The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA

•Télécharger en tant que PPTX, PDF•

1 j'aime•304 vues

SoMeT: A New Model for Destination Marketing

Melissa Washington helped demystify the use of LinkedIn in the world of destination marketing. LinkedIn is usually not the first social media platform thought of when it comes to helping promote a destination. LinkedIn should be in your social media tool box and Melissa will share why and how in her session. She is an early adopter of LinkedIn, joining in 2011 (LinkedIn started in 2010). She has used this dynamic platform for selling, researching, marketing, job seeking, recruiting, and collaborating. The main topics Melissa focused on were: - How to use LinkedIn to promote your destination - Having your employees become your brand ambassadors - Targeted news updates - Build connections for meeting and event organizers - BONUS – Never make a cold call again

Formation

LinkedIn
www.MelissaWashington.com
@melissawashing
Your
Destination

LinkedIn
Navy Veteran Sales |
Operations
Leadership
Laid Off in 2009
• Everything from
Boutique to Fortune
500 Companies
• Over 10 Years in
Staffing & Recruiting
About Melissa

Launched
2014
About Melissa Next
Chapter

LinkedIn
Questions
1. We don’t have a budget for a social media person? Who should manage our LinkedIn
Account?
2. How to find contacts and reach out to them
3. Company Page- Your business presence
1. How many followers are on my company page and who are they?
2. Ways to attract Meeting Planners and business professionals as followers?
3. Organization to grow our destination versus individual promotion
4. Impactful posts?- engagement for hoteliers and get business to stay

LinkedIn
Questions
1. Ways to Advertise (have a presence/engagement)?
1. Company Page
2. Employees- Share updates, Blog Posts
3. Groups
4. Paid
2. How do we best target our audience – LinkedIn advertising
perimeters are so broad; I.e. Geography only allows us to
target North America. How do we drill down to more specifics
that work for a regional audience versus a national audience?

LinkedIn
5 steps to engaging followers on LinkedIn
1.Establish your presence
2.Attract followers
3.Engage followers
4.Amplify through the network
5.Analyze and refine

Phone
916.253.7357
Email
melissa@melissawashington.com
www.MelissaWashington.com
Facebook.com/melissawashingtonspeaker
Twitter.com/melissawashing
LinkedIn.com/in/washingtonmelissa
Work with Melissa

Contenu connexe

Tendances

5 keys to facebook advertising

Tim McMahon, Jr

Blogging To Grow Your Business for Nevada County Online

Coryon Redd

Awesome cv with linkedin

Ridi Fe

Start the new year with new sales! Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to use 5 steps to increase targeted appointments and create new business. In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day! Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn! In this brief session you will learn how to: -Optimize your profile -Attract new prospects -Leverage your connections to close business -Increase targeted referrals -Gain more powerful introductions -Expand your pipeline -Find new business channels ALL registrants and attendees will receive access to the recording and materials. About Dean DeLisle: For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient. We’ll be seeing you online and in class!

5 Power Moves to Master LinkedIn for the New Year with Forward Progress

Social Jack

Social Media Strategy for B2B Businesses

Kayak Marketing

Zoe Cairns ZC Social - How to get started with Facebook ads

Sleeping Giant Media

Four Easy LinkedIn Tips for Job Seekers

Lucas Group

Facebook for Financial Advisors

Stephanie Sammons

Karen Morrison Presentation

Karen Morrison

MikesTyler

Tyler-Mikes

Leveraging linked in

Mad Hatter Technology

Social Media Marketing

Andrew Epperson

Starr_Sidoti Presentation

StarrJackson

You Can Be An MVP: Building Your Salesforce Career and Your Personal Brand

Brett Barlow ☁

Project & Portfolio 1

DavidSims78

How to Build a Personal Brand on LinkedIn - Perception is Everything

Jonathan Duarte

Crosby sarah project(2)

SarahCrosby12

Tips for marketing to other mwb es (sbs).pptx

Light of Gold PR, Marketing, and Consulting

Tips for marketing to other mwb es (sbs) 2.pptx

Light of Gold PR, Marketing, and Consulting

Youth Sports Fall Website Prep - 2014 | Demosphere

Demosphere International, Inc.

