The Future of Work - Jacob Morgan (Chess Media Group), Keynote Speaker @Social Business Forum 2013

1. The Future of Work
Jacob Morgan
Principal of Chess Media Group
Author, The Collaborative Organization

2. • Principal, Chess Media Group
• Author of Amazon best-selling
book “The Collaborative
Organization” (McGraw Hill)
• Traveler and Chess Lover!
• Blog:
SocialBusinessAdviser.com
• Twitter: @JacobM

5. Work as we know it is dead…

6. Work= Activity in which one exerts strength or faculties to
do or perform something (actual synonyms:
drudgery, struggle, daily grind)
Employee= A person working for another
person or business for pay (actual
synonyms: cog, servant, slave)
Manager= Someone who controls all or part
of a company (actual synonyms: slave-
driver, boss, zookeeper)
Company= A chartered commercial organization
or medieval trade guild (actual synonyms:
club, crew, gang)

7. This means that:
“We are all cogs going through our daily
grind as we work for a slave-driver.”

8. This means that:
“We are all cogs going through our daily
drudgery as we work for a slave-driver.”

9. Shattering what we know about work
and everything related to it

10. Should the company have four walls?
Do we want to use email?
How should we compensate employees?
Do we need a hierarchy?
What/who is a manager?
Who has access to information?

12. Employee Manager Company Technology
The Future

13. Employees of the Past
Climbing the ladder
Disengaged Not connectedFeel stuckA cog

14. Easy to find
information
Learn and
grow
Live a more
public life
Use multiple
devices
Easy to learn
and teach
others
Connect
with people
Engage with
others
You control
technology
Join/create
communities
YOU

15. Employees of the future
• Cultivate passions
• Engage with communities
• Find and share information
• Learn and grow at will
• Always connected
• A teacher and a student
• Maybe not a manager but a leader
Are you ready for him?...

16. Managers of the past
• Lead by fear
• Command and control
• Semi-annual reviews
• Not open and transparent
• Managers make the decisions
• Knowledge is power, keep it to yourself
• Run companies like an army

17. Managers of the future
• Listen to the voice of the employee
(and the customer)
• Distributed decision making and
employee feedback
• Reliance on collective intelligence
• Real-time (or fast) feedback
• Break conformity

18. Companies of the past
• Individual contributions
• and recognition
• Hierarchical
• Promote highest earners
• Focus on inputs (time in office)
• Fragmented
• Email and intranet centric
• Pushes messaging

19. Companies of the past

20. Companies of the future
• Reward collaborators
• Transparent and distributed
• A connected and engaged workforce
• Focus on outcomes (work where you
want)
• Allow employees to take their own
paths
• Intra/Entrepreneurial
• Look at the employee experience

21. • Not social or collaborative
• Do not focus on the network and
connections
• Built around legacy capabilities
• Is not a platform to build on
• Lack of depth and breadth
• Controls the users
• Rigid and not adaptable
• Individual oriented
Technology of the past

22. • “Smart” platforms
• Controlled by the users
• Network and group oriented
• Heavily reliant on mobile/virtual
• Integrated geo-location
• Focus on the cloud
Technology of the future

27. The new “foreign” way to work

28. How can organizations adapt to the
changes in behavior and technology?

29. The only thing businesses can be certain of is uncertainty.
In that type of environment companies that connect and
engage their employees and information will win.

31. Slides, Case Studies, and Strategy
Resources
ChessMediaGroup.com/Resources
• Around a dozen in-depth case studies
• State of Enterprise 2.0 Collaboration Report
• Unique strategy resources to help you with collaboration efforts
• Updated Regularly!

32. Jacob Morgan
Principal, Chess Media Group
Author, The Collaborative Organization
Jacob@ChessMediaGroup.com
SocialBusinessAdvisor.com
@JacobM
“…Jacob's book guides leaders on how to develop strategies to
build this type of a 'Collaborative Organization.‘
Vivek Kundra, Former Chief Information Officer of the United
States of America
“…Jacob’s book is a valuable strategic guide to help leaders
deploy emerging collaboration technologies and strategies to
"get there.“
Jonathan Becher, CMO, SAP
"A valuable strategic guide for organizations looking to tap the
power of new social and collaborative tools to create more
connected, engaged, and successful organizations."
Ed Coleman, Chairman and CEO, Unisys Corporation