Social media is an effective channel for law firms during client discovery and procurement. Download the full guidebook: http://bit.ly/1nniOHC A company blog, Twitter, and LinkedIn to share your industry expertise and relevant news to target business executives will draw web traffic, increase SEO and build awareness of your capabilities. To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch. We organized this guide we share ways you can drive decision makers to take action and engage your firm. The 15 slides include step buy step tools for Social Media Listening, Content Strategy, Distribution Funnels and Social Media Management. Social Strategy1 We help law firms grow with our proprietary social listening technology, content marketing and managed services. Using our proprietary technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions.

1. SOCIAL MEDIA FOR LAW FIRMS
socialstrategy1.com | twitter.com/sstrategy1
STRATEGIC
INSIGHTS

2. Social Media Listening, Analytics & Managed Services
Using state-of-the-art technology, Social Strategy1 scrapes the entire web to
collect, categorize, and analyze verbatim, online comments, conversations,
and themes and measure their impact on consumer, constituent or target
audience opinions.
Data is organized through natural language processing tools, and then teams
of analysts perform lexical and channel analyses to draw insights from
social media, major media, and their relationships that firms can use in areas
of strategy, market research, lead generation, ad targeting, voice of the cus-
tomer, competitive analysis, brand management, risk management, and more.
The Social Strategy1 Engage platform was developed with research it con-
ducted with the Wharton School, University of Pennsylvania, where students
and academics used the technology to identify meaningful metrics and proofs
of performance in a total media strategy.
Relevant clients
Social Marketing &
Advertising
Social Customer
Service
Social Listening
& Analysis
ABOUT US

3. SUMMARY
98% 64%
Business decision
makers use social
media for work
(they read blogs,
watch videos, or
listen to podcasts)1
LinkedIn is now
responsible for a
staggering 64% of
all visits from social
media channels to
corporate websites2
1. http://blogs.forrester.com/zachary_reiss_davis/13-07-17-in_business_everybody_uses_social_media_for_work_the_question_is_how
2. http://www1.investis.com/~/media/Files/I/Investis-V2/pdf/publications/Investis-Audience-Insight-IQ-Q3-2013.pdf
Decision makers are using
social media, yet most legal
institutions have yet to use
social as a marketing channel.
Social media is an effective
channel during client discovery
and procurement.
A company blog, Twitter, and
LinkedIn to share industry
expertise and relevant news to
target business executives will
draw web traffic, increase SEO
and grow awareness of your
firm’s capabilities.
This guide will help you take
the first few steps towards
your next client.

4. WHY SOCIAL MATTERS FOR B2B
75% of B2B Buyers
75% of B2B buyers say they use social media during a buying cycle, to
gather info or sample colleague opinion about a potential purchase.
(58% use LinkedIn for this purpose).

5. USE SOCIAL TO INFORM PROSPECTS
75% of B2B decision makers use social media to learn
LinkedIn recently reported usage from 8 in 10 SMBs in the US. Social media
can play a significant role in marketing to business audiences.
To engage decision makers, law firm marketers need to plan for social to
become a peer-to-peer discussion. Sharing industry expertise and relevant
news will draw more attention and engagement than an immediate pitch.
Current statistics of executives and businesses using LinkedIn
100%
LinkedIn counts
executives from all
2013 Fortune 500
companies as
members
3 million
More than 3
million companies
have LinkedIn
Company Pages
2 million
LinkedIn members
are sharing insights
and knowledge in
more than 2.1
million LinkedIn
Groups
http://press.linkedin.com/about

6. ROI PROCESS
SOCIAL LISTENING CONTENT STRATEGY DISTRIBUTION MANAGEMENT
Social listening gath-
ers industry relevant
data from tweets,
media, blogs, videos
and forums.
It helps you find your
clients and prospects
online.
This is a process to
organize and create
social content that
will attract your
prospective clients.
This positions your
brand as insightful
industry experts.
Start sharing con-
tent across the web
through LinkedIn,
Forums, Twitter and
Search Engines.
Publish your content
in the right place at
the right time.
Measure the impact
of social through
website traffic,
shares and new
prospect meetings.
Analyze the process
and organize your
resources.
This is our basic outline for law firm marketers to create a social media
marketing strategy to get decision makers to take action.

7. GET THE GUIDE
Download your copy of the complimentary guide book from Social Strategy1.
http://bit.ly/1mQNOiX
www.socialstrategy1.com | twitter.com/sstrategy1
Social Media for Law Firms