Tendances (20)

5 keys to facebook advertising

Blogging To Grow Your Business for Nevada County Online

Awesome cv with linkedin

5 Power Moves to Master LinkedIn for the New Year with Forward Progress

Social Media Strategy for B2B Businesses

Zoe Cairns ZC Social - How to get started with Facebook ads

Four Easy LinkedIn Tips for Job Seekers

Facebook for Financial Advisors

Karen Morrison Presentation

MikesTyler

Leveraging linked in

Social Media Marketing

Starr_Sidoti Presentation

You Can Be An MVP: Building Your Salesforce Career and Your Personal Brand

Project & Portfolio 1

How to Build a Personal Brand on LinkedIn - Perception is Everything

Crosby sarah project(2)

Tips for marketing to other mwb es (sbs).pptx

Tips for marketing to other mwb es (sbs) 2.pptx

Youth Sports Fall Website Prep - 2014 | Demosphere

En vedette

Towards the future of Destination Management #SoMeT13AU

William Bakker

Corazón

maluisa1974

In March 2014, VisitOSLO launched their new strategy where VisitOSLO re-invented its ways to work in order to boost their industry significantly in the years to come. An although there still is a marketing mix with different actions and channels, the fundament in all of VisitOSLOs work is the recognition of the social media shift; the belief that giving the visitors of Oslo great experiences in Oslo, will lead to more visits and better Oslo experiences, as our guests tell their story in their social networks and inspire others. In this presentation Katrine Mosfjeld will tell you about VisitOSLOs new strategy in general and the digital strategy in particular. She’ll let you in on how they managed to make this shift, and give you some examples on new pioneer activities always resulting in at least one of two main goals for the company, measured every year in the years to come; increasing what they call Oslo’s digital footprint and/ or increasing the turnover in the visitor industries. Katrine is the Director of digital development at VisitOSLO. Katrine is educated at Norwegian School of Hotel Management, where she graduated in Visitor Management waaaay back in -98 when most people still was unsure if the internet was there to stay. She believed though, and she made her first travel web site in 1999. Digital communication in the travel industry has been her work, and her hobby, ever since that first site. For the past 13 (!) years she’s been working in VisitOSLO, constantly searching for new ways to boost the culture & travel industry in the Norwegian capital.

The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...

SoMeT: A New Model for Destination Marketing

La wiki

pituteam

Domingo 9 corpus cristi c 2013 salmo y lecturas

sanpablobaeza

Ley estatal de turismo

ayeyull

Dynamic Models with Django

schacki

Jcl faqs

kapa rohit

Hybrid vs Native vs Web Apps

Poluru S

Ley nacional de turismo 25997

Eduardo Alberto Díaz

Feature films

Meganolivia1

Raising Capital from a VC

William McQuillan

Κεφάλαιο όγδοο: Ευρωπαϊκός Διαφωτισμός· Οι νέοι θεσμοί, ο χώρος των ιδεών,ο ρόλος των διανοουμένων, η παγκοσμιοποίηση της δυτικής κουλτούρας,η θεώρηση των φύλων, η έννοια της κοινής γνώμης, οι έννοιες του πολιτισμού και της κουλτούρας. Kεφάλαιο Ένατο: Οι νέες πολιτικές έννοιες του Διαφωτισμού · το φυσικό δίκαιο , η διάκριση των εξουσιών, η γενική βούληση, η ανοχή

Ελληνικός και Ευρωπαϊκός Πολιτισμός

Μaria Demirakou

Tourism Planning

Sha Zabala-Batin

The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...

Rohit Bhargava

En vedette (15)

Towards the future of Destination Management #SoMeT13AU

Corazón

The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...

