8 essential metrics every business owner must track.

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8 essential metrics every business owner must track. Knowing about your customer is life of any business. More you know about customer better you can sales them and care for them.

Marketing

You need to know…
1. Who they are

2. What they do

3. Why they buy

4. When they buy

5. How they buy

6. How much they can spend

7. What makes them feel good about buying

8. What they expect of you

9. What they think about you

10. What they think about your competitors

Cohort
A group of people with a shared characteristic.

New Leads
Enquiries, Referrals or Walk Ins

Sources
Google, Facebook, Newspaper, Outdoors

Demography
Gender, Age, Income, Marital Status, Occupation, Religion

Offerings Breakup
Product/Service Selling more or less

Revenue
Weekly, Monthly, Yearly Earnings

Customer Relation
Management Software
(CRM)

Thanks!
sid@shim-bi.com / 9890645779

www.siddharthdeshmukh.com

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8 essential metrics every business owner must track.

1. 8 Essential Metrics. Every business owner must track.

2. Identifying & Knowing your customers

3. You need to know… 1. Who they are 2. What they do 3. Why they buy 4. When they buy 5. How they buy 6. How much they can spend 7. What makes them feel good about buying 8. What they expect of you 9. What they think about you 10. What they think about your competitors

4. Cohort A group of people with a shared characteristic.

5. 8 Essential Metrics. Every business owner must track.

7. Metrics

8. New Leads Enquiries, Referrals or Walk Ins

9. Sources Google, Facebook, Newspaper, Outdoors

10. Demography Gender, Age, Income, Marital Status, Occupation, Religion

11. Geography Country, State, City, Area

12. Offerings Breakup Product/Service Selling more or less

13. New Customers Won & Lost Leads

14. Lead Value High or Low Value Leads

15. Revenue Weekly, Monthly, Yearly Earnings

16. Conclusions