An Organization Study about Karnataka Soaps and Detergents Ltd, Bangalore.

2. The study was conducted in Karnataka Soaps and
Detergents Limited( KS & DL), Bangalore.
The period of study was one month.
The company is owned and controlled by Govt. Of Karnataka.
The major product of the company is soap.
Other products are Detergents, Agarbathies and Cosmetics.

3. To know about company profile
To know Vision and Mission of the company
To identify safety, security and welfare measure of company
regarding their workers.
To know awards and achievements of company.

4. To know the Corporate Social Responsibility of the company.
To know company corporate structure and hierarchy of
individual departments.
To know organizational activities in all functional areas and relate
this to theoretical knowledge acquired.
Cont.

5.  Indispensible part of life.
 Market of the product is large.
 Soap industry in India- MNC’s.
 Income and consumption increase.
INDUSTRY PROFILE

6. COMPANY PROFILE
Start up thought: Utilisation of abundant Sandalwood.
Mysore Sandal Soaps: Fragrant Ambassador of India.
Sandalwood Oil: LIQUID GOLD

7. Cont.
Initial name: Government Soap Factory.
Renamed as “Karnataka Soaps and Detergent Limited on 1st
October 1980,
2016- Celebrating 100 years
Public Limited Company.

8. ISO 9001 certified company.
An ISO 14001 company.
The trademark of KS & DL is named as SHARABHA.
Cont.

9. To serve the national economy
 To attain self – reliance
 To promote and uphold its image as symbol of traditional products
 To promote purity and quality products and thus enhance age
old – charm of Sandalwood Oil
 To build upon the reputation of Mysore Sandal soap based on pure
sandal oil.
 To maintain the brand loyalty of its customer.
 To supply the products mentioned above at most reasonable and
competitive rate.
OBJECTIVES OF KS & DL

10. SLOGAN
“NATURAL PRODUCTS WITH EXOTIC FRAGRANCES”
The entire toilet soaps of KS & DL are made from raw materials
of vegetable origin
Totally free from animal fats.
This is the reason why it’s products are much in demand globally.

11. QUALITY POLICY
 Communicate it’s environment policy and best practices to
all employees for implication.
 Set targets and monitor progress through internal and
external audits.
Strive to design and develop best products.

12. PRESENT STATUS
The company has entered into shampoo, dish wash, detergent bar
& room refresher.
The company is striving to develop new perfumes for soaps
detergents, agarbathies & shampoo.
The company wants to improve the existing products in terms of
quality.

13. COMPETITORS INFORMATION
KS&DL is facing cut-throat competition in national and
international market.
The soap market is dominated by the three major players-
1. Hindustan Unilever Limited
2. Nirma
3. Godrej
While H.U.L has clearly been the market leader
over the last many decades.
Remaining market is held by Godrej, Palmolive, Wipro,
Dabur, Reckitt & Coleman, Mysore Sandal and Medimix etc.

14. INFRASTRUCTURAL FACILITIES
Manufacturing Location: Bangalore – Toilet Soaps,
Detergents& Cosmetics.
Library
Research & Development Section
Canteen
Seminar Hall with Wi-Fi Connectivity
Parking Facility
Mysore – Sandalwood Oil Extraction.
Shimoga – Sandalwood Nursery.

15. ACHIEVEMENTS / AWARDS
Government of Karnataka Dept of Industries and Commerce
State Export Promotion Advisory Board. “EXPORT AWARD”
1974-75.
Detergent Plant M/s Chemical Bombay have given 1st prize for
the year 1980-81
ISO 9001-2000 in the year 1999
ISO 14001-2004 in the year 2000

16. Geographical Indication GI-2005
ICWA National Award for Excellence in Cost Management
2007
EXPORT AWARD” received from chem. excel in 2009
Ratna Award by Chief minister in 2012
Cont.