La wiki

Domingo 9 corpus cristi c 2013 salmo y lecturas

Ley estatal de turismo

Dynamic Models with Django

Jcl faqs

Hybrid vs Native vs Web Apps

Ley nacional de turismo 25997

Feature films

Raising Capital from a VC

Ελληνικός και Ευρωπαϊκός Πολιτισμός

Tourism Planning

The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...

Similaire à The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA

Become a social media super hero linkedin final

The Creative Collective

Sophisticated Marketers Guide To Linkedin

Harsha MV

Personal Marketing.pdf

JianaAshji1

QuickTips on Starting with LINKEDIN

Susan Schauer John

Linkedin pentru ONG-uri

Asociatia Techsoup Romania

The Low Down on LinkedIn - making it work for Real Estate Agents

Heidi Alexandra Pollard - CEO Mentor

Growing your organization or business brand by personal brand management.

Klaxos

Web design pricing

lovewebmaster1

Personal Brand Exploration

alyssatong1220

I was invited to speak on Making your brand visible in 2013 by The Dubai Chapter of 85 Broads. This presentation looks at how our information landscape is changing, statistics on social media in the mena region and social media trends we will see in 2013 along with some useful tips for SME's. Hope you the presentations helps you find the information you are looking for. Please don't hesitate to connect with me for notes and would also appreciate your feedback.

Make your brand visible in 2013 with Social Media

Namita Ramani

LinkedIn For Good Education Workshop July2014

jmcerlean

Inbound Marketing: Overview for Higher Education

Andrea Simon

How to Engage Target Executives with Social Media

Find New Customers

Full Sail Social Media Marketing IMK345-O

Savannah Dalton

Result - Oriented Services

Piyush Kawdia

The media have recently reported a possibility that the UK will fall into a double dip recession. Should we believe them? Is it the usual scaremongering that helps them get eyeballs on their articles? Data from research company GfK showed that the UK consumer confidence index tumbled 6 percentage points to minus 31 in the first half of October, which strongly points to a double dip recession possibility. What does this mean for your marketing in 2021? It means it needs to be watertight with every possible angle considered. You need to think smart and spend smart to ensure your business survives the already tough times that are about to get tougher. In this webinar, Jag will talk about the key areas to focus on to ensure your marketing is on point in 2021 to help.

Will Your 2021 Marketing Strategy Get You Where You Want To Go?

Xpand

Linked in essentials 2018

Evandro MINATO

Next Generation Recruiting Workshop @Zalando HQ: Employer Branding with LinkedIn

LinkedIn D-A-CH

LinkedIn for a "Business Marketer"

Nousheen Raja

LinkedIn Presentation

Noushin Aslam

Similaire à The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA (20)

Become a social media super hero linkedin final

Sophisticated Marketers Guide To Linkedin

Personal Marketing.pdf

QuickTips on Starting with LINKEDIN

Linkedin pentru ONG-uri

The Low Down on LinkedIn - making it work for Real Estate Agents

Growing your organization or business brand by personal brand management.

Web design pricing

Personal Brand Exploration

Make your brand visible in 2013 with Social Media

LinkedIn For Good Education Workshop July2014

Inbound Marketing: Overview for Higher Education

How to Engage Target Executives with Social Media

Full Sail Social Media Marketing IMK345-O

Result - Oriented Services

Will Your 2021 Marketing Strategy Get You Where You Want To Go?

Linked in essentials 2018

Next Generation Recruiting Workshop @Zalando HQ: Employer Branding with LinkedIn

LinkedIn for a "Business Marketer"

LinkedIn Presentation

Plus de SoMeT: A New Model for Destination Marketing

Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet. Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.

Marketing to millennials | Sandee Jordan | #SoMeT15US New Orleans, USA

SoMeT: A New Model for Destination Marketing

Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.

The changing digital visitor: how the modern travel consumer finds inspiratio...

