, business
development, and referral specialists primary located in the Southern regions
of the U.S. to discover and explore different strategies for driving referrals and
increasing revenue. Changes resulting from health care reform continue to
create challenges for our role and the success of our programs.
Join me on May 18-19 in Houston where industry thought leaders from a variety
of hospital settings in your region discuss strategies and offer tools to enhance
your existing programs. Gain insights and participate in valuable discussions
around the most pressing issues that face our role, including ways to:
• Build value-based relationships to keep physicians engaged
and motivated
• Manage expectations of referring providers
• Understand and adapt to changing roles resulting from ACO consolidation
• Implement protocols for communicating with referring providers
Don’t miss this opportunity to interact directly with your peers, and take back
valuable strategies aimed at driving growth and revenue for your organizations.
I look forward to welcoming you in Houston!
Sincerely,
Christine Sasser-Perry
Manager, Physician Liaison Program
Duke medicine
Chairperson, Physician Liaison Summit — South
PhysicianLiaison
Summit–South
PhysicianLiaison
Summit–South
M ay 18-19, 2015 • Hyat t Regenc y Houston • Houston, T X
T h e 2 0 1 5
Discover Strategies for Building Referrals, Boosting Revenue,
and Increasing Effective Communication

3. To register, please visit www.worldcongress.com/liaisonsouth • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.comTo register, please visit www.worldcongress.com/liaisonsouth • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
Day One — Monday, May 18, 2015 • Pre-Summit Workshop
7:30 am –
8:30 am
Workshop Registration and Morning Coffee
8:30 am –
11:45 am
Thereisa15minutecoffee
andnetworkingbreakfrom
10:00am–10:15am
WORKSHOP: Restructure a Liaison Program to Enhance Success
Liaison programs are structured around generating referrals and increasing revenue, but sometimes programs do not evolve quickly enough with the
changing health care market. This interactive workshop discusses strategies for updating a liaison program to meet the changing demands of physicians and
health care organizations.
• Learn what to look for when hiring the ideal candidate
• Explore tools for restructuring your program with a result oriented-growth strategy
• Discover strategies to refresh outdated programs by incorporating daily benchmarks to increase productivity
• Create an incentive program based on measurable activities that highlight liaison’s efforts
Carrie Pickett
Physicians Relations Manager
Tenet Health
Angie Jones
Physician Relations Manager
Tenet Health
11:45 am –
1:00 pm
Lunch on Your Own/Main Summit Registration
Day One — Monday, May 18, 2015 • Main Summit
1:00 pm –
1:15 pm
Chairperson’s Welcome and Opening Remarks
Christine Sasser-Perry
Manager, Physician Liaison Program
Duke medicine
1:15 pm –
2:00 pm
CASE STUDY: Find Success When You Are “Out-of-Network” —
Strategies for Improving Access to Referring Physicians
Changes in health care law, geographical markets, and increasing competition are just a few factors that pose challenges to “out-of-network” liaisons when it
comes to accessing and engaging referring physicians. Navigating these challenges requires innovative approaches to proven strategies. Hear how one group
of liaisons addresses the increasingly rigid referral environment in the era of ACO and ACA consolidation.
• Understand market relationships and uncover physician needs
• Learn effective behaviors that provide access to decision makers and influencers
• Create value by creatively addressing practice needs with tools and resources
• Overcome challenges associated with generating referrals across large regions and organizations
Tyrone Tillery, MBA
Physician Relations Specialist
MD Anderson Cancer Center
2:00 pm –
2:45 pm
Explore Marketing and Sales Techniques for Bringing in New Physicians
Liaison programs grow by winning new physician referrals, maintaining current referral patterns, and recapturing referral sources that have slipped away.
A successful program requires its team members to have a certain set of marketing and sales skills to seek out and retain new physicians. In this session:
• Hear success stories that illustrate how liaisons can leverage sales and marketing skill sets
• Learn which metrics to apply for sales and marketing
• Understand the customer service role and the liaisons’ value as a member of a sales force
• Discover the value proposition for physicians and what messages they want to hear
• Increase referrals by implementing a practical and accessible referral system
Maureen Arvanetakis
Regional Director, Marketing
Virginia’s Hospice
2:45 pm –
3:30 pm
Evaluate the Success of Your Efforts Through Detailed Referral Tracking
Tracking referrals not only lets liaisons see the short- and long-term ROI of a physician liaison program, but also helps liaisons hone in on the most profitable
referral sources and not waste time pursuing unprofitable ones.
• Learn when and why ROI is the appropriate metric and how to calculate it
• Explore the benefits of a CRM system on revenue and retention
• Discover which metrics to report and how often to report them
Diane S. Forrest, MHA
Physician Relations Manager
University of Colorado Health
Debra Miller
Physician Relations Manager
Memorial Hospital

4. To register, please visit www.worldcongress.com/liaisonsouth • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.comTo register, please visit www.worldcongress.com/liaisonsouth • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
3:30 pm –
4:00 pm
Networking and Refreshment Break
4:00 pm –
4:45 pm
Increase Physician Engagement By Building Valuable Relationships
When liaisons have solid value-based relationships, referring physicians are more motivated to stay engaged and connected. This session provides specific
tactics to use to increase referring physicians/providers engagement.
