This Digital Marketing presentation will help you learn why Digital Marketing is important, what is Digital Marketing, what are the different types of Digital Marketing and customer lifecycle in Digital Marketing. Digital marketing is the act of promoting products or services with the help of digital devices or technology. In digital marketing, marketers can promote their campaigns on search engines, social media platforms, emails, mobile apps, etc. Now let's get started and learn digital marketing in details on how can someone use these channels to promote their products. Below are the topics we will be discussing in the presentation: 1. Why is Digital Marketing important? 2. What is Digital Marketing? 3. Types of Digital Marketing 4. Customer lifecycle in Digital Marketing About Simplilearn Digital Marketing course: The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, and mobile marketing. Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored for the right audiences 6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

2. .
What’s in it for you?
 Why digital marketing is important?
 What is digital marketing?
 Types of digital marketing
 Customer lifecycle in digital marketing

3. Why digital marketing is important?

4. Two friends are having a conversation about digital marketing

5. Nowadays, nearly every
marketer is using
digital marketing for
his/her business

6. But, how did digital
marketing become more
popular than traditional
marketing?

7. Over the past few decades,
digital marketing has
evolved at a rapid pace
But, how did digital
marketing become more
popular than traditional
marketing?

8. These days, a lot of people
spend most of their time on
the internet
But, how did digital
marketing become more
popular than traditional
marketing?

9. Source: social media today
What happens in the internet for every 60 seconds?

10. Can you also mention few
differences between digital
and traditional marketing
systems?
Of course!

11. • Reach is limited • Reach is maximum
Digital marketingTraditional marketing

12. • Reach is limited
• Non-versatile
• Reach is maximum
• Versatile
Digital marketingTraditional marketing

13. • Reach is limited
• Non-versatile
• Delayed communication
• Reach is maximum
• Versatile
• Instant communication
Digital marketingTraditional marketing

14. • Reach is limited
• Non-versatile
• Delayed communication
• Lack of real time results
• Reach is maximum
• Versatile
• Instant communication
• Instant real time results
Digital marketingTraditional marketing

15. • Reach is limited
• Non-versatile
• Delayed communication
• Lack of real time results
• Expensive
• Reach is maximum
• Versatile
• Instant communication
• Instant real time results
• Cost-efficient
Digital marketingTraditional marketing

16. • Reach is limited
• Non-versatile
• Delayed communication
• Lack of real time results
• Expensive
• Difficult to reach target audience
• Reach is maximum
• Versatile
• Instant communication
• Instant real time results
• Cost-efficient
• Easy to reach target audience
Digital marketingTraditional marketing

17. • Reach is limited
• Non-versatile
• Delayed communication
• Lack of real time results
• Expensive
• Difficult to reach target audience
• Poor campaign measurement
• Reach is maximum
• Versatile
• Instant communication
• Instant real time results
• Cost-efficient
• Easy to reach target audience
• Easy to measure and optimize campaigns
Digital marketingTraditional marketing

18. What is digital marketing?

19. What is digital marketing?
Digital marketing is the act of promoting products or services with the help of digital devices or technology
In digital marketing, marketers can
promote their campaigns on search
engines, social media platforms, emails,
mobile apps, etc.

20. Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
marketing
These are the different types of digital
marketing

21. Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
marketing
SEO is the process of increasing the
quality and quantity of relevant organic
traffic to your website from search
engines

22. Types of digital marketing
This is an example of search
engine optimisation

23. Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
marketing
Search engine marketing is the practice
of marketing a business using paid
advertisements on search engines and
other websites

24. Types of digital marketing
This is an example of search
engine marketing

25. Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
marketing
Email marketing is an effective way to
capture high-quality leads and convert
them to customers by sending
personalized emails to the targeted
audience

26. Types of digital marketing
This is an example of email
marketing
The clock is ticking now.
Our sale ends tonight.
Get 30% off on our products.
USE COUPON CODE – xcvb4n5
Shop Now

27. Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
marketing
Affiliate marketing is an effective way of
digital marketing that involves a
merchant paying commissions to one or
more affiliates (third party site or entity)
for advertising the merchant’s product
with referrals

28. Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
marketing
Affiliate marketing is an effective way of
digital marketing that involves a
merchant paying commissions to one or
more affiliates (third party site or entity)
for advertising the merchant’s product
with referrals

29. Types of digital marketing
This is an example of
affiliate marketing

30. Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
marketing
Social media marketing involves creating
different types of content for various
social media platforms in order to
promote products and services

31. Types of digital marketing
This is an example of
social media marketing

32. Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
marketing
Content marketing is an effective
marketing technique of creating and
distributing valuable online content (like
videos, blogs, etc.) to the targeted
audience