SoMeT: A New Model for Destination Marketing

Videos let you tell stories of your destination in a way that text and images just can’t. Luckily, creating video in 2015 isn’t nearly as difficult or expensive as it used to be. In this session you’ll learn 25 tips and tactics that will help you up your video game. We’ve included some smartphone-specific tips, but there will be takeaways regardless of how you’re shooting your video. Jeremy A. Williams is the Vice President of Marketing and Communications at Candidio and 12 Stars Media and works hard to develop the right marketing strategies to move the companies ahead. Jeremy spent more than six years at the Indiana Office of Tourism Development and his since been recognized as one of the top 10 tourism professionals on Twitter (@jeremyawilliams).

25 smartphone video tactics you can use today | Jeremy Williams | #SoMeT15US ...

SoMeT: A New Model for Destination Marketing

Kristian Sonnier is a communications professional who has specialized in the strategic management of public, media and community relations for the past 21 years. In that time, he has developed deep experience in special event and crisis communications planning and execution. Mark Romig is President and CEO of the New Orleans Tourism Marketing Corporation. They co-presented on marketing after a crisis at #SoMeT15US.

Marketing after a crisis | Kristian Sonnier & Mark Romig | #SoMeT15US New Orl...

SoMeT: A New Model for Destination Marketing

In 2011, when Ontario, Canada established tourism regions in order to spur the provincial tourism economy, most of those new regions invested in creating and promoting new brands. Regional Tourism Organization Four Inc.(‘RTO4′) went the opposite direction. First, the organization chose a name that couldn’t be more obscure and second, committed to a process of critically assessing all its initiatives based on a strict model of goal – strategy – measurement. The regional tourism board focuses on helping the destinations in their region to become highly effective in their marketing approach through product development and differentiation. Today the team works with operators in their region to market their businesses more efficiently through a combination of digital tools and strategies that have a proven ROI. This is RTO4 – a destination with a highly relevant approach to modern destination marketing. In this keynote, CEO, David Peacock, shared the history of how RTO4 became a tourism development incubator and their vision for a new approach to destination marketing that is suitable for the connected and distributed economy.

Leading a destination in the connected economy | David Peacock | #SoMeT15US N...

SoMeT: A New Model for Destination Marketing

In the closing keynote of #SoMeT15US, William looked at the overall state of destination marketing and put this in context with the broader opportunities he sees for Destination Marketers. As part of his presentation, he introduced an exciting new standard we developed with six DMOs around the world that finally answers the question “What’s the ROI of social media?” To get notified when William's whitepaper on this topic becomes available, sign-up here http://destinationthink.com/. William Bakker is Chief Strategist at Destination Think!, a global marketing agency focusing exclusively on the tourism industry. He is considered a leader in the world of digital destination marketing and speaks at conferences around the world.

The state of destination marketing: including launch of a new international s...

SoMeT: A New Model for Destination Marketing

Social transformation is happening throughout the business world whether you’re part of it or not. At #SoMeT15US, we heard from Mark Rybchuk, Hootsuite’s Specialist, State & Local Government and learned how this transformation is important to Destination Marketing Organizations. Get practical advice to get empowered to sell social change into your organization and takeaway key strategic considerations specifically for DMOs as you scale social media across departments from his presentation. Beyond marketing and communications, hear how you can optimize social media effectively in other departments like Customer Service, Sales and HR. The presentation concluded with a fireside chat with Destination BC to showcase how DMOs leverage the power of social to drive business objectives.

Social innovation: Strategic considerations for Destination Marketers | Mark ...

SoMeT: A New Model for Destination Marketing

Eagle, Colorado has a passion for mountain biking, and they’re using it to their advantage. Destinations can achieve wonders by focusing on what they do best to differentiate from the crowd, and Eagle is proof. They’ve even traded their foot paths for a mountain biking trail system! Learn from Amy Cassidy how the remarkable Town of Eagle’s trail system draws in visitors within the mountain biking niche. Eagle focuses on mountain biking, but along with the mountain biking “lifestyle” comes a host of other amenities for travellers, such as breweries, coffee shops, events, races and a general healthy attitude of embracing the outdoors.

