Maximizing sales training ROI with eLearning. eLearning for sales training often fails due to lack of motivation, customization, spaced learning, reinforcement and measurement. Key success factors for eLearning include motivation, customization to skills gaps and business goals, spaced learning in manageable chunks, reinforcement through coaching and micro-learning, and using metrics to measure results. Sales coaching challenges include managers not knowing how to coach, not spending enough time coaching, and lack of consistent coaching processes.
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Innovative eLearning in Sales: Maximizing Sales Training ROI with eLearning
1. Maximizing Sales Training ROI with
eLearning
Ray Makela Shelley Trout
With: Moderated by:
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2. Allego’s mission is to help sales and other professionals succeed by more
effectively accessing, mastering and utilizing knowledge. We accomplish
this with a mobile friendly sales learning platform that supports all three
pillars of modern learning: curriculum, reinforcement, and just-in-time. Our
proven Blueprint Methodology ensures that teams successfully adopt and
utilize our software. And our organization-wide commitment to customer
success is spearheaded by our Customer Success team.
3. 3
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www.elearninglearning.com/webinar-series/innovative-elearning-in-sales
www.salesprocentral.com/webinar-series/innovative-elearning-in-sales
4. About Ray Makela
Ray Makela is an author, speaker, and business executive with 25 years of management, consulting, and sales
experience. At Sales Readiness Group (SRG), Ray oversees all client engagements and the delivery of sales and
sales management training programs. He has delivered programs for clients such as Alcon/Novartis, AIG, Sysco,
Nielsen, Timken, Follett, Pandora, Ritchie Bros, HERE, Infor, Galderma and Walmart.
About Shelley Trout
Shelley went to UC Berkeley and majored in Anthropology & Archaeology. After working at the Center of Digital
Archaeology, she became fascinated with digital representations of personality and culture, and now leads Webinar
Production at Aggregage, providing some of the most interesting thought-leaders across a wide variety of industries with
a space to celebrate the diversity, depth, and experience of their professional cultures, personalities, and passions.
17. POLL
What is your primary method for
delivering sales training?
1. Instructor-led classroom training
2. Virtual instructor-led training
3. eLearning (self-paced)
4. Training books & manuals
5. Other