Understanding customer behavior is of critical importance in getting actionable insights for increasing revenue of the business. Not only does customer behavior insights help to acquire more customers at cheaper costs, it also helps a business formulate strategies to better engage them and reduce customer churn. Analyzing customer behavior requires a business to study a customers on site or online behavior. How much time do they spend on the website Which products are browsed the most Likewise, customers purchasing history also gives interesting insights. Which products are brought the most Which days bring in the most sales All these behaviors give insight to marketing and sales team for making appropriate strategies. Customer Behavior analytics also involve studying email engagement analytics. Out of how many emails sent to the customers were opened. How many were clicked at and how many eventually resulted in a sale The best performing email campaigns can be replicated to drive more revenues in future. Lastly, customer experience analytics give the businesses an honest feedback of the effort customer has to put to resolve issues, their satisfaction score and loyalty score. All these customer behaviors cumulatively give wealth of data and insights to create the best marketing strategy, product strategy, sales strategy, and in turn business growth strategy. https://bit.ly/2BVE5GL

1. Increase Revenue by Measuring
Customer Behavior
YOU R C OMPAN Y N AME

2. Table of Contents
o Why Measure Customer Behavior
o Customer Behavior: Driver of Customer
Acquisition, Retention & Growth
o Ways Customer Behavior Can be
Studied
o Customer Persona – The Traditional
Approach to Understanding Customers
o Customer Journey Mapping
o Customer Behavior Analytics-
Categories of Behavior
o Website Behavior Analytics
› Customer Acquisition Channels
› Website Behavior- Website Visits &
Sources
› Website Behavior- Products Browsed
› Customer Lifecycle Statistics
o Purchasing Behavior Analytics
› Customer Shopping Behavior (1/2)
› Customer Shopping Behavior (2/2)
o Email Engagement Metrics
› Email Engagement Dashboard (1/2)
› Email Engagement Dashboard (2/2)
› Cart Abandonment Email Campaign &
Recovery
› Cart Recovery Dashboard
o Customer Experience Metrics
› Measure Net Promoter Score
› Customer Satisfaction Score (CSAT)
› Customer Churn Rate
› Customer Retention Rate
› Customer Lifetime Value (LTV)
› Customer Effort Score (CES)
› Customer Surveys
o Strategies for Increasing Revenue
› Personalize the Customer Experience
› Create Profile of High Value Customers
› Focus Acquisition Budget on High Value
Customers
› Strategies for Boosting Customer
Acquisition (Top of the Funnel)
› Strategies for Higher Conversions
(Middle of the Funnel)
› Strategies for Higher Conversions
(Lower Funnel)
› Strategies for Higher Revenue (Post
Funnel)
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3. Why measure Customer Behavior
The biggest companies are measuring customer behavior to create a better customer experience and drive customer acquisition, retention & growth.
Companies that leverage customer behaviour
Famous brands that use
Customer Behavior to
Increase Revenue
Amazon
Netflix
Google
Outperform peers by
85% in Sales Growth
Outperform
competitors by 25%
in Gross Margin
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 3