Owning your niche and leveraging it to work for you | Amy Cassidy | #SoMeT15U...

SoMeT: A New Model for Destination Marketing

LoveSpringfield.co is an experiment in crowdsourcing by the Springfield, Missouri Convention & Visitors Bureau. In his presentation, Sean Dixon will discuss the story behind the project, the insights and learnings that were gained from the stories they collected, and how that information will impact their future marketing efforts as an organization. Sean Dixon is the Interactive Media Manager for the Springfield, Missouri CVB. In his spare time, he enjoys being a father, photographer, video gamer, and software developer. He holds an MA in Communication and a BS in Mass Media from Missouri State University.

LoveSpringfield.co – Crowdsourcing inspiration from locals and visitors | Sea...

SoMeT: A New Model for Destination Marketing

“If you dislike change, you’re going to dislike irrelevance even more.” – Eric Shinseki Navigating disruption isn’t easy, especially without effective tracking, measurement and reporting tools in place. “Destination brand” can be defined as the collective sum of shared stories about a destination. Big Data now allows destinations to easily track, measure and report meaningful digital metrics about destination brand, marketing and storytelling efficacy. Having a transparent, honest lens into these digital metrics helps organizations focus on performance-based initiatives and also builds digital skills capacity. Assisting key demand generators to deploy digital operations dashboards is a tactic with measurable results. Zac Gribble is an entrepreneur at heart with several business ventures brought to fruition since graduating from business school in 1996. His current mission as Director of Media Technology with Regional Tourism Organization Four Inc. (‘RTO4′) is to help build an entrepreneurial mindset within the world of destination marketing and management that focuses on experimentation, agility and adaptability. As the tourism industry continues to navigate the massive technological disruption from the web, social media, mobile, wearables and proximity awareness, Zac envisions a brave new world ripe with opportunity for tourism organizations willing to shift towards adaptive KPIs and a culture of innovation.

Digital operations dashboard – growing digital sophistication for tourism ope...

SoMeT: A New Model for Destination Marketing

Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives. Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.

Beyond likes, fans and followers: The new social measurement | Ben Cathers | ...

SoMeT: A New Model for Destination Marketing

The majority of meeting and event planners don’t know what a convention and visitors bureau is, much less how to use one. They tend to be social media dilettantes and lurkers. So how do you reach them? What kind of key performance indicators do you need to track? What elements of your leisure strategy can be repurposed for the meeting, incentive, conference and exhibition market? And how can you do all this with your limited budget and staff?

What do meeting planners want? Tips and strategies for reaching the MICE mark...

SoMeT: A New Model for Destination Marketing

Do you ever think that agencies are lucky to be able to work with such a wide variety of clients? If you’re in an agency, do you ever dream of how you could change your client’s approach if you were in the trenches? Grace Goodman will discuss the transition from agency life to being client-side at a DMO. She will talk about challenges she faces in merging the worlds of agency and DMO life and will share how the knowledge she gained from her agency days influences what she works on now – helping Destination DC improve its digital strategy – by focusing on content marketing, social media, email, web strategy and user experience.

The other side of the fence: Agency and DMO life lessons | Grace Goodman | #S...

SoMeT: A New Model for Destination Marketing

As any marketer knows, when it comes to content, quality trumps quantity. But quality content takes time and resources that many organizations just don’t have. To ensure you’re providing your social community the best possible timely content on the frontlines, you need to be backed by efficient workflows to streamline coordination and collaboration between teams while also ensuring a secure publishing environment. In this session, hear more from Ben to learn best practices and tactics for safe and effective content management including social scheduling, hashtag monitoring, message assignment and permissions and simplifying content curation.

Content (management) is king: Strategies for secure & efficient social | Ben ...

