In this section we are going to discuss about the Parle products.

1. SUBMITTED BY -
ROSHAN SHINDE

2. PARLE PROFILE
 COMPANY TYPE –Private ltd.traded
 INDUSTRY-BISCUITS AND CONFECTIONERY
 FOUNDED-IN 1929
 FOUNDER –CHAUHAN FAMILY
 HEADQUARTERS –MUMBAI (MAHARASHRRA)
 AREA SERVED –GLOBAL

3. Introduction
• In this section we are going to discuss about
the Parle products. As we know that in the
world of biscuits, candies and toffees the
most popular name is Parle. Here, we also
going to introduce you with the history,
future planning, and marketing strategies.
Through this project you may also
encountered with the requirements .

4. History
 Parle Products company was founded in 1929 in British
India. It was owned by the Chauhan family of Vile Parle,
Mumbai. Parle began manufacturing biscuits in 1939. In
1947, when India became independent, the company
launched an ad campaign, showcasing its Gluco biscuits
as an Indian alternative to the British biscuits.[2] The Parle
brand became well known in India following the success
of products such as the Parle-G biscuits and the Thums Up
soft drink.

5. Brands
Biscuits
Parle-G, KrackJack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk
Shakti, Parle Hide & Seek Bourbon, Parle Hide & Seek Fab, Top, Parle
Gold Star.
Sweet confectionery
Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee
Bar,London Derry
Snacks
Monaco Smart Chips, Parle's Wafers, Fulltoss, Parle Namkeens
Since they have been entered at the food competition of Monde Selection in
1971, the brands have received consistently gold and silver Quality Awards
at the World Quality Selections

6. Parle Products, led by Vijay, Sharad and Raj Chauhan
(owner of the brands Parle-G, Melody, Mango Bite,
Poppins, Kismi toffee bar, Monaco and Krack Jack)
Parle Agro, led by Prakash Chauhan and his daughters
Schauna, Alisha and Nadia (owner of the brands such as
Frooti and Appy)
Parle Bisleri, led by Ramesh Chauhan

7. Interesting facts
• Parle deals with 32 products including biscuits , toffee
and candies .
• Around 10000 workers are employed in parle.
• In all over the world parle has 7 mother unit and 65
manufacturing units on contract. Aamir Khan and
Hritik Roshan are the brand ambassador of parle.
• It has world’s largest machines at their manufacturing
plant.

8. Parle plants situated at;
• Mumbai
• Haryana (Bahadurgarh)
• Rajasthan(neemrana)
• Gujrat
• Maharashtra
• Andhra Pradesh
• Tamilnadu
• Bihar
• Delhi
• Uttrakhand

9. Competitors of parle
• Like other popular products parle also has
competitors in the market. Example of such
competitors of parle are under mentioned :
• Parle products competitors of parle
1. Parle G - Tiger Biscuits
2. Parle 20-20 - Britannia 50-50
3. Digestive Marie - Marie gold

10. Position in the market
• As we know that parle is no. 1 seller of biscuits. Out of
total share of market parle’s share is:
1. 45% share of market is occupied by parle biscuits.
2. 35% share of market is occupied by Britannia biscuits.
3. Rest of 20% share of market is occupied by other
brands like sun feast(ITC).
4. In case of confectionary it has 15% share in the
market.

11. Marketing strategies
• To promote their products, parle’s management staff adopt
some marketing strategies. These are as follows:
1. Pricing strategies: all the products of parle in the market
sold at a very reasonable price which help them to promote
their products.
2. Advertising strategies: to promote their product parle use
several advertising methods.
3. Extra packages: after regular time intervals parle gives
attractive offers on their products, which helps the
management in increasing their sales.

12. Preparation procedure
• In the formation of parle biscuits, parle manufacturing
unit has to follow several stages. These steps are as follow:
1. Receiving raw material
2. Storage of raw material
3. Mixing of raw material
4. Dough preparation
5. Maudling and cutting
6. Baking
7. Cooling
8. Stacking

13. Cont…..
9. Sealing of polybags and box filling
10. Dispatch of the prepared product

16. • As per the surveys parle is largest selling biscuits and many
other products also. It is best in its quality. It has
reasonable price and easily available in the market. All
these qualities of parle products makes it no.1 brand in the
lines of biscuits, toffees and candies.
Conclusion

17. Thank
You