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Chat bot get ready for the next trend of business [en]

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Bot will help chatting platform become more than just chit-chat tool. Online communication and technology are turning from “Mobile-first” into “AI-First”

In 2016, Facebook, Line and WeChat all introduce their Bot API integrated with their platforms. This make the world start interesting BOT more than ever. Beside, in F8 conference, Facebook tells that ~90% of our time on mobile is spent on email and messaging platforms and overtaken social network already.

Publié dans : Technologie
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Chat bot get ready for the next trend of business [en]

  1. 1. Chat Bot Sikharin Cholpratin Founder of MR.BOT and Rider sikharin10@gmail.comGet ready for the next trend of business
  2. 2. Facebook introduces Messenger platform In 2016, Facebook, Line and WeChat all introduce their Bot API integrated with their platforms. This make the world start interesting BOT more than ever. Beside, in F8 conference, Facebook tells that ~90% of our time on mobile is spent on email and messaging platforms and overtaken social network already.
  3. 3. Bots are new platform Bot will help chatting platform become more than just chit-chat tool. Online communication and technology are turning from “Mobile-first” into “AI-First”
  4. 4. How “Chat Bot” work? • Generally, chat-app were programmed to function for only chatting experience. • Bot API will be a middleman and has an ability to receive any chat input, process and then send processed data back-n-forth just inside chat app • and with its new message template in form of rich-text which can be carousal message, integrated call-to-action menu and more. It’s not just a plain-text anymore • We could call BOT as mini app inside chat app which can integrated in all business account like Facebook Fanpage, Line@ etc. receive send Chat app BOT API / Server Process
  5. 5. Example of bot’s message template such as generic template which can attach title, description, thumbnail, website link and call-to-action menu, order form generate receipt report, or even flight itinerary and more coming features like Payment gateway
  6. 6. Example used case of NORDSTORM shopping and Uber who implement chatbot to bring new experience to their customers
  7. 7. Why “Bot”? • Very quick response to our user which we call “Instant interactive” and create new experience which people can get in faster and easier than mobile application • Development and maintenance cost is very cheap, more cheaper than build an entire application on mobile or other platforms like website. Bot is developed one time then can apply to many chat platforms such as Facebook Messenger, LINE, WeChat • Users/customers are familiar with platform they have been already using • Bot can help us increase % engagement and conversion rate to our social media, marketing and online business • It is a new technology trends. Take your business lead in this trend before others do
  8. 8. Increase engagement and conversion rate to E-commerce business Instead of leaving our customer/prospect who are interesting in your business/product on social media channel but couldn’t reach your website or landing page, you would better use BOT creating call-to-action or new channel to draw more users to your sale page or even close sales by BOT itself! Marketing channel Your sale pages Fanpage Line@, IG 1-2% conversion Your prospect/ customer Fanpage Line@, IG + BOT >2%
  9. 9. Inexpensive and fast development Bot can help business who want to have more weapons on online media and marketing but doesn’t want to invest and take a risk in develop an entire mobile application or website which will use a lot of money and time start at $9,000 USD* /platform (ios,android, web) start at $1,200 USD* /channel (Messenger,Line@, WeChat) *price range in Thailand
  10. 10. – somebody quote, I read from a book “The world is changing, today you choose to change and lead or you may be forced to change?” Sikharin Cholpratin Founder of MR.BOT and Rider Tel: +66 86-3586332 Email: sikharin10@gmail.com Chat bot business consulting and development for business who want to change the games
  11. 11. Reference • Facebook F8 2016- Messenger platform: https://youtu.be/ 9JbmAw1E-Wg • The complete beginner’s guide to chatbots: https://goo.gl/ Qd9r1a • Forget Apps, Now The Bots Take Over: https://goo.gl/AYw2ag • Get Ready For The Chat Bot Revolution: They're Simple, Cheap And About To Be Everywhere: http://goo.gl/7rHPp2 Sikharin Cholpratin Founder of MR.BOT and Rider Tel: +66 86-3586332 Email: sikharin10@gmail.com Chat bot business consulting and development for business who want to change the games

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