4. Customer Behavior: Driver of Customer Acquisition, Retention & Growth
Customer behavior or customer journey analytics can help reveal customers’ intentions, typical path to purchase, and preferences helping increase sales and loyalty.
Boost Customer
Acquisition
o Improve rate of customer
acquisition
o Lower cost of customer
acquisition
o Increase conversion rates
o Increase velocity to purchase
o Increase purchase sizes
o Improve marketing ROI
Increase Customer
Retention
o Improve retention/ lower
churn
o Improve customer
satisfaction and loyalty
o Increase lifetime value
Grow
Revenue
o Increase repeat purchases
o Increased revenue per
customer
o Increase cross-sell, up-sell
o Decrease cost of service
o Increased Marketing ROI
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5. Measure Customer Behaviour Analytics
What Your Customers do
Create Customer Personas
Who your customers are
Acquisition- How do they learn about
your website?
Demographics
Purchase- What products did they buy?
What categories are they interested in?
Customer’s Industry
Retention- What makes them buy again?
Why do they drop-off? What is their
customer experience?
Job Title
Loyalty- What motivates them to stick to
your brand and refer it to others?
Why are they using your product
What do they like about your product
What are their challenges?
Ways Customer Behavior can be Studied
There are 2 ways to measure customer behavior- Customer Personas & Customer Journey Analytics. Customer Personas are a semi-fictional representation of your target customers
while customer journey analytics measures customer behavior at each stage of the journey.
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6. Customer Persona – The traditional approach to understanding customers
A persona is a representation of your target audience based on market research describing their demographics, interests, goals, and challenges.
Typical Buyer’s
Journey
Awareness
Research
Decision
PROFILE NAME
Background & Demographics
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Hobbies & Interests
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Goals
› Add text here
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Daily Challenges
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Common Objections
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Biggest Fears
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Change Expectations
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Purchase Criteria
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7. Customer Journey Mapping
Mapping customer journey helps you list out customer interactions at each stage of the buyer journey, their thoughts and experiences.
o What color/ sizes are
available?
o Are competitors offering
a cheaper price?
o Text here
o Text here
o Text here
Customer Thoughts
o Do they have positive
reviews?
o Am I paying too much?
o Text here
o Text here
o Text here
o Text here
o How much am I paying for
shipping? Too much?
o Do I buy another product
for free shipping?
o Text here
o Text here
o Text here
o Can I track my order?
o Did it arrive on time?
o Text here
o Text here
o Text here
o Text here
Overall Customer
Experience
Recommendations
o Offer more competitive
prices
o Polish website
appearance
o Text here
o Encourage more customer
engagement on social
media
o Make my returns policy
more simple & user-
friendly
o Offer free shipping for large
orders to encourage multiple
purchases
o Streamline the buying
process
o Text here
o Personalize the delivery
process
o Stay in contact with the
customer & request a
review
o Text here
Acquire Days Nurture Days Convert Days Retain Days
Buying Cycle
o Make sure the costume will
arrive on time & fit
o Find the best price
o Decide on costume & place
order
o Have an awesome costume
that everyone likes
o Online research
o Site visit
o Text here
o Text here
o Text here
o Text here
o Click on welcome email
o Visits product page
o Text here
o Text here
o Text here
o Text here
o Add items to cart
o Estimates shipping
o Text here
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o Text here
o Text here
o Order processed email
o Shipping tracking email
o Text here
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o Text here
Touchpoints
Customer Goals
Ideas to Improve
o Find customers for an event
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8. Customer Experience
› Surveys, call center
recordings, reviews, etc.
Website Behavior
› Number of visits, minutes
spent per session, products
browsed
Purchasing History
› Products purchased, purchase
amounts, coupons used
Email Engagement
› Emails opened, clicked-
through, and sent
Customer Behavior Analytics- Categories of Behavior
Rather than measuring high-level metrics such as page views, companies should measure granular customer behavior metrics to get deeper understanding of their behavior.
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9. Website Behavior
Analytics
› Customer Acquisition Channels
› Website Behavior- Website Visits & Sources
› Website Behavior- Products Browsed
› Customer Lifecycle Statistics
9

10. Customer Acquisition Channels
Understand how users find your website. The most profitable channels should be targeted for increasing customer base.
Default Channel Grouping
Acquisition
Sessions
114,220 % of Total: 100.00% (114,220)
Organic Search 85,533 (74.88%)
Direct 18,002 (15.76%)
Email 4,691 (4.11%)
Referral 2,564 (2.24%)
Social 1,795 (1.57%)
(Other) 1,330 (1.16%)
Generic Paid Search 276 (0.24%)
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11. All Devices – Jun’19
35.5M
Direct 25.11%
Referral 53.24%
Search 18.97%
Social 1.1%
Paid –
Google Ads
1.59%
8.9M
18.9M
6.7M
389.9K
563.8K
Website Behavior- Website Visits & Sources
Website views lets you track which period saw the biggest jump. You can then analyze what changes were made during that period that saw the biggest gains for your brand.
0
15
30
45
Aug Oct Dec Feb Apr Jun
Direct Referral Search Social Paid
Traffic Sources
Traffic Sources Overview
All Devices
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 11

12. 73
294 288
698
209
99
138
198
0
100
200
300
400
500
600
700
Food & Grocery Beauty & Health
Clothing, Shoes, Jewellery & Watches Electronics, Computers & Office
Home, Garden & Tools Pet supplies
Toys, Kids, Baby Other
Website Behavior- Products Browsed
Brands should also measure which are the most popular products browsed on their website. The most popular should be restocked and marketing campaigns should primarily
capitalize this.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 12