• Identify what referring providers want
• Learn to engage hospital administration, physicians, and others to help meet referring provider expectations
• Share ways to make face-to-face interactions with providers count
• Discover how to manage expectations of referring providers
Karen Riggs
Director, Physician Liaison Program
University of Kentucky
4:45 pm –
5:30 pm
Develop Checks and Balances —
How to Ensure Referring Provider Satisfaction
Ensuring provider satisfaction is crucial to maintaining valuable relationships and continuing a successful referral generation cycle. Learn how to develop a
communication plan to keep physicians satisfied and in turn generate more referrals.
• Identify the needs of the practice and respond to areas of concern
• Increase referring provider loyalty by showing appreciation for referrals
• Collaborate with providers to ensure patient satisfaction
Jenny Martin
Director, Physician Services
Cancer Treatment Centers of America
5:30 pm –
6:30 pm
Cocktail and Networking Reception
DAY Two — Tuesday, May 19, 2015
8:00 am –
8:30 am
Morning Coffee
8:30 am –
8:45 am
Chairperson’s Welcome and Review of Day One
Christine Sasser-Perry
Manager, Physician Liaison Program
Duke medicine
8:45 am –
9:30 am
Overcome the Challenge of Communicating Value to Upper Management
In addition to the many challenges liaisons face in the field, proving value internally poses a number of other challenges. In this session, hear how these
challenges can be addressed from a manager’s perspective.
• Learn strategies for effective communication between liaisons and upper management, and liaisons and C suite
• Explore which metrics best report value and success to upper management
• Implement tactics to quantify the productivity of the liaison — strategy vs. execution
Khalilah Filmore
Manager, Physician Relations
Orlando Health
9:30 am –
10:15 am
Use Data to Drive and Manage Referring Physician Retention
• Learn how data and analytics can be used to collaborate with physicians and increase profit
• Discover how physician liaison and marketing activity can be attributed to referring physician pattern changes
• Use actionable customer feedback to identify needs and responds to areas of concern
Thought Leader TBA
10:15 am –
10:45 am
Networking and Refreshment Break

5. To register, please visit www.worldcongress.com/liaisonsouth • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.comTo register, please visit www.worldcongress.com/liaisonsouth • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
10:45 am –
11:30 am
CASE STUDY: Define the Changing Role of Physician Liaisons in
Developing Networks
With the advent of narrow networks and number of ACOs on the rise, liaisons must adapt to changing roles. In this session, learn from the experiences of one
organization in regards to how it sees the liaison role changing.
• Create strategies for breaking down the barrier between promotion of service lines and creation of payer based networks
• Identify and overcome challenges associated with message confusion
• Describe how liaisons can balance discussions ranging from partnership to behavior modification
• Identify ways to best communicate with leadership at different levels of the organization with different goals or objectives
William Scott Hurst, MBA, FACHE
Director, Physician Networks
Children’s Health
Laura Swaney
Vice President, Hospital Outreach and Physician Services
Children’s Health
11:30 am –
12:15 pm
Identify Strategies for a Successful Transition Into an ACO
Health care reform is creating new models of patient care. Understanding where the liaison’s role fits in, how that role is changing, and what can be done to make
a smooth transition is extremely challenging. Hear best practices for addressing the challenges of operating within health systems’ newly adopted ACO model.
• Understand the impact and the change in role for liaisons
• Learn strategies for overcoming the referring habits of tiered physicians
• Discuss ways to work with competitors that are now your partners
Nathan Anspach
Senior Vice President and Chief Executive Officer
Scottsdale Lincoln Physician Network and Accountable Care Organization
12:15 pm –
1:30 pm
Luncheon
1:30 pm –
2:15 pm
Roundtable Discussions: Birds of a Feather
No matter what your facility, system, hospital, or specialty, the goal is the same: To increase volumes to strategic services lines. But, sometimes the way this
is best achieved is unique to your specific setting. During these roundtable discussions, attends split into groups to meet their “birds of a feather” peers who
share similar experiences, challenges, and opportunities based on the type of organization they represent. (Attendees may also create their own grouping if
one below is not applicable.) Once broken into groups, explore these and similar types of questions with like-minded peers:
• Are there tactics that work for all settings? What are your most successful tactics?
• What is an untapped opportunity for your organization? Is it specific CMEs, meet and greet for PAs and NPs, peer support and sharing, etc.?
• If you could fix one thing that is a challenge for you or your organization, what would it be?
