CASE STUDY

10. In 1996, DCP signed an
exclusive, 10-year, $2 billion licensing deal with McDonald’s that gave the fast
food giant the right to
feature Disney characters in its promotions and to offer Disney toys with its
children’s meals.

20. 1.Disney needed to reconsider the
nutritional value of its products.

21. 2.DCP products need to meet USDA( united
nations department of agriculture) dietary
guidelines.

22. 3.The food has to appeal to children and
deliver on the brand’s promise of magic.

25. •Mothersperceived the Disney brand as high quality , trustworthyand
familiar to a lineoffood and beverages.
•Moms associate Disneystronglywith magic—it is the key image that
comes to mind—even when it comes to food.

33. 1. Products that already had broad appeal
such as milk or peanut butter need to be
made“healthier”.

34. 2. Products that are alreadyhealthy and make them
more“fun” for exampleWhole wheat pasta couldbe
moulded into character shapes.

35. 3. Product with attractive packaging to inspire
product sampling . ex:making bottles in shape
of characters

43. WHY NOT WALMART INSTEAD OF KROGER??

45. Disney should lookfor new charactersas per the
preferencesof kids now-a-days(ex tech based
characters)

46. •Disneycould improveupon its advertising
techniques by promoting healthy living through
its characters.

47. It shouldemphasizeon e-commerceofits products
and promote its ideas via socialnetworks and new
gamesshould also be introduced as per the children’s
desires.

48. CREATED BY
SHREYA,LNMIIT