13. Customer Lifecycle Statistics
Measure the engagement of a segment of a customers with your brand – their last time of purchase and session. Each segment should be targeted differently by the marketing
department.
0
100
200
300
400
Sessions per Person
4.2
Sessions
0
100
200
300
400
Average Session Length
32
Min
0
100
200
300
400
0-3 3-6 6-9 9-12 12-15 15-18 18-21 21-24 24-27 27-30
Days since last Session
9.5
Days
0
10
20
30
40
0-3 3-6 6-9 9-12 12-15 15-18 18-21 21-24 24-27 27-30
Days since last Purchase
14.3
Days
Lifecycle
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 13

14. Purchasing Behavior
Analytics
› Customer Shopping Behavior (1/2)
› Customer Shopping Behavior (2/2)
14

15. Customer Shopping Behavior (1/2)
Analyze the spending habits of your customers including their devices and order value. Marketing strategies should align with these statistics.
0
100
200
300
Mobile PC Tablet
Sessions
Devices
Browse Purchase
Customers
0
250
500
750
1000
1250
Lifetime Order Value
$79.9
0
20
40
60
80
Average Order Value
$58.92
0
10
20
30
40
50
Abandoned Order Value
$114.37
0
100
200
300
400
Products Browsed Value
$330.98
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 15

16. Customer Shopping Behavior (2/2)
Track shoppers’ behavior during different days and weeks. If particular days are most profitable (weekends for example) marketing campaigns should exploit the data to increase
revenue for the company.
Day & Time
Weekday Purchase
Percentage –
83.5%
0
200
400
600
800
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Value
Purchase hour of the Day Value
0
250
500
750
1000
Value
Purchase Day of the Week Value
0
100
200
300
400
500
3 5 6 8 9 10 11 12 13 14 15 16 17 18 19 20 21 30
Value
Purchase Day of the Month Value
0
1000
2000
3000
4000
May June
Value
Purchase Month of the Year Value
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 16

17. Email Engagement
Metrics
› Email Engagement Dashboard (1/2)
› Email Engagement Dashboard (2/2)
› Cart Abandonment Email Campaign &
Recovery
› Cart Recovery Dashboard
17

18. Email Engagement Dashboard (1/2)
Email engagement metrics help you understand which email campaigns saw the highest open rate and click-through rate. It also gives you an idea of how different age groups interact
with your emails helping you customize the content accordingly.
Average Open Rate - 26.70%
Average Click Through Rate - 2.30%
Average Order Value - $43.07
Very Engaged Somewhat Engaged
Barely Engaged Not Engaged
Received no Emails
How engaged
are these
members?
Engagement over time by
Age of Profile
See what percentage of members are engaged across all emails they’ve received
0%
25%
50%
75%
100%
1 week 2
weeks
3
weeks
4
weeks
5
weeks
6
weeks
7
weeks
8
weeks
9
weeks
10
weeks
11
weeks
12
weeks
13
weeks
14
weeks
15
weeks
16
weeks
17
weeks
EngagementDistribution
Member Age
Open Rate by Age
of Profile
See the average open rate for profiles of each different age
0
20
40
60
80
1 week 2
weeks
3
weeks
4
weeks
5
weeks
6
weeks
7
weeks
8
weeks
9
weeks
10
weeks
11
weeks
12
weeks
13
weeks
14
weeks
15
weeks
16
weeks
17
weeks
OpenRate
Member Age
17 weeks
Open Rate: 30%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 18

19. Email Engagement Dashboard (2/2)
Email engagement dashboards can also capture the engagement rate depending on the device used and time spent on the emails.
Total Engagement
Read,
56%
Skim read,
17.9%
Glanced,
26.1%
Mobile Engagement
Read,
70.8%
Skim read,
18.5% Glanced,
10.7%
Desktop Engagement
Read,
52.4%
Skim read,
18.3%
Glanced,
29.3%
Detailed Engagement
0%
20%
40%
60%
80%
100%
0s 2s 4s 6s 8s 10s 12s 14s 16s 18s
74% of your readers spent longer than 2 seconds looking at your email
19