SoMeT: A New Model for Destination Marketing

Kelly Kingman is passionate about helping people think and communicate more visually. Combining careers in publishing, design, digital content and graphic storytelling, Kelly shows marketers how to harness the power of pictures and words to make messages engaging and stickier. As a graphic storyteller, Kelly captures and visualizes information in real-time and teaches individuals how to use simple images to ideate, collaborate and communicate more effectively. Combined with a publishing and digital marketing expertise, she specializes in simplifying and visualizing messages so they spread farther, faster in an increasingly image-driven social media landscape. In her workshop, Kelly showed you how to take one post idea or a handful of bullet points and turn it into a plethora of shareable, memorable content. By adding a visual layer to your content, you can super charge your content creation efforts. It’s like putting a megaphone to your words! And you don’t have to be an artist to use these techniques. This in-depth (and creative!) session will cover: • How to turn one idea into 10 pieces of content (without writing 10 times as much) • How to greatly increase sharing and “stickiness” by harnessing the power of visual media • No design team required: the few basic principles and tools anyone can use to create visual content

Your ideas to the power of 10: A simple technique for making content stickier...

SoMeT: A New Model for Destination Marketing

Destinations and tourism marketers now have a valuable opportunity to obtain guest intelligence from the social web and online review sites in order to: - Better understand visiting travelers through public reviews - Know specifics of what guests like and dislike about their hospitality offering - Benchmark guest satisfaction levels between cities or regions - Assist operators in improving the guest experience through providing tools and education

How destinations are attracting visitors with better guest intelligence | Jos...

SoMeT: A New Model for Destination Marketing

Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival. Frank is one of Europe’s leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box. Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College. He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion.

The marketing of tomorrow: How to transform a DMO

SoMeT: A New Model for Destination Marketing

Lauren Bath was back on the stage at SoMeT again this year! Lauren’s presentation covered her in-depth experience in the tourism industry as an Instagrammer and advice on undertaking these sorts of campaigns. Lauren also spoke to delegates about how to effectively work with influencers, emerging industry standards, making the most out of a social media campaign and what your budget will get you. Lauren is a chef turned photographer due to her early success on the popular social media platform Instagram. Becoming Australia’s first “professional Instagrammer” two years ago, has seen Lauren extend her skills from destination marketer to social media educator, consultant and strategist. Also delving into project management, Lauren is a wealth of information on social media campaigns, their KPI’s, working with influencers and more.

A changing landscape – how Instagram is paving the way for a new style of des...

SoMeT: A New Model for Destination Marketing

Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada. As part of Travel Alberta’s Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships. Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.

Next level social media thinking and video content | Aaron Nissen | #SoMeT15...

SoMeT: A New Model for Destination Marketing

A travel blogger’s influence extends across multiple channels where they share stories, destination highlights, tips and recommendations that targets people moving through each of the five stages of travel. How can you then collaborate with travel bloggers in a way that maintains the integrity of their story, yet tap into their influence to showcase your destination, and commit them to visiting? Caroline (‘Caz’) Makepeace shared her insights into how they effectively marketed destinations on their road trip while keeping it very real to their own story. She offered tips on how to create these campaigns, choose the right bloggers and how to effectively work with them. Caz is the co-founder of yTravel blog with her husband, Craig. They’ve just finished an 18-month road trip around Australia with their children, collaborating with many tourism boards along the way. They’ve been featured on Lonely Planet, National Geographic Online, Virgin Australia, Expedia, and the Today Show. Their reach extends into the millions. yTravel have partnered with brands such as Nissan, Ford, Qantas, Amex, and Canon. They were invited as one of the top travel bloggers in the world to attend the first ever travel summit at the White House and regularly speak at travel, blogging, and social media conferences.

How to collaborate with travel bloggers to share your destination through the...

SoMeT: A New Model for Destination Marketing

Plus de SoMeT: A New Model for Destination Marketing (20)