Data driven marketing professional with technology, financial services and insurance experience at IBM, MetLife and Citigroup. Superior collaboration and relationship management skills developed via a range of B2B and B2C roles on global and US teams.

1. SHELLY COTE OLSON (917)371-5823
shellyolson@optonline.net Fairfield, CT
Data driven marketing professional with technology, financial services and insurance
experience at IBM, MetLife and Citigroup. Superior collaboration and relationship
management skills developed via a range of B2B and B2C roles on global and US teams.
Strategic Mindset: Developed web strategy as part of IBM Global Services eBusiness Strategy
and Change Practice for top global banks. Conducted strategic market assessment for MetLife
employee benefits business used to prioritize key initiatives.
Product Marketing: Led marketing for an array of products distinguishing MetLife from
competitors in highly commoditized markets.
Brand Management: Accelerated IBM’s software brand leadership to secure WebSphere’s
position as an award-winning industry leader
Content Strategy: Optimized communications messaging and mix for $16B voluntary benefits
business at MetLife.
Relationship Management: Elevated the role of marketing within highly, matrixed
organizations through knowledge of key performance levers and effective communication.
Team Building: Motivate employees through hands-on coaching and strength identification.
Non-Profit: Recruited to be a Board Member, Minds Matter of New York City, Inc.
(Co-Chair, Marketing Committee), Junior Leagues of New York and Eastern Fairfield County
METLIFE, NEW YORK, NY
Sr. Marketing Manager, Markets and Growth Strategies 2008 – Present
Create marketing strategies and develop integrated marketing campaigns to raise awareness of
MetLife’s group offerings. Lead efforts for Life, Dental and Vision Marketing; conceive,
execute, refine and track impact of marketing campaigns that promote product differentiators and
capabilities to drive awareness, consideration and qualified leads. Generate new market research
to drive unique insights.
• Improved marketing results through innovation, segmentation and targeted messaging;
exceeded benchmarks by 20-25%.
• Maximize $3.25 million budget aligning strategic investment to market impact.
• Selected to represent MetLife at the Life Insurance Marketing Research Association.
Increased conference participation by 15% through targeted messaging and new content
development.
INTERNATIONAL BUSINESS MACHINES, NEW YORK, LONDON, HONG KONG
Brand Specialist, Software Group, WebSphere Brand 2004 – 2006
Heightened software brand awareness and momentum. Developed targeted customer messaging
and wide array of marketing materials.
• Crafted solution-level messaging and enablement tools to fuel customer interest and advance
the pipeline.
• Secure software leadership position with compelling content promoting awards, capabilities,
win-backs, case studies, and key press and analyst coverage.

2. SHELLY COTE OLSON P. 2
Business Analyst, ibm.com 2002 – 2004
Performed competitive analysis and synthesized critical information for Executive Leadership.
Managed web customer satisfaction program and drove improvements globally to address
pervasive issues. Developed thought leadership,white papers and case studies to demonstrate
value to customers.
• Drove 30-35% increase in ibm.com sales by identifying, driving and sharing best practices
across the Americas, Europe and Asia Pacific.
Web Strategist, IBM Global Services, eBusiness Strategy and Change 1999 – 2002
Transform businesses by developing web strategy for major global banks. Conducted research
and client interviews, analyzed findings, employed methodologies, developed thought leadership
and business requirements.
• Recruited for repeat engagements in different areas of top global banks.
• Improved customer facing materials by refining key marketing messages resulting in ten new
client engagements.
CITIGROUP, NEW YORK, NY
Assistant Vice President, U.S. Marketing 1995 – 1997
Developed programs to fuel credit and investment product sales. Directed advertising agencies,
mail houses and other vendors while working with cross-functional teams of finance, legal and
risk management. Tracked/analyzed portfolio growth and program returns. Supervised leadership
development program associates.
• Exceeded campaign goals by 15-35%.
• Successfully launched specialty site openings generating awareness and increasing foot
traffic by 50%.
Manager, Grand Central Financial Center 1993 – 1995
Coached staff of six bankers and operations personnel to build and expand relationships to
exceed sales goals. Designed and executed unique events at new-concept banking outlet.
• Exceeded sales goals by 25-45% during all quarters of production.
Financial Consultant, Citicorp Investment Services 1992 – 1993
Recommended suitable investments to clients based on their risk profiles and goals.
• Obtained Series 7, 63 and Insurance Licenses
Management Associate, Global Retail Bank 1991 – 1992
Selected from a highly competitive pool of thousands of applications for an extensive
development program.
EDUCATION
Smith College, Northampton, MA
Bachelor of Arts
Dartmouth College, Hanover, NH
Student in selective Exchange Program