20. Cart Abandonment Email Campaign & Recovery
Cart Abandonments can be targeted to increase revenue for the company. Measure which email campaign helped you recover the most revenue.
Homepage
Add to Cart
2.5K
Cart Abandoned
1.9K
Email Sent
1.7K
View Product
6.9K
Checkout
Recovery
Checkout
All
Checkouts
7.7K 849
333
849
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21. Cart Recovery Dashboard (1/2)
Measure which email campaigns brought the most recovery, which age group responded the best, and other KPIs via a dashboard.
Recovery Revenue
Retail Demo P4
A
-
A
-
Last 5 Years
Total Recovery Revenue
Weekly Recovery Revenue
Revenue by Campaign Type
Recovery Revenue
$37.26K
$0K
$1K
$2K
$3K
$4K
$5K
$6K
$7K
$8K
$0K
$4K
$8K
$12K
$16K
$20K
$24K
Recovery Rate
Retail Demo P4
A
-
A
-
Last 5 Years
Overall Recovery Rate
Weekly Recovery Rate
Recovery Rate by Email Campaign
Recovery Rate
24.90%
0%
10%
20%
30%
40%
50%
60%
70%
0%
0.5%
1%
1.5%
2%
2.5%
3%
3.5%
Revenue Per Email (RPE)
Retail Demo P4
A
-
A
-
Last 5 Years
Overall RPE
Weekly RPE by Campaign
RPE by Campaign
Overall RPE
$22.11
-$20
$20
$60
$100
$140
$180
$220
$0
$20
$40
$60
$80
$100
$120
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 21

22. Cart Recovery Dashboard (2/2)
Measure which email campaigns brought the most recovery, which age group responded the best, and other KPIs via a dashboard.
Recovery Details
Retail Demo Support
A
-
A
-
Last 180 Days
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Category Revenue Recovery
Rate
Consumer, Furniture 737.5K 0.36
Consumer, Office Supplies 1.31K 0.23
Corporate, Furniture 2.61K 0.22
Corporate, Office Supplies 1.73K 0.23
Home Office, Furniture 1.36K 0.20
Home Office, Office Supplies 1.77K 0.27
Small Business, Furniture 282.54K 0.19
Small Business, Office
Supplies
2.13K 0.33
Recovery by the Numbers
Retail Demo Support
A
-
A
-
Last 180 Days
Revenue by Time from Email
Recovery Sales by Cart Value
0
30
60
90
120
150
180
210
240
<5 5-10 10-15 15-20 20-25 25-30 30-35 35-40 40-45
$0K
$2K
$4K
$6K
$8K
$10K
$12K
$14K
$65.26K
Revenue by Age
Recovery Sales by Campaign & Interests
0
30
60
90
120
150
Furniture Office Supplies Technology
Delivery Truck
Express Air
Text here
816.00
0
10
20
30
40
50
Text here1 New Sales Text here 2
Recovery Sales by Shipping Method
Recovery Breakdown
Retail Demo Support
A
-
A
-
Last 5 Years
0
10
20
30
40
50
60
$28.31K
Top 10 Selling Sub-Categories
Segment
Breakdown
Recovery Revenue by Category
Recovery Sales by Category & Segment
22

23. Customer Experience
Metrics
› Measure Net Promoter Score
› Customer Satisfaction Score (CSAT)
› Customer Churn Rate
› Customer Retention Rate
› Customer Lifetime Value (LTV)
› Customer Effort Score (CES)
› Customer Surveys
23

24. Measure Net Promoter Score (1/2)
The Net Promoter Score measures the willingness of customers to recommend the company's products or services to others. It helps in gauging the customer's overall satisfaction with
the company's product or service.
What is the likelihood that you would recommend Company X to a friend or colleague?
0 1 2 3 4 5 6 7 8 9 10
NPS = % of Promoters – % of Detractors
Promoters (9 or 10)
These customers keep coming back to your product or service
and refer their friends
Passives (7 or 8)
This group was satisfied with their experience, but they may easily
switch to competing companies and are not likely to recommend
Detractors (6 or below)
Customers in this group had an unpleasant experience with your
company and may voice their dissatisfaction to others
1
3
2
-100 100
-50 50
0
72
NPS
Your Score
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25. Measure Net Promoter Score (2/2)
The Net Promoter Score measures the willingness of customers to recommend the company's products or services to others. It helps in gauging the customer's overall satisfaction with
the company's product or service.
What is the likelihood that you would recommend Company X to a friend or colleague?
0 1 2 3 4 5 6 7 8 9 10
NPS = % of Promoters – % of Detractors
1
3
2
Your Score
0 100
20
10
30
40
80
90
70
60
50
NPS
72
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Promoters (9 or 10)
These customers keep coming back to your product or service
and refer their friends
Passives (7 or 8)
This group was satisfied with their experience, but they may easily
switch to competing companies and are not likely to recommend
Detractors (6 or below)
Customers in this group had an unpleasant experience with your
company and may voice their dissatisfaction to others
25