33. Types of digital marketing
This is an example of content
marketing

34. For instructor - Pls also show our digital marketing
YouTube videos as an example here
https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiE
Aq2VkUULa5aOQmO_al2VVmhC-eqeI

35. Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
marketing
It is a digital marketing strategy that
enables a company to reach the target
audience in a relevant manner through
any mobile devices (such as tablets,
smartphones, etc.) via messages, emails,
and app install ads

36. Types of digital marketing
Amazon’s biggest sale preview
on 19-20 Jun
Get UPTO 51% OFF + a gift
voucher on a purchase of $100
Click here for more information
*Terms and conditions applied
< TX-AMZ
...
This is an example of mobile
marketing via SMS

37. Types of digital marketing
This is an example of mobile
marketing via app install
Congratulations!
You have earned your
reward.
Open App
x

38. Customer lifecycle

39. Awareness stage
Awareness
stage
Purchase
stage
Consideration
stage
Post-purchase
stage

40. Awareness stage
1. What product does your brand offer
2. Why does a customer need your product
3. What solution does your product provide
A few essential questions to address include:
A

41. Awareness stage
In this stage, help potential
customers discover your
brand with the help of content
marketing, SEO, SEM, and
SMM
Content
SEO
SEM
SMM
Affiliate
High
priority
Medium priority
Email
Mobile
Low priority
Display
ads

42. Awareness stage
Content marketing – Here, you must create a
high-quality content that people are searching
for (that relate to your offering) in order to
enhance brand awareness
Content
SEO
SEM
SMM
Affiliate
High
priority
Medium priority
Display
ads
Email
Mobile
Low priority

43. Awareness stage
Content marketing – Here, you must create a
high-quality content that people are searching
for (that relate to your offering) in order to
enhance brand awareness
SEO – Optimize your website to rank higher
on search engine results pages in order to
drive traffic and generate leads
Content
SEO
SEM
SMM
Affiliate
High
priority
Medium priority
Display
ads
Email
Mobile
Low priority

44. Awareness stage
Content marketing – Here, you must create a
high-quality content that people are searching
for (that relate to your offering) in order to
enhance brand awareness
SEO – Optimize your website to rank higher
on search engine results pages in order to
drive traffic and generate leads
SEM - Increase your sites’ visibility on search
engines and websites through paid
advertising in order to drive traffic and gain
brand awareness
Content
SEO
SEM
SMM
Affiliate
High
priority
Medium priority
Display
ads
Email
Mobile
Low priority

45. Awareness stage
Content marketing – Here, you must create a
high-quality content that people are searching
for (that relate to your offering) in order to
enhance brand awareness
SEO – Optimize your website to rank higher
on search engine results pages in order to
drive traffic and generate leads
SEM - Increase your sites’ visibility on search
engines and websites through paid
advertising in order to drive traffic and gain
brand awareness
SMM - Promote your product and your content on
social media channels in order to drive traffic, and
generate leads for your organization
Content
SEO
SEM
SMM
Affiliate
High
priority
Medium priority
Display
ads
Email
Mobile
Low priority

46. Awareness stage
Affiliate – This will help you get additional
traffic through affiliates
Email
Mobile
Content
SEO
SEM
SMM
Affiliate
High
priority
Medium priority
Display
ads
Email
Mobile
Low priority

47. Awareness stage
Email
Mobile
Content
SEO
SEM
SMM
Affiliate
High
priority
Medium priority
Display
ads
Email
Mobile
Low priority
Traffic sources may include
paid, unpaid, social media,
referral, display, email, or
direct traffic
Affiliate – This will help you get additional
traffic through affiliates

48. Consideration stage
Awareness
stage
Purchase
stage
Consideration
stage
Post-purchase
stage

49. Consideration stage
1. What features make your product valuable to
others
2. How will I increase customer engagement towards
my product
A few essential questions to address include:
A

50. Consideration stage
In this stage, your customer
considers your product, so
help them understand how
your product is valuable to
them
Note: Your goal in the stage is to increase customer engagement
High priority
Medium
priority
Affiliate
Content
SEM
SEO
SMM
Low priority
Email
Mobile
Display
ads

51. Consideration stage
Email marketing - promote your products by
sending emails in order to direct the audience
towards the website
High priority
Medium
priority
Affiliate
Content
SEM
SEO
SMM
Low priority
Email
Mobile
Display
ads

52. High priority
Medium
priority
Affiliate
Content
SEM
SEO
SMM
Low priority
Email
Mobile
Display
ads
Consideration stage
In this stage, plan your
campaigns around welcome
emails, newsletters, product
descriptions, ratings and
reviews of the product, as it will
encourage the customer to
purchase your product
Email marketing - promote your products by
sending emails in order to direct the audience
towards the website

