Don't be left behind in the social media revolution. Practical advice for the business professional on how to use social media.

1. Social Media for Professional Use: Don’t Be Left Behind Eileen O’Brien Director, Search & Innovation Siren Interactive

2. What Is Social Media? “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” Groundswell By Charlene Li & Josh Bernoff 2

3. Social Media Explosion 3

5. Increased industry visibility

6. Knowledge4

7. How Do You Want to Be Known? 5

8. Search Yourself 6

10. Just Jump In 8

11. LinkedIn 9

13. Leverage LinkedIn 11 Be active in groups

14. Facebook 12

15. Facebook 13 Claim Personal URL: http://facebook.com/YourName Friends & Family Causes/Communities Hobbies

16. Facebook.com/HBAmetro 14

17. YouTube 15

19. Blogging 17

21. Combine forces with others

22. Comment on other blogs18

23. Twitter 19

24. What’s Twitter? A free social networking & microblogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them. Asks: What’s Happening? 20

25. An Example of a Twitter Profile 21

26. Twitter: How to Use It Use Twitter Interface Download TweetDeck for free or use http://HootSuite.com Columns for all friends, mentions, direct messages 22

27. Twitter: The Vernacular @eileenobrienin a message brings it to my attention – this is a “mention” D eileenobrien in a message is a private “direct message,” or DM RT is a ReTweet (rebroadcast of a message) 23

28. Twitter Hashtags Use hashtags # for easy searching or curating of information #socpharm, #hcsm, #hcsmeu, #mhealth Hashtags.org: to find a hashtag topic or to see what a hashtag means 24

29. URL Shorteners Get a free http://bit.ly account to shorten URLs Tracks how many times your link is clicked 25

30. Twitter: Who to Follow Thought leadership and cause enthusiasts Search on topics of interest Look at who others follow Take your time 26

31. Tweetchats 27 Discussion about a specific topic at a preassignedday/time Find tweetchats at: http://bit.ly/twitterchats Join #SocPharm on Weds, 8-9 pm EST

32. Twitter: How to Get Followers Quality not quantity When you follow someone send a tweet Search on topic & answer questions Live-tweet conferences Engage, say thank you Add yourself to yellow pages www.twellow.com www.wefollow.com 28

33. SlideShare 29

34. SlideShare.net Free account, post and tag presentations Access this presentation on http://slideshare.net/sireninteractive 30

35. Summary 31

36. How Do You Find the Time? Fit it into what you’re already doing Small chunks of time Use social media to curate content It’s a worthy investment 32

37. The Golden Rules Social media is all about being human, so have personality Never say anything you wouldn’t say in front of your mother It’s about building relationships Treat others with respect Be generous Add value 33

38. Thank you! Questions? Eileen O’Brien @EileenOBrien eobrien@sireninteractive.com http://slideshare.net/sireninteractive 34