26. Customer Satisfaction Score (CSAT)
CSAT to determine a customer’s level of satisfaction at key interaction times, such as the moment of purchase, the onboarding process, a support ticket exchange and a phone or
digital conversation with customer service.
36% 28% 17% 11% 8%
On a scale of 1-5, how would you rate your overall satisfaction with the service you received?
1 2 3 4 5
Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied
N = 1800
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 26

27. Customer Churn Rate
Measuring how many customers stopped doing business with you lets you compare it with your industry average churn rate and see if you are doing well.
Churn Formula
Customers who left
120
40,000 + 1,250
X100 = 0.29%
to get %
Customers at
the beginning
of period
(month)
New
customers
acquired
during that
period (month) 0%
0.2%
0.4%
0.6%
0.8%
1%
1.2%
Basic Extended Premium
Churn Rate by Account Type
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 27

28. Customer Retention Rate
Customer Retention Rate measures how many customers continue to be customers in the subsequent year. You get to know if your retention strategies are working or not.
#active customers who continue their subscription
Total # of customers at start of time period
X100 = Retention Rate (%)
Monthly Account Retention Rate
Actual: 99.15%
Account Retention
99.0%
100%97%
98%
99%
100%
January February March April May June
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 28

29. Customer Lifetime Value (LTV)
Measure the total business a customer brings over the whole period of their relationship with your brand. This helps to develop strategies to acquire new customers at lower cost and
retain existing ones while maintaining profit margins.
$0
$500
$1000
$1500
$2000
Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019
CLV= Customer revenue - costs of acquiring and serving the customer
Customer Lifetime Value (LTV)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
$1.2K
August
$0
12 months ago (Sep)
$1.6K 24%
July
$895 36%
6 months ago (Mar)
29

30. Customer Effort Score (CES)
CES measures the effort a customer has to exert to get an issue resolved, a product purchased/returned or a question answered. This further impacts Customer Satisfaction Score,
customer retention, and customer churn among others.
Customer Effect Score
On a scale of 1-10, how much effort was required to get the
help you were looking for?
0 10
1.8
Small Effort (1-2) 56%
Medium Effort (3-4) 26%
High Effort (5-10) 18%
N = 600
How to measure Customer Effort Score (CES)
Overall, how easy was it to get the help you wanted today?
1
Easy
2
Neither
3
Difficult
Customer Effort Score (CES) = %Easy - %Difficult
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31. Customer Surveys
Roll out customer surveys to get detailed customer feedback of their shopping experience, challenges and suggestions.
0
100
200
300
400
500
600
700
800
900
1000
1100
Very
Unlikely
Unlikely Neutral Somewhat
Likely
Very Likely
Repeat Purchase Score
0.65
Will you shop with us again?
Why did you make
a return?
Were shipping
options satisfactory?
0
100
200
300
400
500
600
700
800
900
1000
Very
disappointing
Somewhat
disappointing
Neutral Somewhat
satisfactory
Very
satisfactory
1. Text here
2. Text here
3. Text here
4. Text here
5. Text here
6. Text here
7. Text here
2.98K
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32. Strategies for
Increasing Revenue
› Personalize the Customer Experience
› Create Profile of High Value Customers
› Focus Acquisition Budget on High Value
Customers
› Strategies for Boosting Customer Acquisition
(Top of the Funnel)
› Strategies for Higher Conversions (Middle of
the Funnel)
› Strategies for Higher Conversions (Lower
Funnel)
› Strategies for Higher Revenue (Post Funnel)
32