Group #1 Group #2 Group #3 Group #4
University/Academic
Health Systems
Community-Based
Health Systems
Integrated
Delivery Systems
Specialty Practices
Roundtable Facilitator:
Christine Sasser-Perry
Manager, Physician Liaison Program
Duke medicine
2:15 pm –
3:00 pm
Build a Center of Excellence — Service Line Marketing and Promotion
As the focus for many provider organizations shifts toward population health and a pay-for-performance model, marketing different service lines is quickly
becoming a major responsibility of liaisons in order to stay competitive in the market. In this session:
• Discover how to target the primary market
• Build stronger brand awareness
• Learn strategies for promoting your organization’s strengths
• Implement service line brand strategies that appeal to your audience
Sofia Perches, JD
Business Development Specialist
Houston Methodist
3:00 pm –
3:45 pm
Closing Discussion: Explore Future Opportunities for the Liaison Role
As time has passed, the role of the liaison has become much more complex. As the role continues to evolve, it is necessary to examine how to best approach
and adapt to the changes.
• Consider what the future holds in the evolving role of the physician liaison
• Discuss how the “one size fits all” model no long applies to liaisons
• Discover how to adapt as the health care landscape becomes infinitely more complex and competitive
Elizabeth Bowers, RN, BSN
Physician Relations Specialist
MD Anderson Cancer center
Joanna Phillips
Physician Liaison
Gwinnett Medical Center
Janet M. Schwalbe
Vice President, Physician Services
Gwinnett Medical Center
3:45 pm Close of Summit

6. Registration Fee: Register By
3/27/2015
Register By
5/18/2015Standard
Conference $ 1995.00 $ 2295.00
Conference + Workshop $ 2295.00 $ 2595.00
Hospital health systems
Conference $ 895.00 $ 1195.00
Conference + Workshop $ 1195.00 $ 1495.00
care providers
Conference $ 895.00 $ 1195.00
Conference + Workshop $ 1195.00 $ 1495.00
military
Conference $ 395.00 $ 395.00
Conference + Workshop $ 695.00 $ 695.00
Government
Conference $ 395.00 $ 395.00
Conference + Workshop $ 695.00 $ 695.00
Workshop Only $ 300.00 $ 300.00
Fee for conference includes welcome coffee, lunch, reception, refreshments, and web-
based conference documentation available pre- and post-event, accessible through
password-protected website. Checks in U.S. funds drawn from U.S. bank payable to:
WC Research Inc. No personal checks accepted. Verification may be required for rate
approvals. Please contact us should you have any special needs.
SPECIAL TEAM DISCOUNTS: With so much great
content, you can’t possibly cover it alone. Sign up your
team and save. Find out more about special group package
discounts by calling 800-767-9499 or emailing wcreg@worldcongress.com.
Participant Substitution and Cancellations:
Your registration may be transferred to a member of your organization up to 24 hours
in advance of the conference. Cancellations received in writing on or before 30 days
prior to the start of the event will be refunded, less a $395 administrative charge.
No refunds will be made after this date; however, the registration fee less the $395
administrative charge can be credited to another World Congress conference if you
register within 6 months from the date of this conference. In case of conference
cancellation, World Congress’ liability is limited to refund of the conference registration
fee only. World Congress reserves the right to alter this program without prior notice.
Satisfaction guaranteed: World Congress stands behind the quality of
its conferences. If you are not satisfied with the quality of the conference, a credit will
be awarded towards a comparable World Congress conference of your choice.
WEBSITE
WorldCongress.com/
events/PLS
Register Now! E-MAIL
wcreg@worldcongress.com
Best Value
PRSRT STD
U.S. Postage
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Gallery
World Congress
500 West Cummings Park, Suite 5200
Woburn, MA 01801
HL15033
Venue:
Hyatt Regency Houston
1200 Louisiana St, Houston,TX 77002
Hotel Direct: 713-654-1234
www.houstonregency.hyatt.com
Room Rate: $179 • Cut-off Date: 4/27/15
Mention World Congress when
booking to receive our special rate.
To register, visit www.worldcongress.com/liaisonsouth • 800-767-9499 • wcreg@worldcongress.com
Register by Friday, March 27, 2015 and Save up to $300 on Your Registration Fee!
PHONE
800-767-9499
781-939-2400 outside the U.S.
PhysicianLiaison
Summit–South
PhysicianLiaison
Summit–South
M ay 18-19, 2015 • Hyat t Regenc y Houston • Houston, T X
T h e 2 0 1 5
Discover Strategies for Building Referrals, Boosting Revenue, and
Increasing Effective Communication
Find success when you are
“Out-of-Network” — Strategies
for Improving Access to
Referring Physicians
• Overcome challenges associated with generating
referrals across large regions and organizations
• Learn effective behaviors that provide access
to decision makers and influencers
Define the Changing Role
of Physician Liaisons in
Developing Networks
• Create strategies for breaking down the barrier
between promotion of service lines and creation of
payer based networks
• Identify ways to best communicate with leadership at
different levels of the organization with different goals
or objectives
F e a t u r e d C a s e S t u d i e s