17. PRODUCT PROFILE
Mysore Sandal Soap
Mysore Sandal Classic Soap
Mysore Sandal Gold Soap
Mysore Sandal Baby Soap
Mysore Special Sandal Soap
Mysore Rose Soap
Mysore Sandal Herbal Care Soap
Mysore Jasmine Soap
Wave Soap
Mysore lavender Soap
Mysore Sandal bath tablet
Mysore Sandal classic bath tablet
Mysore Jasmine bath tablet
Mysore Special Sandal tablet
Mysore Sandal rose tablet
Mysore Sandal Guest tablet
Toilet Soaps:

18. Detergents:
1. Mysore detergent powder( 1000 & 500
gm)
2. Mysore detergent cake (250 & 125 gm).
Cont.
Talcum Powder:
1. Mysore Sandal Talc (20, 50, 100, 300 ).
2. Mysore Sandal Baby Talc(100, 200, 400)

19. AGARBATHIES:
Mysore Sandal Premium
Mysore Sandal Regular
Mysore Rose
Nagachampa
Mysore Jasmine
Parijata
Sir M.V.100
Bodhisattva
Venkateshwara
Durga
Ayyappa
Alif Laila
Meditation
Suprabhata

20. GM
(Project)
FINANCEQAD & RDPRODUCTION
STORES
MARKETING
& BRANCHES
MATERIALHRD
Sr. ASST
DGM
AGM
(MID)
DGM
DIRECTORDGM
AGM
SR
AGM DGM
DGM
AGM STORES
MANAG
ER
AGM-04
MGR
MANAGEROfficer
MGRS-10
AGM
ASST.
MANAGER AGM
QA
MGR
(EXPORT) AGM
SOD
MGRS
OFFICER
AGM (BLORE)
MGR
SOD
MY-02AGM
AGM
BM (K.K.BR) AGM (MUM)
ASST.
MGR
AGM (CHB) AGM (DLBR)
0
MGR (CHBR)
MGRS-02
ORGANISATION STRUCTURE

21. FUNCTIONAL DEPARTMENTS
Human Resources Department
Production Department
Marketing Department
FinanceAccounts Department
Research & Development
Department
Stores Department
Welfare Department
Maintenance Department
Materials Department
Management Information System
Department

22. HR DEPRTMENT
Functions of HR Dept:
Recruitment
Implementing.
Training
Cordial relationship of Industry
Disciplinary matters
Performance appraisal

23. GROUP BC
MARKET
ING SOD(M) SOD(S) Total
Executive
s
98 47 10 01 156
Non-
executive
396 29 28 08 461
Total 404 76 38 09 617
MAN POWER DETAILS:

24. SHIFT TIMINGS
First Shift 6.00am to 2.00pm
Second Shift 2.00pm to 10.00pm
Third Shift 10.00pm to 6.00am
General Shift 7.30am to 3.30pm

25. Officers from Grade I to IV come under this plan.
Eligibility: Is a minimum of five years of service.
Selection: Is done through staff selection committee.
Mode of selection: Is done through interview
conducted by Staff Selection Committee once in a
quarter.
Final selection: Of the maximum of 100 marks
earmarked for selection 70 marks is allotted to the
performance in the present
CAREER DEVELOPMENT PLAN

26. PRODUCTION DEPARTMENT
KSDL has 3 main production plants:
Fatty Acid Plant 1
Soap Plant 2
Detergent Plant 3
Talcum powders (Small size)

27. PRODUCTION PROCESS
Final Packing (Manualy)
Let out through the Conveyor Belt
Wrapping Machine
Cakes are fed into Stamping Machine
Cutting Machine
Duplex Plodder
Becomes Soap Ribbons
Milling
It Becomes NOODLES
Simplex Plodder
Container Mixer
Soaps Noodles
SILOS (Silos are closed chambers)

28. MARKETING DEPARTMENT
Main strategy is Sales maximization rather than profit
Maximization
The sales promotion strategy adopted by KS&DL are Direct
Promotion rather than depending on intermediary or a
third party
Production process starts from here !

29. EXPORTS
Australia Italy Sri Lanka
Berlin Kenya USA
Canada Malaysia Japan
Czechoslovakia Saudi Arabia UK
France Singapore Taiwan
Germany Africa Holland

30. FINANCE, ACCOUNTS
AUDITING DEPARTMENTS
Effective funds management which is inverted in beneficial
projects.
Decision making regarding fixing of cash account.
Obtaining trade credit.
 Profit Maximization.
 Wealth Maximization.
 Preparation of cash budgets.

31.  Systematic approach to working capital management.
 Pricing of raw materials & valuation of stores.
 To protect financial interest of the company.
Cont.
Year Turnover PBT PAT
2010 -11 178.9 134.88 93.11
2011-12 181.06 102.75 63.95
2012-13 231.12 201.74 134.51
2013-14 286.21 398.33 217.41
2014-15 315.71 567.77 238.37
2015-16 Yet to be updated approximately (405 crores)

32. AUDIT DEPARTMENT
Auditing is vital for the company as it facilitates verifying of
all the books of a/c by trial balance.
It also comply with requirements for central excise &
income tax purposes.
Audit wing is headed by interval auditor.