33. Personalize the Customer Experience
Customers are increasingly demanding personalization. Marketing team should personalize the experience at each stage of the journey to increase sales and retention.
52%
of consumers
are likely to switch brands if
a company doesn’t
personalize communications
65% of business buyers are
likely to switch brands if a vendor
doesn’t personalize communications
to their company
8% of repeat
customers
account for
40% of revenue
Brands who rely on personalization see
revenue increase 2 to 3 times faster
than brands who don’t
2-3X
BRAND X BRAND Y BRAND Z
2/3 of companies expect 6 – 10% lift in
revenue thanks to personalization
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34. 5%
18%
25%
Leather Jackets
Booties
High-Waisted Denim
Product Preference
Create Profile of High Value Customers
Create a profile of the most valuable customers. Try to acquire and target such customers with similar behaviors to multiply profits for the business.
Preferred Price Point - $80
Highest Engagement with Mails
Shopping Frequency- Every 2 Months
Discount
Opportunist,
68%
Discount
Seeker, 22%
Full Price,
10%
Discount Sensitivity
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35. Focus Acquisition Budget on High Value Customers
Once you have created a profile of high value customers, focus your acquisition budget on acquiring such customers with the highest potential to purchase and highest lifetime value.
o CPA $6 $9
o CLV $9 $36
o ROI 50% 300%
Marianna Harry
INCREASE
33%
400%
6X
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36. Strategies for Boosting Customer Acquisition (Top of the Funnel)
Based on customer behavior, here are some strategies to turn strangers into prospects and customers.
Free Trials without Credit Card
By offering free trials to SaaS users, we can double the conversion rate by XX%
Explainer Video on Home Page
By using explainer videos and customer testimonials on landing page, we can
increase conversion by XX%
Use Lookalike Audience
Using the customer profile of the most paying customers, we can create Similar
Audience in Google Adwords for getting more customers at lower CPA
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37. Strategies for Higher Conversions (Middle of the Funnel)
Based on customer behavior, here are some strategies to get higher conversions and turn visitors into paid customers.
Display Recently Viewed Items
By displaying recently viewed items based on viewing history, we can increase
chances of higher add-to-cart rate
Display Similar Items
By displaying similar products on product pages, we can showcase more variety
and increase the chance of add-to-cart rate
Display Complimentary Items
By helping customers buy items together that go with each other (example shoes
that go with trousers), we can double the cart size
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38. Strategies for Higher Conversions (Lower Funnel)
Based on customer behavior, here are some strategies to ensure purchase from people already interested in buying your products.
Single Page Checkout
Long checkout procedures can frustrate consumers. By switching to single page
checkout, we can decrease cart abandonment rate
Item in Stock
By sending notifications when wish listed items are in stock, we can increase
cart rate
Prominent CTA Button
By moving the Buy Now button closer to the product and top fold of the page, we can
increase purchase rate
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39. Strategies for Higher Revenue (Post Funnel)
Based on customer behavior, here are some strategies to ensure that customers become repeat customers and brand loyalists.
Featured on Site
By featuring users who bought an item on your site can increase loyalty and
ensure repeat customer and referrals
Reward Points/ Coupons
By giving a small additional 10% discount code to customers who bought, we can
increase returning customer rate
Email for Cart Abandonment
By sending emails for cart abandonment, we can increase cart recovery rate
Email Campaigns for Similar Products
Based on a customer’s preferences for buying, targeted email campaigns can be
sent to increase the lifetime value of the customers
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40. Increase Revenue by Measuring Customer Behavior Icons Slide
40

41. o Agenda Slide
o Company Introduction
o Our Mission Vision Values
o Our Goals
o Bar Chart Template
o Pie Chart Template
o Marketing Dashboard Template
o Marketing Funnel Template
o Linear Diagram
o Circular Diagram
o Marketing Roadmap Template
o Timeline Template
o Thank You Slide
Additional
Slides
41

42. Agenda Slide
Agenda 01
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capture your audience's attention.
Agenda 02
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capture your audience's attention.
Agenda 03
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capture your audience's attention.
Agenda 04
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capture your audience's attention.
42

43. Company Introduction
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needs and capture your
audience's attention.
Background
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needs and capture your
audience's attention.
Capabilities
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needs and capture your
audience's attention.
Accreditation
43

44. Our Mission
Vision Values
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needs and capture your
audience's attention.
Mission
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audience's attention.
Vision
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Value
44

45. This slide is 100%
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audience's attention.
Goal 1
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Goal 2
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audience's attention.
Goal 3
Our Goals
45

46. Bar Chart Template
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FY '16 FY '17 FY '18 FY '19 FY '20
SalesInPercentage(%)
Product
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
01
Product
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
02
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47. Pie Chart Template
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20
40
10 Product 04
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
47

48. Marketing Dashboard Template
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
50
100
0
30%
50
100
0
60%
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
50
100
0
90%
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
48

49. Marketing Funnel Template
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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your audience's attention.
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your audience's attention.
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capture your audience's attention.
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and capture your audience's attention.
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needs and capture your audience's attention.
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needs and capture your audience's attention.
49

50. Linear Diagram
Text Here
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51. Circular Diagram
Text Here
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52. Marketing Roadmap Template
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audience's attention.
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audience's attention.
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Text Here
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53. Timeline Template
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needs and capture your
audience's attention.
2016
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needs and capture your
audience's attention.
2018
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2017
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audience's attention.
2019
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needs and capture your
audience's attention.
2020
53

54. Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
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