53. Consideration stage
Email marketing - promote your products by
sending emails in order to direct the audience
towards the website
Mobile marketing – Promote your products by
sending relevant messages to your targeted
audience
High priority
Medium
priority
Affiliate
Content
SEM
SEO
SMM
Low priority
Email
Mobile
Display
ads

54. Consideration stage
Email marketing - promote your products by
sending emails in order to direct the audience
towards the website
Mobile marketing – Promote your products by
sending relevant messages to your targeted
audience
Display ads– Consider retargeting your
audience to increase recall value of brand
High priority
Medium
priority
Affiliate
Content
SEM
SEO
SMM
Low priority
Email
Mobile
Display
ads

55. Consideration stage
Email marketing - promote your products by
sending emails in order to direct the audience
towards the website
Mobile marketing – Promote your products by
sending relevant messages to your targeted
audience
High priority
Medium
priority
Affiliate
Content
SEM
SEO
SMM
Low priority
Email
Mobile
Display
ads
Display ads– Consider retargeting your
audience to increase recall value of brand
Encourage customers to buy a
product by:
• Creating detailed blog articles
about your product
• Opting for a customer
testimonial
• Guest blogging

56. Purchase stage
Awareness
stage
Purchase
stage
Consideration
stage
Post-purchase
stage

57. Purchase stage
1. How are my prices compared to my competitors?
2. Is my brand more credible than others?
A few essential questions to address include:
A

58. Purchase stage
According to Econsultancy,
83% of the online audience
require encouragement to
complete a purchase
High priority
Medium
priority
Affiliate
Content
SEM
SEO
Low priority
Email
Mobile
SMM
Display
ads

59. Purchase stage
Email and mobile marketing –
Plan your campaigns around cart
abandonment emails and
product recommendation emails
High priority
Medium
priority
Affiliate
Content
SEM
SEO
Low priority
Email
Mobile
SMM
Display
ads

60. Purchase stage
SMM and display ads - Retargeting ads can
be helpful to convert prospects into
customers
High priority
Medium
priority
Affiliate
Content
SEM
SEO
Low priority
Email
Mobile
SMM
Display
ads
Email and mobile marketing –
Plan your campaigns around cart
abandonment emails and
product recommendation emails

61. High priority
Medium
priority
Affiliate
Content
SEM
SEO
Low priority
Email
Mobile
SMM
Display
ads
Purchase stage
In this stage, give prospects
an offer and help them to
make a purchase
SMM and display ads - Retargeting ads can
be helpful to convert prospects into
customers
Email and mobile marketing –
Plan your campaigns around cart
abandonment emails and
product recommendation emails

62. Post-purchase stage
Awareness
stage
Purchase
stage
Consideration
stage
Post-purchase
stage

63. Post-purchase stage
1. What additional product could the customer buy?
2. How to improve the customer buying experience?
3. Will the customer refer us to others, and if so, why?
A few essential questions to address include:
A

64. Post-purchase stage
Nurture your relationship with
customers to ensure they
remain loyal to your brand
High priority
Medium
priority
Affiliate
SEM
SEO
Low priority
Email
Mobile
SMM
Content
Display
ads

65. Post-purchase stage
Email/ mobile - Engage customers with follow-
up emails and customer care content
High priority
Medium
priority
Affiliate
SEM
SEO
Low priority
Email
Mobile
SMM
Content
Display
ads

66. Post-purchase stage
Email/ mobile - Engage customers with follow-
up emails and customer care content
High priority
Medium
priority
Affiliate
SEM
SEO
Low priority
Email
Mobile
SMM
Content
Display
ads
Send emails to active subscribers,
give rewards for customer feedback,
offer customer loyalty programs, give
exclusive discounts to active
customers, or give referral
opportunities to your customers

67. Post-purchase stage
SMM, display ads and content - Also, use
social media, banner ads and blog content to
give customers advice in order to maximize
the value of their purchase
Email/ mobile - Engage customers with follow-
up emails and customer care content
High priority
Medium
priority
Affiliate
SEM
SEO
Low priority
Email
Mobile
SMM
Content
Display
ads

68. Post-purchase stage
SMM, display ads and content - Also, use
social media, banner ads and blog content to
give customers advice in order to maximize
the value of their purchase
Email/ mobile - Engage customers with follow-
up emails and customer care content
High priority
Medium
priority
Affiliate
SEM
SEO
Low priority
Email
Mobile
SMM
Content
Display
ads
For example, if a customer
has bought a pair of sports
shoes, you can recommend
him/ her to purchase sports
shorts, water bottles, and
other accessories with
exclusive discounts