33. RESEARCH DEVELOPMENT
&
QUALITY CONTROL
Product process development.
Product process improvement.
Cost reduction
Alternative raw materials
Slow moving & non-moving inventory reduction
Technical advice to the management.

34. Cont.
 To improve the existing production
 To adopt new methods of product development
 To provide technical support for marketing department
 To make improvement in the process of production
 To administer & maintain technical library
OBJECTIVES OF R&D:-

35. STORAGE DEPARTMENT
Packing Materials
Engineering Goods
Perfumery Stores
Oil & Fats Stores
Finished goods stores
Fuel & Serviceable stores

36. WELFARE DEPARTMENT
Statutory
• Canteen facility
• First aid
• Provident Fund
Voluntary
• workers education class
conducted by the central
board
• Inspection of fittings
• Dust nuisance
• Toxic gas nuisance
Non statutory
• Employees get 3 pair of uniform
at every 2 years & a Pair of shoes
for every
year
• Cultural Recreations
• Leave facilities
• Employees Co-operative society
which give loan on credit
• Employees house building
society.

37. MAINTENANCE DEPARTMENT
Mechanical Maintenance
Electrical Maintenance
Civil Maintenance
Proper maintenance results to:
Reduction of overload
Cost Reduction
Greater Safety of equipment & workers
Delivery schedule is maintained.

38. Oil & fats section
Perfumery & aromatically section
Packing materials section
Chemical section
Miscellaneous & Engineering stores section
MATERIALS DEPARTMENT

39. MANAGEMENT INFORMATION
SYSTEMS DEPARTMENT
Accounting System
Costing System
Inventory Control System
Remuneration System
Performance Appraisal System

40. SWOT ANALYSIS
STRENGTHS:
 The factory is located in the heart of the city & has all
infrastructure facilities.
 The company has modern manufacturing facility with
maximum capacity, brand
 A very good dealership network, which ensures that the
products reach every loop and corner.

41. Cont.
A very little competition for its major products sandal soap.
An ISO 9001 certified company has its own brand image.
An ISO 14001 company, which commits to reserve the natural
environment in Abundant availability of raw materials.
Two sandalwood oil factories in Shimoga and Mysore, which
produce 75% of world’s sandalwood oil.

42. Slow growth rate 6.2 growths over 40 years against the product
of 80%.
Power intensive: dependent on power may miscarriage here
may result in utilization of capacity. High oriented cause due to
excessive labour force.
Low turnover resulting in low profits.
Defective marketing strategy lacks effective advertising and
publicity
R&D is not effective in as much as it has not made any brake
through in new products.
WEAKNESSES

43. OPPORTUNITIES
 The toilet soap and the detergents market is an over expanding
industry and a major company likes KS& DL with its
manufacturing expertise can call the shots if it
Reaches peak manufacturing capacity.
Good export market should tap foreign market vigorously.
At present it has Good raw material sources to enhance
production.

44. THREATS
Competition from other global leaders like HUL.
Government interference may reduce growth potential.
As the company depends on forests for its main raw
materials makes the company to find chemical alternative
to sandalwood.
To protect the financial interest of the company.

45. FINDINGS
 It is a company wholly owned by government, so it has to
follow the rules made by the government.
 The company is under utilizing its capacity.
 Its production is based on old technology, which leads to
wastes in the production process.
 Consumer awareness of its products is very less except for
Mysore Sandal soap.
 It’s products are not available easily in district places of states
other than Karnataka.
 There is mismatch in production & sales activity.

46. Cont.
 Machinery remains the same from many years
 Their major product, Mysore sandal soap is sold highest in
Tamilnadu, followed by Andrapradesh then Karnataka
 Mysore sandal soap(75g) contributes most share of sales
 UAE is the leading importer of sandal soap
 Market share of co. is about 2%
 Company uses 4% of its turnover for sales promotion activities
 Mysore sandal Centennial soap is launched in year to mark the
100th anniversary of the company.

47. SUGGESTIONS
People are unaware of many products like Agarbathi,
Detergents, Baby soaps ets
- shows that the lack of marketing.
They should also improve marketing strategy and the
distribution channels
The R&D should work effectively for new products.
The management should design Training and development
programmes and Career Development programs
Should make an attempt to make company records digital
and save it in on the cloud